2017/18 Contest Guide
Table of Contents Introduction... Meet the Divisions... Division Members... The Game... Challenges/Bonus Points... Schedule... Prizes... Results Tracking... 2017/18... 3 4 5 8 9 10 11 12 13 2
Introduction Welcome to the (CCL) The is a fun and exciting competition involving all 182 of our locations across Canada. During this four-week contest, stores will compete in a series of points-based challenges to earn glory, fame, and cash prizes. The : All and Go Game & Toy locations are divided into divisions Your store staff are your team 15-16 stores per division 12 divisions, named after the astrological signs Division lists can be found on the CCL website (see next page for login information) The Competition: 4 weeks 5 challenges per week * Daily UPT * UPT Wednesdays * Battle Rounds * Photo Mondays * Promotion Challenges 3
Meet the Divisions Aries Taurus Gemini Cancer Leo Virgo Libra Scorpio Sagittarius Capricorn Aquarius Pisces 4
Aries 070 Conestoga Mall ON 180 West Edmonton Mall AB 260 Centre at Circle and Eighth SK 370 Southcentre Mall AB 425 Toronto Eaton Centre ON 454 Southgate Shopping Centre AB 479 Bayshore Shopping Centre ON 493 Yorkdale Shopping Centre ON 504 Lime Ridge Mall ON 557 Georgian Mall ON 577 Oshawa Centre ON 639 Guildford Town Centre BC 652 St. Vital MB 666 Micmac Mall NS Taurus 018 Carlingwood Mall ON 060 Bower Place SC AB 061 Crossiron Mills AB 093 Kingsway Mall AB 262 Niagara Outlet Mall ON 502 Upper Canada Mall ON 507 Pacific Centre BC 512 Midtown Plaza SK 527 Prairie Mall Shopping Centre AB 555 West Edmonton Mall AB 646 Brandon Shoppers Mall MB 651 Polo Park Shopping Centre MB 688 Mapleview Centre ON 720 Metropolis at Metrotown BC 751 Masonville Place ON 5 Gemini 019 McAllister Place NB 023 Chinook Centre AB 132 Regent Mall NB 161 Lansdowne Place ON 178 Lloyd Mall AB 206 Lambton Mall ON 246 Halifax Shopping Centre NS 377 TD Square AB 424 Coquitlam Centre BC 437 Sherway Gardens ON 488 Southland Mall SK 496 Bay Centre BC 645 Outlet Collection Winnipeg MB 674 Oakville Place ON 684 Lynden Park Mall ON Cancer 123 St. Laurent Centre ON 129 Halifax Shopping Centre NS 133 Champlain Place NB 223 Station Mall ON 243 Stone Road Mall ON 378 Richmond Centre BC 388 Royal Bank Plaza ON 410 New Sudbury Centre ON 413 Intercity Mall ON 470 Ottawa Outlet ON 492 Heritage Place ON 538 Scarborough Town Centre ON 594 Northgate Square ON 625 Tsawwassen Mills BC 648 Kildonan Place MB 678 Quinte Mall ON
6 Leo 101 Fairview Mall ON 150 White Oaks Mall ON 188 Bramalea City Centre ON 208 Cookstown Outlet ON 254 White Oaks Mall ON 355 Cornwall Centre SK 406 Pen Centre ON 463 Devonshire Mall ON 490 Lawson Heights Mall SK 587 Bower Place SC AB 608 St. Albert Centre AB 613 Cottonwood BC 618 Willowbrook Shopping Centre BC 624 Aberdeen Mall BC 630 Woodgrove Shopping Centre BC 687 Burlington Mall ON Libra 010 Billingsbridge ON 047 Corner Brook Plaza NF 067 Avalon Mall NF 160 Park Place AB 256 Holt Renfrew Centre ON 332 Markville Shopping Centre ON 366 Northgate Mall SK SK 379 Upper Canada Mall ON 466 Charlottetown Mall PE 584 Polo Park Shopping Centre MB 607 Uptown Mall BC 634 Cherry Lane BC 662 Avalon Mall NF 664 Village Shopping Centre NF 690 Cambridge Centre ON 706 Oshawa Centre ON Virgo 100 Peter Pond Mall AB 179 Pickering Town Centre ON 181 St. Laurent Centre ON 212 Lansdowne Place ON 258 Orchard Park Shopping Centre BC 306 Market Mall AB AB 374 Sunridge Mall AB 461 Seaway Mall ON 562 Festival Market Place ON 642 Village Green Mall BC 691 Cornwall Square ON 694 Stone Road Mall ON 703 Cloverdale Mall ON 711 Cataraqui Town Centre ON 725 Fairview Park Mall ON 733 Erin Mills Town Centre ON Scorpio 024 Midtown Plaza SK 043 Crossiron Mills AB 192 Tamarack Mall BC 405 Pen Centre ON 441 Bayshore Shopping Centre ON 453 Timmins Square ON 482 Town and Country Mall SK 518 Truro Mall NS 525 Prairie Mall Shopping Centre AB 591 Medicine Hat Mall AB 632 Capilano Mall BC 641 Seven Oaks Shopping Centre BC 644 Mayfair Shopping Centre BC 659 Champlain Place NB 672 Mayflower Mall NS 734 Fairview Park Mall ON
7 Sagittarius 119 County Fair Mall NS 128 Seven Oaks Shopping Centre BC 138 Park Royal Shopping Centre BC 193 Orchard Park Shopping Centre BC 199 Haney Place BC 235 Dixie Value Mall ON 372 Pine Centre BC 409 Eastgate Square ON 428 Driftwood Mall BC 467 Pembroke Mall ON 485 Orillia Square ON 637 Richmond Centre BC 649 Clear Springs Centre MB 695 Georgetown Marketplace ON 705 Place d'orleans ON 715 Cataraqui Town Centre ON Aquarius 085 Frontier Mall SK 125 Market Mall SK SK 137 Place d'orleans ON 182 Hazeldean Mall ON 203 Huntsville Mall ON 218 Northumberland Mall ON 232 Swift Current Mall SK 367 Northland Village AB 494 New Fairview Mall ON 531 Bonnie Doone AB 546 Southcentre Mall AB 606 Parkland Mall (Red Deer Centre) AB 609 Brentwood Mall BC 610 Lougheed Mall BC 647 Garden City MB 685 Devonshire Mall ON Capricorn 088 Tricity Shopping Mall AB 134 Westmount Shopping Centre ON 174 Bridgewater Mall NS 210 Tillsonburg Town Centre ON 233 Westshore Town Centre BC 242 Edmonton City Centre AB 249 Eglinton Square ON 336 North Hill Shopping Centre AB 443 Sherwood Park Mall AB 465 Tecumseh Mall ON 483 Gateway Mall SK 500 Yonge Eglinton Centre ON 575 Parkland Mall (SK) SK 580 Woodgrove Shopping Centre BC 589 Downtown Chatham Centre ON 686 1000 Islands Mall ON Pisces 030 Champlain Mall PQ 305 Place Laurier PQ 364 Les Promenades Gatineau PQ 368 Place Alexis Nihon PQ 400 Les Promenades St. Bruno PQ 419 Carrefour De L'Estrie PQ 472 Carrefour Laval PQ 474 Fairview Pointe Claire PQ 484 Place Rosemere PQ
The Game Every week, stores will compete as part of a division through a series of challenges to earn points. CHALLENGES It is all about how much you sell measured in UPT (Units Per Transaction) Daily UPT Points Every unit you sell goes towards your daily UPT Points: your daily UPT are your points. A UPT of 1.6 will give you 1.6 points. Hint: as UPT is an average of all of your day s transactions, remember to ask customers about Gus! Adding the bear will increase any single unit transaction to a 2! UPT Wednesdays Stores will battle it out on who can achieve the highest UPT on Wednesdays Points : Store with the highest UPT gets the most points Battle Rounds Each weekend, divisions will compete in a 3-day sales challenge (Fri-Sun) to see who can sell the most units Points : The store that sells the most units gets the most points Photo Mondays Stores submit specific photos to get points See weekly challenges for photo requirements All photos must be submitted by the SUNDAY of each challenge week to be eligible Photo Submission: Log on to the CCL Website Click the Photo Monday Tab Choose the week you are submitting a photo for and click the Upload Button - This will bring you to a Drop Box image request. Choose the photo you want to send. Enter First Name as Store Number and Last Name as Mall Name and your email Points : each photo is worth 1 point Bonus Point: Send in all 4 photos = 1 bonus point 8 (HINT: you can submit your photos at anytime during the competition as long as it is in before the weekly deadline get ahead of the game and submit 2, 3 or all 4 photos during the first week!)
Weekly Challenges Photo Challenges Photo Monday Due Date Inline Kiosk Week 1 Nov 26th Picture of Merch Guide Picture of Merch Guide Week 2 Dec 3rd Picture of Cash Desk with Bear Donation Box Week 3 Dec 10th Picture of Front of the Picture of Cash Desk with Bear Donation Box Picture of Elliptical Sign Store/Windows Week 4 Dec 17th Staff Favourites Staff Favourites Promo Challenges Every store is challenged to reach their promotional goal for each of the 5 promotions running during the CCL. The top promotional seller for each division will be awarded the Stellar Promotion Seller award and a cash prize. Reach all your promotional goals to get bonus points! Promo Challenges Dates Goal Time Period Overall 4 Week Goal Bear Promotion Nov 20 - Dec 17 10 per Week 40 There will be no promo for Black Friday! Envelope Promotion Nov 20 - Dec 17 2 per Week 8 Black Friday Nov 24 NO PROMO 1 day NO PROMO Dog & Animal Promo Nov 30 - Dec 2 6 3 day 6 Puzzle Promo* Dec 7 - Dec 9 5 3 day 5 Gift Wrap Promo Dec 14 - Dec 16 15 3 day 15 *Division Pisces (Quebec Stores ONLY) Dec 7 - Dec 9: Highest % Wrap to Calendar Sales Bonus Challenges There are three Bonus point possibilities for all stores to achieve. Bonus Points are added to your total score and apply towards your total for Store of the Year. 1. Send in all 4 photo Mondays = 1 bonus point 2. Achieve all your store Calendars, Game & Toy promotional goals over the 4 weeks = 1 bonus point 3. Achieve your 4 week bear promotional goal (40 bears) = 1 bonus point HINT: bonus points can be the tie breaker for store of the year! 9
Schedule CCL Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday 20 21 22 23 24 25 26 November December Week 1 Bonus Week 2 Bonus Week 3 Bonus Photo Monday 1 CCL Handbook UPT Wednesday 1 (Highest UPT) Battle Round 1 (Most Units Sold) Black Friday Most Bear Promotions Sold / Most Envelope Promotions Sold 27 28 29 30 1 2 3 Photo Monday 2 Cash Desk with Bear Promotion Week 1 MVS Awarded UPT Wednesday 2 (Highest UPT) Battle Round 2 (Most Units Sold) Dog & Animal Promo Most Bear Promotions Sold / Most Envelope Promotions Sold 4 5 6 7 8 9 10 Photo Monday 3 Window and Promotions Week 2 MVS Awarded UPT Wednesday 3 (Highest UPT) Battle Round 3 (Most Units Sold) Puzzle Promo Most Bear Promotions Sold / Most Envelope Promotions Sold Week 4 11 12 13 14 15 16 17 Photo Monday 4 Staff Pick! Week 3 MVS Awarded UPT Wednesday 4 (Highest UPT) Battle Round 4 (Most Units Sold) Photo Monday Deadline Photo Monday Deadline Photo Monday Deadline Photo Monday Deadline Bonus Gift Wrap Promo Most Bear Promotions Sold / Most Envelope Promotions Sold 18 19 20 21 22 23 24 End Week 4 MVS Awarded CCL Store of the Year Winner Announced 10
Prizes Most Valuable Store of the Week- $200 CASH prize Each week all stores will be competing within their division for the coveted prize of Most Valuable Store (MVS). The store that earns the highest number of points throughout the competition will be awarded the MVS of their Division and the $200 cash prize. * That is 48 MVS prizes 1 store from each of the 12 Divisions EVERY week can win MVS. Store of the Year- $2,000 CASH prize The store with the highest accumulated points at the end of the 4 weeks of competition will be awarded Store of the Year and a $2,000 cash prize. Bonus Cash Prizes Stellar Promotion Seller A $100 Cash prize will be awarded to EACH division s top promotion store in the 5 promotions running during the CCL Nov 20 Dec 17: Most Bear Promotions Sold Nov 20 Dec 17: Most Envelope Promotions Sold Nov 30 Dec 2: Most Dog & Animal Promotions Sold Dec 7 - Dec 9: Most Puzzle Promotions Sold Dec 16 Dec 18: Most Calendar Gift Wrap Promotions Sold * That is 60 Bonus prizes 1 store from each of the 12 Divisions EVERY promotion has the chance to win. Division Pisces (Quebec Stores ONLY) Dec 7 - Dec 9: Highest % Wrap to Calendar Sales Hint: every store has the chance to win a prize if you haven t been a weekly MVS, focus on a single promotion and be the best it is worth $100 cash. 11
Results Tracking Division STATS Division Stats (competition results) can be found posted on the Website www.calendarclubcanada.ca Click the login link in the bottom left corner of the main page. Your login and password are below: Login: CCL Password: CCL The links on the left side of the Page will be where the challenge results will be posted. Each Tuesday (if all the store sales are in) the award winners will be posted. 12
Photo Monday 2016/17 Examples 13
Good Luck! Questions or comments? Contact Customer Service 1-866-370-7054