DEALER NAME February 28, 2013
WHO IS BRIDGESTONE? The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Shoshi Arakawa. Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified. Currently Bridgestone employs over 123,000 in 25 countries. Shojiro Ishibashi Founder - Bridgestone Tire Co., Ltd.
WHO IS BRIDGESTONE? The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. First non-skid tread pattern First to promote Ship-by-Truck First to put rubber tires on farm equipment First to introduce pneumatic tires First win at Indy 500 in 1911 (More wins on Firestone than on all other brands combined) In 1988, Bridgestone Corporation purchased Firestone. Harvey Firestone Founder - Firestone Tire & Rubber
TIRES are over 80% of our business WHO IS BRIDGESTONE?
WHO IS BRIDGESTONE? and non tire products Chemical and Industrial Products Anti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products Sporting Goods Golf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products
WHO IS BRIDGESTONE? BRIDGESTONE is the largest Tire and Rubber Company in the World! 1 in 5 tires made in the world is manufactured by Bridgestone!
In the Americas, Bridgestone has three major roles: BRIDGESTONE AMERICAS A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico. Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high. Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group s corporate philosophy to build not just better products, but better communities.
Why you should consider becoming a BRIDGESTONE AFFILIATED RETAILER
Join Bridgestone s Nationwide Network with over 2,600 Points of Sale CONSUMER PULL TO NATIONWIDE NETWORK
POPULAR CONSUMER TIRE BRANDS As a BRIDGESTONE AFFILIATED RETAILER, your business will market a complete merchandise plan with brands that consumers recognize covering all segments with original equipment applications. BEST : Blizzak, Dueler, Potenza, Turanza BETTER : Ecopia, Insignia BETTER : Affinity, Destination, Firehawk, FR, Precision, Transforce GOOD : Fuzion SUV, Fuzion Touring, Fuzion UHP
Consumers seek locally for tire retailers indentified with BRIDGESTONE! SPORTS MARKETING = BRAND AWARENESS Bridgestone invests in building stronger pull brands through targeted SPORTS MARKETING. Pull brands have Better and more relevant relationships with consumers Give Bridgestone s retailers more leverage with customers Command premium prices in the marketplace Deliver stronger and more sustainable results Tim Duncan Pro Basketball Player Deion Sanders & Troy Aikman Pro Football Players
CAPITALIZE ON BRIDGESTONE BRANDS! Unique in-store branding to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands and improved platform for retail in-store Point of Purchase materials and promotional activation.
ATTRACT MORE CUSTOMERS, SELL MORE TIRES Retail Support Programs designed just for the purpose of attracting more customers and selling more tires! Bridgestone s Retail Support Tool Box Credit Card Program Turn Key Flyers Billboards
TIRE & SERVICE EDUCATION ONLINE COURSES LEADER LED COURSES $ REWARDS PROCERT TIRE INDUSTRY ASSOCIATION COURSES TECHNICAL AUTOMOTIVE SERVICE DRIVE & LEARN CERTIFIED SALES PROFESSIONAL CUSTOMER SERVICE RETAIL MANAGEMENT WORKSHOP CAR CARE ACADEMY CAPTURING THE PERFORMANCE MARKET PRO PHONE SKILLS ESSENTIAL SELLING SKILLS DISCOVERING MY POTENTIAL COMPREHENSIVE TIRE KNOWLEDGE SELLING ASSOCIATES EARN $$$ FOR SELLING TIRES! Access The Bridgestone Consumer Tire Education Network Through Entirenet at bfentirenet.com Take Online Courses, Access Your Driving Force Account and Register For an Upcoming Education Seminar or Event.
PROFESSIONAL SHOWROOM DISPLAYS & COUNTERS Available to Bridgestone Affiliated Retailers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store s appearance. Online Showroom Designer Tool Over 37 Items Available For Your Business! Displays (Various) Stands Poster Frames Counters (Various) Furniture (Showroom & Waiting Room) Menu Board Door Signs Tire Information Center Wall Sections Special Event Tents
Drawing consumers to your store and guiding their in-store selection with Bridgestone s annual consumer promotions helps Bridgestone Affiliated Retailers increase their profits! CONSUMER PROMOTIONS Bridgestone Spring Promotion: RETHINK GREEN & Sweepstakes: IT S EASY TO BE GREEN Firestone Summer Promotion: DESTINATION SUMMER & Sweepstakes: DESTINATION AMERICA Bridgestone Fall Promotion: GAME ON! & Sweepstakes: BACK TO LIFE PERFORMANCE CHALLENGE
SELL-OUT PROGRAMS Bridgestone Affiliated Retailers have opportunity to service National Accounts, Purchase Re-sale, Government and Car Dealers. These programs are a great source for additional profits and help inventory movement. Most programs are billed through Bridgestone! Purchase Re-Sale Government Accounts Car Dealer Programs Firestone National Accounts Bridgestone National Accounts
TIRE & SERVICE WARRANTY PROGRAM As a Bridgestone Affiliated Retailer, your business can offer Nationwide Tire & Service Warranty. Providing your customers with peace of mind no matter where they drive!
COST SAVINGS PROGRAMS As a Bridgestone Affiliated Retailer, you will have access to products and services at negotiated discounted rates to improve your bottom line. and many others
REAL SUPPORT FROM BRIDGESTONE! Bridgestone Affiliated Retailers have real support from industry retail experts! Bridgestone Area Sales Manager Affiliated Region Sales Manager Field Retail Education Specialists Dedicated Retail Marketing Group
Qualified Bridgestone Affiliated Retailers can earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor. BRAND SUPPORT DIRECT FROM BRIDGESTONE
BRAND SUPPORT DIRECT FROM BRIDGESTONE Retail Brand Support Volume Bonus Qualifying Bridgestone Affiliated Retailers can earn: Retail Brand Support - Quarterly Volume Bonus Quarterly when level attained Direct fulfillment with check from Bridgestone Track purchases on program web site
BRAND SUPPORT DIRECT FROM BRIDGESTONE Retail Brand Support Volume Bonus Bridgestone & Firestone Minimum Unit Purchase: 225 Quarterly / 900 Annual - Major Brand (PS & LT) Qualified Bridgestone Affiliated Retailers earn support for Bridgestone, Firestone & Fuzion Retro payout each quarter $5.00 per tire $3.00 per tire $1.00 per tire
BRAND SUPPORT DIRECT FROM BRIDGESTONE Volume Bonus Bridgestone, Firestone & Fuzion VB Unit Bonus: Minimum 900 Major Brand (BS & FS) to qualify for Volume Bonus Three levels qualify & paid on three brands Paid to active Bridgestone Affiliated Retailers once qualified and level attained. New Bridgestone Affiliated Retailers earn partial year (pro-rated) Volume Bonus: 1,500 2,499 2,500 3,999 4,000 + Qualify for Volume Bonus with minimum 900 BS & FS (PS & LT) tires VB Scale = all brands (BS, FS,& FZ) $1.00 / tire $1.00 / tire $0.50 / tire or $2.50 / tire $2.50 / tire $1.00 / tire or $4.00 / tire $4.00 / tire $1.50 / tire
Brand Support Summary Calculated & Paid Quarterly Only Purchases from Designated Distributor Qualify New Bridgestone Affiliated Retailers earn partial year (pro-rated) BRIDGESTONE BRAND SUPPORT SUMMARY Retail Brand Support Volume Bonus 900 BS & FS 1,500 2,499 2,500 3,999 4,000 + $5.00 per tire $1.00 / tire $2.50 / tire $4.00 / tire $3.00 per tire $1.00 / tire or $2.50 / tire or $4.00 / tire $1.00 per tire $0.50 / tire $1.00 / tire $1.50 / tire
ADDITIONAL BRAND SUPPORT: NETWORK REWARDS Bridgestone Affiliated Retailers can earn additional brand support with NETWORK REWARDS! Quarterly Brand Support for Specific Bridgestone & Firestone lines. Retailer can choose brand support with: Cash -Take it to the Bottom Line! Retail Support - Promote Your Business and Offset the Cost on many of the Retail Support Items You Have Seen Here Today AwardperQ - Indulge Yourself! Enjoy High End Merchandise Awards, Travel, Tickets to Sporting Events, Concerts and More!
AFFILIATED RETAILER WEBSITE Your One Stop Shop For: Program Information Purchase History Earnings History And More! www.affiliatedretailer.net
Minimum program requirements: Good Retail Location Image Area Marketing Approval Inventory of Bridgestone Merchandise Plan Purchase minimum of 900 Bridgestone Firestone consumer tires (PS & LT) annually - 75 per month PROGRAM REQUIREMENTS
PROGRAM COMMITMENT BUSINESS PARTNERSHIP