We re more than just ice. We re more than just ice. 2700 Brighton Henrietta Town Line Rd Rochester, NY 14623 585.424.4625 billgraysiceplex.com
We offer a diverse portfolio of programs and events that not only drive substantial foot traffic but also grow participation in the core sports we offer. Everything we offer is centered around promoting healthy lifestyle choices and affordable family entertainment. Ice sports are among the fastest growing participatory sports in the U.S.A. At Bill Gray s Regional lceplex there are a variety of entry level programs for ice hockey, in line hockey, broomball and figure skating. Our ice sports introductory programs are designed to be low cost and at convenient times for our new participants The ice sports programming team are continually focused on implementing community based grass roots marketing programs with schools, parks and recreation departments, child care organizations and other health and recreation facilities that promote trial, raise awareness as well as ice sports education such as: LEARN TO SKATE I OPEN HOUSES I TRY HOCKEY FOR FREE I FIELD TRIPS GROUP EVENTS I AFTER SCHOOL PROGRAMS I LEARN TO SKATE I TOTS HOCKEY 101/201 I ICE HOCKEY I FIRST STRIDES I DRIVE IN THEATRE I ROLLER SKATING 5K RACES I FUNDRAISING EVENTS I OUTDOOR FESTIVALS Bill Grays Regional Iceplex is one of the premier sports facilities in Monroe County. The facility is ideal for large scale tournaments, overnight hockey player development camps and out of town visiting hockey teams. According to a recent economic impact study completed by Camoin Associates, the facility generates 86,000 out of town visitors, staying in 35,200 hotel rooms that creates $18.5 million direct out of town spending to the Rochester area each year. The Iceplex does not require any taxpayer participation to operate yet it provides so much for our community. This venue is an enhancement to our citizen s quality of life, providing affordable family entertainment that promotes healthy lifestyles serving over 1.5 million visitors annually. One of the Finger Lakes Region s greatest economic and community assets, it attracts over 1.5 million in foot traffic annually, which according to Visit Rochester, makes it the single largest venue in the region by attendance. The facility is also an enhancement to the quality of life for area residents promoting healthy lifestyles and affordable family entertainment. The facility is ideal for large-scale hockey tournaments, overnight hockey player development camps and out of town hockey teams games that compete against the teams that call Bill Grays Regional Iceplex home including but not limited to Rochester Youth Hockey, The Rochester Junior Americans and NCAA Division 3 Nazareth College and many more. Bill G.rays Regional Iceplex attracts thousands of out of town visitors to the Rochester area each year because of it s unique combination of facility and community attributes including but not limited to: FAST FACTS 170,000 square foot multi-use facility 4 NHL-sized ice surfaces - Solid State Arena seats 3,000+ people and has dry floor event capabilities for non-ice events Local, National and International events & visitors Central location in Rochester, located on Monroe Community College campus Centrally located in the Northeast United States, six hours drive from numerous high population cities in the US and Canada. An ideal location for large events targeted towards attendees in both the US and Canada High visibility location, alongside interstate 390, just minutes from the New York State Thruway FACILITY AMENITIES Full service Bill Gray s restaurant and Tap Room with views of two of the four rinks. Coffee Etc. gourmet coffee and snack shop. Visitor Center sponsored by Visit Rochester and the Monroe County Sports Commission. Multiple meeting room spaces, capable of accomodating groups up to 50 people. Fiber optic public WiFi Live streaming camera system on all four rinks Welcoming seating areas overlooking all four ice rinks from our heated lobby. Bill Gray s Regional lceplex is a family entertainment venue, providing affordable programs/activities that promote physical activity/healthy lifestyles and are just plain FUN! You don t have to be a hockey player or figure skater to PLAY and Bill Gray s Regional lceplex, there is something for everyone. BIRTHDAY PARTIES I FIELD TRIPS I OPEN HOUSES I PUBLIC SKATE I GROUP EVENTS CORPORATE EVENTS I HOLIDAY THEME SKATES I FAMILY DAY SKATES Bill Gray s Regional lceplex offers leagues, local teams and travel teams for all of our ice sports offerings at all ages and levels. In addition, a wide range of recreational sports leagues (on and off ice) are offered for children and adults with a desire to be active and have fun. ICE HOCKEY I IN-LINE HOCKEY I BROOMHALL TEAMS & LEAGUES I FIGURE SKATING ADULT LEAGUE I TIER1 YOUTH HOCKEY I TIER 2 YOUTH HOCKEY I JUNIOR HOCKEY HIGH SCHOOL HOCKEY I COLLEGE HOCKEY I SPRING HOCKEY TRAVEL TEAMS I SPRING LEAGUE I BROOMHALL LEAGUES Bill Gray s Regional Iceplex offers ongoing camps, clinics and private lessons for all of our ice sports offerings at all ages and levels. From beginner to pro, our vast offering of training and development is second to none and widely popular. ICE HOCKEY I IN-LINE HOCKEY I SKATE & SHOOT I OPEN HOCKEY FIGURE SKATING DEVELOPMENT CAMPS I HOCKEY CLINICS I PRIVATE LESSONS PERFORMANCE TRAINING 2 MARKETING & PARTNERSHIP OPPORTUNITIES MARKETING & PARTNERSHIP OPPORTUNITIES 4
PRIVATE PARTIES 98PXY FUNDANGO ROCHESTER TOY SHOW PRIVATE DRIVE IN EVENTS SUMMERFEST FLOUR CITY DRIVE IN JIMMY BUFFETT LIVE DRIVE IN SLED HOCKEY EVENTS YUK PUCK EVENTS CAR SHOW CORPORATE TRAINING EVENTS FIELD TRIPS NCAA COLLEGIATE HOCKEY FOOD TRUCK STOP 98PXY FUNDANGO AMERKS STREET HOCKEYFEST ROLLER DERBY ADULT HOCKEY TOURNAMENTS AMERKS STREET HOCKEYFEST AMERKS PRESEASON GAME ADULT BALL HOCKEY TRY HOCKEY FOR FREE DAY 4 MARKETING & PARTNERSHIP OPPORTUNITIES YOUTH HOCKEY TOURNAMENTS FLOOR BALL TOURNAMENTS THEMED EVENTS GIRLS TRY HOCKEY FOR FREE POOL & HOT TUB SALE SUMMER CAMPS GV KENNEL CLUB DOG SHOW ARENA FOOTBALL CAR SHOW MARKETING & PARTNERSHIP OPPORTUNITIES 5
PACKAGES RINK $20,000 ANNUAL Logo Location On Rink Entry Sign 1 In Ice Ad ICE RESURFACE MACHINE ] 2 AVAILABLE $10,000 ANNUAL Wrapping of lce Resurface Machine in Sponsors Messaging NYE CELEBRATION WINE AT CENTER ICE NHL DRAFT PARTY 1 Rink Entrance Window Sign 1 Score Clock Sign on Rink Name Present Wherever Rink is Mentioned i.e. Online Schedule, Website Event Details Page etc. 2 Exterior Building Signs 1 Wall Banner w/ Rink Name & Sponsor Logo Locker room Hallway Sign for Branded Sponsor Usage Rink Glass Ads In one rink 1 Wall Banner for Branded Sponsor Usage 1 Locker room Hallway Sign for Branded Sponsor Usage 2 free hours of ice with free rental HOCKEY EXPO DOG RESCUE AWARENESS MMA EVENTS NHL DRAFT PARTY PETPALOOZA PET EXPO OFFICIATING CAMPS for Corporate Employee Event (annual use) SKATE RENTAL $7,500 ANNUAL Name Presence on Skate Rental Overhead Sign Name Present Wherever Skate Rental is Mentioned i.e. Website Information, Brochure etc. Locker room Hallway Sign for Branded Sponsor Usage REGISTRATION AREA $10,000 ANNUAL Name Presence in Registration Area Name Present Wherever Registration is Mentioned i.e.website Information etc. 1 Locker room Hallway Sign for Branded Sponsor Usage for Corpo rate Employee Event (annual use) for Corporate Employee Event (annual use) UPPER LOBBY RV SHOW WINTERFEST SPORTOPIA BROOMBALL SKATE WITH SANTA MEETING ROOM $7,500 ANNUAL Name Presence on Meeting Room Sign Name Present Wherever Meeting Room is Mentioned i.e. Website Information, Brochure etc. Lower Lobby/Locker room Sign for Branded Sponsor Usage for Corpo rate Employee Event (annual use) $15,000 ANNUAL Two Seating Areas around Fireplace (Sponsor Funds Furnishings) Name Present Wherever Upper Mezzanine is Mentioned i.e. Website Information, Brochure etc. Lower Lobby Sign for Branded Sponsor Usage for Cor porate Employee Event (annual use) 6 MARKETING & PARTNERSHIP OPPORTUNITIES MARKETING & PARTNERSHIP OPPORTUNITIES 7
PACKAGES BIRTHDAY PARTY AREA $2,500 ANNUAL 1 Name Presence On Birthday Party Deck 1 Wall Sign Locker room Hallway Sign for Branded Sponsor Usage 15% off Birthday Parties for au Sponsor Employees 2 free hours ice skating for Corporate Employee Event EVENTS Ask about our growing line up of events! We will put a custom branding package together for you to best achieve your goals. Our events range from... PUBLIC SKATE THEME CHARITABLE EVENTS EXPO S TOURNAMENTS FIGURE SKATING SHOWS CARNIVALS HOLIDAY THEME EVENTS AND MORE... RESTAURANT GUIDE PACKAGES TIER 1 MARKETING PACKAGE $2,500 ANNUAL 2 Backlit Ad Signs Full page on the front of the Bill Gray s Regional lceplex attendee coupon book Sponsor coupon(s) ads to include a proprietary dis count exclusive to all BGRI tournament attendees. TIER 3 MARKETING PACKAGE $1,000 ANNUAL 1 Backlit Ad Sign Quarter page in the end of the Bill Gray s Regional lceplex attendee coupon book Sponsor coupon(s) ads to include a proprietary dis count exclusive to all BGRI tournament attendees. PROGRAM/LEAGUE/TEAM LEARN TO SKATE LEARN TO PLAY HOCKEY HOCKEY101 ADULT LEAGUE $5,000 ANNUAL/3 YEAR DEAL SPRING LEAGUE SPRING TRAVEL TEAMS NEVER EVER LEAGUE BROOMBALL LEAGUE SPORTOPIA DAY CAMP $7,500 ANNUAL/3 YEAR DEAL FIRST STRIDES $5,000 ANNUAL-3 YEAR DEAL Name Present Wherever Program/League/Team is Mentioned i.e. Website Description, Website Event Details Page etc. Logo on Apparel where applicable Locker room Ha.Uv,ay Sign for Branded Sponsor Usage 15% off Birthday Parties for au Sponsor Employees TIER 2 MARKETING PACKAGE $1,500 ANNUAL 1 Backlit Ad Sign Half page in the middle of the Bill Gray s Regional lceplex attend ee coupon book Sponsor coupon(s) ads to include a proprietary discount exclusive to all BGRI tournament attendees. GOLD BRANDING PACKAGE 1 YEAR MINIMUM $5,500 ANNUAL 2 Rink Banners (rink 2, 3 or 4) 1 Score Clock Ad in Solid State Arena) 1 Stair Ad for Corporate Employee Event (annual use) SILVER BRANDING PACKAGE 1 YEAR MINIMUM $4,500 ANNUAL 1 Rink Banner (rink 2, 3 or 4) 1 Railing Banner (rink 1) 1 Set of Rink Windows (rink 3 or 4) DIGITAL MARKETING PLUS PACKAGE 6 MONTH MINIMUM $10,000 ANNUAL Interactive Kiosk Ad - 3 unique ads over each 6 month period Digital Monitor Ad - 3 unique ads over each 6 month period BRONZE BRANDING PACKAGE 1 YEAR MINIMUM $3,000 ANNUAL 1 Backlit Ad Sign 1 Railing Banner (rink 1) 1 Skate Rental Lobby Wall Ad DIGITAL MARKETING PACKAGE 6 MONTH MINIMUM $1,000 PER PACKAGE PERIOD Interactive Kiosk Ad - 3 unique ads over each 6 month period Digital Monitor Ad - 3 unique ads over each 6 month period NOT FOR PROFIT INITIATIVES/GRANT PROGRAMS We have a 501(c)(3) with many opportunities that will embrace health and wellness, healthy lifestyles, physical activity, ice sports education and special causes. Let us customize a program for you that is aligned with your corporate foundation mission. *signage production costs responsibility of partner 8 MARKETING & PARTNERSHIP OPPORTUNITIES MARKETING & PARTNERSHIP OPPORTUNITIES 9
Bill Gray s Regional Iceplex... One of the premier, regional multi-use participatory sports facilities in North America. The influence of the participatory sports consumer will make a powerful impression on your brand. 1.5 MILLION VISITORS ANNUALLY CENTRALLY LOCATED AT MCC, IN VIEW OF OVER 28 MILLION VEHICLES THAT PASS BY ANNUALLY ON INTERSTATE 390 (77,000 PER DAY) CAPTIVE AUDIENCE 2.5 hour average per visit Multiple visits per week Out-of-town customers average 4 nights in area THE RIGHT DEMOGRAPHICS Family oriented facility, ages 25-49 Affordable family entertainment Median household income of $75,000 All options can be added to a customized partnership package. Check out our list of recommended packages, specifically created to maximize customer reach and impressions. RINK ADVERTISING In-Ice Banners $custom Rink Wall Banners $1,500 Railing Banners $1,000-3,000 Player Bench & Glass $1,500/bench Player Entrance & Exit $1,000/each Score Clock Ad $2,000 Window Ads $2,000-1,000 Rink Glass $1,000/set of six Stair Ads $1,000 DIGITAL ADVERTISING Digital Monitor Ad $2,000 Digital Concierge Kiosk $1,500 Drive-In Movie Ad $250/per weekend LOBBY ADVERTISING Backlit Ad $1,000 Wall Ad $2,000 Pillars $custom Over Rink Window $2,500 Stair Ads $1,500 Floor Decals $custom EVENT ADVERTISING We offer advertising options at any of our many special events for the duration of the event. Ask your sales rep for additional information. NO DEPENDENCE ON FAN BASE VARIATIONS OUR CUSTOMERS ARE PARTICIPANTS WE PROVIDE PROGRAMS FOR TODAY S CONSUMER SEEKING HEALTHY LIFESTYLES YEAR ROUND OUR PROGRAMS PROVIDE RECREATION FOR THE ENTIRE FAMILY OUR EVENTS & TOURNAMENTS ATTRACT CUSTOMERS LOCALLY, REGIONALLY AND THROUGHOUT NORTH AMERICA OUR EVENTS BRING MILLIONS OF DOLLARS OF ECONOMIC IMPACT TO MONROE COUNTY EACH YEAR * Source - Monroe County Sports Commission Economic Impact Analysis Report 10 MARKETING & PARTNERSHIP OPPORTUNITIES MARKETING & PARTNERSHIP OPPORTUNITIES 11