Foreign overnights in the Nordic countries 2015 Sources: Statistics Statistics Statistics Statistics July 2016 VISIT FINLAND STATISTICS
Contents Foreign overnights in the Nordic countries.4 Overnights in the Nordic countries by country of residence: China...7 France...10 Germany 13 Italy...16 Japan..19 Netherlands...22 Russia 25 Switzerland....28 UK...31 USA 34 3
With 6,2 million overnights, Germany is the most important market for the Nordic countries - is number one Nordic destination in Russian and Japanese markets Top 10 markets in the Nordic countries by the number of foreign overnights 2015 6,2 7 000 000 Foreign overnights in the Nordic countries 2015, selected markets 6 000 000 5 000 000 5,3 Million overnights 3,0 2,7 1,9 1,7 1,5 1,1 1,0 0,9 4 000 000 3 000 000 2 000 000 s share 73 % s share 44 % 1 000 000 0 543 300 471 900 159 600 202 500 782 800 230 100 210 500 158 800 127 800 203 400 4
Summer is the peak season in the Nordic countries... - 50 % of Nordic countries overnights in high summer season (Jun-Aug) 9 000 000 Development of foreign overnights in the Nordic countries 2015 by month and each country's share (%) Number of overnights 45% Change of foreign overnights 2015, total and Russia excluded Foreign overnights, total Foreign overnights, excl. Russia 12% 11% 10% 9% 8% 8 000 000 40% 5% 6% 7 000 000 35% 6 000 000 30% -4% 5 000 000 4 000 000 25% 20% Change of foreign overnights in each Nordic country by season, 2015 3 000 000 2 000 000 15% 10% 4% Summer (Jun-Aug) 4% 9% Winter (Dec-Apr) 9% 11% 8% 1 000 000 5% 0% -2% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15-11% 5
8 000 000 7 000 000 6 000 000 5 000 000 4 000 000 Foreign overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 but stands out more as winter destination - 38 % of s overnights in high winter season (Dec-Apr) 3 000 000 2 000 000 1 000 000 1 932 500 Foreign overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 3 500 000 3 000 000 2 500 000 2 000 000 2 086 700 1 500 000 1 000 000 500 000 2009 2010 2011 2012 2013 2014 2015 6
China (incl. Hong Kong) has over one-fifth share of the Chinese market in the Nordic countries and performs better than other Nordic countries in the winter months. Nordic countries' share of Chinese overnights 2015 Development of Chinese overnights in the Nordic countries 2015 50% 180 000 45% 160 000 40% 140 000 35% 120 000 30% 25% Chinese overnights in the Nordic countries 's 's 80 000 20% 257 800 27 % 198 000 21 % 60 000 15% 's 281 100 30 % 210 500 22 % 40 000 20 000 10% 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 7
China (incl. Hong Kong) 300 000 2 Development of Chinese overnights 2008-2015 All Nordic countries are showing strong growth in the Chinese market. 1 210 500 Chinese overnights, change % Change 2015/2014 Average annual change 2008-2015 72% 23% 21% 40% 14% 32% 27% 15% 8
China (incl. Hong Kong) 60 000 40 000 Chinese overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 54 400 Both seasons are growing in the Nordic countries. has taken the lead over in the winter season with a 32 % market share. 30 000 20 000 10 000 2009 2010 2011 2012 2013 2014 2015 Chinese overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 180 000 160 000 is the most popular destination in the summer. 140 000 120 000 80 000 92 200 60 000 40 000 20 000 9
France has over one-fifth slice of the French market in the Nordic countries and is the best performer in the winter months. Nordic countries' share of French overnights 2015 Development of French overnights in the Nordic countries 2015 60% 180 000 50% 160 000 140 000 40% 120 000 30% 80 000 French overnights in the Nordic countries 's 's 303 800 29 % 210 900 20 % 60 000 20% 's 304 300 29 % 230 100 22 % 40 000 20 000-10% 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 10
France Development of French overnights 2008-2015 3 300 000 2 230 100 1 The number of overnights from France has remained quite stable over the last years in, but in 2015 saw a 7 % growth and was the third most popular Nordic destination after and. French overnights, change % Change 2015/2014 Average annual change 2008-2015 7% 8% 7% 5% 0% 1% 2% -3% 11
France 140 000 120 000 80 000 60 000 French overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 132 100 outstands its Nordic competitors in the winter season with a 39 % market share. 40 000 20 000 French overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2009 2010 2011 2012 2013 2014 2015 2 is the market leader in the summer. 1 54 000 12
Germany Summer months are the most popular travel months for the Germans in the Nordic countries. Nordic countries' share of German overnights 2015 Development of German overnights in the Nordic countries 2015 1 800 000 70% 1 600 000 60% 1 400 000 50% 1 40% 1 000 000 800 000 30% German overnights in the Nordic countries 's 's 2 064 000 33 % 2 444 700 39 % 600 000 400 000 20% 's 1 146 300 19 % 543 300 9 % - 10% 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 13
Germany Development of German overnights 2008-2015 3 000 000 2 500 000 2 000 000 1 500 000 The number of overnights from Germany developed positively in every Nordic country in 2015. saw relatively strongest increase (+9 %). 1 000 000 500 000 543 300 German overnights, change % Change 2015/2014 Average annual change 2008-2015 9% 7% 5% 2% 2% 0% -1% -3% 14
Germany 4 400 000 3 300 000 2 1 German overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 176 800 beat in the competition for German overnights in the winter season last year with a 17 % share. German overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2009 2010 2011 2012 2013 2014 2015 1 800 000 1 600 000 1 400 000 In the summer s share was 6 %. 1 1 000 000 800 000 600 000 400 000 237 200 15
Italy August is the number one month for the Italians to travel to the Nordic countries. Nordic countries' share of Italian overnights 2015 Development of Italian overnights in the Nordic countries 2015 2 45% 40% 35% 30% 1 25% Italian overnights in the Nordic countries 's 's 20% 241 000 29 % 185 900 22 % 282 600 34 % 127 800 15 % 15% 10% ' s 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 16
Italy 3 300 000 2 1 Development of Italian overnights 2008-2015 127 800 The number of Italian overnights grew in all Nordic countries in 2015. In they increased by 4 %. Italian overnights, change % Change 2015/2014 Average annual change 2008-2015 6% 4% 3% 3% 1% 0% -1% -3% 17
Italy 120 000 80 000 60 000 40 000 20 000 Italian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 45 500 Especially winter season developed favorably for as we got 17 % more overnights from Italy compared to previous year and one-fifth share in the Nordic countries. Italian overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2009 2010 2011 2012 2013 2014 2015 180 000 160 000 Summer overnights decreased by 1 % in, and our share of overnights in the Nordic countries was 13 %. 140 000 120 000 80 000 60 000 40 000 50 700 20 000 18
Japan With a 44 % share, is number one Nordic destination in the Japanese market. 80 000 70 000 60 000 Development of Japanese overnights in the Nordic countries 2015 Japanese 70% overnights in the Nordic countries 60% 50% 's Nordic countries' share of Japanese overnights 2015 40 000 40% 's 30% 96 900 21 % 86 300 19 % 72 600 16 % 203 400 44 % 30 000 20 000 10 000 20% 10% 's 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 19
Japan 2 1 Development of Japanese overnights 2008-2015 203 400 Japanese overnights have grown clearly the most in in recent years compared to other Nordic countries. Japanese overnights, change % Change 2015/2014 Average annual change 2008-2015 6% 8% 5% -1% -1% -2% -2% -13% 20
Japan 90 000 80 000 Japanese overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 outweighs its Nordic competitors in the Japanese market in the winter 70 000 69 000 60 000 40 000 30 000 20 000 10 000 2009 2010 2011 2012 2013 2014 2015 80 000 Japanese overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 and has beaten as the most popular destination in the summer as well. 70 000 60 000 40 000 30 000 20 000 67 300 10 000 21
Netherlands Summer is the main season for the Dutch to travel to the Nordic countries most popular destination in the first couple of months of the year. Nordic countries' share of Dutch overnights 2015 Development of Dutch overnights in the Nordic countries 2015 600 000 60% 500 000 50% 400 000 40% 300 000 30% Dutch overnigh ts in the Nordic countrie s ' s share % ' s share % 581 800 31 % 664 500 35 % 20% Denmar k's share % 479 600 25 % 159 600 9 % 10% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 22
Netherlands 900 000 800 000 700 000 600 000 500 000 400 000 Development of Dutch overnights 2008-2015 The number of Dutch overnights has increased over the last couple of year after going downhill in other Nordic countries except in, where it has remained pretty much the same over the years. 300 000 159 600 Dutch overnights, change % Change 2015/2014 Average annual change 2008-2015 9% 8% 5% 1% 0% -1% -2% -6% 23
Netherlands 120 000 80 000 Dutch overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 73 700 has a quarter-share of Dutch overnights in the Nordic countries in the winter season 60 000 40 000 20 000 2009 2010 2011 2012 2013 2014 2015 700 000 Dutch overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 while, and get a vast majority of Dutch overnights in the summer season. 600 000 500 000 400 000 300 000 49 200 24
Russia plays in its own league in the Russian market as a Nordic destination. Development of Russian overnights in the Nordic countries 2015 2 90% 80% 70% 60% Russian overnights in the Nordic countries 's Nordic countries' share of Russian 129 400 12 % overnights 2015 68 400 6 % 1 50% 40% 's 92 600 9 % 30% 's 782 800 73 % 20% 10% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 25
Russia Development of Russian overnights 2008-2015 1 800 000 1 600 000 1 400 000 1 1 000 000 800 000 782 800 600 000 400 000 Russia s economic situation turned positive development into decline in 2013. Last year the number of Russian overnights dropped at least 30 % in every Nordic country. Russian overnights, change % Change 2015/2014 Average annual change 2008-2015 5% -1% -4% -5% -35% -42% -40% -30% 26
Russia 800 000 700 000 600 000 500 000 Russian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 As the market leader of the Nordic countries in both tourism seasons, has a 79 % share of Russian overnights in the winter 400 000 300 000 374 400 Russian overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2009 2010 2011 2012 2013 2014 2015 500 000 4 400 000 and a 67 % share in the summer season. 3 300 000 2 1 240 900 27
Switzerland has one-fifth share of Swiss overnights in the Nordic countries and compared to other Nordic countries performs well in the winter months. Nordic countries' share of Swiss overnights 2015 Development of Swiss overnights in the Nordic countries 2015 300 000 50% 45% 2 40% 35% 30% 1 25% 20% Swiss overnights in the Nordic countries 's 's 329 700 38 % 168 200 19 % 219 500 25 % 158 800 18 % 15% 10% 5% 's 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 28
Switzerland 3 300 000 2 1 Development of Swiss overnights 2008-2015 158 800 11% 8% The number of Swiss overnights has increased quite steadily in all the Nordic countries over the last few years. In they grew relatively the most last year (+21 %). Swiss overnights, change % Change 2015/2014 Average annual change 2008-2015 21% 14% 6% 6% 16% 10% 29
Switzerland 60 000 40 000 30 000 20 000 Swiss overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 54 200 By the number of Swiss overnights, is the top Nordic destination in the winter with a third share 10 000 2009 2010 2011 2012 2013 2014 2015 Swiss overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2 and shows increase in the summer as well (+35 % in 2015). 1 76 500 30
UK The British travel to the Nordic countries year round s share of British overnights in the Nordic countries rise to almost 50 % in December. Development of British overnights in the Nordic countries 2015 3 50% 45% 300 000 40% 2 35% 30% 25% British overnights in the Nordic countries 's 's Nordic countries' share of British overnights 2015 1 20% 15% 's 757 700 28 % 668 800 25 % 805 700 30 % 471 900 17 % - 10% 5% 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 31
UK 900 000 800 000 700 000 600 000 500 000 400 000 300 000 Development of British overnights 2008-2015 There has been a positive trend in all Nordic countries in the last few years. The number of British overnights grew by 6 % in last year and even more in the neighbouring countries. British overnights, change % Change 2015/2014 Average annual change 2008-2015 13% 15% 16% 6% 6% 1% 3% -2% 32
UK 3 300 000 2 1 British overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 276 800 is the most popular Nordic destination in the winter season with over a quarter of British overnights in the Nordic countries. 2009 2010 2011 2012 2013 2014 2015 British overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 300 000 In the summer around every tenth British overnight in the Nordic countries is registered in. 2 1 92 200 33
USA s share of American overnights in the Nordic countries remains at the level of 10 to 17 % year round. Development of American overnights in the Nordic countries 300 000 2 2015 American 45% overnights in the Nordic 40% countries 35% 30% 's Nordic countries' share of American overnights 2015 1 25% 20% 's 531 000 31 % 574 800 33 % 15% 's 10% 411 100 24 % 202 500 12 % 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 34
USA 700 000 600 000 500 000 400 000 300 000 Development of American overnights 2008-2015 202 500 Overnights from the USA have increased in the Nordic countries over the last years, while in the amount of American overnights has stayed fairly stable. 19% American overnights, change % Change 2015/2014 Average annual change 2008-2015 8% 6% 7% 5% 5% 0% -1% 35
USA 140 000 120 000 80 000 60 000 40 000 20 000 American overnights in the Nordic countries, winter season (Dec-Apr) 2009-2015 55 000 has a 15 % share of American overnights in the Nordic countries in the winter American overnights in the Nordic countries, summer season (Jun-Aug) 2008-2015 2009 2010 2011 2012 2013 2014 2015 300 000 2 and a 10 % share in the summer season. 1 81 700 36