Action Transportation Action Team
ODOT and ODH joint initiative Action Transportation Action Team Targeted pilot - 5 counties September mid October Franklin Columbus Richland Mansfield Summit Akron Stark Massillon Athens Nelsonville
ODOT and ODH joint initiative Action Transportation Action Team 2 Components - Ads - Experiential Learning
ODOT and ODH joint initiative Action Transportation Action Team Tested designs and messages -General - Pedestrian -Bicycle -Transit
ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Broadcast -Digital Spotify Pandora -Terrestrial Traditional
ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Broadcast
ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Print - Bike Share stations - Billboards - Gas Stations -Transit - Bus Benches
#YourMoveOhio Action Transportation Action Team Integrated, Multi-Channel Social Media Ads -Facebook -Instagram Online Communities -Facebook -Instagram
#YourMoveOhio Action Transportation Action Team Integrated, Multi-Channel Social Media Ads -Facebook -Instagram
#YourMoveOhio Action Integrated, Multi-Channel Transportation Online Communities -Facebook Action Team -Posting in a maintenance phase, 1-2 times/week facebook.com/yourmoveohio
#YourMoveOhio Action Transportation Action Team Instagram @YourMoveOhio
Pilot Evaluation - Pilot Community Feedback from CHCs - Ads - Takeaways: creative is on target; add TV; skip digital radio; do sponsored posts instead of ads on Facebook - Train the Trainer - Clarify Trainers roles
January-Early April Action - Focus Transportation Groups Action Team - Key Leader Interviews - Continue social media maintenance schedule
YMCA of Ohio Partnership Action - Materials Transportation for Locals Action Team - 11x17 Poster
YMCA of Ohio Partnership Action - Materials Transportation for Locals Action Team - 6 x 11 Tip Card
YMCA of Ohio Partnership - Materials for Locals - Editable flier to promote rides How We Roll [City/County] Are you bike curious? Wish you knew more about riding on the road? Join us on [Date/time] at [Location] for a How We Roll [City/County] Ride [Name] from [Organization] will lead a free How We Roll training session about how to safely and confidently ride on the road. The 2½ hour session includes an on-bike tour, as well as information on rules of the road and practice riding on roads by bicycle. Learn more and RSVP today [Name], [Email], [###-###-####] How We Roll is a program of Yay Bikes!. [Name of person or Organization] was trained by Yay Bikes. It s Your Move Ohio! Walk. Bike. Bus.
ODOT and ODH joint initiative Statewide Action Transportation Action Team campaign launching May 2017
#YourMoveOhio Statewide Launch Prep Campaign Action Transportation Components Action Team - Advertising - ODH- statewide and local - Locals could supplement - PR and Earned media - Social media - Website - 2 Train the Trainer sessions - Finalize messaging
#YourMoveOhio Statewide Launch Prep Finalized Action Messaging Transportation Action Team Primary Think outside your car. Walk. Bike Bus. Secondary -Safety. -Explore moreby choosing active transportation. - Enjoy quality time.
#YourMoveOhio Statewide Launch Prep Train Action the Trainer Transportation sessions Action Team Columbus, March 20-22 Fremont, March 29-31
#YourMoveOhio Statewide Launch Prep Advertising Action Transportation Action Team TV Radio Outdoor Gas Stations Transit
#YourMoveOhio Statewide Launch Prep Ohio Action Markets/ Transportation Cities Action Team - Columbus - Cincinnati - Cleveland - Lima - Toledo - Dayton - Youngstown - Meigs County - Washington County
#YourMoveOhio Statewide Launch Prep Total Action Ad investment: Transportation Action Team $303,906 Value Added $60,764 Additional 20% in value, mix of TV and radio spots, window clings
#YourMoveOhio Statewide Launch Prep Advertising Action Transportation Action Team TV -Cable, Broadcast -:30 and Your :15 Move Pilot https://vimeo.com/214516428?utm_source=email &utm_medium=vimeo-cliptranscode- 201504&utm_campaign=28749
#YourMoveOhio Statewide Launch Prep Advertising Action Transportation Action Team Radio -Broadcast, traffic and weather - Public Radio, traffic Creative to mirror TV
#YourMoveOhio Statewide Launch Prep Advertising Action Transportation Action Team Outdoor -Orange Barrel, Columbus -Traditional Poster Billboards
#YourMoveOhio Statewide Launch Prep Advertising Action Transportation Action Team Gas Stations
#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising Transit Cincinnati, Peterman
#YourMoveOhio Statewide Launch Prep PR Action and Earned Transportation Media Action Team Columbus Bike to Work Day event, May 19 Statewide release May is Bike Month Momentum from new 3 foot law, bike routes designations Final 2016 bike and pedcrash stats
#YourMoveOhio Statewide Launch Prep Social Action Media Transportation Action Team Continue to build communities Sponsored posts to increase reach
#YourMoveOhio Statewide Launch Prep Web Action site Transportation Action Team YourMove.ohio.gov
Action Transportation Action Team