Active Transportation Campaign Making it Happen! Ontario EcoSchools SuperConference February 22, 2018
Welcome! Armi De Francia School Travel Planner Kate Berry Senior Program Manager saferoutestoschool.ca
Goal: Increase physical activity opportunities for Ontario students by supporting and expanding active school travel programs.
Walking, Wheeling, Rolling Foot Bicycle Scooter Rollerblades Skateboard - Active School Travel (AST) - Active Transportation (AT) - Active and Sustainable School Travel (ASST)
Agenda for today Goal: Provide inspiration and ideas for an Active Transportation Campaign - Presentation (20mins) - Q&A (5mins) - Worksheet Activity (25mins) Takeaway: A draft Campaign Plan for your school
Planning your Campaign 6 1 2 5 4 3 Designing a campaign: 6 Steps to an Effective School-wide Campaign
Key Ingredients of a Campaign A goal, purpose or big idea Identify practices your EcoTeam would like to address Connect with important environmental issues Environmental learning Environmental action Communicating a message Whole-school engagement
What s the big idea? Practices to address Idling vehicles Traffic congestion Car culture Safety and wellbeing Sedentary behaviour Environmental Issues Air Pollution Climate change Sustainable travel modes Energy conservation Social cohesion/ Civic engagement
Environmental LEARNING & ACTION Field Trips Events to encourage walking and wheeling Classroom Activities Investigation and surveys Awareness campaigns
Learning Activities Ontario EcoSchools Metrolinx - Smart Commute Environment Canada Green Communities Canada Saferoutestoschool.ca
Taking Action Organize a whole-school event to encourage walking to school, at school or around the neighbourhood
Taking Action Organize a whole-school bike event to encourage cycling
Walk & wheel events calendar Walk to School Month (IWALK) October Winter Walk Day 1st Wednesday of February Spring into Spring April (National Wildlife Week, Earth Day) Bike to School Week Last week of May
Iwalk-iwheel Club Register your class/school at: http://www.saferoutestoschool.ca/iwalk-iwheel-club
Ways to promote regular AT Walking Wednesdays Freedom Fridays Walk-a-block-or-two Walking Buddies
Routes to School Mapping Promote walking and cycling routes Engage students and families in producing and promoting the map Include information about environmental issues
Ideas for Assemblies Staff doing something funny School Spirit/Hype-up Call to action Role models/story-telling Awards and recognition Media coverage
Communication channels In-class Social Media Notice Boards Newsletters
Monitor and evaluate How many people walked/cycled? School travel survey Bike count Traffic count Trip-tracking poster Have awareness levels changed? Feedback from students and families
Who can support your campaign? School board Public Health Nurse Police services Parent volunteers Councillor(s)/Trustees Cycling advocacy group Residents Associations Business Improvement Areas Local/neighbouring businesses Social workers/community Development Officers Student Transportation Consortia Municipal staff Developers doing construction in the area
Resources Fact sheets How-to Guides saferoutestoschool.ca Tools, resources and information: Data collection tools Event registration and recognition Posters and stickers Sample newsletter content Certificates of Participation
Thank you! Questions? saferoutestoschool.ca @CanadaWalks #walktoschool #biketoschool #wheeltoschool
Now let s plan a campaign Refer to the Active Transportation Campaign Worksheet: 1) Brainstorm ideas with your group Practices to address Environmental issues 2) Develop a plan for your preferred campaign idea Who, what, when Next steps