World Wrestling Entertainment, Inc. Key Performance Indicators Calendar Years: 28-21 (Data shown is through April, 21) June, 21
Basis of Presentation Operating metrics as shown in the following schedules are presented on a calendar basis, with the full year reflecting the twelve month periods ending December 1 st of 28, 29 and 21. Forward Looking Statements: This presentation contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends. 1
Live Event Attendance (Average Quarterly Paid Attendance) 1. 8. 6. 7.2 6.1 8.1 North America (Average attendance in thousands) 6.9 8.2 7.5 5. 5.8 6.9 6.6 1. 12. 1. 8. 9. 9. 11. International (Average attendance in thousands) 9.1 8.1 6.6 6.6 9.1 8. 8.5. 6.. 2. 2... 28 29 21 28 29 21* Number of Events Number of Events Q Q 28 66 52 77 7 28 8 1 12 26 29 8 51 77 57 29 27 17 26 21* 71 8 21* 2 * 21 attendance and number of events are through April, 21. Note: WrestleMania occurred in the first quarter of 21 and in the second quarter of 29. Excluding WrestleMania, 21 Average North American attendance reached 7, fans per event and Q2 29 Average North American attendance reached 7,2 fans per event. 2
Pay-Per-View Buys (Buys in s) TOTAL BUYS (includes prior period) AVERAGE CURRENT PERIOD BUYS (per event), 2,5 2, 1,5 1, 2, 818 1,819 1,592 1,6 926 86 1,12 1,17 7 6 5 2 6 61 5 2 52 295 268 178 22 22 5 185 1 28 29 21* 28 29 21* Number of Events Q 28 29 2 5 21* 1 Reflects the average current quarter buys of monthly Pay-Per-View events. *21 buys and number of events are through April, 21; the buys shown are based on preliminary estimates. Note: WrestleMania occurred in the first quarter of 21 and in the second quarter of 29. Excluding WrestleMania, 21 had an average of 7 buys per event and Q2 29 had an average of 2 buys.
1 12 11 1 9 8 7 6 5 2 1 Pay-Per-View Buys (Buys in s) (Jan) (Feb) (Mar/Apr) (Apr/May) (May) (June) (June/July) (June/July) (Aug) (Sep) (Oct) (Oct/Nov) (Nov) (Dec) Royal Rumble No Way Out '9/ Elimination Chamber '1 WrestleMania Backlash '9/ Extreme Rules '1 Judgment Day ECW/Bad Blood/One Night Stand/Extreme Rules GAB Vengeance/Night of Champions Summer Slam Unforgiven/Breaking Point No Mercy/Hell in a Cell Taboo/Cyber Sunday/Bragging Rights Surv. Series Armageddon/Tables, Ladders and Chairs 28 29 21* Reflects current year buys of monthly Pay-Per-View events. Excludes buys recorded on a cash basis in subsequent years. * 21 current year buys are through April, 21 and are based on preliminary estimates. # of Buys
Home Video 1,6 Gross DVD Units Shipped (in s) 1, 1, 1,2 1,179 1, 8 912 81 8 87 7 9 886 6 277 2 28 29 21* 28 Effective DVD Price (Gross revenue per unit shipped) $16 Q $17 Release Date (5/19) Q2 Significant 29 Releases TITLE WrestleMania 25 Gross units shipped in Qtr. 2K (26K LTD) 29 21* $1 $1 $1 (8/25) (2/1) Rise and Fall of WCW The Best of Saturday Night s Main Event 1K (191K LTD) 1K (18K LTD) * 21 DVD units and pricing are through April, 21. (9/15) Best of Smackdown 1 th Anniversary 95K (28K LTD) 5
Digital Media Unique Visitors 2 1 Internet Traffic & Usage 11 Averages Per Month (millions) 8 9 2 5 15.8 1.2 1.2 15. 1. 85 79 1. 1.2 1.2 1 1 12. 6 5 15 Page Views 1 12 1 8 6 2 68 6 Online Merchandise Sales WWEShop.com Orders (s) 62 71 62 19 7 55 12 12 Q2 Q Q2 Q 28 29 21 Unique Visitors Page Views 28 29 21* Average Time Spent Per Monthly Unique Visitors 28 29 21* 25 2 2 (in minutes) 2 22 21 2 2 Q 22 2 * 21 traffic and usage data, as well as online merchandise sales, are through April, 21. Source: Omniture 6