Private sector, government (and civil society) partnership to improve road safety: A city-based approach CODATU XV Addis Ababa. October 25, 2012 Ryan Duly Global Road Safety Partnership
Some background on the Global Road Safety Partnership Hosted by the International Federation of Red Cross and Red Crescent Societies (IFRC) Business Government Created by the World Bank in 1999 to develop partnerships between business, government and civil society to reduce road deaths and injuries in low and middle-income countries Civil Society Programmes in 34 countries 2
Global Road Safety Initiative (GRSI) An initiative where corporate members make a five-year commitment to support capacity building and the implementation of good practice road safety interventions 3
Road Safety in 10 Countries project Funded by Bloomberg Philanthropies Commitment of $125 million over 5 years to the global programme 6 Consortium Partners
Building partnerships and capacity to improve road safety and mobility in cities 5 GRSP has developed a city based partnership approach for road safety known as the Proactive Partnership Strategy (PPS) PPS is a dynamic and continuous improvement process designed to improve road safety and mobility at a city or provincial level It relies on access to reliable road crash and injury data for both planning and monitoring purposes Successfully implemented in many Brazilian towns to improve road safety and the quality of people s lives Now being piloted in other cities in Asia (Siem Reap, Cambodia) and Africa (Lusaka and Abuja)
Building partnerships and capacity to improve road safety and mobility in cities PARTNERSHIPS ARE KEY The approach involves government, business and citizens in a true community partnership where together they own the road trauma problem and the solutions 6
Advantages and limitations of working at a city level Easier access to city leadership than at national level Easier to get all key decision makers at the table (e.g. transport, health, education and police) Data required for planning, monitoring and evaluation may be available at a city level where no national system exists Community and business involvement and local ownership Legislation and policy changes may be managed at a national level not locally 7
Building partnerships and capacity to improve road safety and mobility in cities Partnership Building Data Collection, Management and Analysis Integrated Road Safety Actions Renewal and Expansion Annual Review Monitoring Performance, Evaluation and Recognition 8
1. Developing partnerships The importance of commitment from the city leadership 9 Siem Reap, Cambodia
1. Developing partnerships 10 Brazil
1. Developing partnerships Securing commitment, ownership and understanding from all relevant players at city level 11 Africa Abuja, Nigeria and Lusaka, Zambia 1 1
1. Developing partnerships Involving civil society and business at the initial stage of process Brazil 12
2. Using data on road crashes and injuries The collection, analysis, interpretation and application of reliable crash and injury data comes from multiple sources, and is essential for effective road safety management, M&E Data collection systems are sometimes not well developed in low and middle income countries globally Even where systems exist capacity building in data analysis may be needed 13 Analysis and Reporting of data supports the development and sustainability of partnerships
2. Using data on road crashes and injuries Data sources partnerships are crucial Main data in-situ sources Complementary data sources Rescue Services Local Police Pre-Hospital Services Hospital Mortality System Information General Sources SIM -Address -Date -Time -Victims -Destination -Death -Address -Date -Time -Road -Drivers Fire Department Its data can complement missed information or provide additional details about the accident / victims 14
15 2. Using data on road crashes and injuries
2. Using data on road crashes and injuries Percentage of fatalities by mode of transportation for Siem Reap municipality and Siem Reap province (Cambodia) 2008 2011 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 78% 67% 13% 13% 10% 4% 4% 1% 3% 4% 2% 1% Siem Reap municipality Siem Reap Province Motorbike Pedestrian Bicycle Passenger vehicle Goods vehicle Agriculture vehicle Other 16
3. Developing integrated road safety actions Safer roads and mobility Zambia: LaFarge sponsored a pedestrian bridge across most dangerous section of Kafue Road complete In 2012 to support infrastructure improvement for a section of Kafue Road Brazil: working with citygovernments to improve infrastructure 17
3. Developing integrated road safety actions Safer Road Users 18 Brazil: working in partnership with taxi drivers, bus drivers, and teachers on voluntary systems in which they can earn road safety quality stamps
3. Developing integrated road safety actions Safer Road Users Zambia: Lafarge - Sponsorship support to GRSP for fleet safety initiatives Zambia: Toyota: Sponsorship of drinking and driving promotional items Brazil: campaigns on key risk factors supported by groups of local business and civil society organizations 19
3. Developing integrated road safety actions Safer Road Users Siem Reap, Cambodia training and enforcement Siem Reap, Cambodia training and enforcement actions on helmet wearing and drink-driving actions on (linked helmet to partner activities in social marketing) wearing and drink-driving (linked to partner activities in social marketing) 20
3. Developing integrated road safety actions Post-Crash Care Cambodia: Linking with hotels and the Cambodia Red Cross to provide first aid trainings 21
22 Don t forget the importance of working with the media!
4. Monitoring and evaluation Evaluation and monitoring is essential to assess the effectiveness of interventions to: Understand what works and doesn t work for future planning Knowing whether or not the investment brought a return Build political will and commitment Convince partners and donors to continue or to join effort Share learnings with others 23
259,234 352,203 4. Monitoring and evaluation Results of the PPS in the city of São José dos Campos 2007 2011 Motor Vehicles Serious injuries + fatalities 272 362 Serious injuries + fatalities /10,000 M.V. 7,72 13,96 Days of Hospitalization 1401 2280 Partnership evolution 2007 2011 23 1211 100 150 15 public private civil society 39,870 56,258 2007 2011 Motorcycles Total vehicle 24
25 São José dos Campos (Brazil)
Growing Partnerships Reflect Success! São José dos Campos (Brazil) 2009 2008 2007 2006 0 50 100 150 Public Sector Private Sector Civil Society 26
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