International Horse Trials
International Horse Trials The Event has hosted one of the most acclaimed and well respected three-day events in the world since 1990. The horse trials is profiled as one of the world s leading and most popular international eventing competitions. The event is pivotal in the eventing calendar and for qualification to 4* level for the world s top event riders and their up and coming horses. Previous winners at the event include GBR team members and Olympians William Fox-Pitt, Pippa Funnell and Zara Phillips as well as leading riders from overseas such as Sir Mark Todd, and Andrew Nicholson. The brand is simply iconic. This leading equestrian event provides a range of excellent opportunities for brands wishing to align their values and target affluent and discerning consumers. The event regularly attracts a crowd of over 65,000 with an upmarket audience profile: 80% ABC1 72:28 female/male split Main profile (74%) 30-55 years 51.5% council tax bands E/F/G/H The event is celebrated for it s top level organisation, enthusiastic and knowledgeable team, attention to detail and reputation for innovation and unique style. Partnership options are flexible, individual, cost effective and tailor made to meet the specific objectives of each partner and their budget..
International Horse Trials The Site The event is staged each September in 2100 acres of parkland landscaped by Capability Brown. The parkland surrounds Blenheim Palace, home of the 12th Duke of Marlborough and birthplace of Sir Winston Churchill. The baroque Palace is a world heritage site and the largest Palace in the UK. The estate is a popular tourist destination attracting thousands of visitors annually. The southern façade of the Palace provides the back drop to the main Marlborough Arena where the Show Jumping and CCI3* Dressage takes place. VIP enclosures are also located here. is easily accessible from the major motorway network of M40/A34 and M4/A34. It is just ten miles from Oxford and forty minutes from London. Nearby Oxford has good railway and coach connections. Oxford Airport provides suitable landing facilities for airplanes and helicopters and is located only two miles from the event entrance. Charlotte Agnew European young rider medallist Grand Court
Demographics International Horse Trials The Audience Crowds: The sport attracts a large and upscale audience of supporter competitors and owners, boasting the highest AB audience of any sport. - 80% of spectators are ABC1 - Main profile (74%) 30-55 years - 51.5% council tax bands E/F/G/H Success: Great Britain is one of the most successful nations in the sport, with an enviable collection of European, World and Olympic team and individual medals as well as many of the world s very best event sites. Lifestyle: Over 4.3 million people ride in Great Britain each year and over 33% of the population have an interest in equine sport (excluding racing*), spending over 4billion on their horses each year. Growing sport: The total membership of the British Horse Society is 91,000, British Riding Clubs is 34,000, the Pony Club is 40,000 members & British Eventing is 15,220 Affluent membership: British Eventing members are significantly more affluent than the UK population. 48% of members are part of the flourishing society sector who are affluent home owning couples and families in large houses and 16% of the membership body are prosperous professionals ; from wealthy neighborhoods nearing and enjoying retirement. Source: Two Circles Research 2015.
International Horse Trials The Statistics International Horse Trials Prospective Customer Research 2016 56% shop at Tesco's Between the ages of 19-40, 92% female audience. Between the ages of 41 and 60, 82% female audience. 76% purchasing decision makers. 55% property owners (45% with a partner). The most popular non-equestrian interests are eating out/ cooking (69%), travelling (54%), live music (48.39%) and shopping (43%). 63-70% read lifestyle magazines for home, food and fashion inspiration. 79% Facebook users, 66% regular users.
International Horse Trials Ticket Purchasers Location? The density of ticket buyers across the UK by county is shown in this map. The blue section indicates the area that is within a 60 minute drive time. Age Band % of Ticket Purchasers 17-19 0.4 20-29 5.7 30-39 7.7 40-49 25 50-59 32 60-69 20 70-79 7 80-89 1.5 90-96 0.2 Region Country % of Ticket Purchasers South East England 47% South West England 12% West Midlands 11% East of England 8% Greater London 7% % of previous ticket purchasers United Kingdom 98% USA 0.4% Rep of Ireland 0.26% Germany 0.23% France 0.2%
International Horse Trials International competition The Competition The CCI3* is open to all who have qualified to compete at this level and is our showcase class. The CIC3* is aimed at specifically 8 and 9 year old horses (the cream of the crop of this age group). It is oversubscribed annually and boasts the very best of this age group. The Event Rider Masters (ERM) CIC3* is a newly launched competition. It will hold it s final at Blenheim in 2016 and will feature the world s top 40 event riders. All of these classes combine three phases, with the horse and rider combination needing to complete all three with minimal penalties to be in with a chance of winning. Dressage Cross Country Show Jumping CCI3* Thursday & Friday Saturday Sunday 8 & 9 year old horse CIC3* Thursday & Friday Sunday Saturday ERM CIC3* Saturday Sunday PM Sunday AM The Cross Country courses negotiate the undulating terrain of Blenheim s historic park and go over two unique and dramatic river crossings which span the Glyme. This phase is fast and bold, and involves 30 solid obstacles being jumped at 25 miles per hour! Saturday alone sees 25,000 spectators drawn to the thrills and spills! The main arena, site of the CCI3* and Event riders masters dressage and all show jumping phases is set against the backdrop of the southern aspect of!
International Horse Trials- Other Activities So much going on! Over the last ten years International Horse Trials has offered up and coming amateur riders the opportunity to compete alongside their heroes in the championship atmosphere of the international event. Over 1000 grassroots level riders join us at Blenheim over the four event days to compete in one of our Amateur Competitions The shopping village encompasses over 200 individual, unique and interesting stands with a plethora of products on offer. The popular and well established attractions arena provides a packed schedule of fun, informative and interesting displays and demonstrations. In 2015, 25 hours of entertainment was delivered across all four event days.
International Horse Trials The Opportunities International Horse Trials offers different levels of sponsorship built around some fantastic benefits and rights. Within the partnership options, the scale of rights and benefits can be tailored to suit individual needs and objectives. The event organisers will work with each sponsor to create a customised solution and work on a partnership approach. There are a wide range of event assets and benefits available across all four days, including (but not limited to): Competitions and classes: The CCI3*, the 8&9 year old horse CIC3*, amateur eventer classes or fun ride. Event services: Big screens, on event TV service, spectator shuttles, car parking, security team, scoreboards, official vehicles, volunteers clothing, spectator information services, etc. Event facilities: Infrastructure including the VIP member s enclosure, owners and riders areas, shopping village, dog crèche, toilets, media centre, food and drink courts, etc. Attractions and displays: There are a number of displays and demonstrations at the event which add value and interest to the day out destination event experience for the whole family. Advertising boards: Sponsors will have the opportunity to place advertising boards on the Cross Country course, and in the Marlborough, Churchill, Bladon and Blenheim arenas. Title Support Sponsors 30-50k Official Sponsors 8-40k Fence Sponsors 3-15k Attractions Sponsors From 1.5k
International Horse Trials Hospitality Eventing is a hugely sociable activity and there are a plethora of opportunities for social interaction and networking. International Horse Trials offers a number of hospitality options to meet varied needs and budgets from private pavilions to tables in multi-use enclosures. Corporate hospitality is sited alongside the main Marlborough Arena adjacent to the south lawn of Blenheim Palace, providing excellent views of the CCI3* Dressage, Show Jumping and Event Riders Masters. Typically, corporate hospitality packages comprise entrance tickets and VIP upgrades, forward car parking, complimentary event guides, running orders, lifestyle magazines, a two or three course silver service lunch, morning coffee and pastries and afternoon tea and cakes. Alternatively there are a wide range of more informal dining options available including two or three course plated lunches in the members enclosure and picnic style cold buffet lunches or barbeques on the Cross Country course in private hospitality and riverside pavilions. Menus can be provided to meet individual budgets and course walks, lunch time speakers, Q&A sessions and meet and greets can all be coordinated on request. Lucinda Green Olympic gold medallist Guest lunch speaker 2013 Riverside pavilions
International Horse Trials Media Value The event provides a professionally managed and equipped media centre and adopts a pro-active PR and promotional programme both prior to and during the event. On average c. 75 media representatives attend the event each year. At the forefront of technology of equestrian events, International Horse Trials was the first of the large scale horse trials to set up an E-ticketing system. Extensive database to whom regular E-marketing campaigns are sent. www.blenheimhorse.co.uk is kept up to date and relevant. It welcomed over 1.5 million visitors in 2015 (128,000 visitors and 900,000 page views in September alone). 72% of visitors view the website. BPIHT is also extremely active on social media platforms with over 17,000 Facebook subscribers, 14,600 Twitter followers, a dedicated YouTube channel with over 20,000 event week views alone, and most recently, an official Instagram account. The on event media centre provides a live Twitter, Facebook and YouTube update service throughout the competition itself.
International Horse Trials Marketing Support Marketing activity runs from January until after the event: PR campaign - Coverage value estimated at 1M in 2012 including regular releases to national, local and equestrian media Extensive online campaign - Website adverts, reciprocal links, stories and logos on official event website Direct mail, inserts and poster campaigns Radio and TV initiatives E marketing and social media campaigns Ticket promotions and competitions On event support and advertising via stand/display presence, advertising boards, etc. With the involvement of support sponsors, TV packages can be developed offering guaranteed domestic and international television distribution footprints. Network (BBC) televised horse trials can generate in excess of 270,000 worth of domestic ABC1 TV media value*. BPIHT has regularly attracted extended network broadcast coverage from the BBC, C4, Sky, Horse & Country TV and Eurosport in 16 countries. BPIHT attracts extensive coverage in the national broadsheets and key lifestyle media. Further national and regional news coverage comes from TV, radio and local press for whom the event drives circulation and page impressions. Source: Sports Media Surveys 2007
International Horse Trials Rights & Benefits Rights & Benefits Support Sponsor Official Sponsor Fence Sponsor Attractions Sponsor Official Designations Official support sponsor and category designation (eg. CCI, CIC, amateur events, etc.) Official sponsor of specific area (e.g. cars, wine, clothing, etc.) Fence sponsor Naming rights for nominated attraction, display or demonstration Category Exclusivity Yes Yes Agreed Naming Rights Branded Facility Signage Agreed facilities, specified signage, ticket offers, branding and advertising On allocated named facilities Agreed naming rights, ticket offer, branding and advertising On appropriate allocated facilities Agreed fence naming rights, branding and advertising Agreed naming rights for demonstration, display, lectures, etc. Trade Stand Space Minimum 12x6m Minimum 9x6m Minimum 3x6m Minimum 3x6m Cross Country Fence Naming & Signage Rights Extra Course Signage Arena Signage (Four Arenas) Branded Show Jump Marlborough Arena Hospitality Rights Cross Country Course Hospitality Rights Minimum of TWO agreed fences including one prime site, options for signage at fence, commentator read outs, etc. Option for fence signs and minimum additional two signs on course Option to provide a minimum of eight boards across four arenas Opportunity to provide agreed branded fence for Marlborough Arena Opportunity for private or shared use of ringside enclosure for specified day Minimum of ONE allocated fence in one or both classes, option for signage at fence, commentator read outs Option for fence sign and additional sign on course Option to provide four boards across four arenas Opportunity to provide branded fence for use in secondary arena Opportunity for shared use of ringside enclosure on specified day Opportunity to create Opportunity to create facility next to specified facility next to specified named fence or at riverside named fence or at riverside Allocated fence, option for signage at fence, commentator read outs Option for sign at fence Option for two boards in two arenas Opportunity to create facility next to specified named fence Option for one board in relevant arena Opportunity to provide branded fence for use in an agreed display
International Horse Trials Rights & Benefits Rights & Benefits Support Sponsor Official Sponsor Fence Sponsor Attractions Sponsor On event TV Advertisements Printed Marketing Website Social Media PR & Marketing Media Facility Branding Four Day Sponsor s VIP Badges & Forward Parking Free & Discounted General Admission Invitation to Exclusive Palace Welcome Party Trophies & Prizes 10 shown per day 5 shown per day 3 shown per day 1 shown per day Posters, adverts, on event results sheets Home page rotating logo and sponsors page link Exclusive offers in minimum of two E- marketing newsletters to customers and volunteers, regular Facebook and Twitter posts Dedicated PR release, competitions and promotions for clients Logo on media backdrop and literature within media centre Home page rotating logo and sponsors page link Exclusive offers in at least one E-marketing newsletter to customers and volunteers, Facebook and Twitter posts Dedicated PR release, competitions and promotions for clients Logo on media backdrop and literature within media centre Sponsors page link Facebook and Twitter posts Competitions and promotions for clients Logo on media backdrop and literature within media centre Sponsors page link Facebook and Twitter posts Literature within media centre Minimum 16 Minimum 8 Minimum 4 Minimum 2 Minimum 20 admission tickets per day Minimum 10 admission tickets per day Minimum 2 admission tickets for 1 specified day Minimum 2 admission tickets for 1 specified day Up to 6 Up to 4 2 Can provide winners trophy or prizes for designated category Can provide for subsections of categories Opportunity to provide agreed specified prizes
www.blenheimhorse.co.uk 8 th 11 th September 2016 For further information on partnership opportunities Mandy Hervieu, Event Director mandy@blenheimhorse.co.uk