Inaugural Running with RARE Event Sponsorship Package The Purple and Green Inclusion Run & Car Show October 5, 2019 Sun N Fun Lakeland, FL
Mission The Purple and Green Inclusion Run is a community event to benefit We are RARE, a 501c3 dedicated to research, education and awareness for rare brain malformations caused prior to birth. Dedication to Inclusion in Florida The Kyle Pease Foundation (KPF) is to create awareness and raise funds to promote success for persons with disabilities by helping meet their individual needs through sports.) Island Dolphin Care (Island Dolphin Care, located in Key Largo, Florida, provides unique, therapeutic, motivational and educational dolphin assisted therapy programs for children and adults with special needs Sponsorship Objective The Mission of the Purple and Green Inclusion Run cannot be realized without the support and partnership of the local business community. Monetary donations as well as inkind product or service donations serve as the backbone to this crucial fundraising event. Many opportunities at various levels are available for your company to support the Purple and Green Inclusion Run, allowing you to maximize your return on investment, while shining as a positive community role model. Opportunity Florida represents the diverse personality of the state by being a national landmark for vacationers and real estate. What we implement as a community shows our dedication and continued support for each resident and person in our state and especially Orange County. The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 2
We Are RARE Fact Sheet Charity: We are RARE in collaboration with sponsors and support throughout the state will produce the first inclusion-based 1k/5k/10k/15k and record-breaking awareness run with the date of Oct 5, 2019 as the inauguration for our annual awareness runs/half marathons. We are contacting local media to assist with announcing as well as general crowd prep and music. In the next following months, we will update information regularly via websites and social media as we draw closer to the set date and time. We will bring awareness about inclusion and the need to allow outlets and equality for special needs Floridians as we set the pace for the years and changes to come through this historic event showing other states we, the tourist capital; can be better, we will be better, and we can be an example of positive change starting in our great city. Currently chaired athletes are not scored or times in Florida. This historic tri-run is the first ever inclusion based run in Florida. Events: 1k, 5K, 10K,15k Youth Art, Car show/ Expo Pre Race Dinner Schedule of Events: Page 3 of 22
FRIDAY, October 4 11:00am 8:00pm 5:00pm-8:00pm Packet Pick-up Pre-Race Dinner for RARE/Kyle Pease/Island Dolphin Care. SATURDAY, October 5 6:30am 8:00am 9:30am Packet pickup and late registration Race events begin Awards & Post-Race Celebration/Car Show/Silent Auctions All race finishers are treated like celebrities they are cheered on by our volunteers and local bands as they get to the home stretch! Once they cross the finish line their names are announced to the crowd by our local celebrity. They are then endowed with a beautiful medal and directed to our finish line photo op! But the fun has just begun! We have a finish line block party! All runners are welcome to the expo area. There will be food, music and beer while listening to a line-up of bands playing on our main stage. Vendor booths offering anything from massages to merchandise line the streets, and families of the runners can enjoy our newly created Kid Art Zone! The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 4
DEMOGRAPHICS Registration is open to 15 push chaired veterans and 15 Push chaired disabled individuals and a total of 5,000 registrants https://www.athleticbusiness.com/civil-actions/wheelchair-athlete-gains-full-access-in-marathon We are RARE in collaboration with sponsors and support throughout the state will produce the first inclusion-based 1k/5k/10k and record-breaking awareness run with the date of October 5, 2019 as the inauguration for our annual awareness runs/half marathons. In the next following months, we will update information regularly via websites and social media as we draw closer to the set date and time. We will bring awareness about inclusion and the need to allow outlets and equality for special needs Floridians as we set the pace for the years and changes to come through this historic event showing other states we, the tourist capital; can be better, we will be better, and we can be an example of positive change starting in our great city. Page 5 of 22
Sponsorship Overview Marathoning is no longer solely a sport for elite athletes; it s now an accessible sport, making runner demographics even more desirable for sponsors: Runners have buying power: approximately 55 percent of all road race participants in 2011 were 25-44 years of age. - 2011 National Running Survey The Purple and Green Inclusion Run impacts hundreds of thousands of people, yielding many brand impressions: Associate your business with a positive, health and education-related event in the state of Florida. Employee engagement, motivation and participation (many sponsorship levels include free entries and discounts provided to your employees; some companies use the event as a team building exercise by volunteering at a water station or cheering section). Visibility in the Orange County community as a supporter of a local public education fine arts programming, and a promoter of volunteerism Get your into the engaged and drive retail goods directly hands of consumers sales to your outlets There s a tourism niche among the world s growing population of endurance athletes known as the The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 6
destination marathon. It s basically runners traveling to cities or places that tend to be popular vacation spots to run a marathon and have a minivacation, at least for a long weekend. David Quick Post & Courier SPONSORSHIP OPPORTUNTIES Running with RARE Weekend Title $25,000 Name/Logo on Back of Finisher Medals/ Up to 20 free race admissions Booth in Expo area Space for Team Tent at Event Discount on Employee Entries Name/Logo incorporated into Event Logo on estimated 25,000 brochures Name/Logo in Media Ads Name in Race Announcements Name/Logo on Start/Finish Banners Name/Logo on all Water Stations Named in Opening Ceremonies Named in Awards Ceremonies Unlimited Company Banners on Course Premier Company Banner Location Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures (Large Font) Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts Athlinks Website Recognition Full Sponsorship of one child for week of dolphin therapy (island dolphin care) Page 7 of 22
Presenting Sponsor $20,000 Up to 10 free race admissions Booth in Expo area Space for Team Tent at Event Discount on Employee Entries Name/Logo incorporated into Event Logo on estimated 25,000 brochures Name/Logo in Media Ads Name in Race Announcements Name/Logo on Start/Finish Banners Name/Logo on all Mile Markers/Inspirational Signs Name/Logo on all Water Stations Named in Opening Ceremonies Named in Awards Ceremonies Four (4) Company Banners on Course Company Banner Location Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures (Large Font) Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts Athlinks Website Recognition Partial Sponsorship of one child for week of dolphin therapy (island dolphin care) Post party $15,000 Up to 7 free race admissions Name/Logo on all Mile Markers/Inspirational Signs Name/Logo on all Water Stations Named in Opening Ceremonies Named in Awards Ceremonies Space/Booth in Expo area Two (2) Company Banners on Course Company Banner Location Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts Athlinks Website Recognition The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 8
Gold Sponsor $10,000 Up to 5 free race admissions Named in Opening Ceremonies Named in Awards Ceremonies Space/Booth in Expo area One (1) Company Banner on Course Company Banner Location Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts RARE Website Recognition Silver Sponsor $5,000 Up to 2 free race admissions Company Banner Location Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts RARE Website Recognition Bronze Sponsor $2,500 Promotional material in estimated 6600 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures Website Link to Sponsor Company Site Name/Logo on estimated 5000 Event T-Shirts RARE Website Recognition Friend of the Run $1,000 Promotional material in estimated 5000 Runner Goodie Bags Name/Logo in Sponsor Section of estimated 25,000 brochures Website Link to Sponsor Company Site Name/Logo on estimated 6600 Event T-Shirts /RARE Website Recognition Mile Marker Sponsor $500 Page 9 of 22
Name/logo exclusive on single mile marker $250 Post-race Food Sponsors $500 Name/logo on the event T-shirt Name/logo on race brochure Name/logo on the We are RARE website with link to the sponsor s home page In-Kind Sponsorship We are always looking for unique opportunities to work with area groups and businesses to meet runner needs. If you would like to share an opportunity with us, please contact us today. To guarantee inclusion in 2019 printed materials, including Event Brochure, a commitment must be made, and Sponsor Artwork received by Feb 1, 2019. Sponsors will be guaranteed exposure for their contribution. Late sponsors will be included in following year promotional materials for 12 months For more information about becoming a Sponsor for this event, please contact. We are RARE Inc Running with RARE committee Noahscart@gmail.com WATER STATION SPONSOR $1,000 8 EXCLUSIVE OPPORTUNITIES The one thing a runner is looking for the most is WATER! The only place to get it is at your water station. You can own a water station along the historic course. Massive logo presence at your water station Great team building Option to bring your people, wear your corporate colors. Don t want to staff it? No problem, we have it covered. Logo on website as a Water Station Sponsor Quarter Page ad in the participant guidebook 10% discount on registration (space permitting) Location first come basis Accommodation Partners With so many people coming to the area from out of town, they will need to know where to stay. Accommodation Partners are recognized partners of the The Purple and Green inclusion Run and runners will be directed to stay at your hotel.. The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 10
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Bib Sponsor $5,500 (Limited to 2 sponsorships) Company Logo on start and finish banners Logo on www.athlinks.com with link to website Sponsorship of race bibs for all races Company logo on all race bibs along with Running with RARE, individual race sponsors and Weekend Title sponsor logo (approximately 5000 bibs) Logo on sponsor and schedule board at Vendor & Fitness Expo and Finish Line/Post-Race Festival area Honorarium at post-race VIP Reception and Ceremony Recognition as Bib Sponsor at post-race VIP Reception and Ceremony Name identification on specific distributed printed materials (flyers, posters) * Name inclusion in five advertising spots Company name included on certain press releases and PSA s Invitation to include promotional items in registration bags (items to be supplied by sponsor) Company banner near finish line (to be supplied by sponsor)* Inclusion in e-newsletter with a present reach of approximately 40,000 people Invitation to set up a booth at Packet Pickup /Vendor Expo on Friday and Finish Line/Postrace Celebration area on Saturday in premium location PA announcements at awards ceremony Four (4) free entries to event of your choice if signed up before February 1 st Page 13 of 22
Car Show Title Sponsor (Limited to 2 sponsors) 5,000 Car show Proceeds go to will be split between three charities Name identification on specific printed materials (flyers, posters) * Company Logo on start and finish banners Logo on www.wearerare.org link to website Invitation to include promotional items in registration bags (items supplied by sponsor) Company banner near finish line (to be supplied by sponsor) Inclusion in newsletter with a present reach of approximately 40,000 people Invitation to set up a booth at Packet Pick-up /Vendor Expo on Friday and Finish Line/Post-race Celebration area on Saturday in premium location if signed up before December 1 st Your Company name on trophy
Course Entertainment Sponsor 3,000 Logo on signage at entertainment sites along the course Logo on sponsor and schedule board at Vendor & Fitness Expo and Finish Line/Post-Race Festival area Name identification on specific printed materials (flyers, posters)* Logo on www.athlinks.com with link to website Invitation to include promotional items in registration bags (items supplied by sponsor) Company banner near finish line (to be supplied by sponsor)* Inclusion in newsletter with a present reach of approximately 40,000 people Invitation to set up a booth at Packet Pick-up/ Vendor Expo on Friday Premier PA announcements at entertainment site Two (2) free entries to event of your choice - additional employee entries at 10% discount (utilizing online registration code) if signed up before December 1st The Purple and Green Inclusion Run Phone: 407-925-6089 www.wearerare.org Page 14 Arts Sponsor $2,500 Banner with logo at Artist area at Health and Fitness Expo Name identification on specific printed materials (flyers, posters) Logo on sponsor and schedule board at Vendor & Fitness Expo and Finish Line/Post-Race Festival area Logo on www.athlinks.com with link to website Invitation to include promotional items in registration bags (items supplied by sponsor) Company banner near finish line (to be supplied by sponsor) Inclusion in newsletter with a present reach of approximately 40,000 people Invitation to set up a booth at Packet Pick-up/ Vendor Expo on Friday Two (2) free entries to event of your choice Page 15 of 22
Sponsor $500 limited 20 spots Invitation to set up a booth at Packet Pick-up/ Vendor Expo on Friday Company name listed on website on Expo page with booth location Invitation to include promotional items in registration bags (items supplied by sponsor) Inclusion in newsletter with a present reach of approximately 40,000 people Banner Sponsor $300/$500 Company name listed on website on Expo page as registration bag participant Invitation to hang company promotional banner at start and/or finish (to be supplied by sponsor)
Contact Name Contact Address City State Phone 1 ( ) Phone 2 ( ) Web site Email Title sponsor ($25,000) Presenting Sponsor (20,000) Post Party Sponsor ($15,000) Gold($10,000 Silver($5,000) Bronze($2,500) In Kind Accommodation Partner Bib Sponsor ($5,500) Mile Marker Sponsor ($5,000) Media/Entertainment Sponsor (min. $3,500) Course Entertainment Sponsor ($3,000) Water Stop Sponsor ($1,000) Arts Sponsor ($2,500) Community Sponsor ($1,000) Exhibitor Sponsor ($500) Registration Bag ($300) Banner Sponsor ($300) Car Show Title Sponsor ($5,000) Authorized Signature Date / / Cash Check Other (please specify) SPONSORSHIP DONATIONS ARE DUE WITHIN 15 DAYS OF SIGNING CONTRACT Please complete contract and e-mail to noahscart@gmail.com Please make checks payable and mail to: We are RARE Inc 4208 Chateau Rd Orlando Florida 32808For more information, contact Ron Casella Director at (407)925-6089 Or Tricia Dennis (407)617-4111 It is the sponsor s responsibility to provide a vector line art pdf file of their logo in order to include it on marketing materials. Please send to: noahscart@gmail.com In order to have your logo as a live link on our website, please supply us with your URL: DISCLAIMER: WE ARE RARE INC. AND ITS ORGANIZERS ARE NOT RESPONSIBLE FOR INFORMATION PROVIDED TO US BY SPONSORS. PLEASE MAKE SURE, ALL INFORMATION PROVIDED TO US IS CORRECT Page 17 of 22
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Please return completed application with a deposit of 50% of booth or registration bag price to: We are RARE Inc 4208 Chateau Rd Orlando Fl 32808 Attn: 2019 Sponsor Application Make checks payable to We are RARE Inc In care of /inclusion run Company Name Exhibitor Application Company E-mail Address Company Name as it should appear on website Set up Friday 5pm-9pm Booth Size for Expo Saturday Oct 5, 2019 10x10 $500 10x10 Corner $650 10x20 $950 10x20 Corner $1100 Specialty Tent Registration Bag Only $350 Company Contact Event Day Staff Name(s) Event Day Staff Phone Number(s) ***There is also the opportunity to set up a tent at our finish line on Saturday October 5 10x10 $550 10x20 $1000 Specialty Tent Description of products/services to be displayed: Do you plan to sell items: Y* N *If yes, a copy of your retail license must be attached. Company Address City, State, Zip Will you need electricity at your Exhibit Space? Yes at an additional $50 No, we do not need By signing this Expo application, you are agreeing to the below Terms and Conditions with We Are RARE Contact Telephone Date Fax Signature Page 17 of 18
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1. Terms & Conditions 2. A non-refundable deposit of 50% of total booth price is due policies no later than Feb 1, 2019. with application to secure booth. Remaining balance is due 14. Exhibitor agrees not to deface property and agrees to no later than Feb 1, 2019. No refunds will be issued after acceptability for any damage to property of other 3. Feb 1, 2019. Exhibitors. Any damage shall be remedied at Exhibitor s 4. Exhibitor agrees that no refunds will be made to an expense and to the satisfaction of the property owner. 5. exhibitor who fails to occupy space. 15. In the event of war, fire, terrorist attack, public 6. We are RARE reserves the right of booth placement. Every catastrophe, strike, act of God, civil unrest or other attempt will be made to honor your placement request. uncontrollable cause, the Expo or any part thereof is RARE also reserves the right to change booth placement at prevented from being held, or cancelled, We Are RARE Inc 7. any time. shall, in its sole discretion, determine a refund, if any, to be 8. Exhibitor shall pay all costs pertaining to moving in and paid to Exhibitors. moving out. 16. Exhibitor agrees to We Are RARE promotional, non- 9. Exhibitor will arrive and complete booth setup during the commercial use of its images and the images of its workers, following hours: agents and staff in photographs, video, film or other media depictions of the Expo. Friday oct 4 5:00pm 9:00pm 17. No use of the name Running with RARE the purple Saturday Oct 5 4am-7am and green run, YEA and/or any of their logos, trademarks 10. Exhibitor will keep booth open and staffed during the or copyrights for any commercial purpose or any following Expo hours: merchandise for sale or giveaway is authorized without the express written permission from We are RARE Inc. Friday Oct 4, 5pm to 9 pm Saturday October 5 6:00am-5:00pm 18. Exhibitor assumes all responsibility for loss, theft or Booth setup shall not extend beyond assigned space. and a certificate of insurance listing We are destruction of Subletting of booth either partially or in full is not goods, or personal injuries to itself, its employees, agents, permissible. Signs, banners, displays, sampling, giveaways or representatives or visitors. Exhibitors wishing to insure promotional materials or activities of any kind of an entity their display materials including merchandise must do so other than the Exhibitor are not permissible. at their own expense. 19. Exhibitor will observe all the policies and directive from We are RARE inc. parties We are RARE reserves the right to reject any exhibit. regarding noise levels, fire regulations and activities of Exhibitor is allowed to sell products and services, however personnel under your control. all products and services must be approved by We are RARE Inc All raffles and giveaways must be pre-approved by We are RARE and must be in accordance with local and state laws. food and beverage sales will be allowed by exhibitors. Sampling is allowed but must be approved by We are RARE Inc 11. Exhibitor shall provide We are RARE with proof of insurance for worker s compensation, comprehensive to