REPORT TO THE COMMUNITY 2017

REPORT TO THE COMMUNITY 2017 1

TABLE OF CONTENTS History of WinSport... 4 Message from the Board Chair.... 6 Message from the President & CEO............ 8 Purpose, Mission, Vision... 9 Who we are and what we do.... 11 Discover... 12 Develop... 14 Excel... 16 Experiential... 18 People... 20 WinSport in the community... 22 Legacy builders and supporters... 24 Our 2017 sponsors... 26 Our Board... 28 Our leadership team... 29 Supporting our purpose... 30 2

THE INSPIRATION OF THE CALGARY OLYMPICS WILL ENDURE LONG AFTER THE OLYMPIC FLAME HAS BEEN EXTINGUISHED. CANADIANS OF ALL AGES WILL USE AND ENJOY SUPERB OLYMPIC FACILITIES FOR YEARS INTO THE FUTURE. THE OLYMPICS WILL BE MORE THAN AN IMMEDIATE BENEFIT. THE GAMES WILL PROVIDE A HERITAGE FOR OUR CHILDREN. - Olympic Organizing Committee 1988 Chairman Frank King in his book: It s How You Play the Game 3

A HISTORY OF WINSPORT 1964 Failed bid to host 1968 Olympic Winter Games 1988 Successful Winter Olympic Games held in Calgary 1956 Calgary Olympic Development Association (CODA) formed 1981 Calgary confirmed as host city for the 1988 Winter Olympic Games 1997 Halfpipe opens (Upgrades completed in 2008) 1959 Failed bid to host the 1964 Olympic Winter Games 1961 Paskapoo ski hill opened to the public 1966 Failed bid to host 1972 Olympic Winter Games 1984 Construction begins on Olympic facilities (Day Lodge, Ski Jump, Bobsled Track) 1989 Canada Olympic Park opens as a ski hill for the Calgary community 1989 WinSport food and beverage caters events 4

2001 Ice House, an indoor sliding facility, opens 2012 First Wickenheiser World Female Hockey Festival 2014 Performance Training Centre opens to public and high-performance athletes 2011 Canada s Sports Hall of Fame opens on WinSport-donated land 2010 North America s fastest zipline opens to public 2011 Significant mountain bike trail upgrades (original trails constructed 1998) 2011-2014 Markin MacPhail Centre opened in phases 2013 WinSport welcomes Skyline Luge to COP 2016 Western Canada s largest tube park, The Acura Tube Park, opens 5

MESSAGE FROM THE BOARD CHAIR I m proud to report that this past year has been another successful one for WinSport. Our mission is to provide opportunities for Canadians to discover, develop and excel at sport through world-class training, facilities and exceptional experiences. This mission is something the Board takes a great deal of pride in, and we challenge ourselves at every meeting to ensure we are doing everything we can to reinforce it. I m pleased to say that over the past year, we have done an exceptional job of executing our mission. The success of the past year is something that couldn t have been accomplished without the Board s hard work and dedication. I would like to thank everyone for their efforts. I d also like to especially thank Kevin Benson for his years of service, as he is retiring from his duties on our Board. I d also like to thank the management team and commend President and CEO Barry Heck for his tremendous leadership. Phil Graham joined the team this past year as Vice-President of Finance and on behalf of the Board, we are thrilled to have Phil in our community. Phil is a chartered accountant with a master s degree in Business Administration. He is also a twotime summer Olympian (1996 & 2000) and six-time Canadian national rowing champion. Phil s combined passion in sport, finance and business is a tremendous asset to WinSport s management team. Although there were many key successes this past year, I would like to touch on a few that I feel deserve honourable mention. WinSport opened the biggest, fastest and best tube park in Western Canada this past year, which also includes a food truck, decks, music and washrooms. WinSport hosted more than 1,000 events of all sizes this past year, including Nor-Ams, World Cups, National Championships, the Pinty s Grand Slam of Curling and many other noteworthy gatherings. We have also been awarded the 2021 Luge World Championships, which is a huge accomplishment. WinSport continues to invest and contribute to most of Canada s winter national and provincial sports organizations, including Hockey Canada, Luge Canada, Bobsleigh Canada Skeleton, Freestyle Canada, Cross Country Canada, Biathlon Canada, Ski Jumping Canada, Snowboard Canada, Skate Canada, Speed Skating Canada and Alpine Canada. In addition, WinSport works closely with the Canadian Sports Institute Calgary, Sport Canada and Own the Podium to ensure that we are adding value to our developing and elite athletes. 6

Calgary Economic Development had a study prepared to determine WinSport s economic impact on the city and province, and we are happy to report that after 30 years of operating legacy assets and helping Albertans discover, develop, and excel in sport, our organization also contributes $120 million of positive economic impact annually to the City of Calgary. We are continually challenging our team to grow, learn, adapt, innovate, execute and refine the products we deliver to our stakeholders, and we continue to believe that our journey is both meaningful and intrinsic to the well-being of our community. The success of last year is attributable to the commitment from every department, but one that I would like to highlight is the food and beverage and events team, which experienced substantial growth over the past year. The team hosted 1,134 events and served meals to 164,979 guests. I d like to acknowledge Director of Food & Beverage and Sales, Jason McKay, along with Executive Chef Liana Robberecht for successfully expanding the food and beverage operation while providing guests with world-class cuisine, excellent service, and at the same time contributing to the financial success of the organization. I d like to reflect on the exciting possibility that Calgary could host another Winter Olympic Games in 2026. The city is currently exploring the idea of putting forth a bid. If it were not for the Olympic Games in 1988, WinSport would not exist today. The Games have given us the opportunity to grow as a part of the Calgary community for three decades. As a community, we continue to experience the direct benefits from hosting these Games. Not only have the 88 Games and WinSport enriched our community by promoting healthy lifestyle choices, indoor and outdoor recreation, and elite sports participation and competition, we have also had a meaningful impact financially on the city, through our aforementioned economic impact. I am certain that bringing the Olympics to the city again would allow WinSport and the rest of Calgary to continue to thrive. On behalf of the Board, I encourage members of the Calgary community to reach out to your municipal leaders to express your desire to bring the Olympics back to the city in 2026. Finally, I would like to thank those directors and officers that have gone before us at CODA (Calgary Olympic Development Association) and WinSport for their leadership and foresight, and the opportunity for this Board and management to steward WinSport into 2018. Scott Hutcheson Board Chair 7

MESSAGE FROM THE PRESIDENT & CEO WinSport s 2016-17 fiscal year saw many successes as we continued to focus on delivering our purpose: To inspire and activate human potential through the spirit of sport. There is a lot to celebrate from the last fiscal year and through to the end of 2017, and I would like to share a few of the highlights, which include the following: Once again, our dedicated and passionate team have consistently delivered exceptional experiences to our guests. We successfully launched the Acura Tube Park, which is Western Canada s largest and fastest tube park. Significant progress was made this summer in terms of construction within Canada Olympic Park, due to the Trinity Hills project east of the park. A service agreement with the Trinity Development Group included the addition of an eight-storey tower, which serves as the new landing pad for the Monster zipline. This project also included a new summer ski jump ramp, along with water, sewer and electrical upgrades for the Acura Tube Park, which enables us to use the area for a summer concert venue. In addition, significant work was completed to direct drainage from the ski jump bowl into our storm pond. We are progressing with $21 million in upgrades to the sliding track after securing $10 million from the provincial government and we are making progress on securing the remaining funds required to complete the project. We launched the WinSport Newcomers program, which uses sport as a way to successfully integrate newcomers into Canadian society by introducing them to winter sport and providing them the opportunity to meet fellow Calgarians. Through providing world-class facilities, WinSport contributed $4 million of value to Canada s highperformance sport organizations and athletes. In addition, WinSport s Olympic Legacy Funds contributed $3.5 million to the Olympic Oval at the University of Calgary. We had a relatively strong summer and winter season despite the challenges presented by a fragile economy and the effects of inconsistent weather, which resulted in the hill opening three weeks later than it typically does. 8

Although WinSport experienced many successes last year, we still face significant challenges that we must continue to tackle head-on in the years ahead. WinSport operates at a loss, and although the earnings from our endowment funds help offset our operating losses, significant capital is required to renew our end-of-life legacy assets and maintain our new ones to world-class standards. The endowment funds were not structured to address these capital needs and therefore a significant recapitalization is required if we are to continue to successfully deliver our purpose. Recognizing these challenges, we remain committed to achieving our mission by being judicious in every decision we make, so that we continue to punch above our weight and offer value to our guests. At the same time, we have a full understanding that we cannot be everything to everyone. We view this challenge as an opportunity to be Better than Yesterday and we will continue to focus on this, so that we can continue to help people of all ages discover, develop and excel in sport. This year is particularly special as we are celebrating the 30th anniversary of the 1988 Calgary Winter Olympic Games. If it were not for these Games, WinSport would not be here today. The Games have given us the opportunity to grow and evolve to become a fixture of the Calgary community for more than three decades and we continue to experience the direct benefits from hosting the 88 Games. A recent study conducted by the City of Calgary found that WinSport contributes $120 million annually (2016) to the Calgary economy. In addition, since the $70-million endowment fund was created following the 1988 Winter Olympic Games, $225 million has been invested back into high-performance sport, the Olympic Oval s general operations and capital renewal requirements and WinSport s operations at Canada Olympic Park. We are excited that the City of Calgary is exploring a potential bid for the 2026 Winter Olympics. WinSport fully supports bringing the Games back to Calgary and has been participating in the bid exploration process. We strongly believe that the 2026 Winter Olympic Games can be exercised in an economically responsible manner, resulting in tremendous benefits to Calgarians for years following the Games, just like we did in 1988. In closing, I want to thank our tremendous volunteer Board of Directors and the entire WinSport team for their hard work, dedication and passion which resulted in another year we can all be proud of. Barry M. Heck President and CEO 9

PURPOSE To inspire and activate human potential through the spirit of sport. VISION To be a world leading centre for winter sport excellence and athletic development. MISSION To provide opportunities for Canadians to discover, develop and excel at sport through world-class training, facilities and exceptional experiences. 10

WHO WE ARE AND WHAT WE DO WinSport is a not-for-profit community-based organization that owns and operates Canada Olympic Park. Our vision is to be a world-leading centre for athletic development. We inspire human potential through the spirit of sport by introducing people to winter and mountain sports, helping them develop their skills and thereby igniting a passion for sport and lifelong learning. WinSport does not receive any direct government funding for our operations and we support our purpose by building on the legacy of the 1988 Calgary Winter Olympic Games and by delivering exceptional value and experiences to our guests. 11

Number of participants in WinSport summer camps: 5,814 Total runs down WinSport s ski and snowboard hill in 2016-17: 1,538,216 Number of participants in ski or snowboard lessons: 28,518 Number of students that participated in school programs in 2016-17: 27,627 12

Children often get a taste of winter sport through WinSport s summer programs. DISCOVER We inspire Calgarians to discover their passion for sport by delivering exceptional learning experiences. WinSport teaches people of all ages to skate and play hockey or ringette. As a mom, WinSport s camps and programs, are affordable, amazingly run by the young staff members, and my kid comes home tired and excited to go back the next day. The staff members have all been amazing, and the mountain bike camp dudes are truly some of the best young people that have had an impact on my kid. A few ski lesson supervisors remembered my little Chevelle later that same year after the snow had melted and we retuned for summer activities. WinSport staff does an amazing job of watching the kids, and moving them up or down based on their skill level for all sorts of programs. Every mom I ve ever talked to about the COP experience rave about how great it is. - Calgary mom Jen Whitehead, December 2017 13

The Olympic sliding track is home to developmental athletes in all three sliding sports. DEVELOP We offer comprehensive programming and coaching that supports the development of athletes. We re so fortunate to have (WinSport) for the development of athletes but it s also a place to have a social connection where you can train and make friends at the same time. - Halfpipe skier and 2014 and 2018 Olympian Rosalind Groenewoud, February 2017 WinSport s Performance Training Centre plays a key role in team training. 14

Number of former WinSport club athletes competing in the 2018 Olympics: 4 Number of students at the WinSport-based National Sport School: 183 Individual bookings of ice at the Markin MacPhail Centre in 2017: 11,800 Number of athletes to graduate from WinSport clubs to national teams: 20 15

Total runs down sliding track in winter 2016-17 season: 18,296 Number of World Cups held at WinSport in 2017: 2 Number of 2018 Canadian Olympians that trained or competed at WinSport facilities: 171 Number of athletes supported by WinSport through Canadian Sport Institute Calgary: 600 16

The G23 Sports Medicine Clinic at the Markin MacPhail Centre offers a holistic approach to sport medicine. EXCEL The Calgary Flames and other NHL teams regularly practice at WinSport. We own and operate world-class facilities that support Canadian high-performance athletes to help them excel to their highest potential. For one of the venues that has been around for as long as it has, WinSport and the legacy has done a great job of maintaining the venue and keeping it relevant and up to date. It s great for us to have as a training facility and great for us to be here and be able to race on it. - Four-time Olympic luger Alex Gough, December 2017 17

Psychic medium Theresa Caputo engaged with a full house at the Markin MacPhail Centre in October. EXPERIENTIAL WinSport s successful programming is a key component to our business and would not be possible without the revenue support we receive from events, food & beverage operations and the exceptional experiences we provide our guests, which include skiing, snowboarding, mountain biking, public bobsleigh, mini golf, the Acura Tube Park and zipline. The mountain bike trails offer fun for the entire family. In addition, we continued to be a premier venue for hosting sport and entertainment events such as the Pinty s Grand Slam of Curling, Canadian Open badminton championships and concerts and entertainers, which included the I Love the 90s Tour and renowned psychic medium Theresa Caputo. 18

Total number of dishes provided by WinSport s food and beverage team in 2017: 164,979 Number of people who flew down WinSport s zipline in 2017: 2,100 (closed most of 2017 season due to construction) Total number of rides down the Acura Tube Park: 182,281 Total public runs down sliding track in summer 2017 season: 1,445 19

The team is definitely what makes WinSport run. It s like anything, you need to have a strong team to be successful. At WinSport, all our departments, we definitely have strong team work. It s pretty important to have a strong team so you can get everything done, while at the same time having fun. -Brendan Barber Ice Technician PEOPLE Our Team is the most important element to WinSport s success and is key to allowing us to successfully deliver our purpose. From the offices, to the track, to the arena to the kitchen our Team Members passion and hard work has resulted in another successful year. 20 Number of full-time WinSport Team Members: 139

Number of sesonal staff hired in the past year: 1,040 Number of active volunteers: 512 Number of youth that were employed or volunteered in 2017: 441 I love working here. It s so much fun, it s like a big family. I like working with everyone that I work with and just interacting with so many different people from all over the world, it s amazing. Everyone just cares about each other and wants the best for each other. People I see at WinSport, we are here to work as a team and we are here to make each other s experiences better and work with each other to get the job done. -Amber Bergen Manager, Guest Experience 21

New Canadians learn to skate during a citizenship ceremony at WinSport in September. 22 WinSport was one of 14 facilities in the city to participate in All Sport One Day, a free day of sport discovery for children ages 6 to 12.

WINSPORT IN THE COMMUNITY WinSport continues to strengthen its profile in the community, including many sport-based initiatives. In partnership with Immigration, Refugees and Citizenship Canada, WinSport hosted a citizenship ceremony for 14 new Canadians in the WinSport arena. The event was part of a larger initiative titled the WinSport Newcomers program where the organization will welcome 200 newcomers to free skate, ski and snowboard lessons during the 2017-18 season to help them integrate into the Calgary community and embrace winter. This initiative was made possible through our partners at the Centre for Newcomers and the Calgary Immigrant Women s Association. WinSport continues to support Calgary Pride, KidSport Calgary, Kids Cancer Care, All Sport One Day and several other organizations. WinSport Team Members and their families participated in the 2017 Pride Parade. 23

LEGACY BUILDERS AND SUPPORTERS Our Legacy Builders & 2016-2017 Supporters (July 2016-December 2017) Legacy Builders Allan Markin Keith MacPhail Joan Snyder John Langille AIM Holdings LP B2ten Excel Homes Shane Homes Government Partners City of Calgary Government of Alberta Government of Canada Foundations, Grants and Charities $500,000-$750,000 Saddledome Foundation $100,000-$250,000 Parks Foundation Calgary Government of Alberta $50,000 - $99,000 Canadian Olympic Foundation $40,000 - $49,999 Sport Canada/Alberta Sport Connection $30,000 - $39,999 Alberta Sport Connection-Event Support $10,000 - $19,999 Calgary Foundation TELUS Community Grants $5,000 - $9,999 City of Calgary Canadian Tire Jumpstart Up to $5,000 Government of Canada Donors $100,000 Susan M. Anderson $10,000-$15,000 Barry Heck and Beth Reimer-Heck Bruce Shultz & Family CBRE Calgary Christian School Joan C. Snyder Mawer Investment Management $1,000-$9,999 Canadian Pro Rodeo Phil Graham Connor, Clark & Lunn Up To $999 Callow & Associates Cenovus Energy Darren A. Curran Heather MacLeod 24

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OUR 2017 SPONSORS Calgary Hotel Association Aviva Canada Sharp Insurance Under Armour Acura Canada Servus Credit Union Ltd. Springfree Trampoline Molson Coors Canada Ski Cellar Snowboard Burton Rossignol Bow Cycle Norco Fox Pepsi Maple Leaf 26

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OUR BOARD BARRY HECK, WinSport President & CEO SCOTT HUTCHESON, Chair PERRY SPITZNAGEL, Vice Chair DEBORAH YEDLIN JIM PEPLINSKI GREG KWONG ANDREW JUDSON REBECCA MORLEY DON ARCHIBALD 28 PAUL ZONNEVELD PETER COHOS JIM RIDDELL KELLY DEARBORN, Government of Canada DRU MARSHALL, University of Calgary LLOYD BENTZ, Province of Alberta KYLE RIPLEY, City of Calgary

LEADERSHIP TEAM BARRY HECK, WinSport President & CEO JOHN SUTHERLAND Chief Operating Officer KIM JONES Vice President & General Counsel BERNIE ASBELL Vice President, Sport Operations PHIL GRAHAM Vice President, Finance JASON MCKAY Director, Food & Beverage and Sales JENNIFER KONOPAKI Director, Active Lives JOHN FRANCIS Director, Marketing, Communications, Sponsorship KAREN BRODIE Director, Team & Culture RUSTY NOBLE Director, Guest Experience MIKE TANNER Director, Venues KEVIN JONES Controller 29

SUPPORTING OUR PURPOSE: TO INSPIRE AND ACTIVATE HUMAN POTENTIAL THROUGH THE SPIRIT OF SPORT Our business operations, sport programming, sponsorships/donations/grants, and our earnings from endowment funds support our purpose and help us fulfil our mission. WinSport has consistently operated at a loss, but the legacy of the 88 Olympic Endowment Funds have allowed us to sustainably fulfil our purpose and mission. In addition to the wellknown sporting services, facilities, and exceptional experiences we provide to the Calgary community, there are two less well-known aspects to our annual operating loss: the $5 million* annual cost of maintaining and enhancing WinSport s Canada Olympic Park and the $4 million* annual commitment of value to providing world-class facilities for Canada s high-performance sport and athletes. 30

WINSPORT S $4-MILLION ANNUAL CONTRIBUTION TO HIGH-PERFORMANCE SPORT CANADIAN SPORT INSTITUTE CALGARY 1 HOCKEY CANADA 2 SLIDING TRACK SNOWBOARD HALFPIPE SKI JUMPING OTHER (NSO S, PSO S, ATHLETES) 1 WinSport is home to the Canadian Sport Institute Calgary (CSI Calgary). We support CSI Calgary by providing office, testing and training space valued at approximately $1.5 million per year, directly contributing to the success of up to 600 Canadian athletes and coaches 2 WinSport is home to Hockey Canada s national men s, women s, and para hockey teams. We support Hockey Canada by providing world-class training facilities and office space valued at approximately $1 million per year In addition to the above $4 million* annual contribution to high-performance sport, WinSport s Olympic Endowment Funds also contribute $3.5 million* annually to the Olympic Oval at the University of Calgary WinSport does not receive any direct government funding to support our operating budget * approximate annual cost, amounts vary depending on specific circumstances each year 31