2017 SPONSORSHIP OPPORTUNITIES Friday, July 14th, 2017 Ste. Chapelle Winery in Caldwell, ID
ABOUT The inaugural Chrono Kristin Armstrong is a UCI 1.2* Individual Time Trial, the only professional event of this caliber in the United States in 2017. The event will be held on the afternoon of Friday, July 14th at the picturesque Ste. Chapelle Winery in Caldwell, Idaho (approximately 30 miles west of downtown Boise). Cyclists eligible to participate in the 2017 Chrono include professional men and women, U23 men, and junior men and women. As a precursor to the Chrono on the same day and at the same venue, the Kristin Armstrong Foundation Gran Fondo will be hosted by 3-time Olympic Gold Medalist Kristin Armstrong, and held in honor of the former Ore-Ida and Hewlett-Packard Women s Challenge, which made its mark in Idaho between 1984 and 2002 as one of the most lucrative and longstanding stage races in women s cycling history. This non-competitive ride will cover 70 miles/kms, offering recreational, amateur, and professional cyclists the opportunity to participate side-by-side with professionals and legends of the sport, all in celebration of the sport of cycling. *The Union Cycliste Internationale (UCI) is the world s governing body in the sport of bicycle racing. The UCI classifies races according to a rating scale. A higher rated race will result in the successful riders receiving more world ranking points. The UCI 1.2 rating designates the race as a one-day race (1); and stature, difficulty, and eligibility for participation category (2) out of a possible 3. VISION Showcase the discipline of time trialing at a world-class level, while engaging and educating fans, spectators and cyclists on the history of what makes the time trial live up to its moniker as The Race of Truth. And to bring cyclists at all levels together to ride in celebration of the joy one can find while simply riding a bike. MISSION To continue to develop and experience the discipline of time trialing by creating opportunities to host worldclass competition in the United States; to celebrate the grit, determination and athleticism of the fastest riders on bikes; and to grow the life-long sport of cycling while showcasing the beautiful state of Idaho. Chrono Kristin Armstrong 2017-1
GENERAL EVENT INFORMATION The Chrono Kristin Armstrong is a world-class individual time trial on a closed circuit through the scenic Snake River Valley appellation, Idaho s premiere wine region. The athletes will conquer a course that includes rolling hills and long straightaways that will challenge their stamina and focus. The finish is a tight turn into the picturesque grounds of the Ste. Chapelle Winery; inspired by the famed Ste. Chapelle medieval gothic chapel in France. The goal in the time trial is to clock the fastest time over a specific distance. Riders start individually at one-minute intervals. The distance of the course is 24 kilometers in length (15 miles) for the professional men and women, U23 men and junior men. The junior women will race on a 15 kilometers course. In a time trial there is nowhere to hide, no one to draft behind; it s just you, your thoughts, your bike and a ticking clock. Chrono Kristin Armstrong 2017-2
GENERAL EVENT INFORMATION The Kristin Armstrong Foundation Gran Fondo will offer recreational cyclists the opportunity to pedal alongside some of the sport s greatest athletes and enjoy gracious hospitality at a post-ride lunch, before cheering on the world s best time trial cyclists as they vie for top spots in the inaugural Chrono Kristin Armstrong. gran fon do ɡˌ grän ˈfändō/ noun noun: gran fondo; plural noun: gran fondos; noun: granfondo; plural noun: granfondos 1. a long-distance road cycling event in which a large number of cyclists ride a marked route. It is a ride for the community and held in the spirit of celebrating the sport of cycling. Participants in the Gran Fondo will receive an event t-shirt, lunch, water bottle, and finisher gift. Proceeds from the Gran Fondo will go to the Kristin Armstrong Foundation, which works to provide access to sports for all kids. Chrono Kristin Armstrong 2017-3
AUDIENCE/TARGET DEMOGRAPHIC The cycling community is comprised primarily of commuters recreational cyclists amateur racers elite or professional cyclists In general, the dedicated cycling audience is estimated at 68% men 32% women with the majority between 25-54 }years of age. More than 50% are married, hold college degrees, and are employed with a higher than average household income. (Source: Bicycling Magazine 2016 Reader Profile) Marketing and communications outreach for the event(s) will be designed to reach the following audiences: Cyclists racing in the UCI 1.2 event Kristin Armstrong Foundation Gran Fondo participants Spectators community members, families Sponsors - event sponsors as well as their employees and family members enjoying Kristin Armstrong Foundation Gran Fondo Live Stream online Chrono Kristin Armstrong 2017-4
SPONSOR BENEFITS/ ASSETS OVERVIEW Sponsors of Chrono Kristin Armstrong may be included in various marketing materials and have access to opportunities to extend your brand messaging and engage with consumers. Our goal is to support our sponsors through a comprehensive marketing, communications, and activation plan, and to work with each sponsor to identify opportunities and outline an agreement most relevant to your objectives. In collaboration with our sponsors, we aim to provide value to our target audiences for the promotion of healthy and active lifestyles, to promote community involvement and volunteerism, and to provide greater opportunities for all kids to have access to sport through the efforts of the Kristin Armstrong Foundation. Chrono Kristin Armstrong 2017-5
SPONSORSHIP LEVELS Champion - $40k Silver Medal - $10k Partner - $2.5k Gold Medal - $15k Bronze Medal - $5k Supporting - $1k Sponsorships available per level 1 2 3 4 UNLTD UNLTD Dollar value of budget relieving in-kind product and/or services may be valued at cost towards sponsorship level (Champion Sponsorship not applicable). Sponsorship levels listed serve as a framework for discussion to design a sponsorship package in support of sponsor's objectives. Production and marketing campaign deadlines are applicable to sponsor logo inclusion. Hospitality Tickets to VIP Hospitality Tent at finish line 50 8 6 4 2 Complimentary entries for the Gran Fondo 12 10 8 6 4 2 Marketing Collateral Event Brochure: logo on tiered sponsor panel Event Poster: logo on promotional poster Course Map: logo on all course maps Event Website: ChronoKristinArmstrong.com Logo with link on Sponsor Tab/Page Static logo with link on Home Page Logo on Event Registration Page Rotating banner ad on event website (specs TBD) Social Media: Sponsor to provide relevant content to share on event social platforms Instagram posts 4 3 2 1 Facebook posts 4 3 2 1 Tweets 4 3 2 1 PR/Communications/Media Inclusion in Press Release boilerplate copy Press Release announcing sponsorship *Sponsor mention during online live streaming *Sponsor banner ad on online live streaming *Online live streaming of the Chrono Kristin Armstrong is planned based on Champion Sponsor confirmation. Chrono Kristin Armstrong 2017-6
SPONSORSHIP LEVELS Champion - $40k Silver Medal - $10k Partner - $2.5k Gold Medal - $15k Bronze Medal - $5k Supporting - $1k Onsite Recognition Logo on front of Champion jerseys Logo on back pocket of Champion jerseys Logo on back of Gran Fondo participant shirt Logo on back of volunteer t-shirt Inclusion in PA announcements Opportunity to provide inflatable/branded vehicle display Opportunity to provide product sampling at event Event Signage Logo inclusion on "all sponsor" banners Logo inclusion on start/finish truss signage Logo on Time Trial start ramp Number of logo course-side fencing banners 8 6 4 2 Number of logo run-in/run-out grand prix signs 6 4 2 Logo on Chrono Kristin Armstrong race numbers Additional Benefits Category exclusivity Speaking engagement with Kristin Armstrong Event logo usage rights First right of refusal for 2017 event sponsorship Associated Benefits at 2017 Twilight Criterium Tickets to VIP Hospitality Tent at Finish Line 10 6 Opportunity for booth space at Twilight Criterium Expo Recognized as sponsor of "cash primes" during criterium 4 3 2 1 Entitlement Opportunity: Presenting Sponsorship of Kristin Armstrong Foundation Gran Fondo At an investment level of $25,000, this presenting sponsorship is exclusive in value and naming rights; and in addition includes all benefits listed at the Gold Medal level, plus exclusive sponsor branding on Gran Fondo participant race numbers, water bottles, and finisher awards. Chrono Kristin Armstrong 2017-7
KRISTIN ARMSTRONG FOUNDATION designated as the beneficiary of the event All kids deserve a chance to play. The Kristin Armstrong Foundation believes that every child deserves the opportunity to participate in sport and activity no matter their financial background. We take action by working to break down financial barriers so all kids can have access to sports. The foundation advocates for healthy, active living through sport to support physical, physiological, and social development. Chrono Kristin Armstrong 2017-8
CONTACT We look forward to collaborating with you to develop a sponsorship package that addresses your objectives, furthers the mission of Chrono Kristin Armstrong, and enhances the experience for our participants and our communities as a whole. Thank you. Mike Cooley, Race Director 208.371.5175 (o) mcooley@georgescycles.com ChronoKristinArmstrong.com Kristin Armstrong, Race Ambassador Kstrong2@gmail.com Chrono Kristin Armstrong 2017-9