Building Europe s leading bike sharing community Investor Presentation, June 2017
Executive Summary A Great Opportunity A Strong Business Model The Moment is Now - Bike sharing is growing fast and will be 5bn by 2020. The addressable market in Europe is ~ 500mi - Multiple revenue streams from rental transactions and business partners - The bike sharing market is developing fast, still no dominant player in the market - Online platforms have proven to disrupt existing industries and bike rental could be next - An online platform that can scale well to grow from a local to a global player - listnride has shown strong growth in its first year and has a very talented team in place to grow - Both city trips (+9,1%) and cycling tourism (+30%) cycling tourism are growing strong - An asset light model. We don t invest in bike fleets, instead bring online the bikes already available - We are in an early stage and believe this is a very favourable time to invest into our company listnride is ready to expand fast and become Europe s leading bike sharing community.
Vision The future for bike sharing is very bright Awareness for a healthy and active lifestyle is gaining momentum Urbanization and increasing traffic is asking for more sustainable ways of transport Bike sales, cycling holidays and bike rental are growing The sharing economy is disrupting many industries and bike rental will be no exception
Problem Bicycle rental is still offline Access to bikes is limited, localised and cumbersome
Solution All bikes are aggregated and easily bookable on listnride Owners list their bikes Riders rent and go!
The Network Ecosystem Supply Demand Private Owners Bike Brands Bike Shops Travelers Families Sport Cyclists Test Ride Users
Product Aggregating existing offline bike supply, making it easily available and bookable online
Competition The listnride offering is unique among its competitors Features / Competitors Broad selection of bikes Diversified supply model Social community model Brand partnerships European coverage Own bike fleet asset
Market A 5 billion global bike sharing market by 2020 Sharing Economy Bike Sharing PwC research estimates that five sectors of the sharing economy generated revenues of 4bn and facilitated 28bn of transactions within Europe in 2015. By 2025, these sectors could generate global revenues of $335bn. The global bike sharing market saw 34% growth p.a. 2008-2013, reaching a market volume of 1.3bn, Roland Berger predicts. The market is expected to grow by 20% p.a. until 2020 Then, the market will be between 3.6bn and 5.3bn. Thereof the peer to peer market is estimated 500mi. Source: PwC UK, 2016, Sharing Economy Source: Roland Berger, 2014, Shared Mobility Cycling / Tourism Cycle tourism is now growing rapidly, in parallel with increased interest in personal health and fitness, and with mounting concern over the environmental damage caused by road traffic. Europe is one of the most important source regions for cycling tourism. Source: CBI, 2015, Cycling tourism from Europe
Business Model listnride has multiple distinct revenue streams This gives us a very robust, more secure business model Transactional Model 18% commission per rental Bike Brand Partnerships Test Ride Program & Brand Events
Customer Traction & Forecast 2017 Active Users & Bikes Listed Sustained avg QoQ growth of user base of 87% # Rental transactions Steep increase peak season, Q4 start of winter Revenues Staggering revenue increase Y1 operations Budget 2017: 96k YTD Actual: 45k 2016: 4k Shops Acquired - Sales Conversion Rate Bike Brand Partners Acquired Revenue Distribution 2017 Sales success, conversion increases with 8% QoQ Bra n de ve nts Rentals Test Ride Program 8 brands live on site 3 more brands in final stage 12 Brand events Br an di nte gra tio n
Exit Strategy With a leading position in Europe, a user base 500,000 and 100,000 bikes listed and a profitable business, listnride should be a very interesting acquisition target. Our objective is to exit via trade sale or in private equity sale in 4-5 years time. Recent Case Studies Diversification Pon Holdings - Entry the bicycle market in 2011-2017: world s biggest bike producer, 1.7bn - 2016: large stake in Swapfiets.nl, an online bike leasing marketplace Market Consolidation Spinlister - US Market leader, funded with 2.28mi Growth Expansion Airbnb - Global market leader - Acquisition of Cycleswap.nl in Mar 2016 - Expanding aggressively - No transaction amount disclosed - 2016: Acquired Trip4real, marketplace for (bike) tours
Investment Financing Use of new Funds Past Round - Initial Invest Marketing 30% - Founders initial investment 60k - Business Angel round 160k - Expand user base: supply & demand Seedrs Funding Goal - Onboard 10 brands, 200 bike shops - 150k in exchange 10% equity - Closing Q3-2017 Product Development: 30% Sales: 25% - Android and ios apps, Multi-booking G/A Expenses 15% - Office rent, computers, infrastructure
Growth Strategy listnride is a leading community bike sharing marketplace in Europe. A very large choice of bikes with great value for money makes it the place to rent a bike for your style and needs. Marketing Product Development Business Development This Year - PR, Events & Social Media - Performance marketing - Community Activation - Multi booking function - Onboard 10 bike brands - New generation mobile Apps - Acquire 200+ bike shops - B2B Solutions - City playbook for expansion Next Year - Scale online marketing - Duplicate successful events - Ramp ambassador network - New product: Bike Tours - White label booking engine - API development - Develop brand partnerships - Acquire event organisers - Connect 1st bike sharing fleet
Team Gert-Jan van Wijk MD, Founding Partner Sales, Marketing Johannes Stuhler MD, Founding Partner Technology, Product, Operations BSc. Int. Business MBA, Essec & Mannheim Business School MSc. Economics & Business MBA, Essec & Mannheim Business School - 15 yr experience in Sales & Marketing - Business Development online marketplaces and digital advertising - Hire & develop international sales teams - Experience in startups and corporates - 13 yr experience in Technology & Finance - Managing teams of 20 people for 8 yr - Worked across different countries for startups and global SMEs - Managing of high-stakes projects, e.g. SAP implementation, post merger integration Oliver Lange Content Creator Steve Dunkley Digital Marketing Moritz Hofmann Lead Technology Co-Founder Siddiqui Aurnagzaib Frontend Developer
Come join us on this ride! listnride.com Johannes Stuhler js@listnride.com +49 172 8810375 Gert-Jan van Wijk gj@listnride.com +49 151 52661662