THE ECONOMIC CASE FOR ACTIVE TRANSPORTATION IN VT

THE ECONOMIC CASE FOR ACTIVE TRANSPORTATION IN VT Welcome! Please grab a clicker on your way in. We will ask a few questions via keypad polling throughout the session to check in with the group and introduce you to the technology. How to use the Clicker: We will put questions up on the screen at the start of each section A green light in the top right of the presentation slide will indicate polling is open and we will ask you to make a selection You can then select your answer from the corresponding keypad key Once enough responses are received the results will be displayed on the big screen in a bar graph format

THE ECONOMIC CASE FOR ACTIVE TRANSPORTATION IN VERMONT DREW POLLAK-BRUCE, CPRP 2018 Vermont Walk/Bike Summit Barrette Center for the Arts, White River Jct, VT

THE NEW WORLD OF F&B Ice Breaker Questions

ICE BREAKER QUESTIONS Three multiple choice questions First person to answer correctly will win a Lake Champlain Chocolate 5 Star Bar Vermont s Finest Chocolates for the first to answer correctly!

ICE BREAKER QUESTIONS Was the sidewalk invented before or after automobiles? A. Before B. After 0% 0% Before After

AND THE WINNER IS Seconds Participant Vermont s Finest Chocolates for the first to answer correctly!

ICE BREAKER QUESTIONS Which city installed the first bike lane in the US? A. Burlington, VT B. Portland, OR C. Boulder, CO D. Davis, CA E. Minneapolis Saint Paul, MN 0% 0% 0% 0% 0%

AND THE WINNER IS Seconds Participant Vermont s Finest Chocolates for the first to answer correctly!

ICE BREAKER QUESTIONS Which VT community has a Bicycle Friendly Community designation from the League of American Bicyclists? A. Burlington B. White River Junction C. Essex Junction D. Rutland E. Montpelier 0% 0% 0% 0% 0%

AND THE WINNER IS Seconds Participant Vermont s Finest Chocolates for the first to answer correctly!

THE NEW WORLD OF F&B Introductions

WHO'S IN THE ROOM? Parks, Open Space, Trails and Recreation (POSTR) Planning Trail Master Planning + Design Park and Recreation Design Community Engagement Bike and Pedestrian Integration Streetscape Design Fiscal and Economic Analysis Drew Pollak-Bruce, CPRP Associate Planner dbruce@segroup.com

WHO'S IN THE ROOM? What is your primary role in the bicycle and pedestrian realm? A. Planning and Design B. Advocacy C. Research D. Volunteer E. Government & Policy F. Retail & Industry G. Other 0% 0% 0% 0% 0% 0% 0%

WHO'S IN THE ROOM? What type of communities do you work in? A. Urban/Suburban B. Rural/Mountain C. Statewide Organization 0% 0% 0%

WHAT ARE WE GOING TO COVER? Making the Economic Case for Active Transportation Walking & Biking by the Numbers People Love Active Transportation Active Transportation Participation Stats Trail User Demographics Economic Impact Assessment Findings & Results MRV Moves: Mad River Valley Active Transportation Plan Newport Multi-Use Community Trail Vermont Trails and Greenways Why Active Transportation? Health & Wellness Catamount Trail Association Other National Examples Environmental Health Experiencing Nature Traffic & Transportation Economic Development Tools You Can Use At Home Steps and Data Trail Counting Resources Back of the Envelope Calculations Modeling Resources

DATA FROM REAL-WORLD EXAMPLES

MRV MOVES ACTIVE TRANSPORTATION PLAN What is Active Transportation in VT? Active Transportation refers to a means of getting around that is powered by human energy. Safe and convenient opportunities for physically active travel A connected regional system Transportation that is fun, beautiful and active Recreation that gets you places

THE NEW WORLD OF F&B Walking & Biking by the Numbers

WALKING & BIKING BY THE NUMBERS Who usually commutes by foot or bike? A. I don t B. Less than 1 mile C. 1-5 miles D. 5-10 miles E. 10 + miles 0% 0% 0% 0% 0% I don t Less than 1 mile 1-5 miles 5-10 miles 10 + miles

WHY ACTIVE TRANSPORTATION? People LOVE to Walk & Bike 80% of Americans consider having sidewalks and places to take a walk one of their top priorities when deciding where they would like to live. This ranks higher than even high quality public schools, which was selected by 74% of survey respondents. ~The National Association of Realtors Community Preference Survey All Kelsey & Norden reports have identified trails as the #1 amenity. Let s not forget the simple notion of walkability and connectivity: all aspects of the resort experience must be connected by visible and accessible pathways and trails. ~ Kelsey & Norden Resort Real Estate Survey

WHY ACTIVE TRANSPORTATION? People LOVE to Walk & Bike 32% (~104 million) Americans ride bikes More than ski, golf, and play tennis combined Source: People for Bikes, 2017

US TRAIL SPORT PARTICIPATION Trail sports represent 3 of the 5 most popular outdoor activities for both youth and adults in the US Most Popular Youth Outdoor Activities By Participation Rate, Ages 6 to 24 1. Running, Jogging and Trail Running 25.3% of youth, 20.3 million participants 2. Bicycling (Road, Mountain and BMX) 22.6% of youth, 18.2 million participants 3. Fishing (Fresh, Salt and Fly) 19.5% of youth, 15.6 million participants 4. Camping (Car, Backyard and RV) 19.0% of youth, 15.3 million participants 5. Hiking 15.5% of youth, 12.5 million participants Most Popular Adult Outdoor Activities By Participation Rate, Ages 25+ 1. Running, Jogging and Trail Running 14.8% of adults, 32.0 million participants 2. Fishing (Fresh, Salt and Fly) 14.6% of adults, 31.5 million participants 3. Hiking 13.7% of adults, 29.7 million participants 4. Bicycling (Road, Mountain and BMX) 12.8% of adults, 27.7 million participants 5. Camping (Car, Backyard, and RV) 11.7% of adults, 25.2 million participants Source: Outdoor Industry Association, 2017

VT ACTIVE TRANSPORTATION RATES We LOVE to Walk & Bike 42% of Vermont adults walk for recreation 34% hike for recreation 23% bicycle for recreation Third highest rate of walking and biking to work in US Sources: VT Outdoor Recreation Demand Survey, 2011; Alliance for Walking and Biking Benchmarking Report, 2016

MULTI-USE TRAIL DEMOGRAPHICS Average age is 45 Significant numbers of retirees College educated Average income well over $100,000 annually 50% men - 50% women Source: Economic Benefits of Multi-Use Trails, 2011

THRU HIKING (AT) DEMOGRAPHICS Average age is 31 College educated 94% Caucasian 58% men - 42% women Source: Appalachian Trail Thru-Hiker Survey, 2016

MOUNTAIN BIKER DEMOGRAPHICS Largest age group is 24-44 College educated Skews higher income 80% men - 20% women Sources: Singletracks.com, 2016; John Atkinson Photo

DESTINATION MOUNTAIN BIKING National Travel Patterns 80% take at least one mountain biking trip/year (1 or more nights) 4.6 nights average length of stay 45% prefer to camp 45% prefer bed and breakfasts or inns 8% prefer hotels Source: International Mountain Bike Association (IMBA)

DESTINATION MOUNTAIN BIKING Kingdom Trails East Burke, VT 501c3 Non-Profit Established in 1994 in East Burke 110 miles of multiple-use nonmotorized trails Made possible through permission from 75 landowners Mission is to provide quality year-round recreation while stimulating the local economy Source: Kingdom Trails, 2017

DESTINATION MOUNTAIN BIKING Kingdom Trails East Burke, VT Sources: Kingdom Trails, 2017

DESTINATION MOUNTAIN BIKING Kingdom Trails East Burke, VT Average age: 42 68% male 43% Canadian usership 54% earn over $85,000/year Average distance travelled: 252 miles Average group size: 5 Average member visits a year: 12 days Sources: Kingdom Trails, 2017, Robert Bebhotz-photo

THE NEW WORLD OF F&B Why Active Transportation?

WHY ACTIVE TRANSPORTATION? Which benefit do you most associate with Active Transportation? A. Health & Wellness B. Environmental Health C. Connection to the Outdoors D. Traffic & Transportation E. Economic Development 0% 0% 0% 0% 0%

WHY ACTIVE TRANSPORTATION? To Promote A Healthy Lifestyle

WHY ACTIVE TRANSPORTATION? To Protect Our Environment

WHY ACTIVE TRANSPORTATION? To Reduce Traffic and Make Travel Fun

WHY ACTIVE TRANSPORTATION? To Provide Opportunities to Explore Nature

WHY ACTIVE TRANSPORTATION? To Bring People & Dollars Into Our Communities

WHY ACTIVE TRANSPORTATION? To Promote A Healthy Lifestyle $1 investment in trails = $3 in public health savings To Protect Our Environment Increase mode share by 3% = converting 19 million conventional cars to hybrids To Reduce Traffic and Make Travel Fun To Create Jobs Space to accommodate 60 cars = 16 buses = 600 bikes Road-only projects = 7.8 jobs/million $ Bike-Ped projects = 10.7 jobs/million $ To Provide Opportunities to Explore Nature Nature Deficit Disorder = >7 minutes in unstructured outdoor play each day To Bring People & Dollars Into Our Community 78% of MRV Visitors = Trails and AT important in decision to visit

WHY ACTIVE TRANSPORTATION? To Bring People & Dollars Into Our Communities Cornerstone of Quality of Life Attract and Retain Workforce = Attract and Retain Businesses Millennials 2/3 seek walkable places and town centers 26% do not have a driver s license 45% report making a conscious effort to replace driving with alternative forms of transportation In 2015 20% of people age 50 rode bikes, up from 16% in 2011 Studies in Denver, Seattle, Minnesota and other communities across the country have consistently found that that proximity to trails increases the value of homes from by up to 6.5%.

THE NEW WORLD OF F&B Economic Impact Assessment Findings and Results

ECONOMIC IMPACT ASSESSMENT FINDINGS AND RESULTS How much do you think the typical overnight tourist spends per day in Vermont? A. $11.32 B. $24.36 C. $75.56 D. $108.45 E. $176.98 0% 0% 0% 0% 0% $11.32 $24.36 $75.56 $108.45 $176.98

TRAIL USER SPENDING PROFILE How much do trail users typically spend? Spending Category Local Day Users Non-Local Day Users Non-Local Overnight Users Restaurants and Bars $3.17 $17.29 $40.27 Grocery and Snacks $1.47 $3.11 $14.27 Shopping and Retail $4.86 $19.30 $25.89 Gas and Other Transportation $0.57 $25.96 $36.16 Lodging $0.00 $0.00 $51.47 Entertainment and Recreation $1.24 $4.49 $8.91 Total $11.32 $70.14 $176.98 Local Day Users: Average of 11 recent trail studies, with focus on VT and NE Non-Local Users: 2013 ACCD Study of Visitor Spending MRV Moves Survey Results to Benchmark ($174.87)

ECONOMIC IMPACT ASSESSMENT How do you come up with it? Trail Counts (automatic or volunteer) % of Trail User Types (local, non-local day, nonlocal overnight) Spending Profiles Economic Impact

ECONOMIC IMPACT ASSESSMENT What is it? Economic Impact Fiscal Impact

ECONOMIC IMPACT ASSESSMENT MRV Moves Active Transportation Plan

ECONOMIC IMPACT ASSESSMENT Vermont Trails and Greenways

ECONOMIC IMPACT ASSESSMENT Beebe Trail, Newport VT

ECONOMIC IMPACT ASSESSMENT Catamount Trail

THE NEW WORLD OF F&B Tools You Can Use At Home

TOOLS YOU CAN USE AT HOME Who wants to try to do their own economic impact assessment? A. I m already in! B. I want to, but not sure if I can do it C. I want to, but I don t think there is any way I could do it D. Not interested I m already in! 0% 0% 0% 0% I want to, but not sure if I can do it I want to, but I don t think there is any way I could do it Not interested

ECONOMIC IMPACT ASSESSMENT How do you come up with it? Trail Counts (automatic or volunteer) % of Trail User Types (local, non-local day, nonlocal overnight) Spending Profiles Economic Impact

ECONOMIC IMPACT ASSESSMENT Trail Counting Resources Volunteers MRV Moves Counting Forms www.mrvmoves.org/volunteer National Bicycle and Pedestrian Documentation Project www.bikepeddocumentation.org Extrapolate 3 two-hour counts into annual use

ECONOMIC IMPACT ASSESSMENT Trail Counting Resources Volunteers Annual Trail Traffic Volume: 199,500

ECONOMIC IMPACT ASSESSMENT Trail Counting Resources Automatic Regional Planning Commissions FPR SE Group Trail Count and Economic Impact Memo TRAFx Trail Counters Eco-Counters

ECONOMIC IMPACT ASSESSMENT % of Trail Traffic By User Type

ECONOMIC IMPACT ASSESSMENT General VT Trail User Spending Profile Spending Category Local Day Users Non-Local Day Users Non-Local Overnight Users Restaurants and Bars $3.17 $17.29 $40.27 Grocery and Snacks $1.47 $3.11 $14.27 Shopping and Retail $4.86 $19.30 $25.89 Gas and Other Transportation $0.57 $25.96 $36.16 Lodging $0.00 $0.00 $51.47 Entertainment and Recreation $1.24 $4.49 $8.91 Total $11.32 $70.14 $176.98

ECONOMIC IMPACT ASSESSMENT LT, VASA, KT, and CTA User Spending Profiles

ECONOMIC IMPACT ASSESSMENT Back of the Envelope Calculations Total Annual Trail Traffic (or visitation) % of Trail User Types # Non-Local Day Users Local Day Spending Profile Non-Local Day Spending Profile Non-Local Overnight Spending Profile Total Direct Sales ($ in your community)

ECONOMIC IMPACT ASSESSMENT Modeling Resources Economic modeling utilizes input-output economic simulations and industry relationship data from the US Census to estimate total economic impacts. Direct Impacts (Sales, Jobs, Taxes) Indirect Impacts (Sales, Jobs, Taxes) Induced Impacts (Sales, Jobs, Taxes) Total Economic Impacts (Sales, Jobs, Taxes) Resources Private models (IMPLAN, REMI, etc.) NPS Money Generation Model (MGM2) SE Group Trail Count and Economic Impact Memo

QUESTIONS?

THANK YOU! DON T FORGET TO REACH OUT! DREW POLLAK-BRUCE, CPRP DBRUCE@SEGROUP.COM BIKE/PED AND TRAIL PLANNING + DESIGN