NHL Teams November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.
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MOST ACTIVE, TOP GAINERS AND TOP LOSERS NHL Teams Sector Sector Media Rating +2-4 Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 30 Advances 20 Declines 8 New York Islanders 56-2 -3% 2,233,870 Unchanged 2 New York Rangers 66-10 -13% 2,1,883 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE Los Angeles Kings 82 +19 30% 586,472 New Jersey Devils 77 +7 10% 538,816 St. Louis Blues 60 +6 11% 206,143 +5 +8% -7-12% San Jose Sharks 75 +7 10% 79,306 39 +3 +8% +9 +15% Columbus Blue Jackets 53 +0 0% 25,672 49 +3 +6% -2-4% Detroit Red Wings 54 +1 2% 22,154 56 +3 +5% +13 +12% Tampa Bay Lightning 76 +5 7% 14,913 +2 +3% -4-8% Washington Capitals 73 +6 9% 2,687 61 +2 +3% +2 +5% Minnesota Wild 54 +5 10% 2,623 66 +2 +3% +3 +2% Dallas Stars 54 +2 4% 2,5 68 +2 +3% +7 +6% Carolina Hurricanes 69 +8 13% 1,902 36 +1 +3% +2 +6% Florida Panthers 68 +3 5% 1,657 38 +1 +3% +3-3% Toronto Maple Leafs 58 +8 16% 1,646 39 +1 +3% +4 +3% Nashville Predators 43-15 -26% 1,407 46 +1 +2% +10 +15% Pittsburgh Penguins 56 +2 4% 1,403 48 +1 +2% -1 - Philadelphia Flyers 50-4 -7% 1,362 49 +1 +2% +5 +4% Winnipeg Jets 73 +10 16% 1,280 Close Rating Chg. % Chg. Mention Volume (100) 51 +1 +2% +8 +21% Montreal Canadiens 57-8 -12% 1,247 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) Los Angeles Kings 82 +19 30% 586,472 Boston Bruins 53-19 -26% 1,185 Ottawa Senators 50 +15 43% 23 Anaheim Ducks 43-15 -26% 837 Edmonton Oilers 69 +14 25% 1,161 Nashville Predators 43-15 -26% 1,407 Arizona Coyotes 65 +12 23% 963 New York Rangers 66-10 -13% 2,1,883 Calgary Flames 69 +11 19% 1,113 Montreal Canadiens 57-8 -12% 1,247 Winnipeg Jets 73 +10 16% 1,280 Chicago Blackhawks 50-4 -7% 1,037 Carolina Hurricanes 69 +8 13% 1,902 Philadelphia Flyers 50-4 -7% 1,362 Toronto Maple Leafs 58 +8 16% 1,646 New York Islanders 56-2 -3% 2,233,870 New Jersey Devils 77 +7 10% 538,816 Columbus Blue Jackets 53 +0 0% 25,672 San Jose Sharks 75 +7 10% 79,306 Buffalo Sabres 49 +0 0% 877 Washington Capitals 73 +6 9% 2,687 Detroit Red Wings 54 +1 2% 22,154 St. Louis Blues 60 +6 11% 206,143 Pittsburgh Penguins 56 +2 4% 1,403 Tampa Bay Lightning 76 +5 7% 14,913 Dallas Stars 54 +2 4% 2,5 Minnesota Wild 54 +5 10% 2,623 Vancouver Canucks 51 +2 4% 984 Florida Panthers 68 +3 5% 1,657 Colorado Avalanche 26 +2 8% 7 Pittsburgh Penguins 56 +2 4% 1,403 Florida Panthers 68 +3 5% 1,657 Dallas Stars 54 +2 4% 2,5 Tampa Bay Lightning 76 +5 7% 14,913 Vancouver Canucks 51 +2 4% 984 Minnesota Wild 54 +5 10% 2,623 Colorado Avalanche 26 +2 8% 7 Washington Capitals 73 +6 9% 2,687 Detroit Red Wings 54 +1 2% 22,154 St. Louis Blues 60 +6 11% 206,143 2016 mediaquant, Inc., All rights reserved. info@mediaquant.net
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Table of Contents NHL Teams Section and Summary Metrics* Page How to Read a Report i,ii Methodology 62-63 + 2 NHL Teams 1 82 + 19 Los Angeles Kings 3 77 + 7 New Jersey Devils 5 76 + 5 Tampa Bay Lightning 7 75 + 7 San Jose Sharks 9 73 + 6 Washington Capitals 11 73 + 10 Winnipeg Jets 13 69 + 11 Calgary Flames 15 69 + 8 Carolina Hurricanes 17 69 + 14 Edmonton Oilers 19 68 + 3 Florida Panthers 21 66-10 New York Rangers 23 65 + 12 Arizona Coyotes 25 60 + 6 St. Louis Blues 27 58 + 8 Toronto Maple Leafs 29 57-8 Montreal Canadiens 31 56-2 New York Islanders 33 56 + 2 Pittsburgh Penguins 35 54 + 2 Dallas Stars 37 54 + 1 Detroit Red Wings 39 54 + 5 Minnesota Wild 41 53-19 Boston Bruins 43 53 Columbus Blue Jackets 45 51 + 2 Vancouver Canucks 47 50-4 Chicago Blackhawks 49 50 + 15 Ottawa Senators 51 50-4 Philadelphia Flyers 53 49 Buffalo Sabres 55 43-15 Anaheim Ducks 57 43-15 Nashville Predators 26 + 2 Colorado Avalanche 61
How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have 60+ members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.
Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaquant-benefits.pdf How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.
Brands NHL Teams Prior Pt. Chg. + 2 Prior Pt. Chg. - 4 Trailing 12-Mo Avg 62 YTD Avg. Rating 61 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the NHL Teams sector (comprising 30 brands), the topline media rating for November 2016 is, a +2 change over the prior month and a -4 change over the prior year. The media rating maximum and minimum within the sector are held by Los Angeles Kings (82) and Colorado Avalanche (26) respectively. The trailing 12-month average is 62, while the current YTD average is 61. For regional media rating metrics (and prior month change): North America reports 60 (+2 pts.) compared to Europe's 42 (-2 pts.) and Asia Pacific's 48 (+2 pts.). Weak... (0) 2012 2013 2014 2015 2016 Rank* Change / Trending Up/Down 1 +8 82 2 +2 77 3-76 4 +1 75 5 +1 73 5 +4 73 7 +5 69 7 +4 69 Low Close High -15 Media Rating Los Angeles Kings 26 New Jersey Devils Min Moderate... Strong... High 66 Max Sector Average Low 53 82 Extreme (100) Trailing 12-month Charts Los Angeles Kings 62 82 New Jersey Devils 50 77 Tampa Bay Lightning 52 76 San Jose Sharks 62 77 +19 +7 +5 +7 +6 Washington Capitals 49 76 + 12 + 9 + 8 + 6 + 8 Winnipeg Jets 47 73 12- Avg. 69 12- Avg. 64 12- Avg. 65 12- Avg. 71 12- Avg. 70 Calgary Flames 58 71 YTD Avg. 69 YTD Avg. 63 YTD Avg. 64 YTD Avg. 71 YTD Avg. 69 Carolina Hurricanes 49 69 7 +9 69 Edmonton Oilers 55 73 Winnipeg Jets Calgary Flames 10-3 68 Florida Panthers 57 70 11-10 66 New York Rangers 39 76 12 +9 65 Arizona Coyotes 53 69 73 69 13 +4 60 St. Louis Blues 54 69 14 +11 58 Toronto Maple Leafs 50 77 15-8 57 Montreal Canadiens 56 78 16-4 56 +10 +11 16 +1 56 Pittsburgh Penguins 54 81 + 14 +4 18 +6 54 18 +3 54 YTD Avg. YTD Avg. 18 +8 54 21-19 53 21-53 23 +3 51 24-7 50 24 +5 50 24-7 50 27-1 49 28-16 43 28-16 43 30-26 12- Rating Range 82 Tampa Bay Lightning San Jose Sharks Washington Capitals 75 73 New York Islanders 56 69 +8 +14 +3 +9 + 10 + 4 Dallas Stars 52 67 12- Avg. 62 12- Avg. 67 12- Avg. 56 12- Avg. 66 12- Avg. 64 Detroit Red Wings 53 72 62 66 YTD Avg. 56 YTD Avg. 67 YTD Avg. 63 Minnesota Wild 48 69 Boston Bruins 53 75 New York Arizona Coyotes St. Louis Blues Toronto Maple Montreal Columbus Blue Jackets 50 68 Rangers Leafs Canadiens Vancouver Canucks 49 73 Chicago Blackhawks 50 77 66 65 60 58 57 Ottawa Senators 34 52 Philadelphia Flyers 50 70 Buffalo Sabres 49 70 Anaheim Ducks 43 64-10 +12 +6 +8-8 Nashville Predators 43 69 +27-3 + 3-17 - 10 Colorado Avalanche 24 44 12- Avg. 50 12- Avg. 61 12- Avg. 60 12- Avg. 69 12- Avg. 67 YTD Avg. 51 YTD Avg. 60 YTD Avg. YTD Avg. 67 YTD Avg. 65 77 Carolina Hurricanes 76 Edmonton Oilers 69 69 Florida Panthers 1 2016 mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 3 positions or greater is highlighted in green or red. 68 72 67 62 57 52 47 42
Long (12-) Media Rating Growth +25 +15 +5-5 -15-25 Short (30 day) vs. Long Term (12-mo.) Comparison Falling New York Rangers Category Avg: +2 Media Cycle: Oct 1-31, 2016 Winnipeg Jets Los Angeles Kings Edmonton Oilers New Carolina Jersey Hurricanes Devils Tampa Washington Bay Lightning Capitals San Jose Sharks St. Louis Blues Florida Panthers Calgary Flames Minnesota Wild New York Islanders Arizona Coyotes Category Avg: -5 Category Avg: -5 Lagging Montreal Canadiens Dallas Stars Detroit Red Wings Toronto Maple Leafs Pittsburgh Penguins Category Avg: +2 Leading Gaining -21-16 -11-6 -1 +4 +9 +14 +19 Losing Momentum Short (30-day) Media Rating Growth NOVEMBER 2016 Regional Media Rating Coverage Distribution (%) North America 60 Europe 42 Asia 48 94% NHL Teams 3% 3% +2 73-2 48 +2 51 Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Segment-Level Media Rating Metrics and Rankings Global Print Search Volume Social Media YTD Avg. Rating 60 YTD Avg. Rating 49 YTD Avg. Rating Prior Growth -0.1 Prior Growth -0.2 Prior Growth Rank ( Prior ) Rank ( Prior ) Rank ( Prior ) Online News 56 40 72 Prior Pt. Chg. +3 Prior Pt. Chg. +0 Prior Pt. Chg. -1 Prior Pt. Chg. 61 YTD Avg. Rating 72 +0.1 Prior Growth -0.0 Rank ( Prior ) 1 +13 Los Angeles Kings 1 +1 Chicago Blackhawks 1 - New York Islanders 1 - New York Islanders 2 +6 San Jose Sharks 2-1 Pittsburgh Penguins 1 - New York Rangers 1 - New York Rangers 2 - Tampa Bay Lightning 3-1 Montreal Canadiens 3 +1 Los Angeles Kings 3 - Los Angeles Kings 2 +1 Washington Capitals 4 +5 Detroit Red Wings 4-1 New Jersey Devils 4 - New Jersey Devils 5 +7 Calgary Flames 4 - New York Rangers 5 - St. Louis Blues 5 - St. Louis Blues 5 - Winnipeg Jets 6-1 Minnesota Wild 6-1 San Jose Sharks 6-1 San Jose Sharks 7-1 New Jersey Devils 7 +1 Boston Bruins 7 +2 Columbus Blue Jackets 7 - Tampa Bay Lightning 8 +6 Edmonton Oilers 8 +7 Edmonton Oilers 8-1 Detroit Red Wings 8 - Detroit Red Wings 8-2 Florida Panthers 9 +20 Colorado Avalanche 9-1 Tampa Bay Lightning 9 - Columbus Blue Jackets 10 - Carolina Hurricanes 10-1 Los Angeles Kings 10 +7 Minnesota Wild 10 +7 Toronto Maple Leafs 11 +6 Arizona Coyotes 11-2 New Jersey Devils 10 +11 Dallas Stars 11-1 Carolina Hurricanes 12 +15 Ottawa Senators 11 +1 Toronto Maple Leafs 12-2 Washington Capitals 12-2 Minnesota Wild 13-9 New York Rangers 11 +2 Washington Capitals 13 +4 Carolina Hurricanes 12 +3 Montreal Canadiens 14 +6 Pittsburgh Penguins 14 - Calgary Flames 14 - Florida Panthers 12 +1 Philadelphia Flyers 14 +9 St. Louis Blues 15-8 Tampa Bay Lightning 15 +12 Nashville Predators 15-1 Dallas Stars 14 +6 Toronto Maple Leafs 16 +6 Carolina Hurricanes 16 +1 Toronto Maple Leafs 15-3 Florida Panthers 17-9 Montreal Canadiens 16 +3 Dallas Stars 16-5 Pittsburgh Penguins 17 +2 Pittsburgh Penguins 18 +6 Buffalo Sabres 18-13 Florida Panthers 18 +6 Winnipeg Jets 17 - Winnipeg Jets 18 +1 Dallas Stars 18-3 San Jose Sharks 18-4 Philadelphia Flyers 19-3 Boston Bruins 18 +10 Minnesota Wild 20 +2 Buffalo Sabres 18 +6 Calgary Flames 19 +1 Edmonton Oilers A positive or negative rank change of +/- 3 positions or greater is highlighted in green or red. 2016 mediaquant, All rights reserved. info@mediaquant.net 2 73 +3
Brands Los Angeles Kings 82 +12 Prior Rating Chg. +19 Trailing 12- Avg. 69 YTD Avg. Rating 69 Prior Rating Chg. Los Angeles Kings' topline media rating for November 2016 is 82, a large +19 change over the prior month value of 63 and a large +12 change over the prior-year media rating of 70. This compares favorably to the NHL Teams sector media rating average of. Los Angeles Kings' media rating max and min for the trailing 12-month period are 82 in October 2016 and 62 in November 2015. Advertising Value: Los Angeles Kings' media rating of 82 translates into a current month AVE of $166,641,772, with a trailing 12-month total of $664,317,406. Ranking: Within the NHL Teams sector, Los Angeles Kings is currently ranked no.1, showing a large +8 rank change over the prior month. Year-over-year, Los Angeles Kings experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $166,641,772 $664,317,406 79 83% 17% Growth Quadrant: For the November 2016 reporting period, Los Angeles Kings are in the Leading quadrant vis-à-vis its peers, showing a large +19 change in short term (prior month) growth and a large +12 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 89 2013 2014 2015 2016 69 49 39 Prior Prior Year 82 Los Angeles Kings Extreme (100) Trailing 4-year topline media rating through 2016 High 82 Low 49 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 92 61 72 84 91 71 89 67 98 46 99 99-98 80 42 31 24 45 50 51 98 45 99 98-98 77 58 61 83 89 56 88 67 66 64 80 92-88 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 58 92 90-29% Media Sources 55 84 84 +29 - - # Global Web Online News # Search Volume # Blogs - - Twitter Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 61 98 98-48% # Global Print 53 74 74 +20 69 99 99-24% # US Newspapers 38 93 91 +46 45 76 46 +1-28% # WW Newspapers 24 88 84 +60 # Business 37 93 89 +30 69 99 99 +1 8% # Industry 50 67 67 +16 13 99 99-254% # Broadcast 48 67 67 +12 73 98 98 - Cons. 11% Bus. Trade Search Vol. 50 67 67 +16 # Healthcare 55 74 66 +8 52 76 75 +18 12% # Industrial 42 62 62 +20 31 75 72 +41 18% # Services 39 62 57 +7 34 74 61 +19 5% # Technology 46 68 56 +10-21% Global Web Industry-Specific Media Online News Groups 57 75 75 +1 4% # Consumer 47 76 71 +21 # North America 63 92 92 +12 19% # Business 37 93 89 +30 1% 3 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 99 99 28 Year Chg. 14% 6% 2% 1% 1% 0% 34% 0% 6% -5% -7% 27%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Los Angeles Kings within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +48% 98 Long (12-) Media Rating Growth +5-5 -15 Los Angeles Kings Social Media Online News Mo +1% +43% 99 Mo +0% +24% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 1 9 5 Los Angeles Kings +8 82 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +19 69 +2 61 17% Mo +27% +6% r 99 74 46 67 +2% -28% +18% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 4
Brands New Jersey Devils 77 +9 Prior Rating Chg. +7 Trailing 12- Avg. 64 YTD Avg. Rating 63 Prior Rating Chg. New Jersey Devils' topline media rating for November 2016 is 77, a notable +7 change over the prior month value of 70 and a notable +9 change over the prior-year media rating of 68. This compares favorably to the NHL Teams sector media rating average of. New Jersey Devils' media rating max and min for the trailing 12-month period are 77 in October 2016 and 50 in June 2016. Advertising Value: New Jersey Devils' media rating of 77 translates into a current month AVE of $106,284,504, with a trailing 12-month total of $369,335,133. Ranking: Within the NHL Teams sector, New Jersey Devils is currently ranked no.2, showing a moderate +2 rank change over the prior month. Year-over-year, New Jersey Devils experienced a notable gain of +8 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $106,284,504 $369,335,133 70 89% 11% Growth Quadrant: For the November 2016 reporting period, New Jersey Devils are in the Leading quadrant vis-à-vis its peers, showing a notable +7 change in short term (prior month) growth and a notable +9 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 80 2013 2014 2015 2016 60 50 77 New Jersey Devils Extreme (100) 40 Prior Prior Year Trailing 4-year topline media rating through 2016 High 77 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 85 51 62 76 86 60 82 64 98 45 98 99-97 73 52 49 62 71 41 62 51 98 45 98 99-99 75 45 54 72 90 67 87 68 64 55 81 90-88 Blogs Low 50 Twitter 98 98 34 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 60 90 89-1 29% Media Sources 54 78 76 +11 - - - # - Global Web Online News Search Volume - Blogs Twitter # Forums Regional Print Metrics # Asia # Europe # South America 60 98 98-53% # Global Print 44 69 69 +10 74 98 98-21% # US Newspapers 57 93 86 +15 45 45 - -18% # WW Newspapers 29 81 76 +14 # Business 58 89 82 +20 67 99 99-10% # Industry 45 64 64 +13 23 98 98-188% # Broadcast 48 62 56 +1 75 99 97-2 10% Industry-Specific Media 45 64 64 +13 - Healthcare 55 70 58-30 64 64 +6 3% # Industrial 37 74 74 +32 30 65 62 +13 15% # Services 30 57 57 +13 25 53 51-1 13% # Technology 44 61 56-5 -14% 49 68 60 +1-17% # Consumer 39 70 60 +19 # North America 18 85 85 +12 13% # Business 58 89 82 +20 5 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 3% 1% -4% 6% 12% -12% 17% -10% -10%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison New Jersey Devils within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +53% 98 Long (12-) Media Rating Growth +5-5 -15 New Jersey Devils Social Media Online News Mo -1% +38% 98 Mo +0% +21% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 2 4 10 New Jersey Devils +2 77 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +7 63 +2 61 13% Mo +14% +1% r 98 69 45 56 +0% -18% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 6
Brands Tampa Bay Lightning 76 +8 Prior Rating Chg. +5 Trailing 12- Avg. 65 YTD Avg. Rating 64 Prior Rating Chg. Tampa Bay Lightning's topline media rating for November 2016 is 76, a notable +5 change over the prior month value of 71 and a notable +8 change over the prior-year media rating of 68. This compares favorably to the NHL Teams sector media rating average of. Tampa Bay Lightning's media rating max and min for the trailing 12- month period are 76 in October 2016 and 52 in July 2016. Advertising Value: Tampa Bay Lightning's media rating of 76 translates into a current month AVE of $2,351,805, with a trailing 12-month total of $14,028,995. Ranking: Within the NHL Teams sector, Tampa Bay Lightning is currently ranked no.3, showing no measurable rank change over the prior month. Year-over-year, Tampa Bay Lightning experienced a notable gain of +7 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,351,805 $14,028,995 71 80% 20% Growth Quadrant: For the November 2016 reporting period, Tampa Bay Lightning is in the Leading quadrant vis-à-vis its peers, showing a notable +5 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 81 2013 2014 2015 2016 61 51 76 Tampa Bay Lightning Extreme (100) 41 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 92 53 67 86 92 60 87 64 91 41 91 90-88 72 62 61 71 86 50 62 58 92 49 93 87-85 84 52 48 79 91 46 82 62 61 56 79 89-88 Blogs Low 52 Twitter 90 90 38 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 83 82-1 21% Media Sources 54 79 79 +9 # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America 60 93 91-1 49% # Global Print 50 71 71 +6 70 93 91-2 15% # US Newspapers 46 93 92 +6 41 83 41-8 -27% # WW Newspapers 47 86 86 +15 # Business 34 88 87 +25 66 94 90 +3 1% # Industry 51 66 64 +6 21 90 90-137% # Broadcast 48 56 56 +1 75 94 88 +3 0% Industry-Specific Media 51 66 64 +6 - Healthcare 55 71 58-39 72 70 +6 13% # Industrial 48 69 57-12 39 69 67 +6 40% # Services 47 63 54-8 25 67 53-9 2% # Technology 45 65 65 +19 12% 49 77 70 +11 6% # Consumer 50 60 60 +10 # North America 43 92 92 +20 10% # Business 34 88 87 +25 6% 7 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 11% 8% 1% 9% 6% 3% 12% 3% -15% -10% 30%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Tampa Bay Lightning within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +49% 91 Long (12-) Media Rating Growth Prior +5-5 -15 Prior Rank Chg. 3 3 10 Tampa Bay Lightning +0 76 NHL Teams Sector Rank Comparisons Tampa Bay Lightning Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +5 64 +2 61 12% Mo +2% +24% 89 Mo -2% +15% r 91 Mo +8% +8% 71 41 56-20% -27% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 8
Brands San Jose Sharks 75 +6 Prior Rating Chg. +7 Trailing 12- Avg. 71 YTD Avg. Rating 71 Prior Rating Chg. San Jose Sharks' topline media rating for November 2016 is 75, a notable +7 change over the prior month value of 68 and a notable +6 change over the prior-year media rating of 69. This compares favorably to the NHL Teams sector media rating average of. San Jose Sharks' media rating max and min for the trailing 12-month period are 77 in July 2016 and 62 in January 2016. Advertising Value: San Jose Sharks' media rating of 75 translates into a current month AVE of $14,625,932, with a trailing 12-month total of $78,339,022. Ranking: Within the NHL Teams sector, San Jose Sharks is currently ranked no.4, showing a negligible +1 rank change over the prior month. Year-over-year, San Jose Sharks experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $14,625,932 $78,339,022 75 100% 0% Growth Quadrant: For the November 2016 reporting period, San Jose Sharks are in the Leading quadrant vis-à-vis its peers, showing a notable +7 change in short term (prior month) growth and a notable +6 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 85 2013 2014 2015 2016 65 55 75 San Jose Sharks Extreme (100) 45 Prior Prior Year Trailing 4-year topline media rating through 2016 High 77 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 88 48 64 75 90 51 88 64 94 35 95 95-93 78 55 56 69 65 41 44 47 95 39 97 96-93 88 53 65 80 91 46 87 56 62 44 79 89-88 Blogs Low 57 Twitter 97 98 41 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 86 85-1 27% Media Sources 87 76 +14 # Global Web # Online News # Search Volume # # Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America 60 95 94-1 52% # Global Print 53 78 71 +13 72 97 95-2 20% # US Newspapers 38 97 90 +25 35 75 35-4 -20% # WW Newspapers 66 95 75 +6 # Business 44 93 88 +44 67 96 95-1 7% # Industry 47 68 64 +17 30 98 97-1 137% # Broadcast 49 86 56 +1 73 94 93-6% Industry-Specific Media 47 68 64 +17 - Healthcare 54 65 58-48 86 72 +10 3% # Industrial 39 68 64 +22 31 80 64 +8-2% # Services 36 61 57 +7 27 76 48-7 -9% # Technology 46 68 65 +19-3% 90 90 +31 25% # Consumer 41 71 51 +10 # North America 64 96 88 +10 0% # Business 44 93 88 +44 1% 9 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 6% 9% -1% 1% 14% 12% 14% 12% 73% 21% 11%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison San Jose Sharks within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +52% 94 Long (12-) Media Rating Growth +5-5 -15 San Jose Sharks Social Media Online News Mo -1% +30% 95 Mo -2% +20% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 4 5 8 San Jose Sharks +1 75 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +7 71 +2 61 9% Mo +18% +9% r 95 71 35 56-11% -20% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 10
Brands Washington Capitals 73 +8 Prior Rating Chg. +6 Trailing 12- Avg. 70 YTD Avg. Rating 69 Prior Rating Chg. Washington Capitals' topline media rating for November 2016 is 73, a notable +6 change over the prior month value of 67 and a notable +8 change over the prior-year media rating of 65. This compares favorably to the NHL Teams sector media rating average of. Washington Capitals' media rating max and min for the trailing 12-month period are 76 in March 2016 and 49 in August 2016. Advertising Value: Washington Capitals' media rating of 73 translates into a current month AVE of $633,250, with a trailing 12-month total of $10,005,450. Ranking: Within the NHL Teams sector, Washington Capitals is currently ranked no.5, showing a negligible +1 rank change over the prior month. Year-over-year, Washington Capitals experienced a large gain of +11 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $633,250 $10,005,450 69 89% 11% Growth Quadrant: For the November 2016 reporting period, Washington Capitals are in the Leading quadrant vis-à-vis its peers, showing a notable +6 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 79 2013 2014 2015 2016 49 73 Washington Capitals Extreme (100) 39 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 92 63 68 88 97 64 87 67 68 45 66 77-84 76 66 71 73 91 56 57 56 61 42 58 78-86 80 32 36 76 93 52 83 54 62 54 79 93-88 Blogs Low 49 Twitter 62 68 34 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 74 67 +1-1% Media Sources 48 80 76 +11 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 71 68 +7 10% # Global Print 43 74 71 +8 58 84 66 +8-16% # US Newspapers 46 98 97 +6 42 73 45 +3-17% # WW Newspapers 25 93 88 +15 # Business 37 94 87 +30 71 95 77-1 -17% # Industry 46 68 67 +11 19 68 62-6 82% # Broadcast 48 56 56 +1 77 94 84-2 -5% Industry-Specific Media 46 68 67 +11 # Healthcare 55 77 66 +8 34 79 71 +3 39% # Industrial 39 64 57-3 31 77 68-3 89% # Services 36 57 +1 27 74 63-3 97% # Technology 46 73 69 +23 33% 49 74 60 +1 7% # Consumer 50 70 64 +8 # North America 23 95 92 +16 15% # Business 37 94 87 +30 5% 11 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 6% 20% 4% 16% 5% 24% 12% 24% 27% 24% 43% 23%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Washington Capitals within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +10% +10% 68 Long (12-) Media Rating Growth +5-5 -15 Washington Capitals Social Media Online News Mo -4% +3% 74 Mo +12% -16% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 5 6 16 Washington Capitals +1 73 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +6 69 +2 61 12% Mo +11% +20% r 66 71 45 56 +7% -17% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 12
Brands Winnipeg Jets 73 +14 Prior Rating Chg. +10 Trailing 12- Avg. 62 YTD Avg. Rating 62 Prior Rating Chg. Winnipeg Jets' topline media rating for November 2016 is 73, a large +10 change over the prior month value of 63 and a large +14 change over the prior-year media rating of. This compares favorably to the NHL Teams sector media rating average of. Winnipeg Jets' media rating max and min for the trailing 12-month period are 73 in October 2016 and 47 in August 2016. Advertising Value: Winnipeg Jets' media rating of 73 translates into a current month AVE of $555,850, with a trailing 12-month total of $4,946,984. Ranking: Within the NHL Teams sector, Winnipeg Jets is currently ranked no.5, showing a moderate +4 rank change over the prior month. Year-over-year, Winnipeg Jets experienced a large gain of +17 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $555,850 $4,946,984 67 96% 4% Growth Quadrant: For the November 2016 reporting period, Winnipeg Jets are in the Leading quadrant vis-à-vis its peers, showing a large +10 change in short term (prior month) growth and a large +14 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 77 2013 2014 2015 2016 57 47 73 Winnipeg Jets Extreme (100) 37 Prior Prior Year Trailing 4-year topline media rating through 2016 High 73 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 95 81 70 94 88 66 88 62 68 29 71 63-70 87 70 61 86 65 41 62 50 64 27 67 62-72 65 40 36 62 56 67 51 63 39 82 92-84 Blogs Low 47 Twitter 73 68 38 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 57 71 62 +2 Media Sources 47 77 77 +14 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 60 73 68 +4 8% # Global Print 44 70 70 +9 67 87 71 +4-13% # US Newspapers 38 88 88 +23 27 41 29 +2-26% # WW Newspapers 36 94 94 +8 # Business 37 88 88 +26 62 95 63 +1-32% # Industry 44 62 62 +12 21 73 73 +5 92% # Broadcast 48 56 56 +1 70 91 70-2 -17% Industry-Specific Media 44 62 62 +12 - Healthcare 54 58 58-36 76 76 +7 55% - Industrial 37 52 52-31 70 70 +9 94% # Services 34 51 45 +11 27 81 81 +11 103% # Technology 44 65 61 +6 17% 49 84 60 +1 7% # Consumer 40 66 66 +25 # North America 30 95 95 +8 46% # Business 37 88 88 +26 31% 13 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 22% 30% 49% 52% 31% 22% 12% 22% 12% 41% 13% 18%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Winnipeg Jets within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +6% +8% 68 Winnipeg Jets Long (12-) Media Rating Growth +5-5 -15 Social Media Online News Mo +3% -3% 69 Mo +6% -13% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 5 9 22 Winnipeg Jets +4 73 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +10 62 +2 61 24% r 71 Mo +13% +30% 70 29 56 +7% -26% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 14
Brands Calgary Flames 69 +4 Prior Rating Chg. +11 Trailing 12- Avg. 67 YTD Avg. Rating 66 Prior Rating Chg. Calgary Flames' topline media rating for November 2016 is 69, a large +11 change over the prior month value of 58 and a moderate +4 change over the prior-year media rating of 65. This compares favorably to the NHL Teams sector media rating average of. Calgary Flames' media rating max and min for the trailing 12-month period are 71 in June 2016 and 58 in October 2015. Advertising Value: Calgary Flames' media rating of 69 translates into a current month AVE of $589,973, with a trailing 12-month total of $7,381,569. Ranking: Within the NHL Teams sector, Calgary Flames is currently ranked no.7, showing a moderate +5 rank change over the prior month. Year-over-year, Calgary Flames experienced a notable gain of +9 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $589,973 $7,381,569 75 86% 14% Growth Quadrant: For the November 2016 reporting period, Calgary Flames are in the Leading quadrant vis-à-vis its peers, showing a large +11 change in short term (prior month) growth and a moderate +4 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 85 2013 2014 2015 2016 65 55 69 Calgary Flames Extreme (100) 45 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 95 55 70 91 88 56 88 68 61 42 64 60-70 52 38 44 85 63 49 50 61 41 60-72 92 74 40 46 79 61 62 48 80 90-85 Blogs Low 57 Twitter 64 70 41 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 58 72 60 - -12% Media Sources 60 80 74 +10 - # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 60 68 61 - -2% # Global Print 54 72 70 +15 60 85 64 +4-20% # US Newspapers 44 88 88 +29 41 51 42 +1-13% # WW Newspapers 70 91 91 +6 # Business 49 90 88 +39 94 60 +1-33% # Industry 48 68 68 +18 22 70 64-6 56% # Broadcast 53 73 56-10 70 91 70-2 -18% Industry-Specific Media 48 68 68 +18 - Healthcare 54 58 58-48 75 70 +22 1% # Industrial 42 84 70 +28 31 70 70 +26 19% # Services 34 70 64 +30 38 72 55 +17-7% # Technology 46 72 72 +17 38% 75 60 +1-9% # Consumer 42 66 56-7 # North America 52 95 95 +43 3% # Business 49 90 88 +39 11% 15 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 19% 11% 120% 23% 11% 11% 12% 11% 12% -3% -4% 22%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Calgary Flames within the NHL Teams Sector +25 +15 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -2% 61 Long (12-) Media Rating Growth +5-5 -15 Calgary Flames Social Media Online News Mo -3% -10% 65 Mo +6% -20% Lagging Gaining -25 Losing -21-16 -11-6 -1 +4 +9 +14 +19 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 7 12 16 Calgary Flames +5 69 NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 9 5 Los Angeles Kings +8 82 +19 69 17% 2 4 10 New Jersey Devils +2 77 +7 63 13% 3 3 10 Tampa Bay Lightning - 76 +5 64 12% 4 5 8 San Jose Sharks +1 75 +7 71 9% 5 6 16 Washington Capitals +1 73 +6 69 12% Search Volume 5 9 22 Winnipeg Jets +4 73 +10 62 24% 7 12 16 Calgary Flames +5 69 +11 66 6% 7 11 21 Carolina Hurricanes +4 69 +8 56 15% 7 16 22 Edmonton Oilers +9 69 +14 67 17% 10 7 18 Florida Panthers -3 68 +3 63 6% 11 1 30 New York Rangers -10 66-10 51 69% 12 21 10 Arizona Coyotes +9 65 +12 60-4% 13 17 25 St. Louis Blues +4 60 +6 5% Broadcast 14 25 2 Toronto Maple Leafs +11 58 +8 67-23% 15 7 13 Montreal Canadiens -8 57-8 65-15% 16 12 24 New York Islanders -4 56-2 65-3% 16 17 1 Pittsburgh Penguins +1 56 +2 72-26% 18 24 20 Dallas Stars +6 54 +2 63-14% 18 21 8 Detroit Red Wings +3 54 +1 65-22% 18 26 27 Minnesota Wild +8 54 +5 58 4% +11 66 +2 61 6% Mo +21% +11% r 64 70 42 56 +2% -13% -18% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 16
Brands Carolina Hurricanes 69 +9 Prior Rating Chg. +8 Trailing 12- Avg. 56 YTD Avg. Rating 56 Prior Rating Chg. Carolina Hurricanes' topline media rating for November 2016 is 69, a notable +8 change over the prior month value of 61 and a notable +9 change over the prior-year media rating of 60. This compares favorably to the NHL Teams sector media rating average of. Carolina Hurricanes' media rating max and min for the trailing 12-month period are 69 in October 2016 and 49 in May 2016. Advertising Value: Carolina Hurricanes' media rating of 69 translates into a current month AVE of $495,098, with a trailing 12-month total of $4,215,256. Ranking: Within the NHL Teams sector, Carolina Hurricanes is currently ranked no.7, showing a moderate +4 rank change over the prior month. Year-over-year, Carolina Hurricanes experienced a large gain of +14 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $495,098 $4,215,256 69 87% 13% Growth Quadrant: For the November 2016 reporting period, Carolina Hurricanes are in the Leading quadrant vis-à-vis its peers, showing a notable +8 change in short term (prior month) growth and a notable +9 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average 2012 79 2013 2014 2015 2016 49 69 Carolina Hurricanes Extreme (100) 39 Prior Prior Year Trailing 4-year topline media rating through 2016 High 69 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 89 56 76 78 84 51 85 57 73 39 79 70-74 66 47 56 69 50 48 67 35 75 70-74 67 47 66 49 62 36 66 50 62 43 79 90-84 Blogs Low 49 Twitter 58 66 36 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 57 71 66 +2 0% Media Sources 50 72 72 +9 # Global Web # Online News # Search Volume # - Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America 76 73 +6 18% # Global Print 47 66 66 +10 73 84 79 +4 0% # US Newspapers 46 84 84 +15 33 48 39 +4-9% # WW Newspapers 23 78 78 +19 # Business 37 85 85 +26 67 94 70 - -22% # Industry 47 62 57 +9 20 66 58-8 61% # Broadcast 48 66 56-10 72 91 74 - -12% Industry-Specific Media 47 62 57 +9 - Healthcare 54 66 58-37 70 70 +13 11% # Industrial 42 64 57 +15 30 76 76 +20 15% # Services 34 45 +11 27 56 56 +9 19% # Technology 44 65 47 +1 12% 49 61 60 +1-17% # Consumer 37 56 51 +1 # North America 34 89 89 +23 33% # Business 37 85 85 +26 29% 17 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 26% 18% 35% % 29% 14% 12% 14% 12% -8% 13% 42%