Darlington Car Hauler Parade Sponsorship Proposal

Darlington Car Hauler Parade Sponsorship Proposal August 30, 2018 www.darlingtoncarhaulerparade.com

Be a part of the 2018 Darlington Car Hauler Parade & RaceFest! This is your opportunity to sponsor the 2018 Darlington Car Hauler Parade & RaceFest! Help us bring live entertainment, food and fireworks, and over 50 Monster Energy NASCAR Cup Series Haulers and drivers to the racing fans in our communities. The Darlington Car Hauler Parade & RaceFest kicks off race weekend in Darlington, South Carolina. In past years the parade was a huge success with more than 60 car haulers participating, as well as tens of thousands of fans in attendance. The race itself, the Bojangles Southern 500, generates more than $100 million for our local economy each year! Being a sponsor means being promoted! In 2016, the Darlington Car Hauler Parade & RaceFest ran over 300 :30 second advertisements on multiple radio stations, and promoted the event with billboards, electronic marquees and television commercials. The Darlington Car Hauler Parade & RaceFest has historically been covered extensively by the local media. Your business is set to be promoted in our numerous television spots, billboards, radio spots, and electronic and print advertisements. Most importantly, by sponsoring the 2018 Darlington Car Hauler Parade & RaceFest you ll be supporting community togetherness. You ll help us provide quality entertainment for children of all ages, and many racing attractions for die-hard fans. With your partnership, the 2018 Darlington Car Hauler Parade & RaceFest will be the best one yet! For more information, please visit www.darlingtoncarhaulerparade.com or call 800-325-9005.

Parade Sponsor Exclusive sponsorship $7,500 annual sponsorship $6,000 annually with 3-year commitment Establish a co-branded event logo to be used in all support of the event Inclusion in all print and outdoor advertising Inclusion in all TV and radio advertising Recognition and co-branding of the parade website ( www.darlingtoncarhaulerparade.com ) Inclusion in all PR/media support Large display space at both the Florence Center and Darlington Square to raise awareness, sample products or distribute information Stage backdrop signage at both the Florence Center and Darlington Square Ability to use the event logo in activation Branded vehicle in the parade Six (6) VIP invites to the parade dinner with Monster Energy NASCAR Cup Series car hauler drivers Ten (10) tickets to the Bojangles Southern 500 Eight (8) admissions to a VIP viewing area in Florence and Darlington Darlington Race Fest Sponsor One sponsorship opportunity $4,000 annual sponsorship $3,000 annually with 3-year commitment Inclusion in all print and outdoor advertising Inclusion in all TV advertising and 50 percent of radio advertising Recognition on the parade website ( www.darlingtoncarhaulerparade.com ) Inclusion in appropriate PR/media support Large display space at both the Florence Center and Darlington Square to raise awareness, sample products or distribute information Stage backdrop signage at the Darlington Square Ability to use the event logo in activation Branded vehicle in the parade Four (4) VIP invites to the parade dinner with Monster Energy NASCAR Cup Series car hauler drivers Four (4) tickets to the Bojangles Southern 500 Six (6) admissions to a VIP viewing area in Florence and Darlington

Florence Race Festival Sponsor $1,500 annual sponsorship Recognition on the parade website ( www.darlingtoncarhaulerparade.com ) Display space at both the Florence Center and Darlington Square to raise awareness, sample products or distribute information Branding of TBD activity supporting the event: Band Food for VIP area Kid Zone Autograph Session Fireworks Ability to use the event logo in activation Branded vehicle in the parade One (1) banner location at the Florence Center and Darlington Square Two (2) VIP invites to the parade dinner with Monster Energy NASCAR Cup Series car hauler drivers Four (4) admissions to a VIP viewing area in Florence and Darlington $500 annual sponsorship Recognition on parade website (www.darlingtoncarhaulerparade.com) Display booth at the Florence Center to raise awareness, sample products or distribute information Branded vehicle in the parade Foundation Sponsors Community Partners One sponsorship opportunity $4,000 annual sponsorship $3,000 annually with 3-year commitment Inclusion in all print and outdoor advertising Inclusion in all TV advertising and 50 percent of radio advertising Recognition on the parade website ( www.darlingtoncarhaulerparade.com ) Inclusion in appropriate PR/media support Large display space at both the Florence Center and Darlington Square to raise awareness, sample products or distribute information Stage backdrop signage at the Florence Center Ability to use the event logo in activation Branded vehicle in the parade Four (4) VIP invites to the parade dinner with Monster Energy NASCAR Cup Series car hauler drivers Four (4) tickets to the Bojangles Southern 500 Six (6) admissions to a VIP viewing area in Florence and Darlington

2017 Marketing Recap

2017 Marketing Figures Darlington Car Hauler Parade Advertising Synopsis 2017 Company Name Print Florence Morning News Raceway Ticket Stuffers School Flyers (digital + print) Rack Cards Radio Subtotal Description Quantity Reach Circulation 2 b/w ads and 1 full color ad 3 21,700 54,250 4x6 double-sided card placed in each race ticket envelope and distributed to area hotels 8,000 16,000 37,500 full color flyer distributed to students ranging from daycare to elementary throughout the Pee Dee Region 60,000 60,000 150,000 distributed to all South Carolina State Welcome Centers 10,000 10,000 12,500 254,250 Cumulus Broadcasting 100 :30 spots on multiple stations 100 76,387 190,968 iheartmedia 70 :30 spots on multiple stations 70 69,200 173,000 Miller Communication Television WMBF-NBC Misc Adams Outdoor FCC Facebook/Instagram/Twitter CVB Facebook/Instagram/Twitter DCHP Facebook/Instagram/Twitter FCC E-blast FCC Outdoor Marquee FCC In-House Television www.florenceciviccenter.com www.darlingtoncarhaulerparade.com Subtotal Subtotal Subtotal 200 :30 spots on multiple stations 200 28,400 71,000 434,968 20 :30 spots ran during sports, news and primetime 34 101,000 252,500 252,500 billboards in high traffic areas of Darlington, Dillon, Florence, Hartsville, Lake City and Marion 9-billboards 84,600 211,500 multiple posts promoting event via social media frequent 36,041 249,506 multiple posts promoting event via social media frequent 5,616 9,315 multiple posts promoting event via social media frequent 3,699 8,328 email marketing 2 37,700 37,700 highly visible electronic marquee 2-months per day-9,200 276,000 4 in-house TVs promote festival to attendance of all civic center events 2-months attendance mo-20,427 40,854 FCC website 3-months 19,090 47,723 festival website annual 800 2,000 882,926 TOTAL: 1,824,643

Recap of 2017 Marketing Commercial - Shown on WMBF News Today and NBC Today Show (circulation: 252,500) Billboard - A total of 9 were placed in high traffic areas of Darlington, Dillon, Florence, Hartsville, Lake City and Marion (weekly impression: 477,888)

Recap of 2017 Marketing Rackcard - Distributed to South Carolina Welcome Centers, regional race tracks and Darlington Raceway (distribution: 10,000)

Recap of 2017 Marketing Ticket Stuffers - Placed in each race ticket envelope (distribution: 8,000)

Recap of 2017 Marketing Flyers - Displayed in the Florence Center and Florence CVB, and distributed by Darlington Car Hauler committee members in Darlington and Florence.

Recap of 2017 Marketing www.darlingtoncarhaulerparade.com E-blast - Florence CVB weekly e-blast sent to 4,189 subscribers

Recap of 2017 Marketing E-blast - Florence CVB Race Week Planning e-blast sent to 3,601 subscribers

Recap of 2017 Marketing School Flyer - Distributed to daycare and private elementary school students throughout the Pee Dee area (circulation: 11,000)

Recap of 2017 Marketing School Flyer - Distributed electronically to elementary school students in Florence and Darlington counties (circulation: 49,000)

Recap of 2017 Marketing E-blast - Florence Center e-blasts sent to 37,700 subscribers

Recap of 2017 Marketing Florence Center print ads with Darlington Car Hauler Parade ran Aug. 24, 27 and 30 in the (Florence) Morning News (daily circulation: 14,826). E-blast - Florence Center e-blasts sent to 37,700 subscribers

What are people saying about the Darlington Car Hauler Parade & Festival?

www.darlingtonraceway.com

www.florenceciviccenter.com www.florencenewsjournal.com

www.thefourthturn.com www.visitflo.com www.discoversouthcarolina.com