STRATEGIC PLAN 2015-2019 www.golfqueensland.org.au
FROM THE BOARD This Golf Queensland Strategic Plan builds on the achievement of the previous four year plan and recognises the opportunities as well the challenges presenting to the golf industry and golf clubs. Our sport, often known as the the game for life, embodies the Queensland people s love of sport and the outdoors. Golf is a strong sport with over 2.2 million, and increasing, rounds of golf played in Queensland by club members alone. It also has had struggles in the past four years for a number of reasons, including severe weather events and a societal trend away from organised sport. Therefore, this plan continues the previous emphasis on building industry sustainability through initiatives focusing on growing player participation and strengthening club operations. It is critical clubs are the focus and beneficiaries of these initiatives as they are the primary deliverer of golf participation in Queensland. Also, in tackling the membership challenge, an underlying principle is to help promote new ways for people to become involved in golf, while keeping traditional structures strong. This plan reaffirms the Golf Queensland Board s commitment to the values listed below that were taken up when Golf Queensland established its first Strategic Plan in 2008. As in that inaugural plan, the Board will adopt an enterprising management approach and encourage innovation and best practice in both the planning and delivery of our programs and services. In achieving our aims a priority will be to work with our Member Districts, Clubs, Golf Australia and other golf industry bodies to tackle the issues and make sure that we see golf thrive not only in the next four years but for generations to come. The Board Golf Queensland OUR VISION: More people playing more golf GOLF QUEENSLAND S GUIDING PRINCIPLES All our decisions will be defined by the following principles: Driving innovation while respecting tradition Proactive industry leadership Cooperation via effective communication Statewide delivery of services IS IT GOOD FOR GOLF IN QUEENSLAND? continues to be our operating mantra! 2 GolfQueensland Strategic Plan
Driver One: Participation We will work with clubs and other stakeholders to deliver programs that make the game more attractive and accessible to the Queensland community 50% of all clubs will offer the National Junior Model, MYGolf. 50% more juniors will be participating in golf club programs. More than 30 clubs will be offering special introductory programs for women. An accreditation scheme for the recognition of quality junior club programs will have been established. 1.1. Establish and develop a consolidated statewide approach to junior development that includes cohesive direction and support by all key stakeholders. 1.2. Strengthen the ability of golf clubs to provide and promote opportunities for juniors while continuing to provide Golf Queensland introductory programs for juniors. 1.3. Deliver programs and resources that will increase the capacity of golf clubs to promote and deliver participation opportunities to adult golfers new to the game. 1.4. Promote strategies that connect casual and younger adult golfers to the game and golf club membership. www.golfqueensland.org.au 3
Driver Two: Golf Services We will provide leading, high quality golf services to golfers and golf clubs throughout Queensland Golf Queensland managed events will have maintained or improved on the existing participation levels. A Statewide fixture of competitions to advance interest and ability of junior players is launched in collaboration with clubs and other stakeholders. 2.1 Provide championship events for all levels of golfers from elite through to club players. 2.2 Provide high level rules, handicapping and course rating services inclusive of advisory, training and education programs. 4 GolfQueensland Strategic Plan
Driver Three: Club Support & Development We will promote and facilitate the use of strategies and resources that will assist golf clubs achieve a sustainable business model Over 60% of clubs will have undertaken club performance or monitoring activities. Over 75% of clubs will have directly accessed Golf Queensland Club Support and Development program services. 3.1 Raise awareness, promote and gain support for the Club Support and Development program through an improved communication network with clubs. 3.2 Promote and facilitate self-evaluation of club performance and the uptake of strategy that will assist golf clubs manage and grow. 3.3 Develop and deliver programs, information and other resources that will assist clubs implement their plans to improve their performance. 3.4 Work collaboratively with our Districts, key industry bodies and other stakeholders to create viable and effective Queensland golf clubs. www.golfqueensland.org.au 5
Driver Four: Business Growth We will develop and enhance Golf Queensland s resources in order to achieve sustainable organisational performance Income and contra from fundraising activities and commercial partnerships will increase 65% to exceed $650,000. A functional database designed to improve communication with golf clubs and increase our reach to club and casual golfers will have been developed and implemented. 4.1 Further diversify Golf Queensland s revenue streams inclusive of fundraising through donations and increased corporate sponsorship. 4.2 Enhance Golf Queensland s database to improve communication to golf club administrators as well as increase our reach to club and casual golfers. 4.3 Negotiate with Golf Australia on the establishment of an effective system of registration of Queensland club golfers. 4.4 Review Golf Queensland s strategic marketing plans and strengthen existing, or create new, initiatives in order to raise the profile and value of golf and Golf Queensland to targeted market segments. 4.5 Strategically manage assets and reserves to ensure there are funds for the development of the game as well as maintaining long term financial viability. 6 GolfQueensland Strategic Plan
Driver Five: Organisational Excellence We will use best practice governance and management process at all times An objective review of Golf Queensland operations, communications and governance is undertaken with pertinent strategies established and implemented. The best possible model for collection of capitation fees will have been established and launched. 5.1 Objectively review Golf Queensland operations, communications and governance. 5.2 Review and explore the best model for capitation fee collection to ensure Golf Queensland is using the most equitable, efficient and effective model possible. 5.3 With consideration of the results of the overall review, maintain and improve the use of best practice management process relevant for a state sport organisation. 5.4 Recruit, maintain and develop the best team of staff and volunteers at both the strategic and operational level. 5.5 Promote good practice and provide support to our Districts in the areas of governance and strategic development. www.golfqueensland.org.au 7
Driver Six: Talented Player Development We will provide opportunities for talented Queensland golfers to excel Queensland will maintain four males and four females in the respective National top 25 rankings. In conjunction with Golf Australia, Golf Queensland s talented player pathway will have supported players to International level competition and achieve a minimum of five top 5 results each year at Category D (minimum level) World Amateur Golf Ranking International events. 6.1 Through a process of continual improvement, provide contemporary high level support services and training facilities to identified talented golfers. 6.2 Ensure there is an accessible player pathway that successfully attracts and progresses talented Queensland golfers to the Queensland Academy of Sport and National squad level. 6.3 Ensure talent identification processes effectively provide sufficient numbers of talented players of an appropriate standard into the state and national talent development pathways. 6.4 Utilise talented players to raise the profile of the sport in Queensland. 8 GolfQueensland Strategic Plan
Driver Seven: The Queensland Open We will ensure the ongoing viability of the Queensland Open The Queensland Open will continue as an event on the PGA Tour of Australia. 7.1 Ensure the Queensland Open contributes to raising the profile of golf in Queensland. 7.2 Ensure the delivery of the Queensland Open incorporates innovation and best practice. 7.3 Maintain and develop strong commercial relationships with key stakeholders. www.golfqueensland.org.au 9
Notes: 10 GolfQueensland Strategic Plan
PLANNING TO WIN CLUB PLANNING WORKBOOK AND STRATEGIC PLAN TEMPLATE PLANNING FOR QUEENSLAND GOLF CLUBS T. +61 7 3252 8155 F. +61 7 3257 1520 E. info@golfqueensland.org.au A. 14 Walden Lane, Bowen Hills QLD 4006 GPO Box 1518, Brisbane QLD 4001 www.golfqueensland.org.au