ONLINE EVENT REGISTRATION KALKOMEY EVENT MANAGER DIGITAL ENGAGEMENT DATA COLLECTION CUSTOMER RE- ENGAGMENT RECRUITMENT AND RETENTION
Overview 2 National 3 rd party Online Hunter Education system Also has event registration system Event Manager: Using for many programs at AZGFD HAHWG / OSN Launched OSN registration 2016 Trained HAHWG at last summer meeting One of the few states using at this capacity / function
Features, Shiny Objects, Bells & Whistles What s under the hood? Web-based Ease of use Mobile and tablet friendly Customer-friendly Text notification Multiple instructors / admins Easy data collection & export Digitally feed event list to other open sources 3
Digital Goodness In s & Out s 4
14 Student Questions at Registration 1. Please select what primary activity you will be doing at this event? 5 9. Have you ever hunted the animal that is being hunted at this event? 2. Do you have the required hunting & /or fishing license & if required big game tag? 10. What are your parents or guardians hunting experience? 3. Do you have a Hunter Education Card or Certification? 11. How many youth/mentored hunting events or camps have you attended before? 4. What is YOUR hunting / fishing experience? 12. Have you ever attended this event before? 5. Have you ever hunted small game? 6. Have you ever hunted waterfowl? 7. Have you ever hunted predators? 8. Have you ever hunted big game? 13. Do you have the required hunting / fishing equipment to participate in this event? 14. Comments, questions, special conditions, medical or physical concerns
Customer Data still lack CMS 6
2016-17 At-A-Glance 7 52 Events Posted on System Calendar, and information 18 Hosts Used the Registration Function 743 Registrations / People / Info Unit 36A 36B Youth Deer Hunt NASP Archery Rabbit Hunt.csv Archery Javelina, Deer, Small Cibola Junior Waterfowl 34A Outdoor Skills, Deer & Phantom SCTP Duck Hunt Unit 18B 20C Youth Deer, Prescott Youth Deer Hunting 20C 18B 16A Youth Javelina, Unit 42 Youth Deer Hunt Camp Picketpost Small Game Hunting Junior Jack Kamp.csv Unit 1 Squirrel Camp - Y.O.U..csv Mentored Javelina Hunting 37B Beginners Small Game & PVCI Predator Hunting Boot Unit 23 Youth Spring Turkey 6A Youth Spring Turkey Unit 1 27 Youth Spring Turkey Total 0 20 40 60 80 100
Data: where is it
Data: overload
Data: what s in there 1. Please select what primary activity you will be doing at this event? 2. Do you have the required hunting & /or fishing license & if required big game tag? 3. Do you have a Hunter Education Card or Certification? 4. What is YOUR hunting / fishing experience? 5. Have you ever hunted small game? 6. Have you ever hunted waterfowl? 7. Have you ever hunted predators? 8. Have you ever hunted big game? 9. Have you ever hunted the animal that is being hunted at this event? 10. What are your parents or guardians hunting experience? 11. How many youth/mentored hunting events or camps have you attended before? 12. Have you ever attended this event before? 13. Do you have the required hunting / fishing equipment to participate in this event? 14. Comments, questions, special conditions, medical or physical concerns
Host: Data for Planning *Example from 1 event for adults 72% Never Hunted Predators PVCI Predator Hunting Boot Camp PVCI George Knox Memorial 75% 18 years & up 53% No Hunter Ed 71% Never Attend event before 31% First time hunting
what to do with it? Email information before the event Missing requirements (stamp, etc.) self-learn before event, online lessons Adjust your Resources Allocate mentors based on exp / need Tweak your Agenda / Schedule Add a hunter safety briefing Reduce / increase field time
DASHBOARD - AGGREGATED 800 System Use 600 400 200 0 Events Users Students 29 4 39 1 4 1 17 14 Total = 38% newly recruited 2016-17 93 84 1. This will be my first time, I need help and mentoring. 2. Only a couple of times, still learning, could use some help. 60% 50% 40% 30% 20% 10% 0% Attend event Before 1. No 2. Yes 3. N/A - not a hunting participant No Yes (blank)
Other collection efforts ipad Event Registration No WiFi or Internet req d QuickTapSurvey.com Email collection G&F Expo (2) Get Outdoors Expo Have you ever hunted before? Do you have an interest in harvesting your own food? 38 50 Yes No 16 32 40 Yes No Maybe
Notes & discussion Excel Experts in the Room Templates for Hosts Improvements / Additions to Q&A Dashboard Trainings