Story: [Race Participant > Event Registration App] Segmentation (Which industry or group of customers is this app for?) The Running Industry continues to show significant growth across many sectors; in 2014 participation in running events reached over 18.7 million finishers. As we continue to see significant growth in running participation, companies will continue to compete with each other to promote original events and attract new runners. Targeting (What industry or group of customers will this app serve specifically?) The total number of U.S. running events reached 28,000 in 2014; how do people decide which races to run when there are so many options? As a Race Participant, deciding which events to register for is often a daunting task. With so many possibilities, it is difficult for runners to sign-up for an event. Positioning (How will this app be optimized to appeal to the target?) Detailed information about the event is important in deciding which race to register for: Race Overview Location Schedule Cost Participants Sponsors Past Race Results The Event Registration app will simplify and standardize the registration process by providing all of the necessary information in order for runners to make informed decisions about which events to participate in.
Name: Ryan Hawkins Background: Recreational Runner Set a New Year s Resolution to lose 15 pounds. Decided to start running in order to meet his goal and is constantly seeking local races to keep motivated. For me, I would like to : Quickly search for a list of upcoming race events in my area. Easily view running statistics after the event and be able to share the race results with friends from a mobile device. MAIN ACTIVITIES MAIN GOALS Ongoing Searching for local races in the region. Planning and training for upcoming races. Tracking running metrics to monitor progress towards personal goals. Provide one-stop-shop that compiles all relevant information about local races into a single portal. Drive consistency and simplicity into the race registration process. Enable repository that stores running statistics. NEEDS Tool to easily search for local running events that includes all necessary information to decide which races to register for. Simplified process to register for races. Key Considerations Scheduling Race Logistics STAKEHOLDERS Main persons in contact during process: Race Directors Race Event Coordinators Cost Race Distance Casual User Proactive Work in Team Global Focus Innovative PAIN POINTS Too many websites to search through to find races. inconsistent information communicated about each of the races. Requires multiple accounts to register for each event. COMPETENCIES Power User Reactive Lone Fighter Local Focus Conservative
User Experience Journey: [Design Thinking] Current User Experience Journey Duration of the Journey: 2 Hours Mindset What is on the Persona s mind while taking the actions of their journey? How do they feel each step of the journey? I am ready to sign up for a race! Which events are in my area? How much is it going to cost? Why are there so many different websites? How many people registered for this event? What time does the race start? How fast have people run this race in the past? All registered! Actions What actions and activities does the Persona take while going thru the journey to achieve their goal? Log into computer. Make a choice on the type race (5K, Marathon, etc ). Decide how far willing to travel. Search through the events and find a matching race. Review the race information and logistics. Register for the race! Touch Points What touch points does the Persona have? (Tools, channels, devices, conversations, and so on.) Computer Personal Calendar Race Websites Mobile Device Event Marketing Emails Credit Card Point of View: [Race Participant] Ryan, the Race Participant needs a way to easily search for upcoming events in his region so that he can easily register for the races.
BUILD Mockup: [Event Registration App] Splash Study: [Event Registration App] https://standard.experiencesplash.com/home/projects/6f606afee9a5d02c0baa5161/research/participant/d e5d7349458e18070bade666
SAP Web IDE Application: [Master Detail Layout] Event Registration Application Simplify and standardize the registration process. Provide all of the necessary information in order for runners to make informed decisions about which events to participate in. User Experience Quick access to the most important information. App Demonstration (YouTube Video): https://youtu.be/gucqz-fojvm (1:35 min)
Information Object: SimpleForm Key information about the race including directions (Map data 2015 Google). Race Map Object: FlexBox/Image Course map of the running event. Schedule Object: SimpleForm Information about the race starting times. Sponsors Object: Table List of race sponsors including a link to the company website and profile.
Results Object: Table/Navigation Individual results of race participants; active navigation to statistics. Registration Object: SlideTile/SimpleForm Important news content, reminders and information about upcoming events. Statistics Object: VizFrame/ObjectListItem Line chart of speed over time of selected racer and key statistics. Race Director Object: QuickView/Fragment/Email Contact information of race director; active email link.