CAROLINAS SECTION PGA BIG WEEK FEBRUARY 18-20, 2018 GREENSBORO, NC INFORMAL EDUCATION PGA JR. LEAGUE FORUM
DARYL BATEY, PGA REGIONAL LEAGUE MANAGER (RLM) REGION 4 - SERVING GEORGIA / CAROLINAS AND JESSICA ASBURY PGA WORKS ASSISTANT
WHO AM I? 21 year member DARYL BATEY Born and reared in Raleigh, NC BA in English / Minor in Business from South Carolina State University; 4 year golf team member PGA member for 21 years; Certified Professional in Player Development; Head Golf Professional at Charlie Yates GC @ East Lake for 12 years PGA Player Development Regional Manager for 4 years in the GA Section Two term Board Member for the Georgia PGA Section Georgia Section Award Winner (Horton Smith, Growth of the Game. Merchandiser of the Year) Head Golf Coach at Spelman College; Education Advisor for Emory University and Agnes Scott College golf programs Married to Melba with two millennials Jamie and Cameron
Agenda 2017 Year In Review Why PGA Jr. League? PGA Jr. League Benefits Match Format/13-U &16U Testimonials Program Value Best Practices for Growth 2018 Priorities 2018 Calendar Q&A
TEAMS 2011-2017 COUNTRYWIDE RECORD GROWTH PLAYERS 4,000 45,000 42,000 3,500 40,000 3,000 36,000 3,400 35,000 2,500 28,000 2,900 30,000 25,000 2,000 1,500 17,500 2,300 20,000 15,000 1,000 9,000 1,425 10,000 500 740 5,000 0 170 1,500 123 0 2011 2012 2013 2014 2015 2016 2017
2017 BY THE NUMBERS KPI 2015 2016 15-16 % CHANGE 2017 16-17 %CHANGE PARTICIPANTS 28,000 36,535 30% 42,195 15% CAPTAINS (REGISTERED) 2,102 2,589 23% 2,871 11% CAPTAINS (W/TEAMS) 1,623 2,068 27% 2,298 11% TEAMS 2,298 2,952 28% 3,415 16% TEAMS/CAPTAIN 1.42 1.43 1% 1.49 4%
2017 Numbers continued Facility type: 51% public-access 49% private Player Experience: 44% beginner 36% recreational 20% competitive
2017 Numbers continued Gender 25% (10,558) are female Age 43% are 10 & under 54% are 11-13 3% are 14-16 Retention from 2016 = 73% of eligible players
2017 Numbers continued Average Total Program Fee= $207 Registration Revenue to PGA Pros= $5.6 Million Average Revenue Per Captain= $2,437
Carolinas PGA/JLG Participation 2500 2329 2000 1500 1000 1534 1822 Carolinas Players Carolinas Teams 500 0 148 179 201 2015 2016 2017
WHY PGA JR LEAGUE? Innovative approach to youth golf where kids play on teams with friends & wear numbered jerseys All teams coached by PGA Professionals Scramble format and modified rules create a fun, social and inclusive environment Available to boys and girls ages 13 & under of all abilities
PGA JR LEAGUE BENEFITS Designed to generate multiple benefits for PGA/LPGA professionals and facilities: Efficient and innovative ways to boost revenue Generates profits for golf courses and creates new and incremental revenue streams Provides participants and families an unmatched family golf experience
MATCH FORMAT 13-U DIVISION Ages 13 and Under 9 Hole Scramble Match Play Team vs. Team is a Game League 4-7 Teams 4 Flags, 3 Points per Match 12 Point Total 8 players per Team Recommended 10-12 players Substitutes
MATCH FORMAT 16-U DIVISION Recommend same format as 13U (not mandatory) Team is 4-6 players Capability to recruit past players No official post season
TESTIMONIALS
PROGRAM VALUE Breakdown your time National Average 2017: $207 Two Payment Options Collect Minimum $75 Collect Total Program Fee Payment Breakdown Team Kit $75 Practices (4x$25) Matches (5x$25) Total $300
PROGRAM VALUE continued Parents spend on average of $671 per year for kids to play youth sports. 20% of parents spend more than $1,000 or more on sports every year for each child.
FINANCIAL MODELS
BEST PRACTICES FOR GROWTH Start recruiting early!!! Call to invite players to be a part of your team. Email your players and their families a Special Invite to be a part of the team. Promote and display the program in your golf shop, locker rooms, etc. Captain Promotional Kits
BEST PRACTICES FOR GROWTH Plan a Registration Party! Player Registration opens February 1 st Bring a friend to PGA Jr. League Day Reach out to your local schools, church youth groups, Girl Scout/Boy Scout troops, neighbors, etc. Reach out to your Grandparent golfers. Post Season Party! Time to celebrate!
IN HOUSE LEAGUES Recruit 32 players You control the entire schedule of matches. Full financial benefits of the incremental revenue from Food & Beverage and spectator cart fees for each match. Manage your own All-Star team at the end of the season.
2018 PRIORITIES RLM support and empowerment Improved team kits Online store Additional Source of Revenue Improved website functionality Greater program awareness via national partners Significant expansion of Scholarship program Potential sub-regional modification Rebrand to PGA Jr. League
Regional League Manager Support
Boys & Girls Fit, Home & Away Uniforms INTRODUCING THE NEW PGA JR. LEAGUE UNIFORM LINEUP DEVELOPED WITH GARB APPAREL. UNIFORMS FEATURE CURRENT DESIGN TRENDS IN THE HIGHEST QUALITY PERFORMANCE FABRICS TO KEEP GOLFERS FASHIONABLE AND OFFER HIGH FUNCTIONALITY.
Boys & Girls Fit T-Shirts POLYESTER/SPANDEX BLEND. EASY CARE, NO SHRINKING, NO WRINKLES. YOUTH AND ADULT SIZES OFFERED.
Hat, Drawstring Bag, and Redesigned Bag Tag UNISEX PERFORMANCE MESH BACK HAT. FEATURES ORANGE AND BLUE BACK STRIPES TO COMPLIMENT POLO COLORS. YOUTH AND ADULT SIZE OFFERED
ONLINE STORE
www.pgajrleague.com
PLAYER REGISTRATION OPEN NOW! Register as a Captain Use the Checklist Captain Promotional Kit League Formation Player Registration February 1 st Regular Season April 1 st - July 31 st Post Season - August
PGA JR. LEAGUE OPEN ENROLLMENT PGA of America s ongoing commitment to maximize value to PGA Professionals and Sections, the Association has invested in significant local and national promotion of PGA Jr. League in select markets - otherwise known as Open Enrollment. Promotion National broadcast promotion, National digital promotion Local Public Relations promotion in select markets with a goal to drive new customers to our Members and grow the game. Markets Dallas/Fort Worth, Charlotte, Chicago, San Diego, Washington D.C., Indianapolis, Louisville, Seattle, New York City, Denver and Boston Target markets have been selected based upon its current success with PGA Jr. League and its open enrollment program inventory in the respective market. Goal of Open Enrollment Program The goal is to work together to increase the number of captains, teams and open enrollment facilities in the market by generating interest through local public relations in addition to national broadcast and digital promotion. Alday Communications (ACI), the PR firm who has worked with the PGA of America for the last 13 years, will provide public relations and communications support for the initiative, promoting all programs in the market that offer open enrollment
2018 SEASON CALENDAR Captain Registration opened in mid-november Player Registration opened Feb 1 Regular Season April 1 July 31 Post-Season August November 2018 National Championship November 16-19
CALL TO ACTION PLAYER REGISTRATION OPENED ON FEBRUARY 1,2018 RECRUIT YOUR PLAYERS AND GET THEM REGISTERED!!
DARYL BATEY, PGA REGIONAL LEAGUE MANAGER (RLM) REGION 4 - SERVING GEORGIA / CAROLINAS DBATEY@PGAHQ.COM (C) 770.309.3023 AND JESSICA ASBURY PGA WORKS ASSISTANT CAROLINAS SECTION JASBURY@PGAHQ.COM (W) 336.398.2848