OneGoal Michigan MAHA District Chairpersons Workshop Sept 12-13, 13, 2009
The Foundation The majority of players start playing between the ages of 4-84 The 4-84 8 segment feeds the 9-149 segment The future is determined by the 4-84 8 segment 8 year olds 08/09 8323 (-107)( 8 year olds 07/08 8430 8 year olds 99/00 12272 (peak)
Building the Foundation Acquisition NEW Players 8 year olds 08/09 3276 (+78) 8 year olds 07/08 3198 8 year olds 98/99 5390 (peak)
Maintaining the Foundation Retention RETAINED Players 8 year olds 08/09 5047 (60.6%) 8 year olds 07/08 5232 (62.1%) 8 year olds 00/01 7207 (peak)
Hooked on Hockey? Maybe Not On average 43.1% of kids playing youth hockey leave the sport before age 9 (56.9% retention) MI retention rate (4-8 8 year olds) 5 year average 63.2% 2008-09 09 60.6% LOST Players 8 year olds 08/09 1219 8 year olds 07/08 1270
4 8 YR OLD CATEGORY Over the last 10 years: 43% don t make it to Squirts Michigan: 38% don t make it to Squirts 54% of girls don t make it to Squirts Michigan: 51% of girls don t make it to Squirts 30% only play one season
Why? USA Hockey surveys say High cost High commitment Too much travel Lack of fun Perception vs Reality
Focus Acquisition AND Retention 4 to 8 year old age group Feed the Funnel ACQUISITION! Get 1 s to 2 s RETENTION! Graduate Players to Age 9
Program Services Courtney Welch Manager, Program Services P: (719) 538-1118 courtneyw@usahockey.org Help youth associations and local ice rinks deliver the best youth sports experience in their community Direct communication channels with local youth hockey leaders Supply youth associations and rinks with resources to focus on attracting new 4 to 8 year olds. Gather and share growth programs being used from around the country
PROGRAM SERVICES WEBSITE www.usahockey.com/programservices Growth Models Best Practices Association Management Tools Landing Page for National Growth Initiatives
DIGITAL INK A customized web-based marketing services center capable of producing customized items Using existing campaigns (Come Play Youth Hockey, Vitamin H) produce posters, postcards, flyers and more to attract new players
E-NEWSLETTER Circulated 8-10 times a year via email Dedicated Resource for Youth Association Leaders Featuring Successful Growth Programs
HOCKEY WEEKEND ACROSS AMERICA January 29-31, 2010 Celebrate the Game 2010 Goal 200 rinks hosting a Try Hockey For Free on Saturday 11 am 12 pm
OneGoal Program OneGoal is a nonprofit organization comprised of a coalition the National Hockey League (NHL), the NHL Players Association (NHLPA), the NHL Alumni Association, USA Hockey, Hockey Canada, rinks, Easton-Bell, Reebok-CCM, Bauer, retailers, and many others across North America who are involved with hockey. The one goal of this group is to build greater awareness and understanding of hockey so parents can make informed decisions about involving their families in the sport. For many of us who didn t t grow up with the game, OneGoal makes it easier and less intimidating to join in on everything that hockey has to offer. www.onegoal.com
Michigan OneGoal Program $50k per year in grants each of first two years 28 grant applications in 2009 Majority of grant funding is used for OneGoal equipment sets Cross-ice dividers for small games Creative marketing efforts
Some Michigan Success Stories Alpena doubled girls program from 13-26 Mt. Pleasant increased from 64-88 players Gladwin went from 12 to 29 to 40 players Marquette increased LTP from 33 to 79 Ann Arbor 8 new girl players Bloomfield Hills -30 players in a new program Calumet 8 players in a new program Copper County 17 new players Dragons YHA 26 new players Garden City increased LTP from 10-25 Monroe LTP increased from 22-33
2 & 2 Challenge 115 Michigan Associations 4-88 year old age group Acquire 2 more new players Retain 2 more players 2008-09 09 2009-10 +/- NEW 3276 3506 +230 +7.0% RETAINED 5047 5277 +230 +4.5% TOTAL 8323 8783 +460 +5.5%
New Initiatives Play Hockey Clinics Detroit Red Wings Girls Hockey Opportunities Changing the Timeline for Grant Process Other ideas?