Touring Gast. Touring Gast. Top 10 Top 10Hauptreisegründe Hauptreisegründe Top 10 Main Travel Reasons by Market. nach Markt. nach Markt. Marktforschung, Mirjam Stutz, 4.4.Juni 2018 Marktforschung, Julia Marmet. Market Research, Julia Marmet. Marktforschung, Mirjam Stutz, Juni 2018 Marktforschung, Julia Marmet. th July 18. 18 18.Juli Juli2018. 2018. 2
Switzerland and Neighboring Countries Switzerland! Germany " France # Italy $ Austria % 1. Family-friendly Alpine skiing Quiet Family-friendly Alpine skiing 2. Relaxation Relaxation Mountains Quiet Relaxation 3. Sport opportunities Sport opportunities Panorama City Family-friendly 4. Alpine skiing Mountains Relaxation Mountains City 5. Family-friendly Emotional ties Mountains 6. Quiet Family-friendly Alpine skiing Panorama Sport opportunities 7. Mountains Glaciers / snow Easy to reach 8. Hiking Quiet Hiking 9. Glaciers / snow 10. Hiking Historical Sport opportunities Atmosphere Excursions by cable cars Quiet 3
Other Europe UK! Netherlands " Belgium # Luxembourg $ Spain % 1. Mountains Mountains Mountains Alpine skiing Family-friendly 2. Family-friendly Alpine skiing Alpine skiing Mountains 3. Glaciers / snow Family-friendly Relaxation 4. Alpine skiing Hiking Glaciers / snow Snow reliability Panorama 5. Relaxation Family-friendly Quiet Family-friendly Mountains 6. Panorama Quiet Off-piste skiing (freeride & ski tours) 7. Hiking Emotional ties Relaxation City 8. Quiet Glaciers / snow Emotional ties Snowboarding Alpine skiing 9. Snow reliability Sport opportunities Snow reliability Emotional ties Emotional ties 10. Relaxation Hiking Ski school Relaxation 4
Other Europe Nordics!"#$% Czech Republic & Hungary ' Poland ( Portugal) 1. Alpine skiing Quiet Mountains 2. Family-friendly Sport opportunities 3. Mountains City Relaxation Quiet Family-friendly 4. Mountains Quiet Mountains Quiet Mountains 5. Snow reliability 6. Excursions by cable cars Hiking Adventures Family-friendly Glaciers / snow 7. Sport opportunities Atmosphere Relaxation 8. Off-piste skiing (freeride & ski tours) Relaxation Excursions by cable cars 9. Glaciers / snow Warm-hearted Warm-hearted Exceptional accommodation Mountaineering and climbing Alpine skiing Visit historical City Atmosphere Emotional ties 10. Historical Popularity Hiking Snowboarding 5
Overseas USA! Canada " Australia # Brazil $ Russia % 1. Mountains Mountains Family-friendly Mountains 2. Family-friendly Family-friendly Mountains Historical Fascinating 3. Historical Glaciers / snow Family-friendly City 4. 5. City 6. Historical Emotional ties Panorama Mountains 7. Panorama Warm-hearted Alpine skiing Quiet 8. City Panorama Visit historical Historical Family-friendly 9. Hiking Panorama trains Adventures Glaciers / snow Atmosphere Art 10. Adventures Adventures City Popularity Alpine skiing 6
Overseas Gulf Countries!"# South Korea $ China % India & Japan' 1. Family-friendly 2. Fascinating Relaxation 3. 4. Quiet Excursions by cable cars Pleasant climate / weather Family-friendly Family-friendly Glaciers / snow Panorama Quiet Glaciers / snow 5. Quiet Glaciers / snow Romantic 6. Relaxation Sustainable / ecological Excursions by cable cars Mountains Mountains 7. Warm-hearted Atmosphere Safety Panorama Atmosphere 8. Romantic Mountains Comfortable Relaxation Hiking 9. Atmosphere Family-friendly City City Relaxation 10. Pleasant climate / weather Relaxation Mountains Atmosphere Historical 7
South East Asia Thailand! Indonesia " Malaysia # Singapore $ 1. 2. Warm-hearted City Mountains Mountains 3. Family-friendly Panorama Safety Relaxation 4. Atmosphere Historical 5. Local public transportation Glaciers / snow 6. Easy to Reach Comfortable Historical Warm-hearted 7. Relaxation Warm-hearted Family-friendly Family-friendly 8. Fascinating Atmosphere Lakes / rivers Glaciers / snow 9. 10. Local public transportation Pleasant climate / weather Range of available services Atmosphere Panorama Authentic / original Panorama trains City 8