State of the Convention and Tradeshow Industry and Convention Center Performance Heywood T. Sanders University of Texas at San Antonio May 2009 1
70 U. S. CONVENTION CENTER EXHIBIT HALL SPACE BY YEAR 60 EXHIBIT SPACE (MIL SQ FT) 50 40 30 20 1985 1990 1995 2000 2005 2010 YEAR SOURCE: TRADESHOW WEEK MAJOR EXHIBIT HALL DIRECTORY ANNUAL 2
4,500 TRADESHOW WEEK DATA BOOK CONVENTION AND TRADESHOW EVENTS (EXCLUDING CONSUMER SHOWS) BY YEAR 4,000 EVENTS 3,500 3,000 2,500 1990 1995 2000 2005 2010 SOURCE: TRADESHOW WEEK DATA BOOK ANNUAL YEAR 80 TRADESHOW 200 TOTAL EXHIBIT SPACE USE BY YEAR 70 EXHIBIT SPACE (MIL SQ FT) 60 50 40 30 20 1990 1995 2000 2005 2010 YEAR SOURCE: TRADESHOW WEEK 200 ANNUAL 3
5.5 TRADESHOW 200 TOTAL ATTENDANCE BY YEAR 5.0 ATTENDANCE (MILLIONS) 4.5 4.0 3.5 3.0 ATTENDANCE ADJUSTED ATTENDANCE 2.5 1990 1995 2000 2005 2010 YEAR SOURCE: TRADESHOW WEEK 200 ANNUAL 4
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CONVENTION CENTER CASES 7
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900,000 SAN FRANCISCO MOSCONE CENTER (ORIGINAL FACILITY) CONVENTION ATTENDANCE BY YEAR 800,000 700,000 C+TS ATTENDANCE 600,000 500,000 400,000 300,000 200,000 1995 2000 2005 2010 SOURCE: MOSCONE CENTER ANNUAL REPORTS FISCAL YEAR 250,000 SEATTLE WASHINGTON STATE CONVENTION AND TRADE CENTER OUT-OF-STATE ATTENDANCE BY YEAR 200,000 EXPANSION OPENED OUT-OF-STATE ATTENDANCE 150,000 100,000 50,000 0 1996 1998 2000 2002 2004 2006 2008 2010 FISCAL YEAR SOURCE: WSCTC ANNUAL REPORTS 11
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450,000 BOSTON HYNES CONVENTION CENTER HOTEL ROOM NIGHTS BY YEAR 400,000 BCEC OPENED JUNE 2004 350,000 ROOM NIGHTS 300,000 250,000 200,000 150,000 100,000 1990 1995 2000 2005 2010 YEAR SOURCE: MASS CONVENTION CENTER AUTHORITY 16
BCEC FY08 CY08 Bull's Eye* Events # of Events 22 18 # of Attendees 276,747 279,047 # of Rooms 351,984 292,930 Total Events # of Events 115 117 # of Attendees 488,895 443,785 # of Rooms 389,738 329,474 *Bull's Eye events have at least 1,000 rooms on peak and utilize one exhibit hall. ORLANDO ORANGE COUNTY CONVENTION CENTER ATTENDANCE BY YEAR 1200000 1000000 EXPANSION OPENED EXPANSION OPENED EXPANSION OPENED 1 MIL TO 2 MIL SQ FT ATTENDANCE 800000 600000 400000 200000 1990 1995 2000 2005 2010 YEAR SOURCE: ORANGE COUNTY CVB AND CONVENTION CENTER 17
2000000 LAS VEGAS CONVENTION CENTER ATTENDANCE BY YEAR EXPANSION OPENED 1 MIL TO 2 MIL SQ FT 1500000 ATTENDANCE 1000000 500000 0 1990 1995 2000 2005 2010 SOURCE: LVCVA YEAR SAN DIEGO CONVENTION CENTER 18
80 SAN DIEGO CONVENTION CENTER PRIMARY EVENTS BY YEAR EXPANSION OPENED 70 PRIMARY EVENTS 60 50 40 30 20 1994 1996 1998 2000 2002 2004 2006 2008 2010 FISCAL YEAR 800,000 SAN DIEGO CONVENTION CENTER PRIMARY EVENT ATTENDANCE AND HOTEL ROOM NIGHTS BY YEAR EXPANSION OPENED 700,000 ATTENDANCE/ROOM NIGHTS 600,000 500,000 400,000 300,000 ROOM NIGHTS PRIMARY ATTENDANCE 200,000 100,000 1994 1996 1998 2000 2002 2004 2006 2008 2010 FISCAL YEAR SOURCE: SAN DIEGO CONVENTION CENTER CORPORATION 19
800,000 SAN DIEGO CONVENTION CENTER PRIMARY AND ADJUSTED ATTENDANCE BY YEAR 700,000 PRIMARY ATTENDANCE 600,000 500,000 400,000 300,000 EXPANSION OPENED 200,000 PRIMARY ATTENDANCE ADJUSTED ATTENDANCE 100,000 1998 2000 2002 2004 2006 2008 2010 FISCAL YEAR NOTE: ADJUSTED ATTENDANCE EXCLUDES COMIC CON, MARATHON, ASR 20
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