Scoreboard Measures
Our Strategy
As part of our Top Employer Strategy, we participated in 2 outside surveys to continue our efforts at becoming and remaining a Top Employer to work for.
Results How scores are gauged 70% - Strong Level of Engagement Virginia Lottery Scores 88% -Engagement 80% - Considered Greatness 90% - Greatness
Org Health measured how employees feel about: 1. Alignment 2. Connection 3. Effectiveness 4. Manager Results: 8% Higher than all State Govt. Avg 8% Higher than in 2015 The Basics measured how employees feel about: 1. Expectations 2. Formal Training 3. Pay 4. Work/life flexibility 5. Benefits Results: 7% Higher than all State Govt. Avg 12% Higher than in 2015 Engagement measured how employees feel about: 1. Referral 2. Loyalty 3. Motivation Results: 14% higher than all State Govt. Avg 9% Higher than in 2015
Custom Statements measured how employees feel about: 1. Understanding and Connection of Strategy 2. Understanding and Connection of Brand 3. Technology
Benchmark Study Highlights 57% of adults believe the lottery is run honestly. This number increased by 5% over the previous year. It appears from verbatim comments that there is still a distrust of local and national government programs. A full list of comments can be found in the addendum. Methodology changed. Phone survey prior to 2014. Started conducting survey online in 2014. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Believes the lottery is run honestly 72% 70% 71% 70% 69% 73% 74% 62% 62% 65% 68% 67% 64% 65% 63% 59% 62% 53% 57% 49% 52% 48% n/a 1988 1990 1992 1994 1996 1998 2000 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Benchmark Study Highlights 57% of adults correctly identified that the lottery money goes toward education. This year s number decreased slightly when compared to last year. Education/ VA Schools 100% 80% 60% 40% 20% 15% 19% 32% 36% 45% 46% 47% 51% 54% 53% 60% 60% 56% 55% 54% 41% 59% 59% 63% 60% 57% 0% 1992 1994 1996 1998 2000 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Compliance Results, Measure ] 1. Responsible Gaming Milestones Compliance Results Semi-Annual Measure- Employees Acknowledge Responsible Gaming Guidelines-Complete Attended NCPG conference- Complete Responsible Gaming logo on in-store signage- Complete Responsible Gaming logo in each Retailer Playbook-Complete
Compliance Results, Measure 2 & 3 Compliance Results 2. Semi-Annual Measure Tracking of Gaming Incidents 5 Incidents since July 1, 2017. None of the incidents have negatively affected the Integrity of our Games 4 have been resolved. 1 still being resolved. 3. Annual Measure Gaming System Audits (IGT & NPI)
Customer Adoption Rate Attitudes & Behaviors
Customer Adoption Rate Subscription Service
Customer Adoption Rate Website Engagement
Customer Adoption Rate Game Machine
Digital Engagement Score *Web *New Website redesign coming later in 2018 500,000 400,000 300,000 200,000 100,000 0 Desktop Visits July August September October November December January February March April May June 1,000,000 800,000 600,000 400,000 200,000 0 Mobile Visits July August September October November December January February March April May June 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Tablet Visits July August September October November December January February March April may June Around 32,000 Website visits per day!
Digital Engagement Score Extra Chances Program *Extra Chances program changes in November 2017. Decrease in entries and new registrants over last few months is because there have not been as many Extra Chance tickets in market * 30,000 25,000 20,000 15,000 10,000 5,000 0 My GameRoom New Registrants 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Extra Chances Entries We ve added over 128,000 New Game Room Registrants since July 1 2017. Over 9.6 Million Entries have been made since July 1, 2017
35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Digital Engagement Score Subscriptions Total # of Subscribers 1200000 1000000 800000 600000 400000 200000 0 *Big spike in August was result of $700 Million Powerball jackpot* $ in Purchases made Added over 25,000 new subscribers since July 1, 2017. Over $8.4 Million in Purchases made since July 1, 2017.
Social Media Update Total impressions to date: 4,462,000 Sustained, ongoing follower growth across platforms. 117,000 116,000 115,000 114,000 113,000 112,000 111,000 Facebook July August September October November December January February March April May June 9,000 8,800 8,600 8,400 8,200 8,000 7,800 7,600 7,400 7,200 July August September Twitter October November December January February March April May June 950 900 850 800 750 700 LinkedIn 2,500 2,000 1,500 1,000 500 - July August Instagram September October November December January February March April May June Total followers: 116,668 Total followers: 8,819 Total followers: 926 Total followers: 1,968
Retailer Satisfaction Survey
Strategic Goal Result In FY18, past year, playership of any Virginia Lottery game was at more than two-thirds of residents (69%), with past month play at 43%.