Sponsor Advantage Celebrating You 2013 Network Exposure Customer reward opportunity 15000+ High-end customers Outreach Branding Opportunity 25 Years of world class tennis
This booklet has been prepared for: February 3 rd 10 th 2013 Midland, Michigan
There Is None Better! As the longest standing event on the USTA Women s Pro Circuit, the Dow Corning Tennis Classic is considered the elite tournament on the 102-stop USTA Tour. There is none better contends Brian Early, Director of the USTA Pro Circuits headquartered in New York. Elite Tournament Now is the time to partner with Michigan s only professional tennis event, with a reputation for success that spans the nation! The celebration begins with you, a valued sponsor as we host 64 professional athletes for another record-breaking year of one-ofa-kind entertainment and world-class tennis! World Class Tennis 15 000 Fans Outreach Programs Since the beginning, the tournament has connected young and old audiences alike with messages of cultural diversity and personal excellence. But no one was ready for the level of excitement, energy and entertainment generated by this women s pro competition. The tournament has grown in leaps and bounds, setting new records each year for outreach, community participation and nightly attendance! Nearly 15,000 fans attend the matches over eight days. In addition, 4,500 school students learn about the world through the eyes of the pros. Outreach programs have expanded to unprecedented numbers and new groups each year! To date, nearly 1,500 world-class athletes have performed At the tournament representing over 75 nations! Grand slam Singles Champions like Maria Sharapova, Justine Henin-Hardenne, Anastasia Myskina, Mary Pierce, Na Li and Fransesca Shiavone have all played the Dow Corning Tennis Classic. Throughout this dynamic history, Dow Corning has maintained their legacy of tennis patronage, providing support and resources to ensure the success of this outstanding event. Today we have grown to over 60 corporate partnerships and together we provide the community with an outstanding event that can be enjoyed by all ages. Executive Director Assistant Director
Testimonials Dow Corning Corporation We ve been involved since its inception 25 years ago. It s truly a world-class event and we are delighted to be the lead sponsor. It is a treasured partnership with the Midland Community Tennis Center because we share the goals of enriching our community and outreach to the Mid-Michigan area. ~Bob Hansen, CEO. Dow Corning Corporation The Dow Corning Tennis Classic is about world-class athletes, world-class tennis and world-class entertainment! This Pro Circuit Event provides a unique opportunity for customers, employees and community members to share in the excitement of professional competition. Dow Corning is especially proud of the school outreach during the 10-day tournament, which encourages athletes from as many as 25 different nations to visit with students from throughout the Great Lakes Bay Region. Dan Futter, Vice President, Business and Technology Incubator, Dow Corning Corporation The Dow Chemical Company The Dow Chemical Company has supported world class pro tennis in the region during the history of the Dow Corning Tennis Classic A USTA Pro Circuit Event. We look forward to a future of success for this tournament which brings the world of tennis to the door of our community. The Dow Chemical Company World Class Event Unique Opportunity to share in the excitement Great Opportunity to Network Garber Chevrolet Here at Garber, we are proud to be a part of this outstanding event the Midland Community Tennis Center hosts each year. It is a great opportunity for us to network with our existing and potential customers. We hope to be a part of this event for many years to come. Mike Weinert, Managing Partner Garber Chevrolet Outstanding Contribution to the Community
Event Essentials Dates: Qualifying Tournament: February 3-4, 2013 Main Draw: February 5-10, 2013 February 3 rd -10 th Site: Midland Community Tennis Center The Largest Tennis Facility in the Midwest and catalyst for Midland being named by the USTA the Best Tennis Town in the U.S.A. Players: Announced in mid-january & available on the website: www.dowcorningtennisclassic.com 25 th Year Format: Singles Main Draw: Singles Qualifier: Doubles Main Draw: 32 Players 32 Players 16 Teams Prize Money: $100,000 Top tournament on USTA tour 7 Feature Match Sessions History: Tournament s debut was in 1989, and has run consecutively for 24 years of professional tennis in Mid-Michigan! Not only is it the longest-standing event on the Women s USTA Pro Circuit Tour, in 2008 it was given the Award of Excellence by the USTA governing body. It is highly regarded across the nation as the top tournament on the 102-stop USTA tour! Audience: 15,000 throughout the week - 7 Feature Match Sessions. 1,200 seat capacity within Stadium Court for Feature Matches Tickets: Box seats, club seating and general admission available. Premium Tickets sold in advance and general seating available at the door. Group packages also available. Contact Us: Dow Corning Tennis Classic Midland Community Tennis Center 900 East Wackerly Street, Midland, MI 48642
Sponsor Advantage Unique branding opportunities give your business the Sponsor Advantage!
Your Bottom Line, Gets Top Billing With Us Here s what sponsors of the Dow Corning Tennis Classic said gave them the Big Advantage! Media impressions Excellent exposure for your business over a fortnight before 15,000 high-end consumers Multiple impressions in the media, tournament booklet and around the facility with banners and exhibits to strengthen your brand awareness Banners and Exhibits Partnership with outreach events for youth with new programs added for the disadvantaged, increased school groups and youngsters with special needs Sponsor box seats enable you to entertain special customers or treat your employees to an international night on the town Sponsor box seats The Sponsor & Player Reception offers an exclusive and unique opportunity to network with other sponsors, players and media Present your products and/or services to an affluent market of prospective customers through marketing and promotional event outlets Outreach programs to community Demonstrate your commitment to the community through a non-profit, community-focused event reaching new audiences every year
Demographics & Quick Statistics The Midland Community Tennis Center is the largest tennis facility in Michigan and the largest in the five-state, Midwest region. We host an additional 22 tournaments throughout the year, drawing players from across the nation. The following are average estimated statistics on the Midland Community Tennis Center member, players and fan base of the Dow Corning Tennis Classic. Quick Statistics (Midland Community Tennis Center): 3,570 members from Midland and surrounding communities Includes member households from Midland, Saginaw, Bay, Clare, Isabella, Tuscola, Arenac, Genesee, Gladwin and Gratiot counties 275-300 players compete in 25+ leagues offered, four times annually Average membership cost, $344/ year, family membership Players of all ages, beginning at 2 years-old up to 92 years-old Strong Junior Tennis program producing collegiate level athletes, regional and national level champions Demographics (Dow Corning Tennis Classic): Dow Corning Tennis Classic, A USTA Pro Circuit Event- draws in 15,000 guests throughout tournament week 70% local attendance, 25% from Bay City and Saginaw and 5% out-of-town 1,200 in nightly attendance, seven feature nights 70+ Sponsors partnering with the Dow Corning Tennis Classic Volunteers: 106 people Fan Demographic Average Age: 42 years old Average Household Income: $150,000 - $200,000 Education Level: College Degree or above Family: 1-3 Children Sponsorship brand loyalty among tennis fans is.. higher than any other sports affiliate High-end consumer fan base Outstanding contribution to the community
Schedule of Events 2013 Saturday, February 2 nd High School Play Day Touring Pros coach and train area high school youth. Over 300 High School players from across the state Participate. Free Event Kid s Fun Day Midland Community Tennis Center Pro Staff and Instructors will provide a fun and energized tennis experience for youth from kindergarten to eighth grade. Free Sunday, February 3 rd Qualifying Rounds Begin 32 Pros battle for a spot in the main draw Free Admission Monday, February 4 th Qualifying Rounds Second round of qualifying matches- Free Admission Sponsor & Player Reception Guests of the tournament are invited to share in food and fun for an entertaining evening. Network and socialize with world-class tennis professionals, sponsors and guests. Tuesday February 5 th Singles Main Draw Matches-First Round Watch the action start up close and personal. free admission. Pros to Schools/Schools to Matches Our marquee outreach program, influencing the lives of over 3,000 students each year with the messages of cultural diversity and pursuing personal excellence. Think Smart. Dream Big! A special program designed for at-risk youth in our area, featuring a full day of firstclass treatment. Feature Night Matches Opening night of our Feature Matches, offering exceptional tennis, entertainment, music and dining.
Schedule of Events 2013 Wednesday, February 6 th Feature Night Matches Two featured matches, singles and doubles- with entertainment, music and premium dining. Thursday, February 7 th Feature Night Matches Between each match there will be a 15-minute half time show. Food will be available for sale. Premium Box Seats receive complimentary food and drinks. Friday, February 8 th Singles Main Draw Matches-Quarterfinals Adult Cardio Tennis Clinic Guests have an opportunity to work on their tennis skills while enjoying tips from a pro. Feature Night Matches Two featured matches, singles and doubles- with entertainment, music and premium dining. Saturday, February 9 th Feature Day Matches Two featured matches, singles and doubles- with entertainment, music and premium dining. Feature Night Matches Two featured matches, singles and doubles- with entertainment, music and premium dining. Sunday, February 10 th Championship Sunday Presented by Dow Corning Corporation Championship Singles & Doubles Matches. Entertainment, music and premium dining.
Special Event Sponsorship -Brand Enhancers- Maximize your sponsorship The opportunities listed below are a few examples of how your company could maximize your sponsorship with a specific branding opportunity. These brand enhancers all offer an impression point at the Dow Corning Tennis Classic to each guest, player, staff and consumer with just your company logo and branding showcased in a unique way. Transportation Shuttle Sponsor RESERVED Specific branding :30 sec Commercials on Video Scoreboards Available Press Conference Luncheon Available Tournament Website - Banner Ad Player Information Desk Available Available Customized exposure to consumers Player Hospitality Area Available Stadium Court Net Signs.RESERVED New Signature Food Item Available Halftime Entertainment Sponsor Available Where do you want to see your logo? Other ideas are encouraged and can be discussed on an individual basis with the tournament directors. Any of the above opportunities are included with sponsorship commitments at the Bronze Tier or above. These Brand Enhancers may also be added to an existing sponsor agreement.
Sponsorship Opportunities Benefits Package TITLE SPONSOR: Crown Jewel Tier TITLE SPONSOR: Crown Jewel Tier $75,000 Reserved Reserved Dow Corning Corporation As the highest sponsorship category, this tier is exclusive to one company and resides over the tournament as the lead sponsor receiving the most prominent identification. It is offered on a continual partnership basis and includes a guaranteed right to continued sponsorship for the next year, enabling maximum sponsorship benefits. Company name identified as Title Sponsor within the event naming rights Strategic corporate branding throughout the tournament Designation as the official Crown Jewel sponsor Exclusive company rights to the presentation of awards on Championship Sunday Presentation of the VIP Reception with gift and presentation opportunities Ten (10) VIP Reception invitations Six (6) Stadium Court banners located strategically on stadium court and in a high visibility area Five (5) Executive courtside boxes (four seats in each box) located in the first row Guests of the Patrons Lounge for all feature sessions General Admission Tickets available for Dow Corning Employee Night Recognition on all tournament printed materials Full page advertisement in the tournament program booklet with premium placement- (Back Cover) Your company name & logo featured prominently on our website with a link to your company website Exclusive sponsor of the marquee outreach program- Pros-to-the-Schools, Schools-to-the-Matches Company branding on all player apparel and on the USTA Umpire shirts Feature Night Host which includes exclusive branding for the designated evening and your company logo printed on all tickets Daily video screen acknowledgements featured on the video scoreboard Prominent exhibit/booth display space
Sponsorship Opportunities Benefits Package DIAMOND DIAMOND SPONSOR: $40,000 Reserved $40,000 Premier Tier The Dow Chemical Company Premier Tier This tier is exclusive to one company and is secured on a first-come, first-served basis. It is a guaranteed right to continued sponsorship for the next year. Corporate Recognition at the exclusive Sponsor & Player Reception Eight (8) invitations to the Sponsor & Player Reception Four (4) Stadium Court banners located strategically on stadium court Three (3) Executive courtside boxes (four seats in each box) located in the first row With custom-made seat covers featuring sponsor branding Guests of the Patrons Lounge for all feature sessions Specially branded sponsor night, featuring 75 additional tickets for invited guests Recognition on all tournament printed materials Full page advertisement in the tournament program booklet with premium placement- (Inside Front Cover) Your company logo featured on the tournament website with a link to your site Special Event Host and naming rights to two (2) premier special events. Could include specially hosted events on-site or throughout the year. Company branding on select promotional pieces, i.e. apparel, equipment, etc. Daily video screen acknowledgements featured on the video scoreboard Prominent exhibit/booth display space
Sponsorship Opportunities Benefits Package EMERALD EMERALD SPONSOR: SPONSOR: $30,000 $30,000 Premier Tier Premier Tier This tier is exclusive to one company and is secured on a first-come, first-serve basis. It is a guaranteed right to continued sponsorship for the next year. Corporate Recognition at the exclusive Sponsor & Player Reception Six (6) invitations to the Sponsor & Player Reception Two (2) Stadium Court banners located strategically on stadium court Two (2) Executive courtside boxes located in the first row with custom seat covers featuring sponsor branding Guests of the Patrons Lounge for all feature sessions Specially branded sponsor guest and/or employee night, featuring 50 additional tickets for invited guests Recognition on all tournament printed materials Full page advertisement in the tournament program booklet with premium placement - (Inside Back Cover) Your company logo featured on the tournament website with a link to your site Special Event Host and naming rights to one (1) premier special event Company branding on select promotional pieces, i.e. apparel, equipment, etc. Feature Night Host which includes exclusive branding for the designated evening and your company logo printed on all tickets Daily video screen acknowledgements featured on the video scoreboard Prominent exhibit/booth display space
Sponsorship Opportunities Benefits Package PLATINUM PLATINUM SPONSOR: $20,000 - Reserved Premier Tier Premier Tier The Dow Chemical Company This tier is exclusive to one company and is secured on a first-come, first-serve basis. It is a guaranteed right to continued sponsorship for the next year. Corporate Recognition at the Sponsor & Player Reception Four (4) Sponsor & Player Reception invitations Two (2) Stadium Court banners located strategically on stadium court Two (2) Executive courtside boxes (four seats in each box) located in the first row Guests of the Patrons Lounge for all feature sessions Recognition on all tournament printed materials Full page black & white advertisement in the tournament program booklet Your company logo featured on the tournament website with a link to your site Special Event Host and naming rights to one (1) premier special event Feature Night Host which includes exclusive branding for the designated evening and your company logo printed on all tickets Daily video screen acknowledgements featured on the video scoreboard Prominent exhibit/booth display space
Sponsorship Opportunities Benefits Package GOLD SPONSOR: GOLD SPONSOR: $10,000 $10,000 Corporate Tier Tier This tier is open to multiple companies and is secured on a first-come, first-serve basis. It is a guaranteed right to continued sponsorship for the next year. Two (2) Sponsor & Player Reception invitations One (1) Stadium Court banner located strategically within the stadium court One (1) courtside box (four seats) located in the first three rows on the Premium side Guests of the Patrons Lounge for all feature sessions Half page black & white advertisement in the tournament Program booklet Your company logo featured on the tournament website with a link to your site Special Event Host or exclusive company branding on selected apparel or items Feature Night Host which includes exclusive branding for the designated Evening and your company logo printed on all tickets Daily video screen acknowledgements featured on the video scoreboard and special recognition on the tournament screens for your hosted Feature Night SILVER SILVER SPONSOR: $6,500 $6,500 Corporate Tier Tier This tier is open to multiple companies. It is a guaranteed right to continued sponsorship Two (2) Sponsor & Player Reception invitations One (1) Stadium Court banner located strategically within stadium Court One (1) courtside box (four seats) located in the first three rows on the Premium side Guests of the Patrons Lounge for all feature sessions Half page black & white advertisement in the tournament program booklet Your company logo featured on the tournament website With a link to your site Special event host or exclusive company branding on selected items Periodic video screen acknowledgements featured on the video scoreboard
Sponsorship Opportunities Benefits Package BRONZE BRONZE SPONSOR: SPONSOR: $3,500 $3,500 Corporate Tier Tier This tier is open to multiple companies. It is a guaranteed right to continued sponsorship One (1) Sponsor & Player Reception invitation One (1) Stadium Court banner located strategically within the stadium court One (1) full box (four seats) located on the Premium side Guests of the Patrons Lounge for all feature sessions Recognition on all tournament printed materials Quarter page black & white advertisement in the tournament program Your company logo featured on tournament website with a link to your Site CONTRIBUTING SPONSOR: $2,000 CONTRIBUTING SPONSOR: $2,000 One (1) Sponsor & Player Reception invitation One (1) general banner located strategically within the facility One (1) Full Box (four seats) located on the Premium Side Guests of the Patrons Lounge for all feature sessions Recognition on all tournament printed materials Company listing as a Contributing Sponsor in the tournament program Company name featured on the tournament website with a link to your site Prominent exhibit/booth display space
Title Sponsor Circuit Sponsor Diamond Sponsor Emerald Sponsor Platinum Sponsor Gold Sponsor Media Sponsor DRAFT Silver Sponsor Bronze Sponsor Bronze Plus Contributing Sponsor Coca-Cola Refreshments Midland Oral & Maxillofacial Surgery Center Vern s Electric WMRX97.7 WMPX 1490 Jane Heiss-Armitage/ Ayre-Rhinehart Wilson Rehmann Sound Productions LaLonde s Markets MCTV Hantz Financial Group Stanley s Furniture Eastman Party Store Great Lakes Ice Cream Company WCMU Public Broadcasting Reder Landscaping Midland Resort CommuniQuest Inc. Andersen Eye Associates Midland Community Center Linked Technologies Fisher Construction Subway Morley Companies
We look forward to the opportunity to partner with you for the Dow Corning Tennis Classic Mike Woody Executive Director woody@midlandtennis.com Sharon Cleland Assistant Director cleland@midlandtennis.com