WORLD RUGBY TM GET INTO RUGBY BRAND GUIDELINES

WORLD RUGBY TM GET INTO RUGBY BRAND GUIDELINES

Guide 1.0 - Intro Step 1 - UNION REQUEST Prior to the commencement of production of any Get Into Rugby branded Product(s), a union must submit a request to the World Rugby Development Programmes Officer at aurelie.lemouzy@worldrugby.org. Allow up to five (5) working days for a response from the date of receipt of the email. This brand guideline has been created to establish and maintain a strong, consistent and distinctive language for Get into Rugby. Step 2 - WORLD RUGBY LOGO FILES SENT WITH LEGAL DOCUMENTS The World Rugby Development Programmes Officer can either: refuse approval and provide justification for this decision; provide pre-approval for the union to proceed to Step 3. If pre-approval is provided, the World Rugby Development Programmes Officer will send the following documents that must be studied carefully: the Get Into Rugby and World Rugby logos artfiles, the Get Into Rugby Brand Guidelines, the Letter of Agreement & relevant schedules, the World Rugby Code of Conduct; This is World Rugby s sport development programme, which aims to grow and increase participation in the game of Rugby across the world. The idea is to partner with Regional associations and unions to introduce children, teenagers and young adults, to the game, its values, and encourage them to Try, Play and Stay in Rugby. Inside you ll find the initial tools and guides to enable you to create consistent visual communications. It is important that you read, understand and apply these principles. Step 3 - UNION ARTWORK SUBMITTED Step 5 - UNION FINAL APPROVAL AND SAMPLES The union must submit artwork for review and approval via email to the World Rugby Development Programmes Officer at aurelie.lemouzy@worldrugby.org. Allow up to ten (10) working days for a response from the date of receipt of artwork. Step 4 - WORLD RUGBY AMENDS If revisions are required, new revised artwork must be re-submitted. The proposed artwork will be returned to the applicant by World Rugby indicating either approval, revisions required and/or any other instructions. When the proposed artwork is approved by World Rugby, the union must complete, initial each page and sign 2 copies of the Letter of Agreement and send them by post to the World Rugby Development Programmes Officer, World Rugby House, 8-10 Pembroke Street Lower, Dublin 6, Ireland. Pre-production samples of the Product(s) may be requested by the World Rugby at this stage and the Union shall submit such samples for approval whenever reasonably requested to do so by World Rugby. Step 6 - UNION PRODUCTION Upon final approval from World Rugby the items may proceed to production. The Union shall ensure that the Product(s) do not deviate from the artwork and/or pre-production samples approved by World Rugby. If at any time, any Product(s) fail to conform to any approved representative artwork or sample submitted to World Rugby, the Union shall, forthwith upon notice from World Rugby withdraw any and all such Products from circulation.

Guide 2.0 - Logo Preferred colour logo versions Get into Rugby Logo The Get into Rugby logo consists of two elements: the Get Into Rugby wordmark and the dynamic ribbons that hold the wordmark together. All logo elements have a fixed size and relative position to one another, which have been specially created and exist as a unique set of master artwork files. The logo should primarily be used in full colour. the mono colour logo should only be used when single colour print process is used. Alternative colour logo versions The logo should only be reproduced from the master artwork files and should not be redrawn, reset or altered in any way. Mono colour logo

Guide 2.1 - Logo Clear space To ensure standout and legibility, it is important that the Get into Rugby logo remains a certain distance away from other graphic elements such as text and graphics. This will give it more prominence and standout. A minimum clear space area is defined by increments of the height of the E taken from the wordmark Get into Rugby. 0.5 E must be maintained around the mark. Minimum size The Get into Rugby logo is fully scalable, so it can vary in size, but to ensure clarity, legibility and good reproduction, it has a minimum size of 20mm height.

Guide 3.0 - Colour Colour We use four colours, pink, orange, blue and purple. Our colours are bright, vibrant and full of energy. We like to use our colours confidently so that our communications and merchandise have high impact and strong visibility. To give our brand a modern and dynamic appearance, we use colour in headline copy, information graphics, charts and graphs. Get into Rugby Pink Pantone 1925 C CMYK 0_97_50_0 RGB 224_0_77 HEX E0004D Get into Rugby Orange Pantone 158 C CMYK 0_62_95_0 RGB 232_119_34 HEX E87722 Get into Rugby Blue Pantone 7704 C CMYK 93_4_8_24 RGB 0_133_173 HEX 0085AD Get into Rugby Purple Pantone 2627 C CMYK 88_100_34_31 RGB 60_32_80 HEX 3B2050

Guide 4.0 - Rugby Ball

Guide 4.1 - Rugby ball bag

Guide 4.2 - Bibs and Tags

Guide 4.3 - Participants T-shirts

Guide 4.4 - Personnel T-shirts

Guide 5.0 - Other branded material Other branded material The Ribbon plays an important role in tying the Logo to the rest of the visual language. It is a visual metaphor of the energy and excitement of people that play the sport. The Ribbon is primarily used to hold type but it can also weave in and out of images giving it depth and dynamism. The Ribbon can be used graphically on comms or can be applied in real life, such as on goal posts or other physical structures. Pages 14 & 17 best demonstrate how the ribbon can be used graphically and in real life. RUGBY

Guide 6.0 - Double page spread

Guide 6.1 - PowerPoint title slide Course title and venue, date Presenter Union/ Region Logo

Guide 6.2 - Posters

Guide 6.3 - Pitch banners

Thank you for using this brand guide and helping to create a strong visual identity for Get Into Rugby. World Rugby TM World Rugby House 8-10 Pembroke Street Lower, Dublin 2, Ireland Aurélie Lemouzy Development Programmes Officer, World Rugby T: +353-1-240-9264 E: aurelie.lemouzy@worldrugby.org Lynda Jones Brand Co-ordinator, World Rugby T: +353-1-240-9220 E: lynda.jones@worldrugby.org Copyright World Rugby Limited 2015. All rights reserved.