NETBALL TASMANIA STRATEGIC PLAN 2016-2020
Our Values Inclusion We are committed to the principles of respect and equality Integrity We are committed to practices that are safe, fair, transparent and open Professional We demonstrate our professionalism through our integrity and commitment to continuous improvement Leadership We are the leaders for the sport of netball in Tasmania and pursue a culture of inspiring and motivating others Excellence We value outstanding performance in ourselves and others Netball Tasmania Blundstone Arena 15 Derwent Street Bellerive 7018 (PO Box 405 Rosny 7018) 03 6282 1824 enquiries@tasnetball.org.au tas.netball.com.au ABN: 62 028 131 759 Incorporated in Tasmania: 02080C
Netball Tasmania s five-year strategic plan is reviewed annually in consultation with its members and key stakeholders. The strategic plan is used to develop an annual operating plan and budget. Netball Tasmania s programs and activities return significant financial, social and health benefits to Tasmania. Children are actively engaged and supported to particpate in activities that not only instill good habits for lifelong health, but also provide key skills in team work, leadership, and cognitive development. Communities are supported and encouraged to work collaboratively on a wide range of activities. Netball involves volunteers at every level and ability and Netball Tasmania provides training, experience and the opportunity for people to make a real difference to the lives of others in their community. High profile events bring financial benefit to the State as well as giving Tasmanians the opportunity to engage with some of the best athletes, coaches and officials in Australia. This has a demonstrated positive effect on development of our own potential elite athletes and inspires them to achieve success in their chosen fields of activity. Tasmania s volunteer and paid workforce are supported and encouraged to gain new skills and experience, which enables them to deliver sustainable services and activities across the whole community. Netball Tasmania and Special Olympics Tasmania 15 July 2016
Market Analysis Netball is played by more than 1.2 million people in schools, community and competitions, and at representative and professional levels across Australia. Netball has the highest level of female participation of any team sport in Australia and one of the highest rates of participation of any Tasmanian sport. Netball inhabits a dominant market position within the space for women s sport. It is the most visible sport in Australia for women and has a lengthy tradition within the Tasmanian community that has built product trust and comfort over many years. Environmental Analysis Netball Tasmania recognises that the current economic climate is challenging and has a strategic goal to ensure that participation in netball is available to all members of the community, especially those who face challenges or need support to overcome impairement. The strategies developed to assist in achieving this goal include promotion of inclusion and minimising the cost of netball to participants in areas of low socio-economic communities and those most affected by a struggling economy. Netball Tasmania acknowledges that successful achievement of this is dependent upon developing a sound commercial basis for the future including diverse products and services to meet the changing needs of the community. Competitor Analysis Netball currently holds a strong position but competition from other sports and non-sporting activities requires close monitoring to ensure that netball remains a valued activity for the Tasmanian community. For netball to continue to provide benefit to the Tasmanian community, it must direct significant resources towards development of programs designed to meet the needs of the changing consumer market. As one of the sports with the capacity to host world-class events in Tasmania, a key area for development is in attracting more international events and activities to Tasmania.
Five Strategic Pillars Community Commercial Development High Performance The 21,000+ members of the Tasmanian community who participate in netball are well-supported and serviced by Netball Tasmania and its member organisations. Netball delivers a wide range of benefits to its participants including: Social and community Health Education and Accreditation Netball Tasmania is committed to building stronger communities, which it achieves through effective use of resources to support a range of sustainable social and health benefits for the local community. In February 2014 Netball Tasmania successfully partnered Netball Victoria in bringing the first Trans- Tasman international netball event to Tasmania, with financial benefit to the State well in excess of $100,000. 2015 saw Netball Tasmania play host to the national teams of Wales and Scotland with a financial impact of $159,000 to the state. 2016 raised the bar again with the Constellation Cup Test Match between Australia and New Zealand, with live and repeat broadcast estimated to provide $559,000 in advertising equivalent and economic impact to the state well in excess of $200,000. Working in partnership with Sport and Recreation Tasmania and Netball Australia, Netball Tasmania supports and assists in the delivery of activities that deliver key strategic outcomes for netball and the State Government. Sport is heavily dependent upon volunteers and Netball Tasmania provides a wide range of education, services, and programs to ensure that the hundreds of Tasmanian netball volunteers are supported and encouraged to develop their skills and experience. With more than 300 athletes and over 100 support staff, Netball Tasmania s elite athlete development program is supported by the Tasmanian Institute of Sport (TIS), Sport and Recreation Tasmania, and Netball Australia. All three partners contribute to the development of Tasmanian athletes towards national and international representation. This support enables Tasmania to compete nationally in under age (15U, 17U, 19U, 21U) and Open championships. The success of the High Performance program is evidenced by national talent identification of Tasmanian athletes, coaches, and officials. Governance Underpinning these four key strategic pillars is sound governance, supported by a targeted approach to aligning budgeting and operations to key outcomes.
COMMUNITY Rationale Netball Tasmania to take a lead in facilitating equal opportunities for all members of the community to participate in netball as athletes, officials, volunteers and supporters. Strategic Goal Enable and support community participation. Key Result Areas Netball infrastructure in Tasmania aligned with national model. Position netball so that it broadens the appeal and increases the engagement with Tasmania s diverse population with programs for all ages and abilities. Develop and promote a range of contemporary, consumable and convenient participation products. Netball has a strong presence in schools and links with affiliated associations. Community access to international teams and events. Strategic partnerships with appropriate organisations to assist netball to achieve its strategic goals.
COMMERCIAL Rationale To ensure that Netball Tasmania has a sustainable future. Strategic Goal A robust organisation that uses its resources to achieve its strategic goals. Key Result Areas An expanding number of corporate partnerships that strengthen the netball brand. A strong brand identity that engages the community, athletes, coaches, officials, supporters and sponsors. Annual budget aligned to the goals of the strategic plan. Use resources and influence to attract national and international events and community activities in Tasmania. Strong media relationships and effective use of social media.
DEVELOPMENT Rationale Ensure that all key stakeholders in the management of netball in Tasmania have the skills, experience and expertise to carry out their roles. Strategic Goal Develop and sustain our participants and workforce s knowledge and skills. Key Result Areas Promote and manage the accreditation of coaches and officials in Tasmania. Promote and deliver training/support program for Associations in all key areas. Strategic Partnerships with other netball organisations to provide local development opportunities for the workforce and volunteers. Access for coaches, officials and volunteers to national and international athletes, to provide and support local development opportunities.
HIGH PERFORMANCE Rationale A strong State League underpins Netball Tasmania s High Performance Program. Investment in promoting and developing the State League is critical to the future success of Tasmanian athletes, coaches and officials at national level. Strategic Goal Invest in strategies that promote and develop the State League and national pathways. Key Result Areas Netball Tasmania is aligned with national high performance pathways for athletes, coaches and officials. The next generation of athletes, coaches and officials are identified and developed. Establish a pool of high performance coaches and officials working in the Tasmanian system. Improved team preparation for Tasmanian under-age and open teams for national competitions. State League clubs supported to develop their athletes, coaches and team officials.
GOVERNANCE Rationale Netball Tasmania demonstrates its adherence to the Australian Sports Commission s principles of good governance to ensure that it is fit for purpose and acknowledged as promoting best practice in sport management. Strategic Goal Netball Tasmania is aligned with and valued by its affiliated associations, Sport and Recreation Tasmania, and Netball Australia. Key Result Areas Separation of governance and management is clearly defined and practised. Board performance is valued, recognised and credible. Board member interaction with affiliated associations is recognised and valued. Processes for recruitment and election of Board members and committee members are fair, transparent and open.
COMMUNICATION Effective communication supports and promotes the activities designed to achieve the key strategic goals. Netball Tasmania s primary communication methods are electronic: email, website, facebook and twitter. Collectively, these have a significant reach into the Tasmanian netball community and are rapidly replacing more traditional print media including newletters, which lack the immediacy and reach of social media. New digital media options are being developed and adopted by the netball community, which will continue to drive personalised information services and interaction. Netball Tasmania also places a high value on personal interaction with affiliated associations, State League clubs, and volunteers. This includes conferences, workshops and training activities, staff attendance at committee meetings, and one-on-one meetings on specific topics. Netball Tasmania will continue to source speakers and presenters of a high calibre to support the work of ambassadors and other key personnel.