National Food & Beverage Management Conference

1 National Food & Beverage Management Conference developing skills and advancing careers February 24 27, 2018 Le Centre Sheraton Montréal Montréal, QC

2 TABLE OF CONTENTS 3 Introduction 3-4 How can you participate? 5 Conference overview 5 How sponsor opportunities work 6 Summary of Sponsorship levels, events and products 7 Platinum, Gold & Silver sponsorship levels 8 Bronze sponsorship level 8 13 Marketing & Sponsorship opportunities events and products 14 Next steps to securing your sponsorship 14 Contact information 15 Sponsorship Commitment Form

3 INTRODUCTION The Canadian Society of Club Managers (CSCM) is the only professional association in Canada that focuses specifically on clubs with the goal of creating great clubs and experiences through excellence in professional management. The Society has some 565 members and represents some 250 clubs from across the country. It is through CSCM that members can achieve their Certified Club Manager (CCM) designation, recognized internationally, through ongoing educational programs and exam. Members represent a wide variety of clubs from across the country, the majority coming from golf or golf and country clubs. City and dining, sports and racquet, yacht, curling and faculty / university clubs are also represented. We provide a variety of programs and services to members with an emphasis on professional development and resources that will assist the members in delivering the ultimate club experience to their club members. Conferences Each year CSCM hosts two national conferences, providing members with exceptional educational and networking opportunities. The National Food & Beverage Conference is typically held in the first quarter of the year, and the National Conference in early fall. 2018 National F&B Management Conference February 24 27 in Montréal, QC: Attendance at this conference is mostly clubhouse managers, chefs and F&B managers. The Conference is a 2.5 day event with representation from across the country. Recent conferences were in Victoria BC, Winnipeg MB, London ON, Saskatoon SK, and Richmond BC. Edmonton, AB will be the host city in 2019. 2018 National Conference, October 13 17, Halifax, NS: An average of 120 general managers and other senior level managers attend this conference for a high-quality education program and networking with their colleagues and suppliers within the Canadian club industry. We look to build on the success of previous conferences and expect the Halifax Conference will attract many members as we return to the East Coast for the first time in ten years. London, ON will host the 2019 National Conference. Few organizations have such a tight network of individuals where relationships are fundamental to their business relationships with their members, their colleagues, and their suppliers. As a supplier you need to be part of this network!

4 Facts to remember about clubs Clubs employ well over 30,000 people in full and part-time positions Clubs make purchases nearing an estimated $1 billion dollars per year Annual payroll is over $425 million It is estimated that Member Clubs serve well over 50 million covers per year Gross revenues for all clubs is estimated to be in excess of $1 billion annually Clubs inject well over $500 million into their surrounding communities annually for the purchase of goods and services. HOW CAN YOU PARTICIPATE? In the following pages you will find the Sponsorship Prospectus for the 2018 National F&B Management Conference. The sponsorship information for the 2018 National Conference will be available in early 2018: should you be interested in reaching that audience, please ask and a copy will be provided. We invite you to review this information and become a part of this exciting Conference. Should you have any questions or wish to discuss your level of or event(s) for sponsorship, contact information is included on page 14 of this Prospectus. Join senior level food & beverage club professionals for the upcoming Annual National Food & Beverage Management Conference. Chefs, Food & Beverage Managers, and event coordinators from the club industry, will be in attendance for 2+ days of education, networking, and socializing. Those who are serious about furthering their education and building relationships in the F&B industry and in club management will be there. That being said, meeting and networking of sponsors with delegates will certainly be an important component of our conference. Why should you be a sponsor? There s no other opportunity like it in Canada! Network with an anticipated 110+ mid- and senior level managers in club F&B departments Connect with the real F&B decision-makers Participate in table top displays, a mini-trade show on the Monday of Conference Enhance your visibility, introduce new products or services Show your appreciation to existing clients for their past support of your business You can enhance your network as you build upon existing and generate new relationships Have some fun! Read on for the sponsorship opportunities available to you.

5 Thank you for your consideration we look forward to seeing you for another exciting Conference! OVERVIEW DATE: February 24 27, 2018 LOCATION: HOST CLUBS: HOST HOTEL: Montréal, QC Mount Royal Club, The Saint James Club Le Centre Sheraton Montréal How do the opportunities work? CSCM has developed a sponsorship program designed to meet your marketing and communication objectives. Most events allow only one sponsor so you will get recognition as the sponsor of the event that you sponsor. Just follow these easy steps. Check out the sponsorship options Select the event(s) or options that best suit your needs and your budget Add up the total value of your sponsorship to determine what additional benefits you are entitled to the more events you sponsor, the more exposure you get! Perhaps you have something in mind that you don t find in this Prospectus. Just let us know we are open to ideas and discussion!

6 Options for Conference Events or Products Sponsorship Categories Platinum $10,000 Gold $7,000 Silver $5,000 Bronze $3,000 Events and Products Conference Events Education Program Opening Reception $7,000 Opening Keynote $5,000 Gala Dinner (all events) $7,000 Closing Keynote $5,000 Gala Dinner - cocktails $3,000 Plenary Sessions (8) $1,000 ea Gala Dinner - dinner $3,000 Gala Dinner - dessert $3,000 Conference Materials Registration Desk $3,000 Name badge lanyards $3,500 Bus transportation $1,500 USB Flash Drives $5,000 Delegate Tote bags $3,500 Catering & Breaks Corporate Advertising Opportunities Conference Breakfasts (3) $1,500 ea Insert for delegate package $500 per item Conference Lunches (3) $2,000 ea Table Top Display $700 ea Networking breaks all 5 $3,000 - individually $ 750 ea In-kind sponsorship Discussion welcome Bonus benefits If the total of the events and/or products reach the Platinum level ($10,000) you will be entitled to the following value-added benefits in lieu of those offered at lower-priced sponsorship levels. One full page ad in the Conference final program Logo recognition as a Platinum sponsor on all Conference materials Opportunity to speak for two minutes at a Conference event to be mutually agreed upon

7 for Platinum, Gold, Silver and Bronze Sponsors Should you choose to be a Platinum level sponsor, we will not accept a direct competing sponsor at that level. Platinum ($10,000) Three complimentary Full Conference registrations * Ability to purchase additional registrations at member rate Company logo on Conference pages of CSCM web site with link to your site Option for a complimentary table top (1 st choice given to Platinum sponsors) One complimentary insert of promotional material in delegate registration package Opportunity to speak at an event to be mutually agreed upon: two minutes respectfully suggested Logo recognition as a Platinum Sponsor on all Conference materials and signage Logo recognition in preliminary program (deadline August 25, 2017) and final program Verbal recognition at the opening and closing sessions, and at least one other time Full page ad in the Conference final program Electronic data file with delegate business contact information** Logo and contact information on USB s*** Post-conference evaluation summary and deliverables report Gold ($7,000) Gold Sponsorship is achieved through sponsoring an event or events, or product(s) Two complimentary Full Conference registrations* Ability to purchase additional registrations a member rate Company logo on Conference pages of CSCM web site with link to your site Option for a complimentary table top display One complimentary insert of promotional material in delegate registration package Opportunity to speak an event you sponsor: two minutes respectfully suggested Logo recognition (signage) at event you sponsor Logo recognition in the preliminary program (deadline August 25, 2017) and final program ( attached to sponsored event) One-half page ad in the Conference final program Delegate contact list** Logo and contact information on USB s*** Post-conference evaluation summary and deliverables report Silver ($5,000) Silver Sponsorship is achieved through sponsoring an event or events, or product One complimentary Full Conference registration * Ability to purchase additional registrations a member rate Option for a complimentary table top display One complimentary insert of promotional material in delegate registration package Logo recognition (signage) at event you sponsor Verbal recognition of your sponsorship Logo recognition in the preliminary program (deadline August 25, 2017) and final program Delegate contact list** Logo and contact information on USB s***

8 Post-conference evaluation summary and deliverables report Bronze ($3,000) Bronze Sponsorship is achieved through sponsoring an event or events, or product One complimentary Full Conference registration * Ability to purchase additional registrations a member rate One complimentary insert of promotional material in delegate registration package Verbal recognition at event(s) you sponsor Logo recognition in preliminary program (deadline August 25, 2017) and final program Delegate contact list** Logo and contact information on USB s*** Post-conference evaluation summary and deliverables report * Full Conference registration includes all education and social events ** The delegate list includes only those who have granted permission for their information to be included. *** USB flash drives may be provided to delegates and would include handouts of the education sessions in addition to the delegate and sponsor (as applicable) contact information. Should USB s not be used, sponsor contact information will be posted on Conference pages of the CSCM web site. Marketing and Sponsorship Opportunities OPENING RECEPTION Date: Saturday, February 24, 2018 Location: Le Centre Sheraton Montréal Fee: $7,000 Well-attended welcoming cocktail reception for all Conference attendees and guests Exceptional opportunity for virtually all delegates and sponsors to network Logo on the CSCM F&B Conference web page from signing until March 31, 2018 Logo in the preliminary program (deadline August 25, 2017) attached to the event Logo in the final program attached to the event listing Event signage indicating sponsorship of the event Gold Sponsor level benefits as noted above (page 7) DINNER EXTRAORDINAIRE! Date: Monday, February 26, 2018 Location: Mount Royal Club and Saint James club Fee: $7,000 All delegates will attend this event when the local committee will host an exceptional evening of fine dining and exceptional beverages to amaze their colleagues Exceptional opportunity for delegates and sponsors to network

9 Logo on the CSCM F&B Conference web page until March 31, 2018 Logo in the preliminary (deadline August 25, 2017) and final programs, attached to the event Event signage indicating sponsorship of the event Gold Sponsor level benefits as noted above (page 7) REGISTRATION DESK Date: Saturday, February 24, Noon through to 10:00 a.m., Tuesday, February 27, 2018 Location: Le Centre Sheraton Montréal Fee: $3,000 All delegates will have to visit the registration desk to receive their delegate package and credentials Registration desk serves as a general Conference and local information desk throughout the Conference (desk will be closed for off-site education and/ or following each day s education) Signage for the duration of Conference indicating sponsorship of the registration desk listing as a sponsor in the preliminary (deadline August 25, 2017) and final Conference programs and master sign recognizing all Conference sponsors One complimentary insert of promotional material in delegate registration package Verbal recognition of sponsorship of registration desk Delegate contact list (only of those who allow their names to be published) Exposure to all delegates is virtually guaranteed OPENING & CLOSING KEYNOTE PRESENTATIONS Date: Sunday, February 25 & Tuesday, February 27, 2018 Location: Fee: Le Centre Sheraton Montréal $5,000 each Two fantastic speakers, one to set the tone, the other to have everyone leaving on a high note Attended by virtually every delegate Must-attend highlights of Conference Celebrity Chef Anna Olson has spoken at 2 CSCM F&B Conferences Logo in preliminary program (deadline August 25, 2017) and final Conference program attached to Keynote presentation Signage at event indicating sponsorship of the event Opportunity to speak at sponsored presentation and to introduce the sponsored Keynote speaker (time TBA) Silver level benefits as noted above (page 7)

10 EDUCATION SESSIONS Date: Sunday - Tuesday, February 25-27, 2018 Location: Le Centre Sheraton Montréal Fees: $1,000 each session (schedule tentative) Sunday, February 25, one morning session and two following lunch and the table top displays Monday, February 26, two morning and two afternoon sessions Tuesday, February 27, 9:00-10:30 a.m., one session before Closing Keynote. Logo in preliminary (deadline August 25, 2017) and final program attached to sponsored sessions Listing on the master sign recognizing all Conference sponsors Verbal recognition at sponsored session(s) BUS TRANSPORTATION Date: Monday, February 26, 2018 Locations: from host hotel to and returning from evening social event Fee: $1,500 per event Transportation, usually motor coaches, for Conference delegates Logo in preliminary program (deadline August 25, 2017) and final program Verbal recognition on morning following event(s) for which transportation was required Listing on master sign recognizing all Conference sponsors CONFERENCE BREAKFASTS (3) Date: Sunday, February 25 Tuesday, February 27, 2018 Location: Le Centre Sheraton Montréal Fees: $1,500 each Breakfast for all delegates Logo in preliminary program (deadline August 25, 2017) and final program attached to sponsored breakfast Signage at sponsored breakfast Verbal recognition immediately following sponsored breakfast Listing on master sign recognizing all Conference sponsors

11 CONFERENCE LUNCHES (3) Date: Sunday, February 25 - Tuesday, February 27, 2018 Location: Le Centre Sheraton Montréal Fees: $2,000 each Buffet lunch provided for all delegates Logo in preliminary program (deadline August 25, 2017) attached to sponsored lunch Logo in final program attached to sponsored lunch Signage at sponsored lunch Complimentary attendance for one Sponsor representative at either the morning or afternoon session on day of sponsored lunch Verbal recognition at or immediately prior to or following sponsored lunch Complimentary meal provided at sponsored lunch for one Sponsor representative Delegate list (only those who allow their names to be published) Listing on master sign recognizing all Conference sponsors REFRESHMENT BREAKS (5) Date: Throughout conference Location: Le Centre Sheraton Montréal Fee: $3,000 for all five or $750 each one morning break and one afternoon break on Sunday and Monday, one morning break on Tuesday Listing in preliminary program (deadline August 25, 2017) and final program as sponsor of the breaks or of a specific break Signage at sponsored break(s) Verbal recognition as sponsor of break(s) Listing on master sign recognizing all Conference Sponsors Bronze level benefits if sponsoring all five breaks (see page 8) Mount Royal Club Saint James Club

12 USB FLASH DRIVES Fee: $5,000 USB s would be supplied by CSCM USB s may be given to all delegates and VIPs to take home with them and would include education session materials, and delegate and sponsor contact information Company logo on USB (maximum one colour) Logo in preliminary program (deadline August 25, 2017) Logo in final program Silver level benefits as noted above (page 7) LANYARDS for Name Badges Fee: $3,500 Lanyards provided for name badges which all Conference delegates are required to wear to all events Company logo on lanyards (maximum one colour) Logo in preliminary (deadline August 25, 2017) and final programs Bronze level benefits as noted above (page 8) DELEGATE BAGS Fee: $3,500 Logo identification on quality Conference bags, similar to image, supplied by CSCM and provided to all delegates and VIP s (CSCM logo appears on one side of tote) Company logo on Conference bag given to all delegates Logo in preliminary program (deadline August 25, 2017) Logo in final program Bronze level benefits as noted above (page 8)

13 TABLE TOP DISPLAY (18 available first come first serve) Date: Monday, February 26, 2018 Location: Le Centre Sheraton Montréal Fee: $700 Displays will be located adjacent to the meeting space at the Sheraton Displays will be open during specific times, yet to be confirmed. (tentatively scheduled for during breakfast, a one hour morning break, and a ninety-minute lunch / table top display time) Available on a first-come-first-serve basis, with priority given to Platinum, Gold, and Silver level sponsors Excellent opportunity to network with Conference delegates with time specifically designated for interaction with suppliers Concentrated exposure Opportunity to introduce new products or services includes breakfast, lunch and the morning break for one representative INSERTS in Registration Bags Fee: $500 One insert of company product or promotional material, subject to CSCM approval, in delegate registration kits Enhance corporate recognition with Conference delegates Familiarize delegates with product (if applicable) IN-KIND Contribution: minimum retail value of $1,000 respectfully suggested Detail Opportunities are available for product sponsorships in the form of food, beverage, delegate gifts or materials Level & form of recognition determined relative to value of product Logo on menu at event where product is used (if applicable) Recognition in final Conference program

14 Next steps.. Determine at which level of sponsorship or which event(s) that you would like to participate Complete the Sponsorship Commitment form on page 16 and email it to brooke@cscm.org CSCM will provide you with a formal agreement, request other necessary information and your logo, and issue an invoice for your sponsorship or participation. Sponsors Initial contact will likely be made by someone from the host committee to invite you to participate. Upon determining your interest, this will be conveyed to the Conference Manager who will be available to assist you in becoming a sponsor and will be your contact person; they are responsible for ensuring that the deliverables are, in fact, delivered and for developing and building a relationship between you and CSCM. It is essential that you complete and submit the Sponsorship Commitment Form at the back of this document at your earliest convenience. Upon receipt, CSCM will provide you with a Sponsorship Agreement, collect additional information as may be necessary to ensure you reap the maximum benefit for your sponsorship, and issue an invoice for your sponsorship. All sponsorships are subject to approval by CSCM. The sooner we receive your Commitment Form the sooner you will get exposure. We sincerely appreciate your consideration and your support of CSCM and we look forward to your participation at our 2018 National Food & Beverage Conference. You are welcome to contact the Conference Manager, Brooke Phemister, should you require any further information or assistance in selecting your form of sponsorship. CONTACT INFORMATION CSCM National Office Brooke Phemister, Conference Manager E-Mail: brooke@cscm.org Toll free 1-877-376-2726 x246 GTA 416-979-0640 x246 Home office 250-386-2098 Local Committee Chair Jeannot Ratthé, FPCM, General Manager, Hillsdale Golf & Country Club E-mail: jeannot@hillsdalegolf.com Phone: 450-435-6521 Please proceed to next page to complete the Commitment form.

15 YES! I want to Sponsor the 2018 National Food & Beverage Conference! Please indicate your desired level of sponsorship Platinum Gold Silver Bronze Please select which event(s) or product(s) you would like to sponsor. Platinum Sponsors need not select an event or product as you are considered a sponsor of all events. Conference Events Catering, Refreshment Breaks, Hospitality Opening Reception $7,000 Delegate Breakfasts 3 each @ $1,500 Gala Dinner (all events) $7,000 Delegate Lunches 3 each @ $2,000 Gala Dinner cocktails $3,000 Refreshment breaks all $3,000 Gala Dinner dinner $3,000 Refreshment breaks 5 each @ $ 750 Gala Dinner desserts $3,000 Registration Desk $3,000 Bus transportation $1,500 Corporate Advertising Opportunities Education sessions Name badge lanyards $3,500 Opening Keynote $5,000 Table Top Displays* 18 each @ $ 700 Closing Keynote $5,000 Delegate Bag Inserts each @ $ 500 Plenary Session (each) $1,000 Signage In-Kind Donations Delegate Bags $3,500 Food product (minimum) $1,000 USB Flash Drives $5,000 Beverage product (minimum) $1,000 * You may be entitled to a table top display as a benefit resulting from other purchases. NOTE: Some forms of sponsorship are subject to GST/HST QST/GST. Your invoice will include tax, as appropriate. TOTAL of your selection(s) and sponsorship fee payable $ Upon receipt of this form a Sponsorship Agreement will be prepared and forwarded for your review and signature. Once the signed Agreement has been received by CSCM an invoice for your sponsorship fee will be forwarded. I authorize CSCM to contact me in the future with information on sponsorship or other matters that may be of interest. [CSCM requests this in order to be compliant with CASL (anti-spam legislation).] Contact Name Company/Organization Mailing Address City & Province / State Phone Fax Email Authorized Signature Title Postal / Zip Date All sponsorship commitments and Agreements are subject to approval of CSCM. E-MAIL YOUR FORM NOW TO brooke@cscm.org