Eventing Sponsorship Opportunities
2 Eventing Sponsorship 3 Eventing offers unique, powerful and affordable sport and lifestyle sponsorship opportunities; regionally, nationally or even internationally. Made to measure packages offer potential to reach millions of riders, owners, spectators, visitors and volunteers - young and old. With Olympic Equestrian team GBR destined to perform well in 2012 the profi le of the sport is expected to grow signifi cantly over the next 2 years. Further enhancing the benefi ts for sponsors and partners. Brand exposure: Reach a big, aspirational and affl uent audience with a healthy lifestyle image Brand image: Align your organisation with a successful, exciting sport with attractive brand values and substantial medal wins on the world stage Sales opportunities: Retail, showcase and launch product with uniquely impactful activity Community and social responsibility contribution: Support community strategy through association with a wide range of inclusivity and equality initiatives Employee engagement: Build pride, reward and profi le throughout the organisation by involving your people Sector exclusivity: Enjoy exclusivity within your sector Regional targeting: Focus or up weight activity in local event catchment areas High value: Gain exceptional value for money and return on investment From a single Grassroots fence to a programme with global reach Current sponsors and partners include:
4 Eventing Life Eventing s unique blend of action and lifestyle captivates enthusiasts from all walks of life. Competitors test their skills, everyday Eventing Sport Eventing is seen the ultimate test for horse and rider. Three phases make up a competition Cross Country Horses and riders tackle up to 36 obstacles over at least 6km in one of the sports most exciting events. Technical perfection, peak condition and diverse skills are required for this energising spectacle. 5 riders are inspired by heroes, spectators enjoy exhilarating sport and atmosphere, visitors shop till they drop and volunteers fulfil a vital role at the heart of the events. run over one, two or three days. Dressage, jumping and crosscountry, combine discipline, skill, agility, speed and endurance. Large audiences from town and country buy in to sporting occasions inspired by British tradition with strong values around expertise, success and integrity. Sponsors and partners capitalise on reaching an affluent group who are also investors, savers, tack and feed buyers, homeowners Competitors need to master all three with cross-country seen as the most challenging. Men and women, both amateur and Dressage Dressage combines supreme control and technical excellence. The slightest - often unseen signal from the rider alters the direction and movement of the horse. Performing a set number of moves over a fixed course, dressage horses are highly trained and extremely fit. There are 192 Afiliated events across the country Larger events have more than 200 retail trade stands Eventing hosts three of the largest spectator events in the UK, Badminton, Blenheim Palace and Burghley professional, compete side-by-side, from entry level BE80(T) training classes to representing Britain at international events. Spectators enjoy the most spectacular and exhilarating sport from perfectly prepared athletes and their horses. Britain is recognised as one of the leading nations in the sport, with consistent performance at the top level, both Team and Individual and European, Showjumping Nothing beats it for judgment, speed and accuracy. One of the most popular equestrian disciplines, showjumping sees highly trained horses jump a set combination of jumps in a stated order. Blocking out all distractions, riders must focus on their horse, obtain clean jumps to avoid penalties and keep their turning crisp and tight. Horse Trials. World and Olympic levels.
6 Eventing Facts Tailored Eventing Packages 7 Eventing sport and lifestyle is a long established part of British culture and the national events Made to measure packages are designed to achieve your particular objectives whether local calendar with events like Burghley, Blenhiem Palace and Badminton Horse Trials amongst the biggest business, equestrian supplier or multi-national brand. of all the UK s events. PARTICIPATION Over 4.5 million people ride regularly Sponsor and partner programme activity is made up from a wide range of appearances to scoreboard branding. Scalable flexibility enables achievement selling to a local market, rewarding and developing relationships with clients and Over 2.4 million people ride horses in Great Britain each year, with over 500,000 doing so frequently Over ½ million spectators of all ages attend events, many more follow through the media 35% of the UK adult population have declared an interest in non-racing equestrian sport Over 17 million are interested in equestrian sport Many top riders compete all year round at one day events British Eventing has over 12,000 members, of which over 9,000 compete regularly Over the last seven years the number of competitors has increased by 45% options. From a single fence to complete corporate hospitality. From rider of organisational goals. Including launching new products and services, employees or enhancing brand profile by contributing to social initiatives. Signage: Tickets : PR coverage : Printed materials : Website branding : Fence branding : Brochure : Commentary : Programme : Scoreboard : Banners : VIP tickets : Hospitality : Star rider appearances : Car passes : Entrance branding : National broadcast media : Trade stand space : Private enclosure : Product display : Prize presentations : Gear branding : Vehicle branding : Ringside seats : Photography image rights : Staff incentives : Customer incentives : Database mailings : Newsletters : Course walks : Stable tours, TV coverage : event team support : naming rights on fences, facilities and attractions : media centre : Retail village : Spectator shuttle : Display arenas : Products incorporated into fences : big screens : Stables and competitor facilities Value Lottery funded 4 billion industry Demographics Competitors and owners are 63% AB profile, the same demographic as tennis, the strongest AB participation sport in the UK Spectators are 80% ABC1 Medals Eventing is Britain s No 1 Equestrian sport. The British Eventing Team has an unrivalled collection of Gold, Silver and Bronze medals for both the team and individuals. Individual Medals Olympic Gold - Athens 2004 (Leslie Law) European Champion 2005 - Gold (Zara Phillips) World Champion 2006 - (Zara Phillips) European Champion 2007 Silver (Mary King) Olympic Bronze Beijing 2008 (Tina Cook) European Champion 2009 (Tina Cook) Team Medals Olympic Team Silver - Athens 2004 Olympic Team Silver - Sydney 2000 European Championships Team Gold - 2005 (6th in succession) World Championships Team Silver 2006 European Championships Team Gold 2007 (7th in succession) Olympic Team Bronze Beijing 2008 European Championships Team Gold 2009 (8th in succession) Designed to achieve Brand exposure Sales opportunity Community activity Social responsibility Employee engagement Customer retention Product launch Research potential CRM
8 Overall Opportunities British Eventing Profile 9 A wide range of sponsor and partner opportunities are available over the next three years. This includes the once in a lifetime chance to sponsor Team GBR leading up to and during the 2012 Olympic games. Many other packages are available which can be tailored to suit all objectives and budgets. British Eventing are the National Governing Body for the sport in Great Britain. Eventing is the unique combination of dressage, cross country and show jumping in one exciting activity. It s a sport that engages all ages and has equal opportunities to compete. British Eventing regulate as well as schedule more than 190 events throughout Britain that cater for nearly 94,000 entries per season (Mar-Oct). British Eventing has more than 11,000 members and provides access to cater for riders from grassroots to those performing at international level. The sponsorships available are grouped into four areas: Corporate Partnerships: High profile opportunities exist now to associate brands and products with supporting and developing Eventing right across the sport. For example BE corporate sponsor - the sponsor of Eventing as a whole - including exposure through a vast range of BE events and marketing and promotion channels. Or, Safety and innovation partner supporting the essential work that British Eventing undertakes to continually improve safety and innovation. To deliver the sport on a national basis to the highest standard, British Eventing train hundreds of volunteers, officials, riders and technical support teams. The result is that the UK has successful European medal winning teams at Pony, Junior, Young Rider and Senior level. Team Support: British Eventings Senior, Young Rider, Junior and Pony teams are each successful on the international stage and regularly rewarded with medal success. Sponsorship of the teams is available at a number of different levels including the Senior Team GBR at the London 2012 Olympic games. Series and Competitions: A comprehensive schedule of competitions and training events offers sponsors the opportunity for impactful year round exposure. These range from the novice level such as The Grass Roots Festival, BE80(T) and Winter Training Series to top level sport and major events including The Open Championship at Gatcome and iconic crowd-pulling events such as Badminton, Blenheim Palace and Burghley Horse Trials. Support Material: Essential material and equipment is used to support and organise 190 events during the year including fixture lists, medical armbands and the Rule Book. These are available to sponsors who wish to have a wide reaching presence across the sport. 12,000 members Over 200 accredited coaches Approximately 30,000 volunteers BE website has amassed over 14 million page views this year Over 2 million visits to the website came from people in 181 different countries Opportunities also exist for Corporate Hospitality. Please contact British Eventing for full details of all the opportunities.