1
Our Vision: Swimming will be one of the premier aquatic sports in Tasmania, demonstrated through growing participation, outstanding performances and commercial sustainability. Purpose: The purpose of this Swimming Tasmania Strategic Plan 2012 2016 is to: 1. Enable the achievement of the vision 2. Provide focus for the growth, funding and development of the sport 3. Engage, lead and enhance the relationship with all of our stakeholders 4. Provide clarity for the essential supporting operational plans including: ST Community Swimming Plan, ST High Performance Plan, ST Commercial Development Plan, ST Marketing & Communications Plan, ST Risk Management Plan Our Goals: To ensure growth in participation, member recruitment, and greater community engagement To be respected as a well performing organisation providing quality experiences for its members To promote development throughout the sport from grass roots participation to performance swimming To ensure long term sustainability of the organisation both financially and through the development of our people, clubs, systems and processes Align appropriately with Swimming Australia s strategies for swimming in Australia. Our Values and Behaviors: Swimming Tasmania will at all times, and in its dealing with it s stakeholders, demonstrate professionalism, act with integrity, respect, openness, fairness and transparency, and promote inclusion and ensure the development and growth of the sport. Our Stakeholders Swimming Tasmania Members Clubs Coaches Officials Volunteers Parents Swimming Australia ASCTA Tasmanian Government Local Government and Councils Affiliated Bodies Business Partners Corporate Supporters Other Industry Bodies Media Tasmanian Community Our Outcomes, Measures and Key Strategies 2
Participation growth and rebuilding our membership base A holistic and coordinated approach to high performance Increased profile Implement local initiatives supporting the National Community Sport and Participation Plan Provide pathways for the transition from Learn to Swim to club swimming Provide pathways for the transition from Schools to club swimming Engage Masters Swimming into the competition, coaching and development pathways Explore joint membership and activities with Surf Life Saving Develop a plan for the recruitment of officials through former swimmers, development athletes, schools and universities Promote more social activities around events to better engage the membership and the broader community Develop relationships with tertiary institutions in the areas of swimming programs, research, sport science and coaching, competitions and events Ensure the Marketing and Communications Plan promotes the profile of the sport and enhances the benefits of membership Promote the concept of Team Tasmania in developing a coordinated approach to high performance development and coaching Work with ASCTA and SAL to promote coach development, mentoring, networking and sharing of information ST Community Sport Co-Ordinator to facilitate delivery of the HP Technical Plan including setting of national standards Promote increase in strength and conditioning and fitness to enhance the competitiveness of our athletes Promote an expectation of quality and excellence in our coaches Actively promote the HP plan to members and educate parents about standards, pathways, selection criteria and policies Redevelop the brand of Swimming Tasmania Work with SAL to produce a Commercial Development Plan to value and commercialise the assets of Swimming Tasmania including programs, products and events Develop a Communications and Marketing Plan to promote the sport and effectively engage our stakeholders Develop innovative events and products that will attract and engage strategic partners Build a database of former members, swimmers, coaches and supporters to engage the alumni of the sport in events, fundraising activities, and social opportunities Explore international exchange opportunities with other clubs that will benefit the sport and our members Continue to develop and maintain strong partnerships with Government including Sport and Recreation, Health, Education and AusAid, as well as Local Government and Councils Foster strategic relationships with other bodies including the Tasmanian Water Safety Council, Austswim, Surf Life Saving, Water polo, Diving and Volunteering Tasmania Sustainability of Swimming Tasmania and its Clubs Align development programs with growth in participation Optimized access to funding opportunities 3
Progressively and inclusively lead swimming through excellence in governance and management Continue to provide clubs with the tools, including Go Club, to develop their capacity and capability to increase memberships Work with ASCTA to provide a collaborative approach to development for club coaches Work with SAL in assessing the usage and conditions of existing facilities and build closer relationships with facility operators Provide a development program that underpins opportunities for swimmers both at national and state level Actively promote development squads and pathways and ensure they have support from coaches and senior athletes Actively seek opportunities to access government and non-government community grants Build on new & existing partnerships Partnerships Measures: Communications and Marketing Plan developed and operating successfully Database of former swimmers, coaches, officials and supporters developed an maintained Outcome 3 Delivery of events to the highest standards Outcome 3 Flexibility in events programs Review the event structure and formats to ensure they meet the needs of all participants and promote growth (develop an assessment tool to measure feasibility, financial viability, effort required and potential benefits from events) Review the event structures, formats, timing, officiating and facility use to ensure they provide the flexibility to support quality and challenging development of our athletes Promote flexibility in the usage of venues to appropriately suit the level and size of competition Provide opportunities for new members to be introduced to the sport through innovation Provide opportunities for all swimmers to be accustomed to travelling to compete through a modified race calendar. Participation Measures: To grow membership by 300 in the first year of this plan and return to 2500 members by 2016 A redesigned events program which aligns with growth participation Performance Measures: One Tasmanian swimmer on the Australian Swim Team 10 swimmers in the top 10 in national age events 3-4 swimmers in the top 16 in national open events 4
30 qualifiers in national open and age events Ensure coaches are licensed Review Mechanisms: The Strategic Plan will be monitored regularly as part of the agenda at Board meetings and regular progress reports will be provided to stakeholders The Strategic Plan will be formally reviewed annually and may be adjusted to take into account changing environment or new opportunities Supporting Plans and Structures: The Strategic Plan will be supported by costed operational plans outlining tasks and activities, timelines, key performance indicators and resources required Swimming Tasmania will ensure its constitution, board structure, committees, operating structure and staff position descriptions reflect the goals, priorities and success indicators of the Strategic Plan 5