TV MARKET SNAPSHOT 2013 Q3 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2013 Q3 NIELSEN AUDIENCE MEASUREMENT

ATV (min.) AVERAGE DAILY VIEWING TIME PER PERSON 2012 Q3 and 2013 Q3 400 350 300 345 338 250 261 263 200 150 183 202 216 218 100 50 0 TOTAL 4+ AGE 4-17 AGE 18-49 AGE 50+ 2012 Q3 2013 Q3 2

SHARE OF CHANNEL NETWORKS 2012 Q3 and 2013 Q3, Total 4+ 2013 4.3 4.9 2.6 2.5 4.8 2.6 2.2 4.8 4.3 5.4 3.1 2.9 2012 15.4 17.2 1.9 2.3 General entertainment channels Lifestyle channels Public channels National commercial channels Movie channels 6.0 5.6 15.4 15.6 Channels for children News channels 8.2 Documentary channels 9.1 Sport channels 31.7 Music channels Other channels 26.9 DVD/video/video game 3

EMISSION AND RECEPTION SHARE OF TYPOLOGY 2013 Q3; Total 4+ (compared to 2012 Q3, percentage points) 100% 90% 80% 70% 60% 50% 0.4% (0.1%) 0.2% (0.0%) 10.9% (0.8%) 16.7% (-1.8%) 12.6% (-0.2%) 4.9% (1.1%) 3.3% (-1.0%) 6.0% (-0.6%) 3.1% (-0.1%) 0.8% (-1.1%) 6.1% (0.8%) 9.7% (-0.1%) 7.2% 2.8% (-3.6%) (0.0%) 2.9% (0.9%) 7.6% (0.5%) Religion Movies Arts, science, culture Information News (political, economic) Sport 40% 30% 20% 10% 0% 32.0% 23.7% EMISSION SHARE (2.0%) (0.3%) 32.0% 17.3% RECEPTION SHARE (2.8%) (0.7%) Music Non musical entertainment Non musical fiction (series, TV-film, etc.) Other (advertising, promo, etc.) 4

FMCG TOP ADVERTISERS BY GRP 2012 Q3 and 2013 Q3, Total 4+ 2012 Q2 2013 Q2 Advertiser Cost (Ft) GRP Cost (Ft) GRP 1 UNILEVER MAGYARORSZAG 5 573 954 328 25 872 6 700 495 722 23 825 2 PROCTER&GAMBLE HUNGARY 8 177 921 885 24 944 4 942 722 726 14 871 3 HENKEL MAGYARORSZAG 2 532 000 730 8 223 4 603 095 117 14 052 4 RECKITT BENCKISER 7 076 119 175 12 067 8 160 230 711 11 727 5 FERRERO 2 343 985 785 10 569 2 285 039 209 10 956 6 MAGYAR DANONE 4 901 165 088 14 456 4 128 394 192 10 723 7 ALDI 420 642 000 1 294 4 313 213 909 10 171 8 TESCO GLOBAL ARUHAZAK ZRT 828 531 475 3 998 1 810 983 323 8 244 9 THE COCA-COLA COMPANY 2 380 072 385 9 712 1 834 077 370 6 419 10 SPAR MAGYARORSZAG 1 695 928 479 6 657 1 348 762 995 6 334 11 LIDL MAGYARORSZAG BT 1 558 898 832 6 110 1 778 161 672 5 831 12 L'OREAL 2 111 943 285 8 564 1 305 360 847 5 591 13 BORSODI SORGYAR 572 399 625 3 686 754 263 813 5 430 14 JOHNSON&JOHNSON 1 047 404 048 2 988 1 858 976 813 5 360 15 BEIERSDORF HUNGARY 520 785 760 1 960 1 308 313 975 5 194 16 KRAFT FOODS 1 260 574 743 5 758 1 309 796 775 4 898 17 GLAXOSMITHKLINE 926 297 480 2 841 1 820 775 014 4 860 18 HEINEKEN HUNGARIA SORGYARAK 1 510 946 690 6 736 746 266 900 4 568 19 NESTLE HUNGARIA KFT 1 501 905 182 5 638 967 696 300 3 999 20 COLGATE-PALMOLIVE MAGYARORSZAG 371 447 550 1 536 1 536 122 463 3 998 5

FMCG TOP CLASSES BY GRP 2012 Q3 and 2013 Q3, Total 4+ GRP Class 2012 Q3 2013 Q3 1 FOOD TRADE 13 053 21 009 2 HYPERMARKET 10 656 15 865 3 BEER 14 757 13 448 4 TOOTHPASTE 5 745 9 785 5 YOGHURT, KEFIR 12 575 9 625 6 OTHER TRADE 5 205 9 029 7 CHOCOLATE BAR 8 453 8 709 8 CARBONATED SOFT DRINK 9 434 5 874 9 DISHWASHING LIQUID 5 927 4 855 10 SWEET BISCUIT/WAFER 6 239 4 656 11 HAIR DYE 2 175 4 565 12 FEMALE PERFUME 3 294 4 398 13 FACE CREAM 2 338 3 966 14 WASHING POWDER/LIQUID DETERGENT 5 244 3 790 15 SHOWER GEL 2 734 3 713 16 BODY LOTION 478 3 450 17 STOCK CUBE 4 062 3 428 18 HAIR CARE PRODUCTS 3 527 3 289 19 PUDDING, SWEET DAIRY PRODUCT 3 868 3 253 20 ICE CREAM 4 128 3 249 6

NOTES: AVERAGE DAILY VIEWING TIME PER PERSON Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: 9 226 524 Cases: 2 384), 4-17 (Universe: 1 338 932 Cases: 3563, 18-49 (Universe: 4 264 121 Cases: 1 115), 50+ (Universe: 3 623 471 Cases: 906) 2013: Total Individuals (Universe: 9 179 449 Cases: 2 550), 4-17 (Universe: 1 321 884 Cases: 382), 18-49 (Universe: 4 236 050 Cases: 1 204), 50+ (Universe: 3 621 515 Cases: 964) Channel: Total TV SHARE OF CHANNEL NETWORKS Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target:: 2012: Total Individuals (Universe: 9 226 524 Cases: 2 384), 2013: Total Individuals (Universe: 9 179 449 Cases: 2 550) Channel networks: (September 2013) Public: m1, m2, Duna TV, Duna World; Lifestyle: CBS Reality, Fishing&Hunting, LifeNetwork, PV TV, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; Gen. entertainment : BBC Entertainment, Comedy Central, Cool, Fem3, Hatos Csatorna, PAX TV, Prizma TV, PRO4, RTL II, Sorozat+, Story4, Story5, Super TV2, Viasat6, Viasat3; Movies: AXN, AXN Crime, AXN Sci-Fi, DIGI Film, Cinemax, F+, Film+2, Film Cafe, Film Mania, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Universal Channel; Children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: ATV, EchoTV, Euronews (magyar), HírTV, Parlament TV; Documentary: Animal Planet, BBC Knowledge, Da Vinci Learning, DIGI Life, DIGI World, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sports: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage EMISSION AND RECEPTION SHARE OF TYPOLOGY Period : 2013 Q3 with comparison to 2012 Q3 Daypart: whole day (02-26h) Target : 2012: Total Individuals (Universe: 9 226 524 Cases: 2 384), 2013: Total Individuals (Universe: 9 179 449 Cases: 2 550) Channels: ATV, AXN, Cartoon Network, CBS Reality, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, Life Network, M1, M2, Muzsika TV, OzoneNetwork, Prizma TV, Pro 4, RTL Klub, Sorozat+, Story4, Story5, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA (For data comparability, only those channels are included that are part of the programme data base for both periods.) FMCG TOP ADVERTISERS AND CLASSES Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target : 2012: Total Individuals (Universe: 9 226 524 Cases: 2 384), 2013: Total Individuals (Universe: 9 179 449 Cases: 2 550) Channel: all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Variable: rate card cost (based on the official, discount-free tariffs published by the channels) and GRP 7

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