Table z of contents 4 6 8 10 12 15 16 19 20 22 24 26 28 30 32 35 Victory Field Perfect Partner Growing Your Business Partnership in Action The Indians Fan Media Exposure Make Your Mark Make a Statement In-Game Promotions Own a Game Own a Day Own a Piece of Victory Field Beyond the Ballpark Community Involvement Online and Print Opportunities Home Run Hospitality Photos courtesy of Pat Lovell and John Gray. 2 600,000 average annual attendance 8,200+ average attendance per game #1 regular season attendance of any Central Indiana sports team/event 3
Victory field A minor league Park with a major league reputation. Victory Field, the facility Baseball America and Sports Illustrated designated as the Best Minor League Ballpark in America, lives up to its billing Baseball Up Close. The pristine yard, nestled in the heart of downtown Indianapolis, reflects both the glory of baseball s golden past and the innovative design of its future. Since it opened, fans have raved about Victory Field s unmatched views of the action on the field set against the expanding downtown skyline. 4 15+ 9 million+ seasons at Victory Field fans since opening in 1996 14,202 capacity Top 10 in attendance out of 176 MiLB teams 5
Perfect z Partner There's no greater Partnership than a hotdog and Ketchup, But this comes close. Striving to be a perfect partner for your business, the Indians offer customized promotions, exclusive opportunities and flexibility to ensure your business leaves nothing no missed opportunities or unrealized value on the field when the game is over. The Indianapolis Indians are committed to maximizing your value and achieving your company objectives with every impression created. Partnership levels start at: Event Sponsorship: $5,000 Season-Long Partnership: $15,000 Exclusive Partnership: $25,000 6 Commitment to Your Objectives Baseball Up Close Branding that Counts 7
Growing your business Your business will grow faster than our grass. Part of our mission to deliver maximum value to your business means directing consumers out of our gates and through your doors. With special coupons, ticket backs and other offers, we can directly connect our partnership to revenue for your business. The Indians are committed to partnerships that go beyond the ballpark, building mutually beneficial relationships that last longer than a game, a homestand or a season. Our goal is to convert fan interactions at Victory Field into business transactions on your home turf. 8 generate leads drive traffic 9
Partnership in action We re not just all chatter. Toyota and the Indianapolis Indians formed a perfect partnership combining creative, flexible and traditional branding options to promote and connect one of the area s leading auto dealership associations with Indianapolis only professional baseball team. From the start, the Indians impressed us with their efficient, professional approach to our partnership. They were always willing to go the extra mile and come to the table with ways to optimize promotional elements. Toyota was able to garner a seamless interaction with the Indians fans 10 11 and truly become part of the fabric of the ballpark. The ease of execution and the activation of our partnership were much more intimate than many Major League teams, and their willingness to go beyond the call of duty is unrivaled. Saatchi & Saatchi central indiana toyota dealers 10,000+ Unique leads generated annually 11
The Indians fan Indianapolis Indians fans represent a broad cross section of the community and results in an audience that lends itself to sponsorship value. Our annually commissioned, in-park survey indicates: Nearly half (48 percent) of fans indicate a primary reason for attending a game is because they are baseball fans More than half (52 percent) of fans are attending a game with family, 20 percent with friends and 14 percent with a group associated with their profession Nearly all (97 percent) fans believe that Indians ticket prices are a good or excellent value Our survey proves that fans are steadfast and engaged with the Tribe. Nearly 80 percent of fans did not consider another entertainment option before choosing to attend an Indians game. 61% 62% 12 13 have household incomes of $50,000-$150,000 annually 57% OWN A HOME WITH MARKET VALUE OF $100,000-$300,000 are 25-54 years old 72% have a college degree, some post graduate education and/or A post graduate degree
Media exposure Our aggressive media strategy is designed to drive ticket sales and game attendance ensuring our partners receive maximum exposure. We execute and maintain an aggressive marketing and communications plan throughout the entire year to ensure we stay top of mind in the market and with our fans. That plan also includes a broad, year-round social media presence to engage fans, listen to feedback and keep the Indianapolis Indians dialogue rolling even after the season is over. 60+ 9,000+ 14 15 Media partners each season followers On twitter 17,000+ likes on facebook television, radio, online, social media, outdoor and more
Make your mark Catch the fans' attention while our fielders catch everything else. At Victory Field, your business can deliver its message and enhance its brand to 600,000 fans annually. From concourse and scoreboard signage to cup-holder and turnstile placement, on-site partnership opportunities abound. The Indians deliver your messages where fans direct their attention. 16 opportunities are everywhere customize your approach 17
Make a statement Victory Field houses two powerful locations where Indians partners can bring their message to life. Fans continually refer to our scoreboard for updates on everything from stats to specials your message can make a splash on the giant right field high-definition (HD) screen or on the dynamic 120-foot-long HD signage panel in left field that enables our partners to gain exposure close to the action. These two opportunities allow the flexibility to deliver multiple messages with maximum impact. 760 square feet 18 elevate your message in right field 19 of digital outfield signage
In-Game Promotions The Indians corporate partnership team thrives on building creative branding experiences for your business. Indians fans love the exciting, fun in-game promotions almost as much as the game itself. Along with custom opportunities, the Indians give your business an opportunity to represent fun for fans through on-field and video board events such as T-shirt tosses, fan participation promotions and more. creative custom opportunities interactive video board promotions 20 on-field promotions engage fans 21
Own a game Make our game yours! With the Indianapolis Indians you have an opportunity to showcase your brand throughout the ballpark and even onto the field of play. By owning a game, your business will have an opportunity to create a custom event impacting fans from the first pitch to the final out. "Community Breast Care's staff, breast navigators and breast cancer surgeons love the chance to connect with Indians fans during a special game each year to create awareness about breast health and our efforts to treat breast cancer. The jersey auction, which raises support for Community Health Network 22 200+ Foundation's Breast Health Fund, ensures our efforts to impact the lives of patients and their families can continue. Thanks so much to all the fans who participated in the auction, and to the Indianapolis Indians for being a great partner on this annual event." Sue Reimbold, Community Health Network bids within seven innings $4,000+ raised in jersey auction 23
Own a day With our in-game entertainment, giveaways and crowd-favorite fireworks display, the Indians deliver fun features fans can count on every week and a method for your business to connect with fans at the Tribe s most popular games. 24 fireworks entertainment souvenirs custom opportunities 25
Own a piece of victory field Since Victory Field opened its gates in downtown Indianapolis, it has become an instant trademark of the city. A partnership with the Indians will give your business a prominent stamp on this beloved ballpark. Owning a piece of Victory Field gives your business an exclusive space at Triple-A baseball s best ballpark. Captain Morgan Cove, PNC Plaza, Coors Light Corner and Ivy Tech Lawn currently exemplify such partnerships. 26 create a destination be a fixture at victory field 27
Beyond the ballpark Swinging for the fences puts you beyond the ballpark. An affiliation with the Indians aligns you with a proven partner deeply rooted in the central Indiana community for more than 125 years. Your business will also have the opportunity to activate the partnership in your own unique way allowing you the chance to use the Indians name, imagery and logo on your home field. leverage the indians brand activate our partnership 28 on-site promotions mascot appearances 29
Community involvement The Indianapolis Indians have always been proud community partners and offer sponsorship opportunities to show your business commitment to having a positive impact. Engagement with existing community projects will link your brand to the most positive aspirations of corporate involvement or help us in creating a new way to give back. 30 25,000+ Kids attend "Baseball In Education" annually 30+ schools watch "Rowdie: Home Run for Health" play Annually 7,500 tickets for troops annually $20,000+ Raised by the indians and their corporate partners annually 31
Online and print opportunities Our official website, IndyIndians.com, is the go-to place for Tribe fans to get up-to-the-minute information about Indianapolis' only professional baseball team. With live video, game highlights, fan photo albums and online ticket ordering, IndyIndians.com is where Indians fans go to learn about yesterday s game, today s opponent, tomorrow s ticket specials and more. The Indians also produce and distribute a number of print pieces including the Indians Scorecard and handy pocket schedules where partners can be displayed. 32 300,000+ 100,000+ 575,000+ Pocket schedules distributed fans in indians' database page views during the season 110,000+ Unique visitors during the season 33
Home Run hospitality Victory Field offers a number of opportunities to host groups of any size. Treat clients, staff, friends or other social groups to a pre- or in-game buffet in one of Victory Field's two picnic areas. Buffets include traditional ballpark fare or premium dinner selections. The Captain Morgan Cove, located along the left field foul line, gives fans the opportunity to be part of the action with premium seating. Guests can enjoy a full bar, pub-style snacks and wait service and still have the opportunity to catch a foul ball. Indians baseball can also be enjoyed from the exclusivity of suite level. Victory Field has seven hospitality areas available for daily rental, including three open-air terraces that will allow your guests to enjoy the outdoors from an elite location. 34 100+ 1,000+ 500+ captain morgan cove CAPACITY Left field picnic area capacity COORS LIGHT CORNER CAPACITY 7 Rental Suites available per game 35
For more information, please contact the Indianapolis Indians Sponsorship Team. sponsorship@indyindians.com 317.532.6935