Press release From 8 to 15 July 2018
EDITO Michel VEUNAC Mayor of Biarritz In 2017, the 118th Biarritz Cup celebrated by victories of Laura Platchetka from Golf of Terres Blanches, and Nicolas Calvet from Biarritz Golf. This comeback of the french, and moreover one «Biarrot», placed first, has revived the hunger of all players, french and foreigners. Biarritz has a great golf tradition and thanks to its courses and training infrastructures, our town welcomes international competition and has seen appear greats champions. This year again, our town welcomes the Biarritz Cup, created in 1898, the most importante and oldest of french golf competitions reserved to amateurs. The Biarritz Cup, so covoted, celebrates its 119th birthday, and more than 500 passionate participants are expected in the exceptional setting of the Golf du Phare. The 119th edition, which takes place from 8 to 15 July 2018, will reserve, in all five series, a show not to be missed. The Biarritz town and our sponsors work again in 2018 for the success of this major golfing event organized by the Governing Comitee of the Sport s Union with assistance from «La Société des Golfs de Biarritz». Great competition to all! Michel BLEITRACH President of Sports Union This 2018 edition, where various nationalities of players will meet, promises beautiful moments of golf and will reveal the futur talents. I welcome spectators to come and support participants. I thank the Governing Comitee of the Sport s Union with the team of «La Société des Golf» and the volunteers who, with their commitment, contribute to the success of this competition and standing of Biarritz Golf and the town. I wish all players, organizers and spectators, a very nice competition and pleasant stay in Biarritz. 1
SUMMARY THE GOLF DE BIARRITZ...... 3 HISTORY OF THE GOLF..... 4 THE BIARRITZ CUP.... 5 THE COMPETITION PROGRAM......... 6 THEY PLAYED THE BIARRITZ CUP.......... 7 ANIMATIONS.......... 8 COMMUNICATION AND MEDIA..... 9 NEWS OF EDITION 2018... 10 KEY INFORMATION.... 11 2
THE GOLF DE BIARRITZ Situated in the prestigious town of Biarritz, «le Golf du Phare» is located between ocean and mountains. It is a unique setting in the South West of France for players and visitors. The climate is temperate throughout the year and benefits from this ideal environment. It is an emblematic proof of French golfing history, and the sporting tradition of the «Pays Basque». Created by Tom and Willie Dunn, two British architects, «le Golf de Biarritz» was inaugurated in April 1888. 30 years later, the famous architect HS Colt redesigned the course to its present from. This par 69 spreads over 34 hectares (84 acres). The course is 5 402 meters long (5 908 yards). 3
HISTORY OF THE GOLF It all started more than 100 years ago, British residents recently established on the coast town of Biarritz imported, with them, their favorite sport : golf! Biarritz Golf Club was inaugurated on Tuesday March 13th 1888 in the presence of Princess Frederika of Hanovre, grand -daughter of Queen Victoria and daughter of Georges V of Hanovre, who saw the very first competition played out over the Biarritz links that was for ladies! Very rare at this time for a male dominated sport. Created in 1975, Biarritz Golf s Union is governed under the 1901 law. It is registered with the «Direction de la Jeunesse et des Sports» and affiliated to the French Golf Federation. Its aims is to promote the play of golf for all. Its main duties are to organize the Biarritz Cup, animate the club sport s life and handle the various teams representing the golf in France. 4
THE BIARRITZ CUP The Biarritz Cup is not only the oldest european competition, but is firstly place where the best european amateurs challenge each other. In fact, apart from its prestige, it is one of the only two federal grand prix in France to be classified «categorie 1», that is to say benefiting from the best ranked amateur players from France and abroad. The competition has become a fixture for the best French amateur golfers played out over 72 holes as are the big international competitions. The Biarritz Cup has grown, and impacts at the highest level in the world of golf and foreign media. This year, it will take place on the course of «Golf du Phare» from 8 to 5 July 2018, and celebrates it s 119th birthday. Grand prix categorie 1 500 international players 5000 spectators The Trophy Men with an index between 6.5 and 16.0 The Town Cup - Women & Men Men with an index between 0 and 6.4 Women with an index between 0 and 10.0 The Nation s Cup International team competition. Each nation is represented by its best 2 players The Biarritz Cup - Women & Men The tournament will include 3 men s categories and 2 women s categories. Each competition is played over 4 rounds. After the second round, a cut selects the best players to go through to the 3rd and 4th rounds. Men and women who are on the world ranking list, and with an index up to 1.0 for men and an index up to 4.0 for women. 5
THE COMPETITION PROGRAM Sunday 08 July TROPHY : 1st Round Monday 09 July TROPHY : 2nd round Cut announce at the end of 2nd round Training of Biarritz Cup as from 3 :45 PM Tuesday 10 July MEN S TOWN CUP : 1st round LADIES TOWN CUP : 1st round Training Biarritz Cup as from 3 :45 PM Wednesday 11 July MEN S TOWN CUP : 2nd round nd LADIES TOWN CUP : 2 round Cut announce at the end of 2nd round NATION S CUP : 4 ball Stroke Play Training Biarrizt Cup as from 3 :45 PM Thursday 12 July MEN S BIARRITZ CUP : 1st round LADIES BIARRITZ CUP : 1st round NATION S CUP : 2 individual Stroke Play Friday 13 July MEN S BIARRITZ CUP : 2nd round LADIES BIARRITZ CUP : 2nd round Cut announce at the end of 2nd round NATION S CUP : 2 individual Stroke Play Saturday 14 July ALL SERIES : 3rd round Sunday 15 July ALL SERIES : 4th round 6
THEY PLAYED THE BIARRITZ CUP MIKE LORENZO VERA 33 years old 35th european player RAFA CABRERA BELLO 33 years old 20th world player 2 victories at ET 1 Ryder Cup qualification 6th european player SERGIO GARCIA 38 years old 14th world player 11 victories at ET Winner of one of the Master 2017 7 Ryder Cup qualifications CAMILLE CHEVALIER 25 years old 10th european player Winner of the Biarrritz Cup 2015 JOSE-MARIA OLAZABAL 51 years old 3rd world player in 1991 Winner of the Biarritz Cup 1983 Captain of european team of Ryder Cup 2012 2 victories at Master 5 victories at PGA Tour 7
ANIMATIONS All players and visitors will have the chance to visit the sponsors village open to all as it is situated next to the main entrance and the 18th green. Throughout the week, the village will enhance the tournament and offer to all visitors various animations : introduction to golf, discovering partner s offers, to eat or just simply to enjoy time with family or friends. Program of activities Animations, sales, test, introduction for all at golf Photo Booth Trackman Putting contest Aperitifs, lunches and dinner cocktails 8
COMMUNICATION AND MEDIA Television This essentiel media operates at local, regional and national levels. It highly participates in this event s reputation. TV Channels present at previous editions : TVPI, Canal+, Eurosport, France 3 Aquitaine and 1,2,3 Euskal Telebista. Internet and web medias Web Medias allow to create a real community around this event and reach a larger target because it benefits from share and exchange. Radio Local radio such as «France Bleu Pays Basque» follows our event. Prior, it will announce the event and will promote it all the week long. This media coverage allows your brand to target the residents of the Basque coast and increase your «liking capital» because this competition is part of local life. Campagne Print Your brand will benefit from a lot of communication methods such as tents, different types of banners, advertising poster, polos, totem ; which increases your visibility and renown. Press Press release has been profitable ; since we had many newpaper articles in «Sud-Ouest», «La semaine du Pays Basque», «le Journal du Golf», «Golf Magazine», «England Golf» and «Le Figaro». These communication methods allow added value for your brand because you will be associated with an international event. 9
NEWS OF EDITION 2018 Fitting at the biarritz cup Golf for all! This year, young and old will be able to discover the game, by pre-booking. Nicolas Calvet For the first time and open to all golfers! Come and discover the latest equipment and personalised fitting during the week of competition. Thanks to the flightscope, you ll find the club you need. Photo contest Throughout the week, share your most beautiful photos with the hashtag «BiarritzCup2018» and try to win the photo contest. A nice surprise is waiting for winners! 10
KEY INFORMATION Follow us on the social networks! Golf de Biarritz Le Phare 2 avenue Edith Cavell - 64200 Biarritz Tel : 05 59 03 71 80 @ : info@golfbiarritz.com Sports Union Tel : 05 59 03 41 08 @ : assogolfbiarritz@orange.fr www.biarritz-cup.com www.golfbiarritz.com 11