HOUSTON SAFARI CLUB 2017-2018 MEDIA KIT
MED I A KIT S I N C E 19 7 2 When partnering with Houston Safari Club, you re not just buying advertising or sponsorships you are investing in the future of hunting, education and wildlife conservation. ABOUT US Houston Safari Club (HSC) is a group of like-minded individuals, from all walks of life, with one common vision to preserve the future of hunting, through education, conservation and the protection of hunters' rights. Over the past year, we have provided scholarships to 25 students majoring in wildlife and range management, hosted 150 high school students at our annual Convention youth experience, funded an anti-poaching ranger base in Tanzania, relocated desert bighorn sheep, pronghorn antelope and mule deer in west Texas, opposed airline embargoes against the transport of legally harvested game animals and so much more. Through our media offerings, HSC strives to educate, inform and keep alive the art of storytelling. We share the experience of life s adventures. More importantly, through our passion for the outdoors, we are making a difference. Won t you join us? OUR MISSION HSC is a 501(c)(4) non-profit organization whose mission is to preserve the sport of hunting conservation and the protection of hunters rights. HSC proudly provides one of the largest scholarship programs of its kind, in conjunction with its 501(c)(3) charitable arm, the American Conservation and Education. Since 1972, HSC and ACES have provided millions of dollars for conservation, education and hunting rights initiatives worldwide, to ensure the longevity and the sustainability of hunting resources, for generations to come. Visit our website at www.houstonsafariclub.org, or call 713.623.8844. F or mor e informatio n, please co ntact our advert ising department: adver tising@houstonsafar icl ub.or g PA G E 2
MED I A KIT EDUCATION HSC, through ACES, proudly provides one of the largest scholarship programs of its kind. Students who participate in hunting and are involved in the study of wildlife, range management and other conservation-related majors, 449 scholarships have been awarded, totaling over 1.8 million dollars. HSC also provides programs which introduce a new generation of young people to the outdoors. These programs provide interactive experiences in the classroom, in the field and on the water. CONSERVATION HSC provides support for wildlife preservation and habitat protection initiatives, research and management programs, and many organizations that share our mission. HSC has provided over 1.5 million in grants over the past 5 years to support conservation, anti-poaching, hunters rights, youth education, hunters safety and more. HSC has worked with and supported groups including the Congressional Sportsmen s Foundation, National Rifle Association, American Wildlife Conservation Partners, Conservation Force, Texas Parks and Wildlife, Texas Wildlife Association, Operation Game Thief, Boy Scouts of America and hundreds of other worthy organizations. HUNTERS RIGHTS HSC directly supports initiatives which protect and preserve the tradition of hunting and hunters rights worldwide. HSC s membership takes an active role in efforts to effect policies, protocols and legislation which promote the future of conservation and hunting. For more information, please contact our advertising department: PA G E 3
OUR P URP O S E Conservation, education, & hunters rights is just the beginning of what we do... To conserve and preserve the wild game species of the world, their habitat and hunting. To promote good fellowship among those who love the outdoors and the sports of hunting and fishing. To aid conservation by initiating projects, and by supporting worthwhile projects of other organizations that share common goals, beliefs, and purposes, in the U.S. and around the world. To educate our youth in the safe and sportsman like use of firearms, hunting ethics, and to interest them in the conservation of wildlife and its habitat, which is their natural heritage. To educate our members, our youth and the public on the role that hunting plays as a recognized scientific tool in conservation of the world s wildlife resources, and to support American Conservation and Education Society (ACES). To preserve the rights of the hunter to pursue hunting and to promote a public understanding and acceptance of proper hunting as the ancient, honorable and valuable activity we know it to be. To share our hunting skills and information with younger, serious but less experienced hunters and to encourage them to develop into responsible hunters and conservationists. To provide recognition for the individuals who have succeeded in this sport and those who have accomplished significant advances in any of our purposes. PA G E 4
OUR M E M B E R S Houston Safari Club is comprised of passionate people dedicated to preserving the future of the outdoors. Our membership is a diverse network of affluent professionals, with strong purchasing power, engaging in many aspects of life including hunting, watersports, luxury travel, property ownership and more. HSC MARKET SURVEY Member Demographics MEMBERS F O R OVER 2 0 YRS Many of our members have been members of HSC for over 20 years but a large section of our membership includes newer members, having joined within the last 5 years. Education 78% are college graduates with over 30% having earned advanced degrees. Career Status 65% of our membership are Vice President level or above with over 40% being business owners. Residences 38% own 2 or more residences. Vehicle Ownership Types 68% own SUVs Over 55% own 2 or more vehicles. 3 Most of our members attend at least 3 MEMBERSHIP E V E N T S EA CH Y E A R. Average HHI 200,000-500,000 with 22% presenting an HHI of 500,000 or greater. Acreage 48% own acreage with 24% owning 100-1,000 acres. Marital Status OVE R 77% A RE MARRIED Age 75% ARE 45+ Gender 90% MAL E Average Net Worth 2.2-2.5M With 23% presenting an ANW of 5M or greater. PA G E 5
OUR MEMB E R S Hunting by Game Type Big Game White-tailed Deer Predators Varmints Upland Birds Turkeys Waterfowl 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Leisure/Vacation Trips 89% take 1-5 leisure/vacation trips annually. Annual Hunting Expenditures 28% spend 5,000-10,000 annually with 40% spending 20,000 or more each year. Activity Participation Outside of Hunting Fishing Freshwater Fishing Saltwater Golf Target Shooting Collecting Firearms Photography Purchasing Habits Over 43% of our members have made 2 or more purchases from our advertisers. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% HOW DOES HSC SPEND ITS MONEY? Hunting Trips Over 45% take 6 or more hunting trips annually. 24% 14% Hunters Rights Method of Take Over 96% use a rifle. Youth Program 20% 30% Scholarship Program Reader Habits Over 70% of our members read every issue 10% (*Based on 2010-2014 data) of our magazine, cover to cover, with over 75% reading the magazine the day they 2% receive it in the mail. PA GE 6
MED I A OPP O R T UNIT I E S HUNTER S HORN Hunter s Horn is the official publication of Houston Safari Club. From paper and ink, adventurous pursuits from around the world, come to life. Hunter s Horn is one of the most elegant outdoor publications available. Featuring your product or service in our publication is one of the smartest investments you can make today. Published quarterly, Hunter s Horn reaches the affluent, active reader with the desire to pursue life s experiences and the means to do so. SPRING Wingshooting SUMMER African Safari Fishing, clay shooting, shotguns, South American hunting (dove/duck/quail), HSC Sporting Clays Tournament preview, HSC Convention wrap-up, Convention awards/honors. African safari: dangerous game, plains game, big bore rifles, HSC Sporting Clays Tournament. FALL North American Hunting North American hunting: white-tailed deer, mule deer, bear, sheep, goats, elk, Texas hunting, deer rifles, bow hunting, long-range shooting, introduction of the President's Rifle. CONVENTION HSC World Hunting, Convention highlights and information, President's Rifle, HSC Artist of the Year, ACES/Dan L Duncan scholarship recipients, annual Hunting and Photography Award winners. PA G E 7
A D VER T I S ING S P ECS DIMENSIONS IN INCHES 11X17 SPREAD Bleed: 17.25"w x 11.25"h No Bleed: 16.5"w x 10.5"h Bleed Safety: 16.75"w x 10.75"h Trim: 11"h x 17"w 1/2 PAGE HORIZONTAL FULL-PAGE 1/2H No Bleed: 8"w x 5.125"h Bleed: 8.75"w x 11.25"h Bleed Safety: 8.25"w x 10.75"h FULL No Bleed: 8"w x 10.5"h 1/3 V 1/3 H 1/3 PAGE VERTICAL No Bleed: 2.5"w x 10"h 1/3 PAGE HORIZONTAL No Bleed: 5"w x 5.125"h 1/4 H 1/4 PAGE HORIZONTAL No Bleed: 8"w x 2.375"h 1/4 PAGE VERTICAL No Bleed: 3.875"w x 5.125"h 1/4 V 1/8 H 1/8 PAGE HORIZONTAL No Bleed: 3.875"w x 2.5"h Artwork Specifications All artwork must be 300 dpi or better; formats accepted:.pdf,.jpg,.tiff,.eps, or.ai. PA G E 8
A D VER T I S ING S P ECS PUBLISHING DEADLINES Spring Summer Fall Convention Space Reservation FEB 1 MAY 1 AUG 1 NOV 1 Closing Date FEB 8 MAY 8 AUG 8 NOV 8 Mail Date MAR 14 JUN 13 SEP 11 DEC 14 RATES: PREFERRED PLACEMENT Single Issue 2 Issues 4 Issues Outside Back Cover 980 945 915 Inside Front Cover 905 870 845 NOV 16 Inside Back Cover 880 845 825 Center Spread (Full-Page) 1445 1270 1100 Spread 1270 1120 970 RATES: STANDARD PLACEMENT Single Issue 2 Issues 4 Issues Full-Page 775 750 725 1/2 Page 610 580 570 NOV 16 1/3 Page 470 455 445 1/4 Page 430 415 405 1/8 Page 230 225 215 *Hunter s Horn accepts color ads only please. PA GE 9
MED I A OPP O R T UNIT I E S BUSH TELEGRAPH-DIGITAL Our digital media offering - published twice monthly HSC s Bush Telegraph is our digital media offering. Bush Telegraph is published twice monthly with distribution directly to our membership and additional subscribers. Each issue features current outdoor news, legislative topics, HSC event information and announcements. ADVERTISING SPECS Logo and Text: High resolution logo of less than 185 x 150 pixels in.gif or.jpg format, hyperlink and less than 30 words of text. ADVERTISING RATES Newsletter Sponsorship: 100 per month. Your logo will appear with a link to your website and up to 30 words of text of your choice with a Sponsored by... reference. 185PX X 1 50 PX PA GE 10
MED I A OPP O R T UNIT I E S MEMBER DIRECTORY The official digital membership directory for Houston Safari Club Membership Each year, HSC publishes a new member directory. This handy guide is one of the primary ways our members stay in touch with each other and one of the most visible places to feature your company s message. PUBLISHING DEADLINES Agreements & Print-Ready Ad/Art Files JUL 1 FULL-PAGE 8"h x 4.5"w Published AUG 15 ADVERTISING RATES FULL Half-Page: Color 250 Full-Page: Color 425 1/2 PAGE Inside Front Cover: Color 625 1/2 4"h x 4.5"w Inside Back Cover: Color 525 Outside Back Cover: Color 775 Artwork Specifications All artwork must be 300 dpi or better; formats accepted:.pdf,.jpg,.tiff,.eps, or.ai. Rates are based on print-ready artwork. Additional charges will apply for ad design if print-ready artwork is not provided. PA G E 1 1
M E DIA O PPO R TUN I T I E S CONVENTION AUCTION CATALOG The official program for the annual Houston Safari Club Convention and Expo HSC holds its annual Convention each January. This event is our premier membership gathering. Some of the most anticipated highlights of the weekend revolve around our auction events. The Convention Auction Catalog features information for all of the weekend s activities in addition to live and silent auction item descriptions. These catalogs are highly sought after items and provide a targeted opportunity to reach your audience. PUBLISHING DEADLINES Agreements & Print-Ready Ad/Art Files ADVERTISING RATES NOV 1 FULL FULL-PAGE Bleed: 8.75"w x 11.25"h Bleed Safety: 8.25"w x 10.75"h No Bleed: 8"w x 10.5"h Trim: 8.5"w x 11"h Exclusive Convention Auction Catalog 225 5,000 for three (3) full-page ads: Inside front cover, inside back cover and outside back cover. Individual Cover Placements: Full-Page Inside Front Cover Full-Page: 2,000 Inside Back Cover Full-Page: 1,000 1/2H 1/2 PAGE HORIZONTAL Bleed: 8.75"w x 5.75"h Bleed Safety: 8.25"w x 5.375"h No Bleed: 8"w x 5.125"h Trim: 8.5"w x 5.5"h Outside Back Cover Full-Page: 3,000 Individual Auction Catalog cover advertisers will receive five (5) tickets to the Friday and Saturday evening Convention events. Standard Ads: Full-Page Standard Ads: Half-Page 775 610 adver tising@houstonsafar icl ub.or g PA G E 12 Houston, Texas 77 0 5 5 P: 7 1 3. 623.88 4 4 F: 7 13.623.886 6
MED I A OPP O R T UNIT I E S OUTFITTER APPRECIATION ADS Say Thank You to your guide or outfitter! placed in the Hunter s Horn or the Convention Auction Catalog. PUBLISHING DEADLINES Agreements & Print-Ready Ad/Art Files FULL-PAGE ADVERTISING RATES FULL Full-Page 1/2 Page 1/4 Page 650 500 325 1/2 PAGE HORIZONTAL 1/2H 1/4 PAGE VERTICAL 1/4 V Artwork Specifications All artwork must be 300 dpi or better; formats accepted:.pdf,.jpg,.tiff,.eps, or.ai. PA GE 13
ADVERTISING INSERTION ORDER & AGREEMENT HUNTER S HORN ISSUE(S): Check all applicable and include year(s) after each issue. Spring (Mail Date: Mar) Summer (Mail Date: Jun) Fall (Mail Date: Sept) Convention (Mail Date: Dec) Starting (Issue/Year) AD SIZE Full Page ¼ Page Vertical ½ Page Horizontal 1½ 8 Page Horizontal Ending (Issue/Year) 1 1 ½ 3 Page Horizontal ½ 3 Page Vertical ¼ Page Horizontal RATE PER ISSUE SUBTOTAL SPECIAL PLACEMENT Inside Front Cover Inside Back Cover Outside Back Cover Center Spread (Full Pages) 2-Page Spread RATE PER ISSUE SUBTOTAL OUTFITTER APPRECIATION AD Full Page ½ Page Horizontal ¼ Page SUBTOTAL BUSH TELEGRAPH DIGITAL NEWSLETTER Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec RATE PER ISSUE SUBTOTAL MEMBER DIRECTORY AD SIZE Inside Front Cover: Color Inside Back Cover: Color Outside Back Cover: Color Full Page: Color ½ Page: Color SUBTOTAL AUCTION CATALOG PREMIUM PACKAGE 3 Full Page Ads; Inside Front Cover; Inside Back Cover; Outside Back Cover INDIVIDUAL PLACEMENTS Inside Front Cover (Full Page) Inside Back Cover (Full Page) Outside Back Cover (Full Page) Full Page ½ Page Horizontal SUBTOTAL GRAND TOTAL Signature: Date: PA G E 1 4
INSER T ION ORDER S PAY M E NT I N F ORM ATION A D VERTISER INFORMATION Name of Business: Contact Name: Address: E-mail Address: City: State: Zip: Phone: Fax: Website: Signature: Date: CREDIT CARD INFORMATION VISA AMEX Mastercard Discover Account #: CCV #: Exp. Date: Name on Card: Please charge the full balance to credit card now. Please charge credit card for each issue individually, when published. (Payment must accompany order) Houston Safari Club 9432 Katy Freeway, Suite 350 Houston, TX 77055 Phone: 713.623.8844 Fax: 713.623.8866 T ERMS OF C ONT R A C T 1. Funds are payable to Houston Safari Club, at the below address. 2. Deliver ad copy, art and/or print ready ad to the below address by the closing date issue. 3. Advertiser and/or Agency agree to abide by the terms of the aforementioned pubication s most current advertising rate card (Publisher has the right to revise the rates herein upon 30 days notice sent to the Advertiser); to furnish advertisements within the Publisher s deadlines; to meet payment schedules, and to hold HSC harmless from any and all liability. 4. Publisher agrees to run advertisements per this contract for Advertiser, repeating the last published advertisement unless a new advertisement is furnished by Advertiser and/or Agency with Publisher s deadlines. 5. The Advertiser s account is due and payable upon acceptance for publication. 6. Publisher reserves the right to hold Advertiser and/or its Advertising Agency jointly and severely liable for payment due the Publisher, if it becomes necessary to turn an account over to attorneys or a collection agency for payment, the Advertiser will be responsible for paying any fees resulting from such action. Advertiser agrees that any dispute shall be governed by the laws of the State of Texas, and Advertiser hereby submits to the jurisdiction of the State of Texas. 7. All agreements and artwork may be sent to your HSC ad representative or Houston Safari Club. 8. Payment Terms: All invoices are net 30 days. Advertiser must have a credit card and expiration date on file in order to place ad. Payment can be made via a check or credit card. HSC can also set up an automatic payment via credit card if the advertiser desires. However, outstanding balances over 30 days will result in a charge to the card on file. If a card is declined, the advertisement will be withdrawn from the publication. 9. Non Profit Disclaimer: Houston Safari Club is a 501(c)(4) organization. Payments are not deductible as charitable contributions for federal tax income purposes. Please contact your tax advisor or the IRS concerning deductibility of any payments as business deductions. Advertiser s Name: Sales Representative: Signature: Date: PA G E 1 5
C ORPORAT E S PONS ORSHIPS Houston Safari Club offers Corporate Sponsorships for organizations that have a commitment to conservation and the future of hunting. These partnerships afford an optimal presence, across all media aspects and events, offered by Houston Safari Club throughout the year! Sponsorship Level Annual Convention & Hunting Expo Booth Space Thursday Evening Event Tickets Friday Evening Awards Banquet Tickets Gazelles Luncheon Event Tickets Saturday Evening Gala Reserved Ivory Table for 10 Expo Hall Day Passes Major 10x20 8 10 10 10 20 Supporting 10x10 4 4 6 10 10 Recognition in Event Halls Sponsor recognition in Exhibit Hall Full Page Half Page adver tising@houstonsafar icl ub.or g PA G E 1 6 Houston, Texas 77 0 5 5 P: 7 1 3. 623.88 4 4 F: 7 13.623.886 6
C ORPORAT E S PONS ORSHIPS Sponsorship Level HSC Annual Sporting Clays Tournament Major Supporting Two four (4) person teams One (1) 4 person team Company name & logo: pre and post tournament materials Company name & logo: welcome and awards banners Company logo on all tote bags Sponsor-provided promotion/marketing materials in registration bags. General Advertising & Marketing Recognized as the Category Exclusive Sponsor of HSC Campaigns (b) Full Page Half Page (sponsor-provided content) Membership One Year Houston Safari Club Membership * 8 6 Admissions Per Event 5 4 Admissions Per Event *Some events excluded (a) Convention Marketing Benefits Package includes: Recognition in Houston Safari Club s convention media campaign including print, radio and television with past buys including local and regional network affiliates, Fox Sports, Discovery Channel, A&E, National Geographic, History Channel, NBC Sports, Travel Channel, NFC playoffs and more. Promotional/marketing materials will be included in registration bags (sponsor-provided); Additional benefits include recognition on convention event signage, registration brochure, auction catalog, convention issue of the Hunter s Horn and AV programs presented during events (deadlines permitting) in addition to the HSC website convention sponsor page. (b) All marketing materials are to be pre-approved by HSC. adver tising@houstonsafar icl ub.or g PA G E 1 7 Houston, Texas 77 0 5 5 P: 7 1 3. 623.88 4 4 F: 7 13.623.886 6