SPECIAL EVENTS 2017-2018 SPONSORSHIP PACKAGE
SPECIAL EVENTS Welcome Thank you for your interest in sponsoring the City of El Centro s 2017-2018 Special Events! Community and business support allows the City to produce many family fun events for the entire community to enjoy. Since 2007, the City has coordinated many wonderful family oriented events with over 18,000 annual attendees. The events offer something for everyone; crowds continually flock to the City s cultural celebrations, community shows, parades and festivals. Within this Sponsorship Presentation, you ll find that the City has many exciting events planned for our entire community to enjoy. Please keep in mind that there are a wide variety of ways to be involved with the City s Events and all forms of participation and contributions are welcome. The sponsorship levels listed within this presentation serve as a guideline showing the benefits received for specific sponsorship levels. We are more than happy to tailor the sponsorship to best fit your organizational needs and budget. We have also included a media plan sample to layout the marketing plan identifying sponsors media benefits. We hope that this additional information is useful as you consider sponsoring the City s Special Events. Thank you again for your interest in bettering our community through Special Events and for consideration of sponsorship! We look forward to working with you during the 2017-2018 Special Events! Please feel free to contact us if you have any questions or concerns. Best Regards! Table of Contents Introduction & Overview Special Events Christmas Tree Lighting & Street Fair Sponsorship Appreciation Mixer Mardi Gras Light Parade & Street Festival Sponsorship Levels Diamond Platinum Gold Silver Bronze Star Media Plan Sample Sponsor Agreement Suzanna Gonzales, Staff Assistant sgonzales@cityofelcentro.org 760-337-4555 Marcela Piedra, Deputy City Manager mpiedra@cityofelcentro.org 760-337-4555 2 3 3 4 5 6 6 6 7 7 8 8 9 10 Community Oriented Special Events For Our Imperial Valley and Beyond
SPECIAL EVENT CHRISTMAS TREE LIGHTING & STREET FAIR What a great opportunity for our community to come together to participate in traditional celebrations of the season! Our City Mayor will lead the countdown to reveal a giant Christmas Tree covered in lights, tinsel and decorations. While enjoying cookies and hot chocolate everyone can listen to the delightful music of local choirs and performances. Santa Clause will make a dramatic appearance atop the El Centro Fire Engine and will bear gifts for hundreds of children at the event. Date: December 1, 2017 Time: 6:00p.m. - 9:00p.m Location: El Centro Police Station Attendance: 4,000
SPECIAL EVENT Mardi Gras KING & QUEEN CORONATION SPONSORSHIP APPRECIATION MIXER Join us as we coronate the Mardi Gras King & Queen! We appreciate your support and wish to celebrate with you. This special mixer is organized with our community partners and crowns the King & Queen! It s our way to say thank you for your contributions to the success of the Special Events program. Great networking opportunity. Date: January 25, 2018 Time: 5:00p.m. - 7:00p.m Location: TBA Attendance: 200
SPECIAL EVENT LIGHT PARADE & STREET FESTIVAL El Centro s MOST POPULAR and our Signature Events is the Mardi Gras Light Parade & Street Festival! El Centro recreates the world famous Mardi Gras with traditional themed colors of purple, green and gold, in the Downtown area. Our entire community anticipates this parade, street festival, glittery costumes, lights, masks and beads. Come and enjoy Jazz music and New Orleans style cuisine. Celebrating New Orleans tradition is an exciting and fun evening for the entire family. Date: February 17, 2018 Time: 5:00p.m. - 10:00p.m Location: Civic Center Attendance: 10,000
SPONSORSHIP OPORTUNITIES DIAMOND SPONSOR Investment $ 10,000 Featured Sponsor for all Special Events Pre-event Promotion for All Events: Company logo on City s event website Company logo on all promotional material Company logo/name on all advertisements including television, radio and print Company listed on all pre-event press releases and press materials Company listed on all marketing materials distribution At Event Promotion: Company banner displayed at each event (banner provided by company) Company given verbal recognition as featured sponsor at events 3 Free booth spaces at each event 3 Free parade entries for Mardi Gras Parade Post-Event Promotion: Framed certificate of appreciation Logo on event thank you letter (if applicable) Listing as event sponsor in post-event press releases and press materials Gifts & Passes: 6 Invited guests to the Sponsorship & Volunteer Appreciation event Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest PLATINUM SPONSOR Investment $ 5,000 Featured Sponsor for all Special Events Pre-event Promotion for All Events: Company logo on City s event website Company logo on all promotional material Company logo/name on all advertisements including television, radio and print Company listed on all pre-event press releases and press materials Company listed on all marketing materials distribution At Event Promotion: Company banner displayed at each event (banner provided by company) Company given verbal recognition as featured sponsor at events 3 Free booth spaces at each event 3 Free parade entries for Mardi Gras Parade Post-Event Promotion: Framed certificate of appreciation Listing as event sponsor in post-event press releases and press materials Gifts & Passes: 5 Tickets to VIP areas 5 Invited guests to the Sponsorship & Volunteer Appreciation event Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest winners at events
SPONSORSHIP OPORTUNITIES GOLD SPONSOR Investment $ 2,000 Featured Sponsor for all Special Events Pre-event Promotion for All Events: Company logo on City s event website Company logo on all promotional material Company logo/name on all advertisements including television, radio and print Company listed on all pre-event press releases and press materials Company listed on all marketing materials distribution At Event Promotion: Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 2 Free booth spaces at each event 2 Free parade entries for Mardi Gras Parade Post-Event Promotion: Framed certificate of appreciation Listing as event sponsor in post-event press releases and press materials Gifts & Passes: 4 Tickets to VIP areas 4 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest winners at events SILVER SPONSOR Investment $ 1,000 Featured Sponsor for all Special Events Pre-event Promotion for All Events: Company logo on City s event website Company logo on all promotional material Company logo/name on all advertisements including television, radio and print Company listed on all marketing materials distribution At Event Promotion: Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 2 Free booth spaces at each event 2 Free parade entries for Mardi Gras Parade Post-Event Promotion: Framed certificate of appreciation Listing as event sponsor in post-event press releases and press materials Gifts & Passes: 3 Tickets to VIP areas 3 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests
SPONSORSHIP OPORTUNITIES BRONZE SPONSOR Investment $ 500 Featured Sponsor for all Special Events Pre-event Promotion for All Events: Company logo on City s event website Company logo on all print marketing materials distribution At Event Promotion: Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 1 Free booth space at each event 1 Free parade entry for Mardi Gras Parade Post-Event Promotion: Framed certificate of appreciation Listing as event sponsor in post-event press releases and press materials Gifts & Passes: 2 Tickets to VIP areas 2 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation Participation in Events: Opportunity to participate on special event planning committee
MEDIA Media Advertising (per event) total value: $ 26,000 Plan sample per event (subject to change) Print: IV Mall Indoor Banner - 5x8 doubled Sided English/Spanish - 2 weeks prior to event IV Press Ads- Two- 3x6 color ads and One - 3x2 color ad- Front Page IV Press - Calendar of events Flyer displayed at city facilities Flyers distributed throughout El Centro at various locations Radio: 2 weeks Prior to Event 60 Second Spots - (May include onsite live coverage) 107.5 - FM (English)- 90 spots KMXX Tricolor (Spanish)- 96 spots 94.5FM Jose (Spanish) - 96 spots KROP AM 1300 Talk Radio (English) Public Service Event Announcements Television: 30 Second Spots Noticias Channel 7, (Spanish) - 60 spots Mundo Fox Channel 54 (Spanish) - 60 spots KYMA 11 (English) 17 Spots + Community Happenings KSWT 13 (English) - 15 Spots FOX 9 (English) - 146 spots ABC5 (English) - 117 spots CW (English) - 103 spots Telemundo (Spanish) - 151 spots Internet City of El Centro Website Promotion (average 516,347 hits per month) El Centro Chamber of Commerce website calendar of events City s Facebook, Twitter, Youtube Imperial Valley Press Calendar of Event American Towns http://www.americantowns.com/ca/elcentro
PLEDGE & COMMITMENT TO SPONSOR Yes, I would like to sponsor the City s Special Event Program for the 2017-2018 year. Please accept my commitment to sponsor: $10,000 Diamond $5,000 Platinum $2,000 Gold $ 1,000 Silver $ 500 Bronze CONTACT INFORMATION: Name: Company: Address: City: State: Zip: Phone: Fax: Email: PLEASE RETURN THIS FORM WITH CHECK MADE PAYABLE TO: CITY OF EL CENTRO Community Services Department Attn: Marcela Piedra, Deputy City Manager 375 S. 1s Street El Centro, CA 92243 Phone: (760) 337-4555 Fax: (760) 337-4551 Email: mpiedra@cityofelcentro.org or sgonzales@cityofelcentro.org