FISH TRADE AND CONSUMER TRENDS IN THE EU Ekaterina Tribilustova Eurofish International Organisation 12 th International Production and Scientific Conference on Aquaculture 24-25 November 216, Vukovar, Croatia
EUROPEAN TRADE OF FISHERIES PRODUCTS (215) Extra-EU import EUR 22.3 billion Extra-EU export EUR 4.5 billion Intra-EU export EUR 22.6 billion
EUR, billions EU TRADE FLOW OF FISHERIES PRODUCTS 25 2 15 1 The trade flow (215) - Total trade of EUR 49,4 billion and 13.8 million tonnes, - The overall growth in 25-215: +61% in value and 11% in volume; - Trade development in 25-215: 5 25 26 27 28 29 21 211 212 213 214 215 Extra-EU import Extra-EU export Intra-EU export Extra-EU imports Extra-EU exports Intra-EU exports Value +57% +79% +63% Volume +5% -4% +26% Source: EUMOFA, 216
tonnes, thousand EUR, billion EUROPEAN EXTRA-EU IMPORTS Extra-EU imports Extra-EU imports by commodity groups in value (215) 6.1 25 6. 5.9 EUR 2.3 bill (+57%) 2 5.8 5.7 5.6 5.5 EUR 14.3 bill 5.6 mill 5.8 mill (+5%) 15 1 4% 3% 3% 12% 21% 5.4 6% 5.3 5.2 5 12% 2% 5.1 25 26 27 28 29 21 211 212 213 214 215 Volume Value 19% Source: EUMOFA, 216 Crustaceans Groundfish Salmonids Tuna and tuna-like species
EUR, millions CROATIAN EXTRA-EU IMPORTS BY COMMODITY GROUPS AND MARKETS 9 8 7 6 In 213-215, the value of Croatian Extra-EU imports increased from EUR 9.7 million to EUR 25.6 million. Imports of Groundfish species increased most to EUR 7.7 million (+28%). 5 4 3 215 Argentina 2% 2 1 Other 4% 213 214 215 Thailand 14% Groundfish Tuna and tuna-like species Source: EUMOFA, 216 Cephalopods Small pelagics Salmonids Other Iceland 5% Viet Nam 6% China 9% New Zealand 6%
EUR, millions EXTRA-EU IMPORTS OF FRESHWATER FISH 215 215: EUR 637 million 76 74 EU imports of trout from Turkey 214 72 7 213 212 212: EUR 685 million 68 66 64 62 215: EUR 65 million 2 4 6 8 6 Freshwater catfish Other freshwater fish Nile perch EUR, millions 58 212 213 214 215 Tilapia Eel Carp Source: EUMOFA, 216 Source: EUMOFA, 216
EXTRA-EU IMPORTS OF FRESHWATER FISH Other Russian Federation Myanmar Kazakhstan Uganda Turkey China Tanzania Viet Nam 5 1 15 2 25 3 35 EUR, millions Source: EUMOFA, 216 215 214 213 212
EUR EUR CROATIAN EXTRA-EU IMPORTS OF FRESHWATER FISH 1.4. 1.2. 1.4. 1.2. 1.. 1.. 8. 8. 6. 6. 4. 4. 2. 2. 213 214 215 Freshwater catfish Other freshwater fish 213 214 215 Other Turkey Viet Nam Source: EUMOFA, 216 Source: EUMOFA, 216
tonnes, thousand EUR, billion EXTRA-EU EXPORTS Extra-EU export Extra-EU exports by main commodity groups by value (215) 2.5 2. 2 mill EUR 4.5 bill (+79%) 5 5 4 1.9 mill (-4%) 4 21% 17% 1.5 1. EUR 2.5 bill 3 3 2 2 3% 1% 3% 7% 15% 5 1 8% 13% 1 12% 25 26 27 28 29 21 211 212 213 214 215 Volume Value Small pelagics Non-food use Crustaceans Bivalves Freshwater fish Salmonids Tuna and tuna-like species Groundfish Cephalopods Other
EUR, millions CROATIAN EXTRA-EU EXPORT BY COMMODITY GROUPS AND MARKETS 35 3 25 2 In 213-215, the value of Croatian Extra-EU exports increased from EUR 23.5 million to EUR 146.8 million mostly due to the booming exports of tuna and tuna-like species. Other 12% 215 15 1 5 Montenegro 6% Kosovo 6% Japan 38% 213 214 215 Tuna and tuna-like species Small pelagics Miscellaneous aquatic products Cephalopods Other Bosnia and Herzegovina 11% Albania 13% Serbia 14%
EXTRA-EU EXPORTS OF FRESHWATER FISH 215 214 213 212 1 2 3 4 5 6 EUR, millions Source: EUMOFA, 216 Other freshwater fish Freshwater catfish Tilapia Eel Carp Nile perch
EXTRA-EU EXPORTS OF FRESHWATER FISH Other Cuba Philippines Viet Nam United States Nigeria Switzerland 5 1 15 2 25 EUR, millions Source: EUMOFA, 216 215 214 213 212
EUR EUR CROATIAN EXTRA-EU EXPORTS OF FRESHWATER FISH By species By markets 7. 7. 6. 6. 5. 5. 4. 4. 3. 3. 2. 2. 1. 1. 213 214 215 Carp Freshwater catfish Other 213 214 215 Bosnia and Herzegovina Serbia Source: EUMOFA, 216 Source: EUMOFA, 216
Tonnes, million EUR, billion INTRA-EU EXPORTS Intra-EU exports by commodity groups in value (215) 7 25 EUR 22.6 bill (+63%) 14% 6 6 mill (+26%) 5 4.8 mill 2 4% 3% 31% 4 EUR 13.9 bill 15 5% 7% 3 2 1 1 5 8% Salmonids 14% 14% Groundfish 25 26 27 28 29 21 211 212 213 214 215 Volume Value Crustaceans Tuna and tuna-like species Cephalopods Other Small pelagics Bivalves Freshwater fish Source: EUMOFA, 216
INTRA-EU EXPORTS OF FRESHWATER FISH 215 214 213 212 1 2 3 4 5 6 7 Other freshwater fish Nile perch Freshwater catfish Eel Carp Tilapia EUR, millions Source: EUMOFA, 216
INTRA-EU EXPORTS OF FRESHWATER FISH Other Austria Poland France Netherlands Italy Germany 2 4 6 8 1 12 14 16 18 2 EUR, millions Source: EUMOFA, 216 215 214 213 212
EUR, millions CROATIA INTRA-EU EXPORTS 5 45 By commodity groups In 213-215, the value of Croatian Intra-EU exports increased from EUR 43.8 million to EUR 11.4 million. 4 35 3 25 2 15 Poland 4% Germany 5% Other 13% 215 1 5 213 214 215 Spain 1% Italy 51% Other marine fish Cephalopods Bivalves Other Small pelagics Miscellaneous aquatic products Freshwater fish Slovenia 17% Source: EUMOFA, 216
EUR EUR CROATIAN INTRA-EU EXPORTS OF FRESHWATER FISH By species By countries 3.2. 18 2.7. 16 14 2.2. 12 1.7. 1 8 1.2. 6 7. 4 2 2. -3. 213 214 215 Carp Trout Other 213 214 215 Hungary Poland Czech Republic Bulgaria Germany Other Source: EUMOFA, 216
GLOBAL CONSUMER TRENDS - 216
GREENER AND HEALTHIER FOOD Greener food, eco is the new reality; Higher consumer demand for natural and less processed food; Local and seasonal food Km zero ; Growing popularity of the plant-based diets, in particular, Mediterranean diet due to the rise of Mediterranean-inspired products in the retail, menu-options in the Ho-Re-Ca sector, and its attractiveness compared to restrictive fat diets.
CHANGE MAKERS Consumers focus on creating a lifestyle rather than products alone; Sustainability evolves from being good to a necessary part of the product development; Food waste - creative ways of supporting sustainable produce and consumption Source: Wefood
BUYING TIME Online shipping, apps and delivery services are transforming consumer access to deals, niche offering and complete meals; Innovations encourage consumers to think outside traditional physical retailers; The delivery revolution in the food service and Ho-Re-Ca sector order and pay apps and third party online orders. Source: Greenlandfood Source: Skagenfood
OVER-CONNECTED CONSUMERS Almost 79% of the EU population are estimated as internet users (per November 215, Eurostat); 5% used internet away from home or work using mobile phone networks or wireless connection; Several researches show that more consumers will use technology to improve their diet in 216, tracking their food intake or activities with smartphone apps. Digital breaks? Credit: FishAlerts!
FREE THINKING CONSUMERS Consumers are searching for innovative routes to product value and uniqueness; Higher consumer spending on products which inspire them, yet, significant discounts are expected; The market share of discounters in the EU keeps strong, although the growth is slowing down because of higher consumer focus on variety and premium qualities of products.
CHALLENGING MATURE LIFESTYLE Growing consumer segment - senior consumers (65+) focused on health, quality and wellbeing; The share of senior population in the EU-28 is projected to increase from 18.5% in 214 to 28.7% by 28 (additional 55.2 million senior persons, Eurostat), High/highest fish consumption by this consumer group on many EU markets. Source: Eurofish Fish Day in Copenhagen
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