EVENT GUIDE WEMBLEY PARK london 08.07.2018
before the day before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 2
WELCOME TO THE COLOR RUN We are very excited to welcome you all to Wembley Park on the 8th July 2018. To make sure your day will be as colourful as possible we have developed this event guide for you. Read through it carefully before the event to make sure you know what s going on during the day. If you still have questions you can email our awesome team at info.uk@thecolorrun.com Soon you and your friends will be part of the Happiest 5k on the Planet! before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 3
RACE PACKS If you bought your ticket before the 28th June, your Race Pack will have been sent and should be delivered to the address you provided at registration before the event. If you bought your ticket on or after the 29th June, an email will be sent out detailing where to pick your Race Pack up from on the event day. Please bring a valid photo ID and your confirmation email with you and make sure you arrive at the right time. In your AWESOME race pack, you ll receive: Your wristband In your Race Pack you will receive a wristband with your race number. Please note there is a space for you to write an emergency contact name and number. Please make sure this is filled out before you take part in the event. Once you ve completed the event you ll receive your packet of coloured powder at the finish line to take with you to the Finish Festival! Wristband with your unique race number Special Edition T-shirt The Color Run Temporary Tattoo Head buff Unicorn pin badge Info leaflet Vita coco will be providing their refreshing coconut water at the finish line too! before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 4
GETTING THERE The event will take place at Wembley Park, starting in the Yellow Car Park which is accessable via Engineers Way or Fulton Road, HA9 0EG. Please note that there are no lockers or bag drop facilities so arrive ready to run and leave your valuables at home. Train Wembley Park Station Jubilee and Metropolitan Lines Wembley Central Station Bakerloo, London Overground, London Midland and Southern lines Wembley Stadium Station Chiltern Railways Bus Local buses to the stadium include: 18, 83, 92 and 224 National Express is the official Coach Supplier for Wembley Stadium connected by EE and provides dedicated links for visitors to the stadium limited Parking Wembley Stadium is a public transport destination and there is limited parking available in the area. We recommend you arrive by public transport before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 5
The HAPPY SHOP We will have some funky, fun and colourful items for sale at our Happy Store on event day. The Happy Store will be set up at the warm-up area and Finish Festival to make it easy for you to grab your awesome merchandise. The Store accepts the following forms of payment: Cash, Visa and Mastercard. Contactless payments will not be available. This year we ve got lots of new designs including t-shirts, socks, wrist bands, sunglasses, hoodies, colourful bracelets, bandanas, and of course tutus! before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 6
THE START JOIN THE CONVERSATION We want to share your hero SELFIES, PRE, and POST RUN PHOTOS Of YOUR hero SQUAD. ANYTHING HAPPY GOES, so please join in the conversation online! /thecolorrunuk /thecolorrunuk #myhappiest5k For all the latest pre-event info, join the facebook event page before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 7
the run before the day THE RUN THE FINISH EVENT GUIDE WEMBLEY PARK, london 08.07.2018 #myhappiest5k 8
EVENT DAY SCHEDULE START TIME Warm up: 09:45 Start open: 10:30 Official start: 11:00 Start closes: 12:30 You don t need to sign in or register but make sure you arrive before your start time to get prepped by stretching, laughing and making new friends. There will be fun activities going on in the warm up area until the last runner leaves. The start chute will remain open for 90 minutes, so don t worry too much if you re running late, the party will be waiting for you! FAST TRACK TICKET If you ve bought a Fast Track ticket make sure that you have your golden wrist band secured around your wrist with your emergency contact details filled in. Don t enter the start chute if you have a Fast Track ticket, simply follow the Fast Track signs at the warm up area when you want to start running. You can join the Fast Track queue at whichever time you prefer. WEATHER The Color Run is an outdoor event so could be affected by weather. The event will not be cancelled in bad weather unless it is unsafe to proceed. Rain is, after all, just liquid sunshine! Stay tuned to your email, the website, Twitter and our Facebook page during the event week for updates regarding any event related news and weather conditions. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 9
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START LINE The COLOR ZONES foam zone All Color Runners will gather at the start line and be divided into waves. A wave will leave every three to four minutes. The wave cuts are random so make sure you re all together if you want to run and enjoy the colour madness as a team. Along the route there are four different Color Zones, two of which are super zones! Expect to be doused by our awesome volunteers with blue, green, orange, red, and many other colors. Remember the event is not timed so there is no reason to go CRAZY and elbow jostle for position. Take your time and enjoy the experience with your friends and family! Please make sure your wrist band is securely attached around your wrist, with your emergency details filled in and you are wearing your Color Run T-shirt on event day. This is how you will be identified as a Color Runner at the start/finish line. You will not be allowed into the start chute without your event wrist band. Teams may run in a group or separately, it is completely your choice. It is also a good idea, especially on hot days, to have a water bottle with you at the start line as you could be waiting for your wave to start. before the day THE RUN THE FINISH The colour is a special recipe of magical unicorn dust and all products are 100% natural, safe and food grade quality. To keep it out of your eyes our certified Color Throwers try to aim low as you pass by. Some Color Runners opt to wear glasses or goggles for their eyes. Use your handy head buff to cover your mouth as you dance through the color zones. We certainly recommend that Little Color Runners wear sunglasses or some form of eye protection. Please do not completely stop in The Color Zones. This will create a bottleneck and problems for runners behind you. We cross our colourful hearts to try and get as much or as little colour on you as you like! The ever popular Foam Zone is back again this year! The products used in the foam does not present any health-related dangers - you won t need to wear eye or skin protection unless you want to! If the foam makes contact with your eyes, simply rinse and wash it with fresh, clean water. The foam will not cause harm to skin, however if irritation does happen to appear, please see your doctor. Please make sure all Little Color Runners are supervised in the Foam Zone at all times. If you want to skip the Foam Zone - there will be a separate No Foam dry lane for anyone wishing to simply skip past. The Happiest 5k is for everyone. Some people will run the entire 5k, some will walk and some might even dance it. Our experience is that most Color Runners will do a little bit of everything. WEMBLEY PARK, london 08.07.2018 #myhappiest5k 11
the finish before the day THE RUN THE FINISH EVENT GUIDE WEMBLEY PARK, london 08.07.2018 #myhappiest5k 12
THE jbl FINISH FESTIVAL The fun isn t over when you cross the finish line in fact it s only just begun! Give yourself a pat on the back for running, dancing or skipping your way through a 5k, then come join the post event party! The tunes will be pumping on the JBL Finish Festival Stage and our awesome sponsors will have lots of awesome activities for you too! color throws Every 15 minutes, we will countdown to a mass color throw which creates the famous color cloud. This is where you ll want to use the packet of coloured powder you receive as you cross the finish line. Try to resist throwing it straight away - it s worth the wait. If you use, lose or forget your personal packet of coloured powder (handed to you at the finish line), you might be lucky enough to catch one of the give-aways from the stage! introducing kalpee The Color Run UK is proud to announce that Kalpee will be coming to this year s Wembley Park Run! Kalpee will be performing a set of tracks as well as his epic new tune Colourful! Don t think it gets more beautiful than this, imagine a group of people coming together to celebrate self love and happiness, that s absolutely amazing, super thrilled and grateful to be a part of this. July 8th come show your colours and celebrate your individuality at the Color Run UK, can t wait to feel this energy Kalpee We will also be selling powder packets at great prices on the day, so keep a look out for our powder tent close to the main stage. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 13
our sponsors F45 - Our Presenting Partner, and global fitness franchise phenomenon, will be launching the UK edition of their F45 Playoffs concept. Testing yourself over 10 fitness stations in 10 minutes, participants are encouraged to give it their all and follow up their 5km colour-filled run by taking on this physical challenge. To secure a spot head to F45playoffs.com & be sure to drop by their activation on event day to watch your fellow participants put themselves to the test! SKINNY BRANDS - As Official Celebration Partner, why not toast to your achievement on Sunday 8th July and pop by the Skinny Brands Bus for a low-calorie, thirst-quenching beer?! At The Color Run, we are fully supportive of responsible drinking and would like to advise that entry will only be available to those who are over the age of 18 and have corresponding ID. Please enjoy this delicious product responsibly! JBL - The innovators in immersive sound, JBL join us this year as Official Audio Sponsor! Powering your Finish Festival, our friends at JBL will also be giving you the opportunity to test their amazing products at their dome in the event village so pop on by! VITA COCO - Thirsty after your 5km effort? Never fear! Our Official Hydration Partner, Vita Coco, will be replenishing your energy levels with their delicious Coconut water at the finish line and throughout the event village so be sure to grab yourself a bottle. THE PROTEIN BALL CO. - The Protein Ball Co s ambassadors will be roaming the event village to provide you with some all natural, high protein ball snacks. Delicious and healthy, these make for the perfect post-event treat. VERIVAL - The Austrian Organic Cereal brand will be serving Breakfast for all runners from the event village from 9am on event day! Following the event, be sure to look out for the Verival Sampling Team who will be working to fulfil those essential post-run hunger demands. NSPCC - With a range of activities that will entertain and delight, stop by our Official Charity Partner and speak with the team about how you can do your bit to help them in their bid to fight Child Abuse throughout the UK and Channel Islands. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 14
FOOD Food and drinks are available from 10.00 on event day in the Warm-up and Finish Festival area. Please make sure to bring water with you for the start of the run. Clean Up A good solid shower will get rid of most of the colourful powder. Any remaining colour will be gone in a few days. We are sorry, there will be NO Color Excuses keeping you from going to school or work the next day. Please make sure to pick up a poncho from our Info tent on your way home to wear on public transport. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 15
RULES AND SAFETY If you are running with small children, please watch and direct them through the event. If you are concerned at all with any part of the experience, feel free to wear safety glasses, a bandana or a dust mask. Please follow the directions provided by event officials and volunteers. Above all, please be courteous and respectful to everyone around you. have fun!!! RUNNING WITH CHILDREN With thousands of Color Runners in attendance on event day there is always the possibility of our little Color Runners getting separated from their parents. Just in case, please email our customer services team at info.uk@thecolorrun.com to register your child. Make sure you include your contact details just in case they get separated from you. That way we can get in touch with you should we find ourselves with some new small friends at the Information Tent. LOST CHILDREN If you do find a lost child please bring them to the pink Information Tent in the warm-up area. Our team will then work to find their parents. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 16
EVENT DAY FAQ REMINDERS My race pack has not arrived? Not to worry, come to the green Race Pack Pick Up tent in the event village to get this sorted out for you. Do I need to be Mo Farah to do this? Oh my goodness, NO! There are plenty of other great 5ks out there to test speed and performance. We re all about a colour crazy day with friends and family. You can run, walk, crawl, or cartwheel it if you wish! How strict is the white clothing dress code for the start of the event? We will have white clothing police inspectors located throughout the event. You will be arrested and put in jail if more than 11.8% of your person is a hue other than white...just like at Wimbledon, honest! Were you kidding about the question above? Yes we were. As long as you wear the white t-shirt given to you in your Race Pack you are good to go. They can include team logos and any other image you see fit. To the point it s really just more fun to run starting in white and ending, well. COLOURTASTIC! How is the colour administered? You will see smiling faces along the course whose main goal is to douse you in colourful powder to ensure that you look like you ran through a beautiful rainbow by the time you cross the finish line. How does the colour affect the inside of cars? You went all out, you re covered in colour and if you don t take precautions, your car will be too. When taking public transport, use your poncho or bring something (towels, plastic, rubbish bags, etc.) to cover the seats before you sit down. Will the colour ruin clothes or running shoes? The colour mostly washes out after the event. However, as with anything dirty, the sooner the gear gets washed the better. Dust off all excess powder before washing with water. Wash your coloured gear separately and use cold water. We suggest wearing items that you wouldn t mind getting colourful. If you would like to preserve the colour in your running shirt, we suggest spraying it with vinegar and ironing it when you get home. This is the most likely way the shirt will retain its colouring. Are cameras and phones safe to have in the colour zones? Our event photographers are totally fine shooting from a medium distance (5-8 metres). If you want to get shots right in the midst of the colour we recommend covering cameras/ phones with plastic wrap. Is the run timed? The run is not a timed event. Even Mr. Farah would take his time out there to maximise the colourful fun! We suggest self-timing for anyone desiring a finish time. Why do you keep spelling colour the American way? The Color Run is an American brand that has arrived in the UK, so it s missing the British u. before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 17
presenting partner OFFICIAL destination partner OFFICIAL partners charity partner fundraising partner before the day THE RUN THE FINISH WEMBLEY PARK, london 08.07.2018 #myhappiest5k 18