Sponsorship Brochure, Season 2016-17 Crewe Alexandra Ladies Football Club 08/06/2016 1
Executive Summary We have now come to the end of an extremely successful 2015-16 season. It was great for the club to once again lift the Cheshire FA Women s Cup for the second time in three years once again be crowned as the best team in the county. The greatest achievement however was to win the North West Women s Regional League title and therefore gain promotion, which means that from next season the 1 st team will be competing in the FA Women s Premier League. The other highlight of the year for me is the continued growth and development of the club both on and off the field of play. There has been increased player membership and our volunteer staff organisation has also grown and so I am happy to say that we are going from strength to strength as we continue with our ambition to represent Crewe and surrounding areas at the highest level possible. Crewe Alexandra Ladies FC is a non for profit community club which lies at the heart of female football within South Cheshire. As a business sponsor there are Tax benefits when you give to charity: Your limited company pays less Corporation Tax when it gives the following to charity: money, equipment, sponsorship payments. You can claim tax relief by deducting the value of your donations from your total business profits before you pay tax. Visit the Gov.UK. Website (see link) for further details. https://www.qov.uk/tax-limited-company-qives-to-charity/overview Very Best Regards, Nick Pearce Director of Football Crewe Alexandra Ladies FC 2
Crewe Alexandra Ladies FC Honours NWWRFL 4 th Place NWWRFL Runner Up NWWRFL Runner Up NWWRFL Champions League Plate Winners FA Cup1 st Round Proper FA Cup1 st Round Proper Cheshire FA Cup Winners Cheshire FA Cup Winners Cheshire League Challenge Cup Winners Cheshire League Challenge Cup Winners Season 2016-2017 & Beyond Season 2012 2013 Season 2013 2014 Season 2014 2015 Season 2015 2016 3
Club Development Since 2012 Prior to 2011 the South Cheshire area had traditionally struggled to maintain a senior women s team with the football club going through several re-incarnations over the years. The biggest challenge the club faced was being able to recruit enough players from our small catchment area to be sustainable. So the first crucial and best decision made by Nick Pearce on his appointment as Head Coach was that the club would produce its own future 1 st Team players by focusing on the development of local players from the Crewe area. With our strategy set, myself and Nick created the clubs underpinning philosophy, vision and core values and working to these principles the club always aims to represent itself, our sponsors and our community to the highest standards. From 2012 to 2016 the club has expanded from a single team to now have four squads representing the club at different age groups. The youth sides play at county level, our Development squad at regional level and our 1 st team now at national level. The work put in by the club s staff to promote women s football in the community, the high standard of coaching that we deliver and the professional way our players represent the club and themselves has been recognised by the both the FA and the local community. I am extremely proud of the awards that the club have received: Crewe Civic Sports Club of the Year Award FA Respect Club Award FA Charter Standard Club Award Very Best Regards, Tony Heron Club Secretary and Director of Operations Crewe Alexandra Ladies FC Crewe Civic Sports Club of the Year Award Winner 2016 4
Media and Public Relations 782 People Engaged with Clubs Facebook Page At Gresty Road CAFC Pre Match PR for the Women's Team Attendance and Recognition at Civic Functions Active Twitter Site 2.3k followers >30,000 Hits a Year on Clubs Website Features in UK s N0:1 Digital Female Football Magazine New Instagram Page Fundraising for Charity. Free Charity Promotion In Season weekly coverage in Crewe and Nantwich Chronicles. Publications (35,000 Readers)and Digital (30,000 Unique Users) 5
Sponsorship Packages 2016-17 Silver Sponsorship Package Cost: 1,000 per season (discount available based on length of deal) Sponsorship Package Benefits: 1. Sponsors logo will be branded on the Teams warm up kit 2. Sponsors logo will be added to all CALFC Team related literature 3. Advertising banner with company logo displayed at all home games 4. Two complimentary tickets for all CALFC pay on entry games 5. A press release on the CALFC website to announce the sponsorship deal. The press release will also be sent to our local media contacts 6. Two complimentary tickets to all CALFC functions 7. A framed, signed Team shirt and photograph 8. Regular coverage through our social network feeds including photos of players in warm up kit 9. Sponsors logo, details and website link will be listed against the sponsored Team on the club website 6
Sponsorship Packages 2016-17 Gold Sponsorship Package Cost: 1,500 per season (discount available based on length of deal) Sponsorship Package Benefits: 1. Sponsors logo will be branded on the front of the Alex Ladies 1 st Team shirts 2. A press release on the CALFC website to announce the sponsorship deal as official partner of the 1 st Team 3. Press release and photograph of kit displaying company logo sent to our local media contacts 4. A feature thanking the sponsor to appear in a CAFC & a CALFC programme during the sponsorship period 5. Permanent advertising banner with company logo in place at our training facility 6. Standing invite for two guests to attend after game hospitality for the season 7. Regular local press coverage with photographs of players in kit 8. Advertising banner with company logo displayed at home games 9. Company logo will be added to all CALFC related literature 10. Two complimentary tickets for all CALFC pay on entry games 11. Company logo added to all social media main headers. 12. Regular coverage through our social network feed. 13. two complimentary tickets to all CALFC functions 14. A framed, signed CALFC shirt and photograph. 7
Sponsorship Packages 2016-17 Platinum Sponsorship Package Cost: 4,000 per season (discount available based on length of deal) Sponsorship Package Benefits: 1. Company logo will be branded on the front of the Alex Ladies 1 st Team, Development Squad and Under 18 s playing shirts 2. A feature thanking the Company to appear in a CAFC & a CALFC programme during the sponsorship period 3. A press release on the CALFC website to announce the sponsorship deal as official club partner 4. Press release and photograph of kit displaying company logo sent to our local media contacts 5. Company logo added to all social media main headers and link to company website 6. Permanent advertising banner with company logo in place at our training facility 7. Company logo will be added to all CALFC related literature in primary position 8. Standing invite for Four guests to attend after game hospitality for the season 9. Advertising banner with company logo displayed at all home games 10. Regular local press coverage with photographs of players in playing kit 11. Four complimentary tickets for all CALFC pay on entry games 12. Regular coverage through our social network feeds 13. Four complimentary tickets to all CALFC functions 14. A framed, signed CALFC shirt and photograph 15. A signed CALFC football 8
Club Members, Players,Staff, Supporters & Community Participation CALFC Club Structure & Members Ray Walker Chairman Nick Pearce Director of Football Tony Heron Club Operations Manager CALFC Football Structure CALFC Administrative Structure + New Under 16 s Squad for 2016-17 Season X3 Age Group Squads X8 Administrative Staff Positions X9 Coaches X50 Players Giving opportunities to play for all female footballers in the community age 14-25 50-100 Spectators attend every home fixture 9
Player Sponsorship Packages 2016-17 Player Sponsorship Package Cost: 50-100 per season (discount available based on length of deal/ number of players) Sponsorship Package Benefits: 1. For private sponsors their name will be listed against the sponsored player s profile on the club website. 2. For businesses sponsors their business logo, details and website link will be listed against the sponsored player s profile on the club website. 3. All player sponsors will also receive: A signed photo of your sponsored player A letter of Thanks from the club 1 free ticket to an Alex Ladies club Player Sponsorship 10
Home Ground Sponsorship Packages 2016-17 Home Ground Sponsorship Package Cost: 1000 per season (discount available based on length of deal) Sponsorship Package Benefits: 1. Sponsors logo added to all social media main headers and link to company website 2. Sponsors logo will be added to all CALFC related literature in primary position 3. Sponsors name to appear next to home fixtures as Cumberland Arena Sponsored by (Sponsors Name) 4. Standing invite for two guests to attend after game hospitality for the season 5. Advertising banners x2 with company logo displayed at all home games 6. Regular local press coverage with photographs of players with advertising banners 7. Regular coverage through our social network feeds 8. Two complimentary tickets for all CALFC pay on entry games 9. Two complimentary tickets to all CALFC functions 10.A framed CALFC squad photograph with advertising banners 11.A signed CALFC football Home Ground Sponsor 11
Crewe Alexandra Ladies FC Club Directory: Alex Soccer Centre, Crewe Road, Shavington, Crewe, CW2 5AF Director of Football: Nick Pearce, Email: crewealexandralfc@gmail.com, Mobile: 07792353967 Club Secretary: Tony Heron, Email tony.heron.calfc@gmail.com, Mobile: 07960521596 Club Website: www.calfc.co.uk Facebook: Crewe Alexandra Ladies Football Club Twitter: @CreweAlexLadies Instagram: crewealexlfc 12