HUW KINGSTON Media Kit 2017 Delivering you an audience of engaged and passionate walkers.
GREATWALKS.COM.AU DECEMBER 2016_JANUARY 2017 $9.95 NZ $11.95 (Inc GST) PRINT POST APPROVED 100008068 0 2 9 771835 032009 70 GREAT WALKS DECEMBER_JANUARY 2017 WWW.GREATWALKS.COM.AU 71 GREAT DAY WALKS VIC BY BUS & TRAIN Leave the car at home and try these five Victorian walks using public transport. WORDS_EWAN WYMER PHOTOS_ TOURISM VIC At 1245m, Mt Donna Buang is a hard day s slog but offers great panoramic views of the Yarra Valley, the Dandenongs and all the way to Melbourne on a clear day. At the summit there s a 21m lookout tower that gives great views. Large mountain ash and myrtle beech trees make for spectacular scenery. In winter toboggan runs open to take advantage of the heavy snows, but you should avoid the walk during these months. THE WALK: from Warburton Hwy cross the Yarra and walk up Martyr Rd past the golf course. Head north along a track at the end of Martyr Rd and then follow it east past an old aqueduct. Soon you ll begin a steep climb into lyrebird country and will reach the sealed access road. Head south-east towards some communication towers, then past several lookouts with views of the Yarra to Mt Victoria. A foot track will take you north along the spur and up to Mt Donna Buang. Walk back the way you came. PUBLIC TRANSPORT: take the train from Flinders St station to Lilydale, then catch one of the hourly 683 buses to Warburton, getting off at Scotchmans Creek Road. The last bus back to the city leaves for Lilydale at 8:30pm on a Saturday and 8:10pm on a Sunday. Left: Mt Donna Buang offers views of the Yarra Valley and the Dandenongs. GREATWALKS.COM.AU Day walks Overnighters Multi-dayers $9.95 NZ $11.95 (Inc GST) PRINT POST APPROVED 100008068 1 5 9 771835 032009 SEE PG 48 AUSTRALIAN RESIDENTS ONLY Outdoor leadership 101 Fitting boots right Great products for 2017 Ultimate gear check list Packing light Great Walks Great Walks is Australia s premier media brand specialising in providing informative and entertaining bush and adventure walking content. Here at Great Walks we have just one goal to enhance our audience s love of the outdoors, and their spirit of adventure. Whether they re social and weekend walkers, or hardcore multi-day hikers, we produce relevant and insightful content to suit all interests and skill-levels. YOU WISH! CHRISTMAS GIFT GUIDE: 30 TOP PRODUCTS AUSTRALIA'S BUSHWALKING MAGAZINE EXCLUSIVE FIRST LOOK! The raw beauty of the WIN A GUIDED WALK TO THE KIMBERLEY OR KAKADU. YOU CHOOSE! Kangaroo Island Wilderness Trail BE A BETTER HIKER Get your best outdoor sleep ever Swap your tent for a hoochie Repair your gear on the go YOU DID WHAT?! A year hiking the Great Dividing Range NEW YEAR, NEW WALKS Big Uluru Trek, Central Deserts Ritchie s Hut, High Country Nightcap Bluff, Northern NSW Mt Rinjani, Lombok TRAINS, TRACKS AND TRAILS Donna Buang, Warburton Time/distance: 7hr/14.3km. Grade: hard. 1 TOP GEAR FOR ALL TRAILS BUMPER ANNUAL EDITION THE ADVENTURE ISSUE GO THE DISTANCE CHALLENGE YOURSELF Great Himalaya Trail Australia s top ten peaks European Alps traverse Great South West Walk PLUS 17 guided wild walks WALKSMART GREAT Tongariro NP, Gondwana Rainforests of Australia, WALKING Flinders Chase NP, Dandenong Range, Torquay to DESTINATIONS Anglesea, Uluru-Kata Tjuta NP, Steavenson Falls
Testimonials Simon Tancred, Hidden Italy As a hiker, I think Great Walks is a terrific magazine - very attractive layout, good writing and full of interesting and useful information. I particularly like the reader involvement in the publication which creates a real sense of community. Hidden Italy organises guided and self-guided walking and, as an advertiser, I find Great Walks a very effective vehicle to present our tours. Ben Clark, Business Enterprise Coordinator Three Capes Track Tasmania Parks and Wildlife Service Thanks for your support in our inaugural year of the Three Capes Track. We were really thrilled with the coverage you provided in Elspeth Callender s article for Great Walks, and we ve had many walkers mention they were motivated to do the walk after reading it. Lucy Langman, Marketing Manager- Ngāi Tahu Tourism I ve just received my copy of the June July issue of Great Walks and wanted to pass on how happy we were with the fantastic Hollyford article and ad placement. Thanks very much for this.
Our Audience, Your Customer Great Walks readers consists of Australia s most active and dedicated walkers and hikers. They think of walking as more than just a hobby, but a lifestyle, and spend large on their past time of choice, through the media the consume, the gear they buy and the holidays they take. The typical Great Walks customer... Is a serious walker, going on walks at least monthly (69%) Goes on an overnight or multi-day walk annually (79%) Visits www.greatwalks.com.au at least once a week (36%) Is receiving the Great Walks weekly enewsletter (87%) Has been encouraged to do a walk after reading an article in the magazine (88%) Has been encouraged to buy new gear after reading a review in Great Walks (81%) Spends more than $250 a year on new outdoor gear (74%) Has gone on a guided walking tour (56%), or is considering going on a guided walking tour (79%)
BRENT MCKEAN
The Great Walks Portfolio We deliver content across all media platforms, when and how our audience wants it. Magazine Each issue of Great Walks is filled with lush photos, detailed track maps, guiding notes, aspirational walking destinations, reviews of the latest gear and products, nutrition and fitness content, and lifestyle articles. Published 7 times a year, Great Walks is staffed by an experienced team of writers who all share a passion for walking and hiking. Website (greatwalks.com.au) Updated daily, the Great Walks website, www.greatwalks.com.au, is the walker s ultimate online resource and the focal point of our online activity. It features the latest news, photo competitions and galleries, how-to s and gear guides, plus much more. There s always something new for our audience to experience, and ample opportunities for us to showcase your products. e-direct (enewsletter + edm) All the best content from greatwalks.com.au is presented in an easy-to-digest format, keeping our audience engaged and driving them to the website. The enewsletter is growing and offers a more direct access route for advertisers looking for immediate return on investment. Subscribers: 6,200 (December 2016) Digital edition Readers can now experience and interact with brands via hotlinks from ads to websites and videos through the Great Walks digital edition. Individual digital issues and digital subscriptions are available to download from Zinio to any Android, Apple or PC device. Social Our social media presence allows us to engage our audience with a personal touch, giving them insights into, and a connection with, the people behind Great Walks, strengthening their connection with the brand, and enhancing their trust. Facebook likes: 11,100 (December 2016) www.facebook.com/greatwalksmag
Great Walks Marketing Solutions By partnering with Great Walks we deliver to you an engaged and highly targeted, niche audience of Australia s most active walkers and hikers. You ll have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions. In conjunction with the Yaffa Custom Content department, Great Walks can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces
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LOUISE FAIRFAX
Contact Bobby Butler National Sales Manager P: 02 9213 8265 M: 0405 594 303 E: bobbybutler@yaffa.com.au Brent McKean Editor P: 02 9213 8274 E: brentmckean@yaffa.com.au Great Walks is published by Yaffa Media Pty Ltd 17-21 Bellevue Street, Surry Hills NSW 2010 P: 02 9281 2333 F: 02 9281 2750 www.greatwalks.com.au www.yaffa.com.au