EVENT FINAL REPORT October 10, 2015 Oakmont Green Golf Course
PLANNING Committee Members Goals Michael Thibault Bill Folkerts Paul Viswasam Debbie Marini Catherine Fields Awareness: introduce Building Families for Children to people who have never heard of our organization Funds: raise money to support the Safe Families for Children program Participants: 76 Revenue: $10,000 Activities Golf Tournament (18 holes) Prizes for 1 st -3 rd place, longest drive, closest to the pin, and four hole in one opportunities Raffle Steak Dinner Silent and Live Auction Short presentation on Building Families for Children PROMOTION Print Marketing Digital Flyer Brochure Bulletin Insert Sponsor letter and form Packet to the board with flyers, brochures, and all of the documents to obtain sponsors Email with instructions for sharing via email, LinkedIn, Facebook, Twitter, phone, and in person Created two versions of the press release and shared via email Posted on a variety of online calendars (newspapers, sports sites, HC Association of Community Services, HC Chamber of Commerce) 4 email blasts to all in our donor database Google AdWords: 1,655 Clicks from the ad to our event webpage (4 versions)
Media Coverage Article written in the Carroll County Times by Katie Jones on September 16, 2015 Nonprofit to hold golf fundraiser in Hampstead VENDORS Oakmont Green Golf Course Tournament Location Clay Craft is the Course Manager Address: 2290 Golf View Lane, Hampstead, MD 21074 Catering: 10 oz. Fresh Delmonico Steak with baked potatoes, dinner rolls, cole slaw, chips, draft beer, soda, and bottled water Robbie s First Base Sports Memorabilia for the Auction No risk involved, we borrow items and whatever doesn t sell we return Opportunity to make money by raising the minimum bid above the reserve price Discount Mugs Swag Bags Drawstring bags with BFC logo Callaway Warbird 2.0 sleeve with BFC logo Tournament Pros Hole-in-One Insurance Prizes: $10, 000, Callaway XR Irons, $500 Gift Card, Round Trip Air Tickets for Two If $10,000 prize won, $5,000 would be donated to Building Families for Children Charity Golf International Fundraising/Entertainment Professional long driver hits, if participant donates and they get the next shot in the hole they win trip to Pebble Beach Eclipse Sports and Entertainment, LLC Consultant AJ Ali was our consultant, he helped us plan and prepare for the event AJ connected us with Charity Golf, Robbie s, and Bradford Portraits
SPONSORS & DONORS In-Kind Paul Viswasam, items for the raffle from Golf Galaxy Jackie Boualavong, hand-knit shawl Susanne Emory, use of vacation home in Vermont Golf Galaxy, four $20 gift cards KIND, 100 bars and two raffle bags Bradford Portraits, portrait session and one-night stay in hotel ($5,500 value) Linganore Wine Cellars, wine and food pairing for two ($20 value) Starry Night Bakery, 10 whimsy cake ($50 value) Pizza Hut, three free pizzas ($30 value) Complete Commercial Maintenance, carpet cleaning ($500 value) Panera, one loaf of bread each month for one year ($54 value) Greenmount Bowl, ten free games ($45 value) Greenmount Station, $50 gift card Wegmans, $50 gift card VFashion Towson, necklace and print ($60 value) Thunderhead Bowl and Grill, ten free games ($45 value) Financial Sponsors FasTech Solutions ($200) Mt. Airy Dental Associates ($50) Financial Donors (Donations ranging from $40 to $4,389) Robert Nadar Paula Cobb Joyce Green-Miles Steve Boyle William Lively Jen Forshey Harold Atkins Susanne Emory Sandy Wehunt Hank Bellinger DAY OF EVENT Participants 25 Golfers 54 Dinner attendees
13 Volunteers Auction items participants won o Vacation at the Vermont House o Carpet Cleaning o Jonathan Schoop signed 8x10 o Steve Smith signed 8x10 o Joe Flacco signed football o Baltimore Colts Greatest Game Ever Played collage o Justin Rose signed 8x10 o Cal Ripken Jr. signed Orioles mini helmet SURVEY RESPONSES Card Given at Tournament (9) 1. Would you participate in this event again? 9/9 yes 2. Would you like more information about Building Families for Children? 6/9 yes; 3/9 no 3. Comments? Chili cook off with silent auction Survey Monkey (2) 1. Would you participate in this event again? 2/2 yes 2. How did you hear about the tournament? (you can select more than one) 1/2 BFC Website 1/2 Church 2/2 Friend or Family Member 3. What did you like most about the event? It was organized well and Oakmont Green was very nice. And easy to get to. I know money goes to a great cause. 4. Please provide any recommendations or suggestions for us to consider. May want to have it during the summer or late spring, maybe on a Friday. Many people have stopped playing already. Have auction items not weighted towards sports. Just my thoughts! 5. How would you rate the following? Ease of Registration: 1/2 Great; 1/2 Not Applicable Communication from Building Families: 2/2 Great Golf Course: 1/2 Great; 1/2 Good Time of Year: 1/2 Good; 1/2 Fair Location: 1/2 Great, 1/2 Good Auction Items: 1/2 Great, 1/2 Fair
BUDGET Summary REVENUES # Total Amount Platinum Sponsors 0 - Gold Sponsors 0 - Silver Sponsors 0 - Bronze Sponsors 1 $ 200.00 Business Donations 1 $ 50.00 Individual Donations 2 $ 5,229.00 Dinner/Auction Registrations 11 $ 1,045.00 Tournament Registrations 24 $ 2,280.00 Mulligans 40 $ 200.00 Auction Items: Donated 3 $ 620.00 Auction Items: Robbie s 6 $ 105.00 TOTAL INCOME $9,729.00 EXPENSES # $ Total Amount OPERATIONS Green Fee 25 $33.00 $825.00 Cart Fee 25 $15.00 $375.00 Range Balls - $75.00 $75.00 Contest Insurance 1 $222.00 $222.00 TOTAL OPERATIONS $1,497.00 HOSPITALITY Volunteer Dinner + No Show 18 $21.00 $378.00 Player Dinner 25 $21.00 $525.00 Dinner Guests (non-golf) 11 $21.00 $231.00 Lunches 31 $5.00 $155.00 Beverages 27 $1.03 $27.81 TOTAL HOSPITALITY $1,316.81 MARKETING Printing 2000 $0.15 $300.00 Postage 400 $0.48 $192.00 TOTAL MARKETING $492.00 FEES Consulting with Aj 1 $750.00 $750.00 TOTAL FEES $750.00 VALUE ADDED ITEMS 1st Place 4 $50.00 $200.00 2nd Place 4 $35.00 $140.00 3rd Place 4 $25.00 $100.00 Longest Drive 3 $ 35.00 $105.00 Closest to the Pin 3 $35.00 $105.00 Swag Bags 100 $6.67 $667.00 TOTAL VALUE ADDED ITEMS $1,317.00 TOTAL INCOME $9, 729.00 TOTAL EXPENSES $5,372.81 TOTAL NET INCOME $4,356.19
THE DAY IN PHOTOS Sign-In 10:30am Lunch 11:00am Tournament Instructions & Shotgun Start 12:00pm Golfers Play 18 Holes 12:00pm 4:30pm Volunteers Monitor Prize Holes & Bring Refreshments 12:00pm 4:30pm Dinner, Raffle, and Auction Begin 4:30pm Building Families for Children Presentation & Prizes 5:30pm