Honda Releases 2018 Red Rider Race Program

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FOR IMMEDIATE RELEASE Honda Releases 2018 Red Rider Race gram Honda Racing Heritage If Honda does not race there is no Honda Soichiro Honda MARKHAM, ON (March 20, 2018) Honda is pleased to announce the 2018 Red Rider gram showcasing both contingency rewards as well as a unit purchase program opportunities. Honda will be offering a combined total (contingency/purchase rewards) of over $450,000 to support both road-race and off-road racers. Look for rider Dylan Wright, who will be piloting the all-new CRF250R and rider, Colton Facciotti, four-time MX Champion, will once again be on the CRF450R. Both Dylan and Colton will be participating in the full JetWerx National Triple Crown Series for 2018. Also be on the lookout for 2017 Flat Track Canada Champion Brodie Buchan, who will be defending his championship on a CRF450R. For racers looking to earn contingency prize money, simply sign up for the Honda Red Rider program at your local participating Honda dealer, using your valid current year race licence, and join the ranks of the many Canadian Red Rider racers such as Colton, Dylan and Brodie. If you ride MX, AX, SX, Flat Track, Enduro, or Road Race, the Honda Red Rider program has something to offer. Honda riders who have previously competed at the pro level in their discipline will be given the opportunity to qualify for the Red Rider Purchase Reward gram. For those riders entering the CSBK lightweight road race class, purchase benefits will be allotted on a case by case basis. Interested racers must submit their race resume along with an application for the purchase program by April 15th, 2018. All riders must possess a valid current year race license and must commit to compete in 75% of the pro series races for which they are applying. All Honda racers are eligible to earn Red Rider contingency rewards simply by signing up with a local participating dealer. As an additional benefit, they are also able to take advantage of a $500 in-store credit with the purchase of a select off-road bike before June 1 st, 2018, as well as a discount on select Honda generators (see participating dealer for details).

Contingency Rewards gram: All Red Rider applications must be received on or before June 1, 2018. Off-Road Red Rider In-Store motion: Any Red Rider who purchases a new & unregistered 2017/2018 CRF250R, CRF450R or CRF450RX between February 1 st 2018 and June 1st, 2018 and will also qualify for an exclusive $500 in-store credit! Terms and conditions apply. This offer is open to all qualifying Red Riders but cannot be combined with the Purchase Reward gram. Purchase Reward gram: Eligible pro racers will be able to apply for a discount of 10% off MSRP on select new unregistered 2017 or 2018 CRF and CBR models. Participating racers will also be eligible to receive a parts allowance dependent on model purchased to assist with season startup (parts allowance varies based on model purchased see below for details). This discount program is available only to Honda-approved Honda Red Rider pro racers in MX, AX, SX, Flat Track and Enduro/XCountry (off-road) and CSBK pro Sport and Superbike, as well as the all-new lightweight class. Interested racers must apply through a participating Honda dealer on or before April 15th, 2018 to take advantage of the discount program. *Note there are a limited number of Purchase Reward gram spots available per class. Only top riders will be chosen from the resumes received on/before April 15th, 2018. Dealers must email (no hard copies) all resumes to: mcracing@ch.honda.com RECAP: Contingency gram: Deadline: June 1, 2018 1. Riders must register with a participating Honda dealer. The dealer must submit the required documents on or before June 1, 2018. Red Rider $500 In-Store Credit: Deadline: June 1, 2018 1. Red Riders who purchase a new, unregistered 2017/2018 CRF250R, CRF450R or CRF450RX between February 1 st, 2018 and June 1 st, 2018 will qualify for a $500 in-store credit at the registering dealer (no cash surrender value). Riders must register with a participating Honda dealer to be eligible to apply for this in-store credit. The dealer must submit the required documents on or before June 1, 2018. This offer is open to all qualifying Red Riders but cannot be combined with the Purchase Reward gram.

Purchase Reward gram: Deadline: April 15 th, 2018 1. Dealers must submit the required documents for Purchase Reward gram on or before April 15 th, 2018. 2. Riders must submit their completed resume with documentation of previous year s results and participation. 3. Road Race Lightweight applications will be considered on a case by case basis. 4. Riders must commit to compete in 75% of the National series (MRC, Flat Track Canada, WEC, CSBK). Failure to complete the full series (unless injury related) could result in charge back (in full or in part) to dealer of the discount / parts credit. 5. Riders must purchase new and unregistered 2017 & 2018 CRF or CBR units: CRF450R, CRF450RX, CRF250R, CRF150R a. Parts Allowance CRF450R/RX - $1,500; CRF250R - $1,000; CRF150R - $500 CBR1000RR, CBR500R, CBR300R b. Parts Allowance CBR1000 - $1,500; CBR500R/CBR300R - $500 Honda Canada reserves the right in its sole discretion to approve or deny any applications or claims submitted for the Purchase Reward gram. All interested in signing up for any of the Honda Red Rider programs should visit a Honda participating dealer to apply. ### ABOUT HONDA CANADA Honda Canada Inc. was established in 1969 and is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in Canada. The Honda Canada Motorcycle Division is responsible for sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda Canada powersports products, please visit: motorcycle.honda.ca. (All information subject to change without notice.) Media contact: Kimberly Moore // kimberly_moore@ch.honda.com // (905) 888 4505

2018 RED RIDER OFF-ROAD CONTINGENCY PRO NATIONAL MRC National MX Motocross Series & Parts Canada Transcan Grand National Championship (Payout Per Event) Class 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th 8 th 9 th 10 th $5,000 $2,000 $1,000 $600 $400 $200 $100 $100 $100 $100 $2,000 $1,500 $800 $400 $300 $100 $100 $100 $100 $100 Rockstar/JetWerx National AX Series (Payout per Championship Finish) Class 1 st 2 nd 3 rd 4 th 5 th $3,000 $2,000 $1,500 $800 $600 $2,000 $1,000 $700 $400 $300 Rockstar/JetWerx National SX Series (Payout per Championship Finish) Class 1 st 2 nd 3 rd 4 th 5 th $1,500 $1,000 $800 $600 $500 $1,000 $800 $600 $400 $300 Rockstar/JetWerx Triple Crown (MX/AX/SX) (Payout Championship Finish Bonus) $15,000 $10,000

2018 RED RIDER OFF-ROAD CONTINGENCY AMATEUR Eligible Regional Championship Series Include: vince/region BC BC BC AB AB AB SK ON ON QC QC ATL Series Name Vancouver Island Championship Series MCQMX South Series MCQMX North Series Alberta Championship Series (AMSA) Alberta Dirt Riders Association vincial MX Series (ADRA) Alberta Old Timer MX Saskatchewan vincial MX Racing Series (SMA) AMO/MMRS Tag Metals vincial Series SWO MRC Racing Series Challenge Quebec FMSQ MRC Atlantic Spring Series Championship Amateur Regional Championship Series (Overall Series Championship Finish) Class* 1st 2nd 3rd 4th 5th / Intermediate $600 $450 $300 $200 $125,, MX3** Junior,, $600 $450 $300 $200 $125 MX3** Ladies $600 $450 $300 $200 $125 Plus 40 $600 $450 $300 $200 $125 Vet Master $600 $450 $300 $200 $125 School Boy 1 & 2 $600 $450 $300 $200 $125 Supermini $400 $300 $200 $175 $75 85cc 12-16 $400 $300 $200 $175 $75 *Honda Canada reserves the right to change the eligible classes from time to time without notice. **MX3 class is only eligible where class is not available. Flat Track Canada National Championship (Overall Series Championship Finish) Class 1 st 2 nd 3 rd 4th 5th Open EXP $2,500 $2,000 $1,000 $700 $500 DTX EXP $1,500 $1,000 $500 $400 $300 Open INT $1,000 $500 $250 $250 $250 DTX INT $1,000 $500 $250 $250 $250 Novice Open $400 $250 $250 $250 $150 Novice DTX $400 $250 $250 $250 $150 Youth 250 $400 $250 $250 $250 $150 Vet $400 $250 $250 $250 $150 85/150 $400 $250 $250 $250 $150

Canadian Cross Country & WEC National Championship (Overall Series Championship Finish) Class 1 st 2 nd 3 rd Enduro: A $1,000 $700 $400 B $1,000 $500 $250 C $700 $500 $250 Peewee $700 $500 $250 Super Youth $700 $500 $250 Beginner $500 $350 $250 Junior $500 $350 $250 Intermediate $500 $350 $250 Expert $500 $350 $250 Vet 40 $500 $350 $250 Cross-Country: $2,000 $1,000 $700 Expert $1,000 $800 $500 Women Expert $1,000 $800 $500 Vet Expert $800 $500 $250 Intermediate $700 $500 $250 Junior $600 $500 $250 Vet Junior $600 $500 $250 Vet $700 $500 $250 Women $600 $400 $250 Junior under 18 $500 $400 $250

2018 RED RIDER ROAD-RACE CONTINGENCY PRO NATIONAL CSBK NATIONAL LIGHTWEIGHT Series (per event payout) Lightweight $250 $200 $150 $100 $50 CSBK NATIONAL LIGHTWEIGHT OVERALL CHAMPIONSHIP WIN Class 1st Lightweight $1,000 CSBK NATIONAL SUPERBIKE/SPORT BIKE OVERALL CHAMPIONSHIP WIN Superbike $4,000 $2,000 $1,000 $600 $400 Sport $2,000 $1000 $500 $400 $300 CSBK NATIONAL AMATEUR Series OVERALL CHAMPIONSHIP WIN Amateur Superbike $1,000 $800 $600 $300 $200 Amateur Supersport $800 $700 $500 $300 $200 ROAD-RACE CONTINGENCY REGIONAL AMATEUR Eligible Regional Championship Series Include: Eligible Regional/vincial Series: ARL, ASM, EMRA, MRA, RACE, SOAR and WMRC Per Overall Championship Win Superbike $1,000 $800 $600 $500 $400 Supersport $800 $600 $500 $400 $300 Amateur Superbike $600 $500 $400 $300 $200 Amateur Supersport $400 $400 $300 $200 $100 *Honda Canada reserves the right to change the eligible classes from time to time without notice. **Riders riding in classes that run concurrently can only claim for one overall championship win.