SPONSORSHIP OPPORTUNITIES TEMPE, ARIZONA APRIL 22, 2017
13 TH ANNUAL PAT S RUN On behalf of the Pat Tillman Foundation, Pat s Run Race Committee and the community of Tillman Scholars who directly benefit from proceeds generated, thank you for your interest in supporting Pat s Run! Pat never stopped listening to that inner voice that pushed him forward. Each of our sponsor s passion for service and action has had a profound impact on the lives of Tillman Scholars who answered the call to serve like Pat. From the first event held in 2005 with 5,000 participants, Pat s Run has grown into the largest run in the nation to honor a fallen soldier and support our nation s veterans and military spouses through the Pat Tillman Foundation s Tillman Scholar program. For the past five years, Pat s Run has surpassed 35,000 participants representing all 50 states. Among the 24,000 individuals participating in the 4.2 mile Run/Walk, over 75 Tillman Scholars and their families lead the race corrals and rally support for the scholars program. Through our partnership with Arizona State University Alumni Association, 4.2 mile Shadow Runs and Remote Runs are also held on the same day in over 30 cities from San Jose to Chicago to NYC.
WRITING THE STORY OF A BETTER FUTURE Pat Tillman Foundation invests in military veterans and their spouses through academic scholarships building a diverse community of leaders committed to service to others. Founded in 2004, Pat s family and friends started the Pat Tillman Foundation to carry forward his legacy by giving military veterans and their spouses, who embody his principles of service, learning and action, the educational tools and support they need to reach their fullest potential as leaders, no matter how they choose to serve. 460 + Tillman Scholars and growing $ 14 million invested in academic support to date 100 + universities and growing WHAT DO WE LOOK FOR IN A TILLMAN SCHOLAR? Commitment to Service Scholars are individuals who will apply the lessons they ve learned in the military, both locally and globally, for years to come. Proven Leadership Scholars demonstrate leadership through their personal achievements, military service and involvement within their respective communities. Lifelong Learning Scholars seek to grow long after they ve earned degrees, continuing to better themselves in hopes of bettering the world.
PAT S RUN STATS Pat s Run is a 4.2 mile Run/Walk that winds through the streets of Tempe to Sun Devil Stadium, ending at the 42-yard line of Frank Kush Field, symbolic of the #42 jersey Pat wore as an ASU Sun Devil. It is the signature fundraising event of the Pat Tillman Foundation and has grown from a 5,000 person race in 2005 to 35,000 participants in 2016. 4.2 MILE RACE PARTICIPANTS KID S RUN PARTICIPANTS VOLUNTEERS SPECTATORS SHADOW RUNNERS 24,206 2,235 1,500 2,000 2,707
BRAND MARKETING: RACE DAY
EARNED MEDIA: WEB/SOCIAL TRAFFIC The Pat Tillman Foundation launches a multichannel media campaign each year, highlighting the growth of the foundation and the impact of the Tillman Scholars, giving special thanks to the generous support of our sponsors and participants. Online recognition includes logo placement and web links on the Pat s Run website, Pat Tillman Foundation s official Facebook, Twitter and Instagram accounts, as well as the Pat s Run e-newsletters which are sent to more than 150,000+ national supporters. MEDIA PARTNERS OUTREACH WEB TRAFFIC 90,548 Facebook 14,950 Twitter 7,728 Instagram 190,716 users 209,093 pageviews 5:17 minutes average time 154,000 email Returning Visitor 61.2% New Visitor 61.2%
SPONSORSHIP OPPORTUNITIES Please contact Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379 to request additional information and discuss these opportunities. $75,000 TITLE SPONSOR One (1) available Premium logo placement (front) on all 33,000 pat s run race shirts Company logo featured with pat s run logo in all race materials & print advertising Tv advertising name mention in all race promotions and commercials Speaking opportunity for company representative on race day Banner opportunities at start line, finish line, and along route 20 x 20 exhibit space in prominent location in race expo and packet pickup Opportunity to hand out giveaways/coupons to all 33,000 attendees Logo/video recognition on video screens Verbal 10 second company announcements at start and finish line Top tier logo recognition in race collateral distributed throughout arizona. Full page ad in official race program (distributed to all runners) Top tier logo recognition on pat tillman foundation website Logo placement in all arizona republic advertisements Custom social media post prior to race day (84k facebook, 13k twitter) Complimentary race entries to pat s run: 40 Race day hospitality tent passes: 20 Vip reception invitations: 20 Reserved parking passes: 10 $42,000 PLATINUM SPONSOR Two (2) available Premium logo placement (sleeve) on all 33,000 pat s run race shirts Start line banners (3), finish line banners (3) 20x20 exhibit space in race day expo Signage featured in vip tent on race day Logo/video recognition on video screens Verbal 10 second company announcements at start and finish line Logo recognition in race collateral over 25,000 (distributed throughout arizona) Half page ad in official race program (distributed to all runners) Logo placement in all arizona republic advertisements Complimentary race entries to pat s run: 15 Race day hospitality tent passes: 8 Vip reception invitations: 8 Reserved parking passes: 6
SPONSORSHIP OPPORTUNITIES Please contact Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379 to request additional information and discuss these opportunities. $30,000 GOLD SPONSOR Three (3) available Logo placement (top tier) on back of all 33,000 pat s run race shirts Opportunity to host an aid station along course Start line banners (2), finish line banners (2) 20x20 exhibit space in race day expo Logo/video recognition on video screens Logo recognition in race collateral over 25,000 (distributed throughout arizona) Quarter page ad in official race program (distributed to all runners) Logo placement in all arizona republic advertisements Complimentary race entries to pat s run: 10 Race day hospitality tent passes: 6 Vip reception invitations: 6 Reserved parking passes: 3 $20,000 SILVER SPONSOR Five (5) available Logo placement on back of all 33,000 pat s run race shirts Start line banners (1), finish line banners (1) 10x10 exhibit space in race day expo Logo/video recognition on video screens Logo recognition in race collateral over 25,000 (distributed throughout arizona) Eighth page ad in official race program (distributed to all runners) Logo placement in select arizona republic advertisements Complimentary race entries to pat s run: 8 Race day hospitality tent passes: 4 Vip reception invitations: 4 Reserved parking passes: 2 $10,000 BRONZE SPONSOR Ten (10) available Start line banners (1), finish line banners (1) 10x10 exhibit space in race day expo Eighth page ad in official race program (distributed to all runners) Logo placement in arizona republic thank you advertisement Complimentary race entries to pat s run: 5 Race day hospitality tent passes: 2 Vip reception invitations: 2 Reserved parking passes: 2
SPECIALTY SPONSORSHIPS Please contact Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379 to request additional information and discuss these opportunities. $30,000 KIDS RUN SPONSOR One (1) available Logo on pat s run kids run t-shirts (3,500) Logo on all race communications regarding pat s run kids run and kids corner Company rep to assist in starting kids run Signage/ banner opportunities in kids corner Banner opportunities at start/finish line (2) Logo recognition on video screens 1/2 page ad in official race program Real estate in kids corner for displays, inflatables, mobile units etc Opportunity to provide kids goodie bags and/or items for goodie bags Logo placement in select arizona republic advertisements Complimentary race entries (6) Vip hospitality tent passes (4) Vip reception invitations (2) Reserved parking passes (2) $20,000 AWARD SPONSOR One (1) available Company logo featured on 28,000 race medals and 12 finisher awards Banner opportunities at start/finish line (2) 10 x 10 exhibit space in race day expo Logo placement in arizona republic thank you advertisement Eighth page ad in official race program (distributed to all runners) Logo recognition on video screens Complimentary race entries (4) Vip hospitality tent passes (2) Vip reception invitations (2) Reserved parking pass (1)
SPECIALTY SPONSORSHIPS Please contact Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379 to request additional information and discuss these opportunities. $15,000 BIB SPONSOR One (1) available Company logo featured on 28,000 race bibs Banner opportunities at start/finish line (2) 10 x 10 exhibit space in race day expo Logo placement in arizona republic thank you advertisement Eighth page ad in official race program (distributed to all runners) Logo recognition on video screens Complimentary race entries (4) Vip hospitality tent passes (2) Vip reception invitations (2) Reserved parking pass (1) $10,000 RACE CREW SPONSOR One (1) available Logo on pat s run race crew t-shirts (2,500) Name and logo on all race communications regarding pat s run race crew Banner opportunities at start/finish line (2) 10 x 10 exhibit space in race day expo Logo recognition on video screens Logo placement in arizona republic thank you advertisement Complimentary race entries (4) Vip hospitality tent passes (2) Vip reception invitations (2) Reserved parking pass (1) $10,000 VIP RECEPTION SPONSOR One (1) available Signage opportunities at vip reception Logo on invitations to the vip reception Banner opportunities at start/finish line (2) Giveaway opportunities at reception Logo placement in arizona republic thank you advertisement Logo recognition on video screens Complimentary race entries (4) Vip hospitality tent passes (2) Vip reception invitations (4) Reserved parking pass (2)
ADDITIONAL SPONSORSHIPS Please contact Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379 to request additional information and discuss these opportunities. $50,000 MINIMUM IN-KIND SPONSORSHIP Logo placement on back of all 33,000 pat s run race shirts Start line banners (2), finish line banners (2) 20x20 exhibit space in race day expo Logo/video recognition on video screens Logo recognition in race collateral distributed throughout arizona Half page ad in official race program (distributed to all runners) Logo placement in all arizona republic advertisements Complimentary race entries to pat s run: 10 Race day hospitality tent passes: 6 Vip reception invitations: 6 Reserved parking passes: 3 $2,000 RACE DAY EXPO 20 X 20 Five (5) available 20 X 20 space Exhibit Space at Race Day Expo $1,000 RACE DAY EXPO 10 X 10 Twenty-five (25) available 10 X 10 space Exhibit Space at Race Day Expo
SPONSORSHIP AGREEMENT FORM Yes, I am interested in serving as a sponsor of Pat s Run at the following level: TITLE SPONSOR PLATINUM SPONSOR GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR KIDS RUN SPONSOR AWARD SPONSOR BIB SPONSOR RACE CREW SPONSOR VIP RECEPTION SPONSOR IN-KIND SPONSORSHIP RACE DAY EXPO 20 X 20 RACE DAY EXPO 10 X 10 Payment: Enclosed, please find a check made payable to the Pat Tillman Foundation Please invoice me Please contact me about other payment options In order to appropriately recognize your sponsorship, please complete the information below: CONTACT NAME EMAIL PHONE FAX COMPANY NAME (as you would like it to appear in printed materials) COMPANY ADDRESS CITY STATE ZIP Contact person regarding marketing materials, logos and promotional benefits: NAME EMAIL PHONE FAX Please return this form to Development Manager Christopher Cordes at ccordes@pattillmanfoundation.org or 480.727.5379.
ATHLETE. SCHOLAR. SOLDIER. LEADER. Patrick Tillman was born in 1976 in San Jose, California. He led his high school team to a championship after he was told he was too small to ever play football. Arizona State University recognized Pat s potential with a scholarship to play as a linebacker for the Sun Devils. What Pat lacked in size, he more than made up for in intensity he led ASU to the 1997 Rose Bowl after an undefeated season. Between games, Pat earned a B.S. in Marketing, graduating Summa Cum Laude. Somewhere inside, we hear a voice. It LEADS US IN THE DIRECTION of who we wish to become. But it is up to us whether or not to follow. The Arizona Cardinals selected Pat in the 7th round of the 1998 NFL Draft. Despite skepticism about his ability, he became the team s starting safety and broke the franchise record for tackles in 2000 with 224. However, Pat s NFL success did not go to his head. He drove to games in the same beat-up truck he had in college. In the off-season, he challenged himself with marathons and triathlons while pursuing a master s degree in history from ASU. He volunteered with Boys and Girls Clubs, the March of Dimes, and local schools. In the spring of 2002, Pat married his high school love, Marie. He then decided to place his NFL career on hold, turning down a $3.6 million contract to enlist in the U.S. Army. Pat and his brother Kevin joined the U.S. Army that July, committing to a three-year term. They were assigned to the second battalion of the 75th Ranger Regiment, and served tours in Iraq in 2003 and in Afghanistan in 2004. On April 22, 2004, Pat s unit was ambushed. His heroic efforts to provide cover for fellow soldiers led to his tragic death via fratricide. While the story of Pat s death may have been more publicized, it is Pat s life, principles and service that are his true legacy and this foundation s inspiration.