Barcelona United Youth Soccer Club 2018-2019 SPONSORSHIP GUIDE
Table of Contents 3 About Us 3 Our Demographics 4 How Your Support Helps 4 Why Columbus and the Surrounding Communities 5 Sponsorship Summary 6 Sponsorship Package 8 Add-On Sponsorships 12 Presenting Sponsorships 14 Clothing Sponsorships 16 Tournament Sponsorships 18 Capital Projects & Scholarship Sponsorships 2
About Us Founded in 2011, Barcelona United brings an exceptional, professionally run youth soccer program to Pickerington and Central Ohio. Club directors and coaches have developed a first-class soccer program that includes a professional coaching staff and a professional soccer curriculum. In 2015, Barcelona Ohio and the Pickerington Area Soccer Association (PASA) agreed to collaborate through a facility agreement in which Barcelona Ohio would operate under the name Barcelona United. Under the agreement, PASA will operate the recreational soccer programming in the community and Barcelona Ohio will operate the select soccer programming in the community and surrounding areas under the name of Barcelona United. Barcelona United is a registered 501c3 non-profit in the State of Ohio under the name Barcelona United Foundation Inc. Both organizations will pool their assets, facilities and talents to improve their respective programming. We offer programs year round and for boys and girls players U5 U19. In addition, summer and winter training programs are offered to help develop players throughout the year. This training is available to boys and girls of all skill levels in our community. We are committed to providing an unparalleled experience for all who have an interest in the sport of soccer. We promote the spirit of sportsmanship, the electricity of competition and the importance of pure enjoyment of the game. We provide the opportunity to play developmental and competitive soccer, and specialized training programs to all who participate. All players will learn and have an understanding that they all play an important and vital role in the success of their fellow players, teammates and club in which they represent. Our Demographics 42 combined teams for Boys & Girls U8 U19 Attend 250 tournaments a year in an estimated 5 different states League acceptance to local (Columbus), state based (Ohio) and regional (Midwest) platforms In 2017 we experienced 865 Tryout Registrations Over 575 unique families in our club 3
How Your Support Helps As we look to the future, Barcelona United seeks to acquire sponsorships to facilitate the growth of our club. Your sponsorship dollars may go towards field & facility development, training equipment, financial aid for qualified players, community initiatives, or offsetting overhead costs thereby allowing us to keep our fees as affordable as possible. Today, you can make an immediate difference in our soccer programming which positively impacts so many families. Barcelona United offers a variety of sponsorship opportunities for the individual and business to make donations. To help us grow, please consider becoming a Barcelona United Sponsor. Why Columbus and the Surrounding Communities? Premier Sports Destination Columbus is well positioned to be one of the leading sports destinations in the United States. As the capital of Ohio and the 15th largest city in the United States, Columbus is located in the heart of the Midwest and within a day s drive (550 miles) of nearly half of the nation s population. Columbus is at the crossroads of interstates 70 (east-west) and 71 (north-south), which makes the city highly accessible by car. Port Columbus International Airport is 10 minutes from downtown and is served by major airlines offering more than 140 daily nonstop departures to 32 airports. Columbus has a hotel package that offers plenty of rooms and a wide range of prices. Downtown Columbus features 14 hotels and 3,800 rooms, including 2,950 that are committable to groups. There are also 2,092 hotel rooms that attached to or adjacent to the Greater Columbus Convention Center. The downtown hotel package is just part of the 21,355 hotel rooms located in Franklin County. City on the Rise Columbus has a stability that s envied by many cities. It s a perfect balance between professionals looking to start a family or a career at companies like Victoria s Secret, Nationwide, AEP, Huntington, Abercrombie, Scotts, Honda or Cardinal Health and an annual influx of 120,000 college students with an energetic vibe. The city is younger, smarter and more open than almost any other place in America, but maintains its cool without a lot of attitude. Residents know that on any given night they can eat at a Dine Originals Columbus restaurant, while living in the hometown of Wendy s and White Castle. 4
Diversity and Creativity Columbus has become the most diverse city in the Midwest. More than 70 languages are represented within our community s school systems. We are one of the most GLBT-friendly cities in the country. We have cultivated a creative class that gives Columbus texture and brings forth a rich cultural mix of assets. We have attracted leaders from all walks of life in the fields of education, medicine, business and technology. Business Innovation and Education Columbus is home to 15 Fortune 1000 companies and welcomes one of the highest populations of college students among our 50+ university and college campuses, ensuring that we maintain our youth and progressiveness. We are one of the leading research and tech cities in America, home to institutions like Battelle, Chemical Abstracts, and the IBM Client Center: Analytics Solutions Lab, a first of its kind center that will draw the best and brightest minds in technology. Top Attractions Our embrace of freethinking isn t found just in the business community. Our love of new ideas and the people who have them can be found in the critically acclaimed attractions you ll find in every corner of the city. In fact, independent rankings have cited Columbus for having the #1 zoo (Columbus Zoo and Aquarium), the #1 public library (Columbus Metropolitan Library), the #1 science center (COSI) and even the #1 ice cream (Jeni s Splendid Ice Creams). Arts and Culture Columbus also features world-class cultural attractions such as the Wexner Center for the Arts, the Columbus Museum of Art and Thurber House, as well as unique entertainment options like Shadowbox Live, Available Light Theatre and MadLab Theatre and Gallery. The Short North Arts District distinguishes Columbus as a vibrant arts city and hosts the popular Gallery Hop and HighBall Halloween events that attract thousands of people. Our homegrown culinary options are unique, diverse and accessible to all. Summary The opportunities for sponsorship and advertising are detailed and designed in a way to reach any and all advertising needs you may have. For your convenience we have a number of sponsorship opportunities in the below categories. Sponsorship Packages Add-On Sponsorships Presenting Sponsorships Clothing Sponsorships Tournament Sponsorships Capital and Scholarship Sponsorships 5
Sponsorship Packages 6
Basic Sponsorship Package Barcelona United Sponsorship opportunities start off with our Premier package. Our Premier level package provides businesses a great opportunity to receive a unique level of business exposure. Premier Social Media Ad E-Newsletter Ad Website Ad Price: $1,000.00 Premier Package Your business will be spotlighted in our social media and e-newsletters. In addition, a website ad will also be placed on our club website for your business. The Premier Package is our entry-level sponsorship option and is an outstanding way to start our partnership. Add-On Options With the purchase of our Premier Package, your company can have the option of selecting from a number of add-on options to further advertise to potential customers both within and outside of our club. Items like Traditional 4x8 Banners, Feather Flags and Canopy Tents are all utilized for a number of Barcelona United Club Events annually. In addition, opportunities to sponsor specific club items such as our Club Game Ball Sponsor or club-wide activities like our club-wide Pool Party are available with the purchase of the Premier Package. 7
Add-On Opportunities 8
Add-On Sponsorship Opportunities Traditional 4x8 Banner Sponsorship Your business can be a huge part of our facility marketing efforts. Traditional 4 x 8 Banners are placed at our very high traffic game facilities. These banners are placed around the site in prime areas to make sure your business is promoted. As a club we play around 500 games per year at our home fields. In addition, our home fields are home to PASA Recreational Soccer, this program caters to over 900 kids each season and every game is played at our home facility. Your advertisement will be seen by the families of over 1500 players from the Central Ohio area. Price: $1500.00 9
Feather Flag Sponsorship We offer a one-of-a-kind opportunity for your business to sponsor/advertise on our Feather Flags. These unique, vertical style banners are dual branded with your logo on one side and the Barcelona United logo on the other side. Feather Flags are utilized at our game facilities to promote your business. Annually we host a tournament and play over 500 games at our game facilities. These options combined with other day to day traffic provides your business with an ideal advertising/sponsorship solution. Price: 13 Tall $700.00 or 17 Tall $800.00 10
Canopy Tent Sponsorship Your business may take advantage of our unique Canopy Tent Sponsorship which is a great way to promote your business. Our canopy tents are co-branded with your logo on the right and left peaks and the Barcelona United logo on the front and back peaks. These tents are used throughout the entire year in many outdoor activities (tryouts, games, tournaments, camps, etc.). The Canopy Tent sponsorship can be secured on tents that are 10x10. General Information: 8 Possible Print Locations per canopy. Optional full-wall and half-wall advertising kits available. Pricing: $3,000.00 per 10x10 tent Game Ball Sponsorship Each year teams from our club play over 1000 games, at least half of which are home games in which we provide the game ball. This exclusive opportunity will allow your logo to be custom imprinted on 50 game balls that will be provided to our coaching staff for use at all games and scrimmages Price: $2,000 annually 11
Presenting Sponsorships 12
Presenting Sponsorships Summer & Winter School of Excellence Presenting Sponsors Throughout the year we run in excess of 10 camps that target families U7 U19. These camps are primarily run during the summer and winter months. Your business would be the Presenting Sponsor of our camp series. Our camp series will be referred to as Barcelona United Summer/Winter School of Excellence Presented by Your Business Name. Your hyperlinked logo will be placed at the bottom of any club advertisements and email marketing that relates to our camp series. In addition, each camper will be provided a camp tee-shirt that will be co-branded with both your and the Barcelona United logos. We find that campers love a free tee-shirt and as result your business will reap the benefit of 500+ walking billboards! Price: $2,500 per camp season Tryouts Presenting Sponsor Our tryouts are conducted during the last week of May and first week of June every year. Your business would be the Presenting Sponsor of our tryouts. Our tryouts will be referred to as Barcelona United Tryouts Presented by Your Business Name. This advertisement will be included in our email marketing, website advertisements, and tryout guide advertisements which will reach in excess of 20,000 people around the greater Columbus area. In addition, each tryout attendee will receive a numbered tee-shirt that will be co-branded with both your and the Barcelona United Logo. In 2017 nearly 900 kids attended our tryout sessions! Price: $6,000 annually Barcelona United Pool Party Presenting Sponsor Each July or August at the end of our conditioning camp Barcelona United gives our families a well earned chance to kick back and cool off poolside. Your hyperlinked logo will be placed at the bottom of any club advertisements and email marketing that relates to the event. In addition, your company logo will be placed on signage at the entrance to the pool area. Price: $1,000 annually 13
Clothing Sponsorships 14
Clothing Sponsorships Uniform Sponsorship This marquis level sponsorship is the highest profile opportunity for your business. At this level, the sponsoring business gains maximum exposure throughout the year. This sponsorship allows you to place your name and/or logo exclusively on all uniforms that are worn by Barcelona United. Barcelona United is made up approximately: 42 teams ranging in age from U8-U19 575+ youth players Over 1,250 games played throughout Ohio and the United States Price: $20,000 annually (minimum two-year commitment) Coaching Gear Sponsorship Your company can enjoy year-round exposure by sponsoring the Barcelona United coaching staff gear. Your logo and company name will appear on the uniforms of one of the accomplished collections of coaches in the region. Barcelona United s coaching staff includes numerous former collegiate and professional players as well as a number of coaches who represented their country as National Team players. This is great mobile advertising for your business with 30+ staff members wearing your logo to hundreds of Barcelona United games & training sessions as well as other events such as the national coaching convention. Price: $10,000 annually (minimum two-year commitment) Volunteer Shirt Sponsorship Throughout the year we utilize volunteers extensively. These volunteers will be dressed in Barcelona United branded shirts that will also include your logo. This Volunteer Shirt Sponsorship is fantastic mobile advertising and will be used throughout the year at our tryouts, camps, tournaments, club social events, etc. Your sponsorship will include 75 volunteer shirt. Price: $1,000.00 annually 15
Tournament Sponsorships 16
Tournament Opportunities Barcelona United currently hosts the United Futbol Cup which caters to boys and girls teams between the ages of U8-U15. Currently, teams that will attend the UFC come from Ohio, Michigan, Indiana, Kentucky, Pennsylvania and West Virginia. During the course of various stages of tournament planning your business can have access to a variety of opportunities. Tournament Statistics: 100+ teams projected 1,500 players estimated 3,250 estimated total attendance 6 states estimated to be represented Website Advertising Sidebar Official Ball Provider $250.00 $2,000.00 Awards Sponsor $6,000.00 17
Capital Projects & Scholarship Sponsorships
Capital Projects & Scholarship Sponsorships Capital Sponsorship/Donations Soccer is one of the fastest growing sports in the country and the state of Ohio is a hotbed for the sport. Our goal is to provide top notch facilities to our members. With that notion in place we must reinvest back into our infrastructure. With your support we can continue to grow the sport of soccer while also promoting your business. Pricing: Email for pricing - Georgi@BarcelonaUnited.net Scholarship Program Donations Barcelona United prides itself on being one of the most affordable clubs in the Columbus area for the amenities provided in our fee structure. Unfortunately, every year we do have families that cannot participate due to the rising costs of youth soccer that includes equipment, player fees, uniforms, travel expenses, etc. Every year Barcelona United supports members of the club by helping offset their costs in a variety of ways. Tax deductible donations can be provided to help teams attend tournaments, purchase uniforms or pay player fees. If you or your business would like to help support our scholarship fund please contact Georgi Petrov, Girls DOC, Georgi@BarcelonaUnited.net 614-397-6116 or Mike Simmons Executive Board Member, MSimmons@BarcelonaUnited.net, 614-746-5375 19
For all inquiries regarding Barcelona United Sponsorship & Advertising opportunities please contact: Georgi Petrov Girls Director of Coaching Georgi@barcelonaUnited.net 614-397-6116 Detzi Kruszynski Boys Director of Coaching Detzi@BarcelonaUnited.net 614-370-0935 Mike Simmons Executive Board MSimmons@BarcelonaUnited.net 614-746-5375 Barcelona United One Club. One Goal. 20