TENNIS QUEENSLAND STRATEGIC PLAN to 2020
Queensland tennis is delivered by an extraordinary community of passionate people; volunteers, operators, officials, coaches and administrators. With assistance and guidance from the tennis community, it is with great pleasure that we present the Tennis Queensland Strategic Plan to 2020. Our vision is to create a sport that engages all Queenslanders. From the best players, to the biggest fans, the littlest Hot Shots to the life members; tennis is a sport for all ages and abilities. We re moving into an exciting time for the sport in Queensland. Registered Player numbers have surpassed 70,000 thanks to the dedication of our affiliates, volunteers, coaches and teachers. Our introductory program, ANZ Tennis Hot Shots grows every year and with the recent launch of Hot Shots Match Play, we are seeing more kids playing in team-based, social and competitive environments that are encouraging them to continue with the sport for life. FORE- WORD Engagement with local government is stronger than ever, providing tennis with more opportunities to build courts in high demand areas of Queensland. The roll-out of Tennis Book a Court program promises to be a revolutionary and innovative way we reconnect with occasional and casual players. Our pinnacle event, the Brisbane International presented by Suncorp brings together the wider tennis community every year in an incredible celebration of our sport. The grassroots opportunities aligned with the event are growing significantly, showcasing to the world the best of local tennis. Similarly, our star players including Samantha Stosur, Ashleigh Barty and John Millman demonstrate not just Queensland s talent on the global stage, but also the values and behaviours that we are proud to stand for as a sport. Through the Strategic Plan to 2020, we will continue innovating the delivery of tennis to empower our stakeholders as we build a pathway for all players to enjoy the game. This will be supported by plans to build more inviting community facilities across the state. This plan is the work of many and we take this moment to thank our tennis community for their commitment to building a thriving future for tennis in Queensland. MARK BLOOMFIELD President GEOFF QUINLAN CEO 3
The Tennis Queensland Strategic Plan to 2020 is the vision of the tennis community in the Sunshine State. Our clubs, members, players and administrators have contributed their voice to the plan in order to achieve the best outcomes for the sport. AUGUST 16 Consultation launched by Board of Directors with clubs via Regional Assemblies OCTOBER 16 Workshop with Regional Members at Company Annual General Meeting JANUARY 17 THANK YOU Alignment of initial concepts with national vision and strategic direction FEBRUARY 17 Detailed analysis via surveys, focus groups, industry leader feedback and review of sporting landscape MARCH 17 Check in with Regional Assemblies to test alignment with core values and priorities of local tennis communities APRIL 17 Presentation of draft Strategic Plan to Regional Members ONGOING Localisation amongst regions and prioritising based on unique challenges and opportunities of Queensland communities 5
FOR TENNIS TO BE QUEENSLAND S MOST ENGAGING SPORT OUR VISION VALUES EXCELLENCE HUMILITY LOYALTY TEAMWORK 7
TENNIS QLD STRATEGIC PLAN to 2020 CONNECTING MORE PEOPLE TO TENNIS NATIONAL GOALS 1 1 1 connected Australians MILLION BILLION Global Fans GRAND SLAM Champion VISION For Australian Tennis PARTICIPATION STRATEGY PRODUCTS PEOPLE PLACES NATIONAL PRIORITIES HOT SHOTS BOOK A COURT AUSTRALIAN OPEN INTERNATIONAL GROWTH INDICATES FOCUS FOR MEMBER ASSOCIATIONS (STATE BODIES) 8 9
STRATEGIC PLAN VISION TO 2020 PILLAR 01 PRODUCTS Developing programs and pathways PILLAR 02 PILLAR 03 PEOPLE Growing and supporting our delivery network PLACES Investing in facilities and their management STRATEGIC OBJECTIVES STRATEGIC OBJECTIVES STRATEGIC OBJECTIVES DELIVER relevant and targeted programs to attract participants OFFER playing opportunities for people of all ages and abilities UTILISE major events to showcase tennis ENHANCE the capabilities and satisfaction of the tennis industry CREATE safe, supportive and fun environments to learn and play ENCOURAGE diversity at all levels of the game PROVIDE the necessary facilities to promote and deliver tennis EMBED sustainable operating models FOSTER strong relationships with government and industry DRIVERS OF CHANGE DRIVERS OF CHANGE DRIVERS OF CHANGE HOT SHOTS PLAYER PATHWAY INTERNATIONAL THE RALLY KIT SAFEGUARDING CHILDREN FUTURE LEADERS PLANNING INDUSTRY DEVELOPMENT GOVERNMENT ENGAGEMENT BOOK A COURT TEAM TOURNAMENTS NATIONAL FUNDING COACHES AND TEACHERS FEMALES IN TENNIS MORE COURTS AND INVITING FACILITIES VENUE OPERATIONS STRATEGIC AND BUSINESS PLANNING TENNIS FOR SCHOOLS LEAGUES REGIONAL REWARD AND RECOGNITION LEAGUES INCLUSIVE DEVELOPMENT FACILITY INNOVATION RESOURCES NEW PARTNERSHIPS INDICATES FOCUS PRIORITY INDICATES FOCUS PRIORITY INDICATES FOCUS PRIORITY THE VISION For tennis to be Queensland s most engaging sport 11
DELIVER relevant and targeted programs to attract participants HOT SHOTS Making it easy for kids to learn and play tennis BOOK A COURT Providing court access to social players TENNIS IN SCHOOLS Supporting schools through the Partnership & Play Programs PRODUCTS Developing programs and pathways OFFER playing opportunities for people of all ages and abilities PLAYER PATHWAY Promoting the participation pathway for players of all levels TEAM TOURNAMENTS Creating an avenue for players to play representative tennis LEAGUES Playing competitively or socially on a regular basis UTILISE major events to showcase tennis INTERNATIONAL Delivering iconic sporting events that inspire participation NATIONAL Promoting tennis at our national events REGIONAL Bringing communities together 13
ENHANCE the capabilities and satisfaction of the tennis industry THE RALLY KIT Boosting club capacity and efficiency online FUNDING Maximising access to grants and funding opportunities REWARD AND RECOGNITION Supporting the contribution of the tennis workforce PEOPLE Growing and supporting our delivery network CREATE safe, supportive and fun environments to learn and play SAFEGUARDING CHILDREN Committing to leading a child safe culture COACHES AND TEACHERS Increasing the capacity for coaches and teachers to deliver tennis PLAYERS AND PARENTS Providing information and education for parents and players ENCOURAGE diversity at all levels of the game FUTURE LEADERS Developing the next generation to lead our sport FEMALES IN TENNIS Recruiting and retaining girls and women in tennis INCLUSIVE DEVELOPMENT Welcoming all members of society to participate in tennis 15
PROVIDE the necessary facilities to promote and deliver tennis PLANNING Producing a Queensland Facilities Strategy MORE COURTS AND INVITING FACILITIES Improving tennis infrastructure in Queensland FACILITY INNOVATION Providing multifunction facilities for our customers PLACES Investing in facilities and their management EMBED sustainable operating models INDUSTRY DEVELOPMENT Professionalising the delivery of tennis VENUE OPERATIONS Monitoring and supporting affiliates to be successful RESOURCES Influencing good governance practices FOSTER strong relationships with government and industry GOVERNMENT ENGAGEMENT Leveraging funding for tennis development STRATEGIC AND BUSINESS PLANNING Developing LGA and Club Strategic and Business Plans NEW PARTNERSHIPS Engaging actively with developers, schools and partners 17
TENNIS QLD STRATEGIC PLAN to 2020 WE ARE QUEENSLAND Tennis Queensland is the representative body of all affiliated clubs, centres, associations, regions and their members throughout the state. The development of our sport is made possible thanks to the support of our sponsors, contributors and partners. OUR PARTNERS 453 COACH MEMBERS 55,000 UNIQUE REGISTERED PLAYERS 8 REGIONS 252 TENNIS CLUBS & ASSOCIATIONS 100,000+ ENGAGED FANS 19
Royal Queensland Lawn Tennis Association trading as TENNIS QUEENSLAND 190 King Arthur Terrace Tennyson, QLD 4105 P +61 7 3120 7900 E tennisqueenslandinfo@tennis.com.au W tennis.com.au/qld /tennisqueensland @tennisqld