FORMULA NORTH INFORMATION PACKAGE - MEDIA

FORMULA NORTH INFORMATION PACKAGE - MEDIA

ABOUT US Formula North is an engineering student design competition that will be taking place at the Barrie Molson Center in Barrie, Ontario from May 24 th -27 th, 2012. Postsecondary student teams are required to design, build and compete with a lifesize, open-cockpit, open-wheeled Formula-1 style vehicle. These teams are challenged on their vehicle s engineering design, cost, marketability and overall dynamic performance on track. Formula North will be Canada s First Formula Student style competition. Currently, 1o such competitions are held annually around the world, attracting more than 500 global teams. Twenty-seven teams will be participating at the Formula North 2012 event 14 Canadian, 12 American, 1 Finnish. Formula North 2012 is being hosted by Formula North Inc., an Ontario-registered not-for-profit that is geared towards spreading awareness of the importance of practical engineering experience amongst secondary and post-secondary students within Canada. Our collaborative partners are the CASC (Canadian Automobile Sport Clubs) and Team Canada Motor Sport. As a part of the event, Formula North will be hosting High-school tours and Career Fair Thursday, where an age group of 18-25 will be able to witness engineering innovation from all over the world. Media reps will receive special passes that will give them an opportunity to get close to the action on the race track.

THE FACTS Date: May 24 th 27 th, 2012 Location: About: Barrie Molson Center Barrie, Ontario Engineering design competition in which post-secondary students design, build and compete with an F1 style vehicle. Participating Teams: 27 teams (14 Canadian, 12 American, 1 Finnish) Estimated number of participants: 400 students Estimated number of volunteers: Estimated number of spectators: Current Affiliations: Current Sponsors: Additional Events: 100 volunteers 500+ per day Team Canada Motorsports (TeamCMS) Wings And Slicks Entertainment Magna International Canadian Automobile Sport Clubs (CASC) Motorsports Marshalling Services (MMS) C & R Engineered Solutions Advanced Tech and Automation Ltd. IMechE Central Canada Branch Career Fair Thursday Wine and Cheese Reception High-school tours VIP Dynamic Pit tours Lectures and Seminars

THE COMPETITION Formula North is divided into 2 disciplines: Static and Dynamic. The Static disciplines challenge students on the overall design of the car, cost and marketability. The Dynamic disciplines challenge the car s performance on track. A total of 1000 points are available at the events. STATIC EVENTS 1. ENGINEERING DESIGN EVENT 150 Teams must submit an 8-page design report to convince judges of the construction and performance of their vehicle. At the event, judges examine the car and question teams on their engineering design goals, program simulations and vehicle testing results. 2. COST EVENT 100 As costs play an important factor in building a race car, teams must put together a Cost Report that contains a list of all components from wheels to manufacturing processes to labor costs for special tools. Judges then evaluate the clarity and accuracy of the report by comparing the document with the life-size construction. 3. MARKETING EVENT 75 Teams must present a business plan for the built prototype to a group of industry professionals. Teams must try to convince their audience that their car meets the demands of an amateur weekend autocross racer and that it can be produced and marketed profitably. Judges score teams on content, structure, organization and delivery of the presentation.

DYNAMIC EVENTS 1. SKID-PAD 50 The self-built cars drive on a track in the shape of an 8. There are two consecutive laps on each circle, with the second laps being timed. The cars demonstrate with a fast lap time how much lateral acceleration they can generate (up to 1.4g). 2. ACCELERATION 75 The race cars prove their accelerating abilities over a distance of 75 meters. The fastest need less than 4 seconds. 3. AUTOCROSS 150 A course of perhaps one kilometer through straights and curves. The lap time serves as indicator for driving dynamics and handling qualities. The results of the Autocross discipline determine the starting order of the Endurance. 4. ENDURANCE 300 Providing the highest number of points, the Endurance is the main discipline. Over a distance of 22 kms the cars have to prove their durability under long-term conditions and the drivers handling skills are put to the test. A driver change takes place after 11 kms. 5. FUEL ECONOMY 100 Fuel consumption is a considerable factor in the development of future cars. Teams that successfully complete the Endurance event are weighed. Their final weight is compared to their original weight when filled up and teams are awarded points based on the amount of fuel used.

THE SCHEDULE Thursday, 24th of May 2012: Arena opened to visitors 06:00 17:00 Team Registration East Entrance East 06:00 20:00 Paddocks open Arena - West West 06:00 20:00 Event Control TL Room North 06:30 17:00 Tickets Purchasing East Entrance East 07:30 09:00 Exhibitor Setup Arena - Middle Center 07:30 09:00 Tech Inspector's Briefing Media Room North 09:00 17:30 Tech Inspection Arena - Middle Center 09:00 17:30 Tilt Test, Noise Test Lot - Section B North of Arena 09:00 17:30 Brake Test Lot - Section A North of Arena 09:00 17:30 Fuel / Engine Test Lot - Section B North of Arena 09:00 18:00 Career Fair Thursday Arena - Middle Center 10:00 17:00 High-school tours Arena, Lot 13:00 14:00 Lunch Break 18:00 19:00 Exhibitor Clean-up Arena - Middle Center 18:00 19:30 Teams Welcome Stage East 20:00' Site closes Friday, 25th of May 2012: Paddock & Arena Floor only open to High-school and VIP tours 06:00 23:00 Paddocks open Arena - West West 07:00 23:00 Event Control TL Room North 07:00 08:00 Driver Briefing Stage East 08:00 09:00 Judge Briefing: Design & Cost Media Room North 12:00 13:00 Judge Briefing: Marketing BL Change Room North 08:00 19:00 Tech Inspection Arena - Middle Center 08:00 19:00 Tilt Test, Noise Test Lot Section B North of Arena 08:00 19:00 Brake test / Testing Lot - Section A North of Arena 08:00 18:00 Fuel / Engine Test Lot - Section B North of Arena 09:00 18:00 Tickets Purchasing East Entrance East 09:15 17:00 Design & Cost Analysis Event Arena - Middle Center 13:00 17:00 Business Plan Presentations Media Rooms North 12:00 13:00 Lunch Break 17:00 19:00 Wine and Cheese Reception TBD 19:00 20:30 MarketingFinals Stage East 21:00 22:30 Awards Ceremony Part I Stage East 23:00' Site closes

THE SCHEDULE (continued) Saturday, 26th of May 2012: Paddock & Arena Floor not opened to visitors; ONLY VIP tours allowed in those areas 06:00 20:00 Paddocks open Arena - West West 07:00 19:00 Event Control TL Room North 07:30 08:00 Driver Briefing Stage East 08:00 16:00 Tickets purchasing Lot - East Gate East 08:30 19:00 Fuel / Engine Test Lot - Section B North of Arena 08:30 16:00 Testing Lot - Section A North of Arena 08:30 13:00 Skid Pad Lot - Section A North of Arena 08:30 13:00 Acceleration Lot - Section A North of Arena 13:00 14:00 Lunch Break 13:30 14:00 Coursewalk Lot - Section A North of Arena 14:30 17:00 Autocross Lot - Section A North of Arena 18:00 20:00 Design Finals (not public) Arena - Middle Center 20:00' Site closes Sunday, 27th of May 2012: Paddock & Arena Floor not opened to visitors*; Only VIP tours allowed in those areas. 06:00 22:00 Paddocks open Arena - West West 07:00 19:00 Event Control TL Room North 07:30 08:00 Driver Briefing Arena - East East 08:00 16:00 Tickets purchasing Lot - East Gate East 08:00 08:30 Coursewalk Lot - Section A North of Arena 08:30 16:30 Fuel / Engine Test Lot - South B North of Arena 08:30 16:30 Testing Lot - Section B North of Arena 08:30 11:30 Endurance Morning Session Lot - Section A North of Arena 08:30 18:30 Parc Ferme Lot - South of B North of Arena 11:30 12:30 Lunch Break 12:30 16:00 Endurance Afternoon Session Lot - Section A North of Arena 16:30 17:30 Design Review Arena - Middle Center 18:00 21:00 Awards Ceremony Part II Stage East 22:00' Site closes

TICKETS PACKAGE PRICE DETAILS Single Student & Senior Single Adult (Above 18 years) High School Group Package Child (Below 8 years) $10.00 for 1 day $15.00 for ALL 4 days $15.00 for 1 day $20.00 for ALL 4 days $10.00 / person $0.00 Tours available for persons above age of 18. Must present I.D. at event. Price includes entry on all 4 days of event. Tours available. Only applicable for either May 24th or 25th. Tour available as long as group leader is a Teacher or Faculty Staff member at respective school. Please contact Chriselle D Souza at csdsouza@formulanorth.com for information on how your school can participate. Free entry. Not allowed to enter paddock or dynamic testing areas. Volunteer $0.00 Free entry. *Online ticket purchasing will be made available soon. *Prices include HST.

CONTACT US Interested in covering the Formula North 2012 event as our Media Partner? We have various opportunities available including: Opportunity to broadcast live from the Formula North Career Fair event Opportunity to promote your Media organization to participants and visitors at the event, and gain new fans! Network with industry professionals at our Wine and Cheese Reception Get up-close to the dynamic track events. Free media passes For more information, please contact our Media Representative: Chriselle D Souza Media Representative 647-828-7529 csdsouza@formulanorth.com www.formulanorth.com