PAUL FIX SPONSOR PACKAGE 2015
What is The Power of Trans Am Racing? It's about drivers who want to test the boundaries of man and machine, Trans Am cars are the purest and most effective forms of racing in North America - the embodiment of a racer s dream. Capable of overtaking cars with quadruple the budgets, Trans Am cars remain the kings of grand touring in North America and represent performance at its finest. The roar of 850+ horsepower engines, the thrill of the chase and awe of side-by-side racing - that s the Trans Am Racing series. Fans love to meet the drivers and see the cars up close up and personal. 2
MISSION MISSION 3
Sanctioned by the Sports Car Club of America (SCCA) 4
BRAND PERSONALITY Modern Relatable Unique Aspirational Authentic 5
AUDIENCE & REACH The Trans Am Road Racing Series is approaching its 50th anniversary as the longest running road racing series in North America. Because of its strong history, teams and drivers are able to attract partners to assist with their racing efforts. Since its inception in 1966, the series has been the scene of great car manufacturers competitions and epic battles for the crown of Trans Am Champion. 6
Live Internet, Timing & Scoring»» Fans who can t make it to a race can follow the action on gotransam.com or through the Race Monitor app to follow LIVE timing and scoring. Media and PR Initiatives/Coverage»» A continued initiative in 2015, the Trans Am Series will partner with major automotive and enthusiast titles for coverage and content, including AutoWeek, RACER Magazine, Sportscar Magazine and online enthusiast websites. 7
The Trans Am Series will make its return to television in 2015 with at least 6 races to be televised on CBS Sports Network (CBSSN) produced by Carolinas Production Group, spearheaded by longtime race announcer Rick Benjamin. 8
WHO ARE OUR FANS:»» Our fans aren t merely spectators, they re active participants. The series delivers a more engaged and enthused fan base that partners can market to»» Our paddock is open to fans and our teams and drivers are not the inaccessible prima donnas you ll find in other series»» 100-mile sprint format guarantees fans stay engaged and focused»» Series showcases performance-enhanced and race-prepped cars, fans can really relate to»» Both headliner events and co-headliner events with NASCAR»» Diverse audience of road racing fans and new motorsports enthusiasts. 9
FAN PROFILE The Trans Am Series delivers a key customer:»» In the US, there are an estimated 75 million motorsports fans»» Trans Am Series fans are brand-loyal and make purchases based on affiliations with racing»» Trans Am Series successfully connects with the highly coveted 18-35 male motorsports demographic 10
FAN PROFILE The Trans Am Series attracts affluent, higher educated, higher median income motorsports enthusiasts:»» Close to 30% of Trans Am Series fans live in households of over $100,000»» As a comparison, the US HH income median average is approximately $50,000»» 47% are college graduates or hold Masters or Doctorate degrees, and 23% hold management or ownership positions 11
WHO IS PAUL FIX? Paul Fix is an American racecar driver based in Williamsville, New York, U.S. He has been competing in the SCCA Professional Trans Am Road Racing Series since 2000. Paul possesses an unequaled blend of engineering knowledge, mechanical expertise, driving talent and iron determination. Fix began racing in amateur competitions in Sports Car Club of America (SCCA) Solo II events in the late 1980s and subsequently started entering series sanctioned by the SVRA and the Historic Sportscar Racing Ltd (HSR). He has a winning history in both series. Fix started his professional racing career in 2000, participating in SCCA Pro Racing Trans Am Series. 12
The thrill of speed and G forces really made me realize that road racing was where I wanted to succeed. In addition to the Trans Am Series, Fix has also been participating in Vintage and Historic competitions since 1992 and GT Racing since 1999. He also participated in the Canadian GT Challenge Cup sanctioned by the ASN Canada FIA. Some past career highlights: 2005 Champ Car Trans Am series Molson Indy Montreal at Circuit Gilles Villeneuve. Pole position for the 2005 Taylor Woodrow Grand Prix of San Jose Cytomax 100. 2006 GT Championship - 2nd Place 2 Wins - Denver Grand Prix Win at Molson Indy, Toronto, Canada 13
Paul Fix races professionally in the SCCA Pro Trans Am Road Racing Series. In the 2013 season he joined the Tony Ave Racing team. With this team Fix won the 2013 Trans Am Championship Series Round 3 at Lime Rock Park in Connecticut; a 2nd at Watkins Glen and and a 10 th place finish at Road America, 3 rd place result at VIR. Career Statistics: 2 Track Records 47 Podium Wins 17 Pole Positions 68 Top 10 Finishes 136 Race Starts I love racing in the rain. Rain is the great equalizer. It shows the difference between a fast car and what a good driver with a fast car can do. 14
In addition, Paul competed in SVRA and won the National Championship at the 2013 Circuit of The Americas (COTA) in Austin, Texas; in typical dominating fashion. 15
For 2014, in what can only be classified as a dominating performance, Paul Fix took control of the Lime Rock Park weekend from the onset, leading each practice session and qualifying in the number one spot. He capped the weekend off with a repeat race victory from 2013, in the No. 4 StopFlex.com Chevrolet Corvette. More than a victory in the winner s circle, Fix established a new course record time for the Trans Am Series at Lime Rock. Fix led every lap of the Lime Rock circuit, 67 laps, and won the race by several seconds. Lime Rock Park Track Record 16
For 2014, Paul Fix brought a serious case of momentum and the decisively potent No. 4 StopFlex.com Chevrolet Corvette to Virginia International Raceway. As a result, Fix continued his dominance of every on-track session, concluding with a second overall win in as many weeks. Enroute to his latest win, Fix established a new VIR track record. Fix s eventual margin of victory over the rest of the field was nearly 8 seconds. At one point in the 31 lap event, Fix pulled out to a 13 second gap back to the second place car. Fix led flag to flag to secure his latest win. The thrill of speed and G forces really made me realize that road racing was where I wanted to succeed. Another Track Record 17
Fix is the founder and president of Classic Tube, a company he founded with his wife, Lauren Fix, The Car Coach. The company, founded in 1989 and based in Lancaster, New York, manufactures automotive and industrial tubing products. www.classictube.com www.stopflex.com In 1989, Paul also founded Fix Motorsports LLC; the company restores and sells vintage and performance collector vehicles, and provides awardwinning restorations. www.fixmotorsports.com 18
THE FIX FAMILY Paul married Lauren Fix, The Car Coach, in 1989. They have two children together, Shelby Fix and Paul Fix III. 19
SPONSOR BENEFITS Naming Rights and Branding Logos on Car, Driver's Suit Website Integration Hospitality Opportunities Social Media Integration Promotions & Publicity Business to Business/Retail Charity Programs Transporter Signage Coupon and Hand-out Opportunities 20
PAUL FIX IN THE PRESS 21
The same determination, confidence and professionalism that fuel Paul Fix on the track, drive his relationships with the public, news outlets and media. Whether he s representing himself or his sponsors, Paul forges new inroads for himself and for his team. 22
RACING BIO 2014 SCCA Pro Trans Am Road Racing Series: 2 flag-to-flag wins, 2 track records at Lime Rock Park, Virginia International Raceway and Daytona International. Raced at Road America, Indianapolis and Watkins Glen in the #77 Jaguar XKR. 2013 Raced in SCCA Pro Trans Am with the Tony Ave Racing Team winning Lime Rock in the rain on his first venture back to Trans Am. Paul continued his successful race season with Road America, Watkins Glen, Mid Ohio, and VIR. SVRA successes include Watkins Glen and the National Championship Win at COTA. 2006 SVRA won the Vintage Trans Am Group 11 at Mid-Ohio and Watkins Glen 2005 Year end points standings: 10th Place Montreal - GT1 Pole and win Denver Grand Prix - GT1 Pole and win San Jose - First T/A pole and GT1 pole Molson Indy - Toronto - 1st GT/6th overall and VP Fuels Hard Charger Grand Prix of Cleveland - 1st GT / 4th overall Trans Am Series, 5th year of competition Dream Car Garage - Automotive Expert for SPEED Channel show. World Formula Karting 2004 Motorock Trans Am Series Dream Car Garage - Automotive Expert for SPEED Channel show. Denver Grand Prix - 1st GT-1 Road America-2004: 10th overall - 2nd GT-1 WKA Shifter Kart racing
RACING BIO 2003 WKA Shifter Kart racing Dream Car Garage - Automotive Expert for SPEED Channel show. 2002 Trans Am Road Racing Series, Finished 11th in Championship Points; Competing in a 2002 Jaguar XKR, 5 Top-10 Finishes, 3- MSD Hard Charger Awards. Paul competed in his 100th career race start. Nominated for the Most Improved Driver of the year. Awarded the Graingers/Westward Tools, Tough Team Award for gaining the most positions for the season. American Le Mans Series, Podium finish at Trois-Rivieres driving a LMP675 class Lola/Nissan. 2001 Trans Am Road Racing Series, Competing in a Mustang Cobra. A great rookie season, resulting in 1 top 10 finish, 3rd place in rookie points, 19th Driver's Championship Points and 6th in Owner's Points. Paul presented the best overall rookie performance for 2001. 2000 Trans Am Road Racing Series, First start at Road America, Competing in a Mustang Cobra. Motorola Cup Series (now Grand Am Cup), competing in a Mustang Cobra R, driving in the Grand Sport division. SCCA, Won the 24 Hrs of Moroso, driving a Nissan. 1999 Paul made his first professional start in the Canadian Challenge GT Cup, Driving a Roush Trans Am Mustang. Earlier Paul began his racing career in 1989 in SCCA club racing. In 1992, Fix moved on to racing Historic Sports Car Racing, consistently a top 5 finisher at tracks up and down the east coast. Won the SVRA Endurance championship in 1998.
CONTACT Todd Benne (636) 262-1723 toddbenne@yahoo.com
PAUL FIX SPONSOR PACKAGE 2015