Naval Academy Athletics Sponsorship Guide April 2016 1
Table of Contents Connect your company s pride & passion with Navy s Geographic Information Academy Background 2015 Navy Football Review Television Football Fan Base Navy-Marine Corps Memorial Stadium Signage Hospitality Radio Navy Worldwide Web Game Day Program 2016 Schedule NAAA Corporate Partners Appendix 33 Varsity Sports Beat Army 2
Annapolis & the Chesapeake Region Navy is part of the DC & Baltimore Beltway, like no other Within 30 minutes of Annapolis lies both Washington DC, and Baltimore, providing large metropolitan marketing platforms! The majority of Navy fans travel from Washington DC, Northern Virginia and Maryland for Annapolis home games. The Mid Atlantic and Eastern Seaboard are home to the largest concentration of Military and Federal Government centric populations! 3
The United States Naval Academy and the Naval Academy Athletic Association As the undergraduate college of the Naval service, the Naval Academy prepares young men and women to become professional officers in the U.S. Navy and Marine Corps. Students attend the Academy for four years. Naval Academy students are Midshipmen on active duty in the U.S. Navy. Midshipmen graduate with bachelor of science degrees and serve at least five years as Navy or Marine Corps officers. The Naval Academy Athletic Association (NAAA) is a non-profit 501 c 3 and all dollars are invested into the challenge of operating 33 Intercollegiate Sports for 4,400 Midshipmen. Vice Adm. Walter E. Ted Carter Superintendent Col. Stephen Liszewski Commandant Chet Gladchuk Director of Athletics USNA QUICK FACTS Location.... Annapolis, Md. Founded......1845 Enrollment... 4,4 00 Student-Athlete Graduation Rate... 90 percent (10th among FBS Schools) 4
Navy Football 2015 Record and Review Navy Football s first season in the American Athletic Conference went down as one of the most successful seasons in program history Defeated Army & Air Force Capturing the Commander in Chief s Trophy Final Record: 11-2 Military Bowl Champions American Athletic Conference Co-Western Division Champions Only 2 losses were to ranked opponents Finished the 2015 season ranked 18th by both the Associated Press and the Coaches Poll, which is the highest finish by a Navy team since 1963. Head Coach Ken Niumatalolo is now the all-time winningest coach at Navy having just completed his eighth season. Navy has defeated Army 14 consecutive years, won 9 Commander-in-Chief s Trophies in the last 12 years and has played in 12 bowl games in the last 13 years. Looking ahead Navy-Notre Dame to play at EverBank Field (Jacksonville, FL) on Nov. 5, 2016 Army-Navy to play at M&T Bank Stadium (Baltimore, MD) on Dec. 10, 2016 Baltimore, MD Jacksonville, FL 5
Navy Fans are Watching National & International Coverage CBS Sports and CBS Sports Network broadcast all Navy Annapolis home football games Nationwide. American Forces Network carries select Navy games Worldwide. Navy s exclusive National Cable Television agreement is available in approximately 100 million homes! All of Navy conference & road games are carried nationally on the ESPN family of networks. 6
Profiles of Navy Fans Why Navy Fans are the Right Fit* - Sports Fans: Overindexed Football Fans (Both College & NFL) when compared to the standard fan base - High Income: 67% Suburban Overindexing HIGHLY in all income brackets over $100K - Value Seekers: Buying decisions driven LARGELY by Price/Quality combination - Loyalists: Highly overindexed on brand loyal buying attitude *Navy Fan DNA Summary. Sports Desk. Oct. 15 2015- Jan. 3, 2016.
Location of 2015 Navy Football Fans STH- Season Ticket Holders SGB- Single Game Buyers GT- Group Ticket Buyers Off-Site- Attended Army Game Source: Turnkey Intelligence (Sept. Dec. 2015) 8
Navy-Marine Corps Memorial Stadium Signage Dominate Logo Placement As the home of Navy Football and Navy Lacrosse, Navy-Marine Corps Memorial Stadium provides an opportunity for advertisers to reach 33,000+ fans on game day and present messages in state-of-the-art form. The Stadium offers one-color logo placements at Field Level and on each scoreboard. 9
Alumni Hall Signage Tasteful and High-Profile NEW FOR 2016-17 Be 1 of 3 full game advertisers during Navy Basketball Games through the following: Scoring Table Ad Panels (2) Stanchion Arms (2) Advertiser would have visibility in nationally televised competitions including the Veterans Classic and Army-Navy Game. The 2016 Veterans Classic will feature Navy, Ohio State, Marquette and Vanderbilt and be televised nationally on CBS Sports Network. 10
Navy-Marine Corps Memorial Stadium Signage Delivering Brand Awareness HD Video board features are also available for each Navy Football & Lacrosse Season (i.e. logo swipes) North End Zone Video Board South End Zone Video Board 11
Hospitality New Club Seating introduced Fall 2015- Selling FAST! 12
Hospitality On Game Day, Navy Athletics has unique Sponsorship and VVIP hospitality experiences for our Corporate Partners. End Zone (8) and Sideline (10) Prime South End Zone and Goal Line to Goal Line East Side views VIP Midfield Suites (4) (4) Spacious Luxury Suites were added to the Upper East Side for the 2015 Football Season. Internal and external seating w/ at least thirty (30) external seats under an awning Drink-rail along the front of the room and six barstools Temperature-controlled suites with 55 flat screen tv & more! 13
Hospitality Navy s premiere experience Hospitality Experiences: Pre-Game, During and Post- Game Offerings include Banquet Room Reception and Stadium Perimeter Areas for corporate functions! High End Formal Banquet Facility - Navy Marine Corps Memorial Stadium Banquet facility (featuring 9-12k square ft of availability) is the perfect place to entertain clients, employees and guests! Formal 53 Pavilion - Navy s 53 Pavilion sits right under the North End Zone of the Stadium with fantastic views of the field for a formal outside gathering (seats 100-250). Informal Navy Fest - On Game Day a South End Zone Navy Fest Tent is right in the middle of all the action! Can include both table intercepts and catered hospitality. 14
Navy has a radio presence in major military markets including Washington, DC, Norfolk, VA, San Diego, CA, Jacksonville, FL and Seattle, WA. Radio Fans in your backyard and all over the world Navy streams broadcasts worldwide on Navysports.com and by each affiliate! Opportunities include but are not limited to Sponsored Features & Billboards In addition, :15, :30 & :60 ad units are aired. Ask about ads only airing in DC/Baltimore and/or select Military Markets (i.e. Jacksonville, San Diego, etc.) RADIO STATION WBAL 1090 AM WFED 1500 AM WBQH 1050 AM WFED 820 AM WNAV 1430 AM NAVY RADIO NETWORK As of Fall 2015 REGION Baltimore, MD Washington D.C. & Northern VA Washington D.C. & Northern VA Washington D.C. & Northern VA Annapolis, MD WXTG 102.1 FM WXTG 1490 AM 1010 AM WJXL 1380 AM KRKO WZAA 1050AM XEPE 1700 AM Sirius XM NavySports.com Virginia Beach, VA Hampton Roads, VA Jacksonville, FL Seattle/Everett, WA Frederick, MD San Diego CA Nationally 30 Million Subscribers Nationally & Internationally 15
Navy Worldwide Web Targeting Specific Markets Navysports.com is a great way to reach a worldwide audience of loyal Navy enthusiasts through Pop Out, Banner and Button Advertisements & Logos with links to your company s website! During the 2015 Football season, (Sept 1-Dec 31) Navy s homepage had an average of more than 1 million page views per month. Advertisements Geo-specific ads by zip code localized target advertising also available Units: 970x66; 300x250; 210x150 Typically offer minimum 50k or 100k unique impressions Presenting sponsor of section with logo and link 16
Navy Social Media National Top 12 and Top 25 Rankings * Facebook Engagement- Facebook page insights provide a "People Talking About This" number and "Total Likes" number. Divide "People Talking About This" by "Total Likes" for percent engaged. Source: Auburn Athletics and Coyle Media, February 2016 *As of 2/10/2016 17
Navy Social Media Outnumbering the Competition Navy Athletics Social Media Platforms hold impressive numbers among the competition and reach fans worldwide. 186,664 Facebook likes * 29,800 Twitter followers * More than Army/Air Force combined! More than the entire Patriot League combined! *As of 3/30/2016 18
Game Day Program Print Bring the Navy experience home Annapolis Game Day programs are of exceptional quality and truly a keepsake piece. Navy Football & Lacrosse Programs are available to fans every home game throughout the season! 19
Post Season Extend your reach Navy Football has played in 12 bowl games in the last 13 years... Navy sold out its ticket allotment for the 12 th consecutive year in 2015. Navy Football Partners can participate in the largest tailgate of its kind the Brigade Tailgate where 5-10k Navy Fans come together to celebrate each winning season. 20
2016 NAVY FOOTBALL SCHEDULE Date Opponent Location Time (TV) September 3 vs. Fordham Annapolis, Md. 12:00 pm (CBSSN) September 10 vs. UCONN presented by Navy Mutual Annapolis, Md. 3:30 pm (CBSSN) September 17 at Tulane New Orleans, La. TBA October 1 at Air Force Colorado Springs, Colo. TBA October 8 vs. Houston presented by USAA Annapolis, Md. 3:30 pm (CBSSN) October 13 at East Carolina Greenville, N.C. TBA October 22 vs. Memphis presented by AAFMAA Annapolis, Md. 3:30 pm (CBSSN) October 28 at USF Tampa, Fla. TBA November 5 vs. Notre Dame presented by Navy Federal and Navy Mutual Jacksonville, Fla. (EverBank Field) 11:30 am (CBS) November 12 vs. Tulsa Annapolis, Md. 12:00 pm (CBSSN) November 26 at SMU Dallas, Texas TBA December 3 AAC Championship Game (If Navy Qualifies) TBA TBA December 10 vs. Army West Point Baltimore, Md. (M&T Bank Stadium) 3:00 pm (CBS) 21
In Good Company Navy Athletics Partners in the Last Decade 22
Beat Army! Army-Navy Football Game The Academies retain and directly sell all Game Sponsorship rights to Army-Navy. Army-Navy Football Game is played off-site at NFL Stadiums to sell out crowds! Upcoming A-N Football Games: 2016: Baltimore, MD (M&T Bank Stadium) 2017: Philadelphia, PA (Lincoln Financial Field) Army-Navy airs nationally on CBS Network Television and worldwide on American Forces Network. For the second time, ESPN broadcasted College GameDay from Philadelphia on December 12, 2015 and plans to return in 2016. 23
NAAA at a Glance Quantity and Quality The NAAA arranges the scheduling of over 500 contests in ten conference affiliations for intercollegiate athletics, including the 33 varsity sports and 12 plebe/junior varsity teams, provides coaching staffs, all operational expenses and equipment, and maintains a fully staffed central office to handle the administrative details of the intercollegiate and club sports athletic programs. Men's Teams (18) Baseball Basketball Crew (Heavyweight) Crew (Lightweight) Cross Country Football Golf Gymnastics Lacrosse Soccer Sprint Football Squash Swimming Tennis Track (Indoor) Track (Outdoor) Water Polo Wrestling Women's Teams (11) Basketball Crew Cross Country Golf Lacrosse Soccer Swimming Tennis Track (Indoor) Track (Outdoor) Volleyball Co-Ed Teams (4) Rifle Sailing (Intercollegiate) Sailing (Offshore) Diving JV Teams (10) Basketball (M) Crew (LW, HW, W) Cross Country (M) Golf Sailing (Offshore) Wrestling Football Squash 24
The NAAA is a non-profit 501 c 3. Upon request, corporate partners are provided our tax ID number. 25