The Urban Child Institute Brand Guidelines

The Urban Child Institute Brand Guidelines Version 1.0 November 2012

The Urban Child Institute Brand Guidelines 2 3 Introduction 5 Logo 10 Color 14 Typography 19 Design Principles 25 Applications 28 Appendix

The Urban Child Institute Brand Guidelines Introduction 3 Introduction We are a non-profit organization dedicated to the health and well-being of children from conception to age three in Memphis and Shelby County, Tennessee. We are researchers, strategists, practitioners, parents, and community members dedicated to turning knowledge and research into measurable change.

The Urban Child Institute Brand Guidelines Introduction 4 Our Principles We have dedicated our work to improving the lives of children and increasing the social capital of Memphis by investing in the lives of children during the critical ages of zero to three. This vision will be realized by advocating for public policies that are good for children, initiating prevention-based strategies, and launching intervention programs and resources that focus on children in our community. We strive to be a recognized leader in child advocacy research, a trustworthy community partner and a home for expertise, advice, and collaboration for those who want to improve the lives of children in Memphis and Shelby County.

The Urban Child Institute Brand Guidelines Logo 5 Logo

The Urban Child Institute Brand Guidelines Logo 6 Logo Components and Construction The Urban Child Institute s logo is the heart of our brand identity. It unifies our efforts and is the primary way we connect with our community and audience. It s imperative that we use it correctly everywhere it appears. The signature is made up of three components: The Urban Child Institute logotype contained inside a rectangular badge capped with the silhouette of the Memphis skyline and registered trademark symbol. X Logotype X Badge Symbol Logo Lockup The signature is a carefully drawn piece of artwork and should never be redrawn or altered. X ⅔ X ¼ X X ¼ X X ¼ X ⅔ X X Logo construction

The Urban Child Institute Brand Guidelines Logo 7 X X Logo Clear Space and Minimum Size X 60 pixels To increase readability, a minimum clear space measured by the cap-height of the N in the logotype should be used between the logo s badge and other graphic elements. X Screen size minimum When using the logo in screen applications it should never appear smaller than 60 pixels in height. When using the logo in print applications it should never appear smaller than 0.50 inches in height. Logo clear space X Print size minimum 0.50 inches

The Urban Child Institute Brand Guidelines Logo 8 Logo Do Nots The logo should only be used as specified within these guidelines. Always use the supplied artwork. The examples to the right show improper use of the logo. Do not apply a stroke to the logo or logotype. Do not alter the proportions of the logo. Do not rotate the logo. Do not skew the logo. Do not crop the logo. Do not apply a drop shadow or any effects to the logo. Do not use the logo in a holding box or any other shape. Do not apply gradients to the logo or logotype. Do not apply imagery to the logo s badge. Do not recreate the logotype. Do not recreate the logo s badge. Do not place additional text or graphics next to the logo.

The Urban Child Institute Brand Guidelines Logo 9 Third-party Application Usage There may also be instances when the logo will be used on third-party applications such as promotions and advertisements. In this case the logo should be only used in black and white, dependent on the ground on which it is placed. Maximum contrast is top priority. Logo on light ground Logo on dark ground Logo on light imagery Logo on dark imagery Written When referring to our company in copy, The Urban Child Institute is always written completely and in title-case. The only acceptable abbreviation of our name is UCI pronounced You See Eye, not TUCI or Toochey. Not enough contrast Do not knockout logotype When referring to our company in copy, The Urban Child Institute is always written completely and in title-case. The only acceptable abbreviation of our name is UCI pronounced You See Eye, not TUCI or Toochey. The Urban Child Institute written

The Urban Child Institute Brand Guidelines Color 10 Color

The Urban Child Institute Brand Guidelines Color 11 Color Palette Gray PMS Cool Gray 11 C41 M28 Y22 K70 R75 G79 B84 #4B4F54 White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF Our color palette based on the Crayola color system is bold, simple, and fun. These colors are suitable for both screen and print applications. Crayola Outer Space Crayola White The colors should be used sparingly and as accent color only. Avoid using more than one color per application. Red PMS Warm Red C0 M83 Y80 K0 R249 G66 B58 #F9423A Orange PMS 165 C0 M70 Y100 K0 R255 G103 B31 #FF671F Yellow PMS 123 C0 M19 Y89 K0 R255 G199 B44 #FFC72C The use of tints are acceptable to add visual depth or to convey additional levels of information hierarchy, as in information graphics, otherwise the colors should only be used at 100%. Print Pantone or CMYK values are mandatory for print applications. Crayola Red Orange Green PMS 376 C54 M0 Y100 K0 R132 G189 B0 #84BD00 Crayola Mango Tango Blue PMS 632 C93 M2 Y15 K7 R0 G147 B178 #0093B2 Crayola Sunglow Purple PMS 675 C18 M100 Y0 K8 R174 G3 B115 #AE2573 Digital HEX values are strongly preferred for digital applications. Crayola Grass Green Crayola Blue Green The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the Pantone Color Standards. Consult current Pantone Publications for accurate color. Pantone is the property of Pantone, Inc. Crayola Red Violet

The Urban Child Institute Brand Guidelines Color 12 Logo Colorways The colorway examples to the right demonstrate what is acceptable for the logo lockup. Always use a colorway that provides the most contrast from the background. The use of colors not within our color palette is prohibited.

The Urban Child Institute Brand Guidelines Color 13 Use of Tints for Information Graphics Gray 100% Only use tints of the color palette when treating information graphics. Visual representations of data are conveyed more clearly and are better understood when color is properly used. 75% 25% 50% Specific screens (e.g., 75%, 50%, and 25%) of each color are designed to add visual depth and flexibility and to convey additional levels of information hierarchy. Red 100% Orange 100% Yellow 100% 75% 25% 75% 25% 75% 25% 50% 50% 50% Green 100% Blue 100% Purple 100% 75% 25% 75% 25% 75% 25% 50% 50% 50%

The Urban Child Institute Brand Guidelines Typography 14 Typography

The Urban Child Institute Brand Guidelines Typography 15 Primary Typography Proxima Nova should be used as our primary typeface. It should be used where ever possible on The Urban Child Institute branded materials and templates for all headlines, subheads, captions, and body text. A license is required to use Proxima Nova. The Urban Child Institute will supply the fonts to use in marketing and communications pieces. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Regular Use for headlines, subheads, captions, and body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Regular Italic Use for headlines, subheads, captions, and body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Bold Use for headlines, subheads, captions, and body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Bold Italic Use for headlines, subheads, captions, and body text at any size.

The Urban Child Institute Brand Guidelines Typography 16 Secondary Typography Proxima Nova Extra Condensed and Museo Slab should be used as our secondary typefaces. They should be used for headlines, subheads, captions, and body text. A license is required to use Proxima Nova Extra Condensed and Museo Slab. The Urban Child Institute will supply the fonts to use in marketing and communications pieces. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Extra Condensed Regular Use for headlines and subheads at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Extra Condensed Semibold Use for headlines and subheads at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Proxima Nova Extra Condensed Bold Use for headlines and subheads at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Museo Slab 500 Use for body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Museo Slab 500 Italic Use for body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Museo Slab 900 Use for body text at any size. AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890$ @;:!? Museo Slab 900 Italic Use for body text at any size.

The Urban Child Institute Brand Guidelines Typography 17 Typography Rules Case Upper and lowercase is preferred for all communications. All caps may be used very occasionally for subheads. Leading The term leading refers to the space between lines of type. When type is used below 18 pt, leading should be two points greater than the type size. Above 18 pt, leading should be the same as the type size or even less, if appropriate. Tracking Tracking is the space between letters. Letters should never crash or touch each other. Justification Type should always be set either flush left, rag right or flush right, rag left. Type is never justified and rarely centered. Leading Leading This type is set at 14 pt. At this size, the leading should be set to 16 pt. Column width This headline type is set at 48 pt. At this size, the leading should be 100% of the point size, 48 pt. The column width is 32 characters wide. Column Width Columns should have an optimum setting of 45 60 characters per line for optimal legibility. Column width

The Urban Child Institute Brand Guidelines Typography 18 Setting Type For display and title typesetting, only use Proxima Nova Extra Condensed Bold or Proxima Nova Extra Condensed Semibold, left-aligned, ragged-right. Poverty Affects the Future of Memphis It is important to create an interesting typographic composition with a rhythmic sense of contrast between the ragged lines of text. The typographic examples to the right demonstrate acceptable typesetting. Children Proxima Nova Extra Condensed Bold 60 / 60 pt Acknowledging the Critical Role Fathers Play Proxima Nova Extra Condensed Bold 30 / 30 pt Preparing for Kindergarten Starts Earlier Than You Think Proxima Nova Extra Condensed Bold 18 / 18 pt It s been said before that simple change can bring about tremendous results. Proxima Nova Regular 14 / 16 pt Our mission is simple: We are a non-profit organization dedicated to the health and well-being of children from conception to age three in Memphis and Shelby County, Tennessee. We are researchers, strategists, practitioners, parents, and community members dedicated to turning knowledge and research into measurable change. Museo Slab 500 Regular 10 / 14 pt

The Urban Child Institute Brand Guidelines Design Principles 19 Design Principles

The Urban Child Institute Brand Guidelines Design Principles 20 Setting Margins 0.5 Set your margins based upon the document size you are building. In the following U.S. letter size sample, the margins are set to 0.50 inches. When setting margins for applications larger than U.S. letter size, scale the margins proportionally using the 0.50 inches margins of the U.S. letter size as a foundation and make necessary adjustments to achieve an appropriate margins for the format. 0.5 0.5 0.5

The Urban Child Institute Brand Guidelines Design Principles 21 Creating Columns 0.5 Create 12 columns within the application s margins. The use of 12 columns allows for multiple variations of column widths to create dynamic and rich compositions. For a margin of 0.50 inches, set your gutter at 0.1667 inches. Use this ratio of margins to gutter size (1:3) as a foundation to determine gutter sizes for printed communications larger than a standard U.S. letter size document. 1 2 3 4 5 6 7 8 9 10 11 12 Grids for applications smaller than a standard U.S. letter size should use 6 or 3 columns. 0.5 0.5 0.5 0.1667

The Urban Child Institute Brand Guidelines Design Principles 22 Placing Typography Use the following type hierarchy to set type in your layout. Adhering to these styles will ensure a consistent style across all UCI communications. Praesent A Purus Non Placerat Erat Morbi faucibus, diam sit amet commodo scelerisque, ligula lorem scelerisque Titles Description Text Titles Proxima Nova Extra Condensed Bold 60/60 pt Description Text Museo Slab 500 12/16 pt Blockquote Museo Slab 500 Italic 18/20 pt Praesent vel mattis lacus. Nulla facilisi. Ut viverra dignissim dolor eget tristique. Morbi sed lorem lorem. Fusce eget turpis metus, at sodales tellus. Integer nibh dui, posuere eu ultricies in, lacinia ut augue. Aliquam rutrum quam quis elit vulputate a cursus orci sodales. Vestibulum Ullamcorper Lacinia Adipiscing Suspendisse Vel Iaculis Purus Morbi faucibus, diam sit amet commodo scelerisque, ligula lorem scelerisque Blockquote Headline Intro Text Headline Proxima Nova Extra Condensed Bold 18/18 pt Intro Text Proxima Nova Regular 12/14 pt Subhead Museo Slab 900 9/12 pt Body Text Museo Slab 500 9/12 pt Subhead Praesent A Purus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis risus id urna placerat faucibus. Morbi fringilla gravida mauris, et fringilla mi accumsan vel. Donec auctor venenatis mauris ac venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Aliquam pellentesque elementum placerat. Phasellus tellus nulla, mollis sed laoreet vel, varius eu massa. Vestibulum hendrerit elementum tempus. Maecenas imperdiet quam quis ligula luctus ut rutrum lorem accumsan. Ut scelerisque tellus augue. Aliquam viverra vestibulum neque eget tincidunt. Vestibulum accumsan imperdiet orci id dignissim. Mauris sed malesuada erat. Morbi faucibus, diam sit amet commodo scelerisque, ligula lorem scelerisque diam, eget bibendum ligula mauris quis tortor. In in mauris metus, at vulputate risus. Vestibulum et lobortis magna. Praesent vel mattis lacus. Nulla facilisi. Ut viverra dignissim dolor eget tristique. Morbi sed lorem lorem. Fusce eget turpis metus, at sodales tellus. Integer nibh dui, posuere eu ultricies in, lacinia ut augue. Aliquam rutrum quam quis elit vulputate a cursus orci sodales. Ut mollis laoreet eros vel blandit. Nulla sollicitudin lorem eget elit consectetur congue. Donec lectus libero, ultricies in ultrices ac, porttitor et urna. Donec pellentesque imperdiet pulvinar. Praesent a purus neque, non placerat erat. Praesent ut nisi ipsum. Aliquam vestibulum faucibus arcu, at malesuada nulla posuere eget. Ut consequat lobortis lorem at dictum. Captions Captions Proxima Nova Regular 8/10 pt Body Text

The Urban Child Institute Brand Guidelines Design Principles 23 Photographic Style Photography is an important graphic element used for communicating the core principles of UCI. Photographs should be fun, casual, and feature bold solid fields of color. Select photographs that illustrate a singular idea with a dynamic composition. When selecting images for an application, consider the various typographic and graphic components that will coexist with the image.

The Urban Child Institute Brand Guidelines Design Principles 24 Use Color Sparingly & Purposefully In addition to neutral colors (black, gray, or white), use only 1 3 secondary colors. This helps to keep the content from looking too complex and cluttered. Color can help to create emphasis, clarify hierarchy, and organize information on a layout. 0 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis risus id urna placerat faucibus. Morbi fringilla gravida mauris, et fringilla mi accumsan vel. Donec auctor venenatis mauris ac venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis risus id urna placerat faucibus. Morbi fringilla gravida mauris, et fringilla mi accumsan vel. Donec auctor venenatis mauris ac venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Aliquam pellentesque elementum placerat. Phasellus tellus nulla, mollis sed laoreet vel, varius eu massa. Vestibulum hendrerit elementum tempus. Maecenas imperdiet quam quis ligula luctus ut rutrum lorem accumsan. Ut scelerisque tellus augue. Aliquam viverra vestibulum neque eget tincidunt. Vestibulum accumsan imperdiet orci id dignissim. Mauris sed malesuada erat. Morbi faucibus, diam sit amet commodo scelerisque, ligula lorem scelerisque diam, eget bibendum ligula mauris quis tortor. In in mauris metus, at vulputate risus. Vestibulum et lobortis magna. Praesent vel mattis lacus. Nulla facilisi. Ut viverra dignissim dolor eget tristique. Morbi sed lorem lorem. Fusce eget turpis metus, at sodales tellus. Integer nibh dui, posuere eu ultricies in, lacinia ut augue. Aliquam rutrum quam quis elit vulputate a cursus orci sodales. Ut mollis laoreet eros vel blandit. Nulla sollicitudin lorem eget elit consectetur congue. Donec lectus libero, ultricies in ultrices ac, porttitor et urna. Donec pellentesque imperdiet pulvinar. Praesent a purus neque, non placerat erat. Praesent ut nisi ipsum. Aliquam vestibulum faucibus arcu, Praesent a purus neque, non Vestibulum ullamcorper lacinia placerat erat. Praesent ut nisi ipsum. adipiscing. Suspendisse vel iaculis Aliquam vestibulum faucibus arcu, purus. Pellentesque varius sapien at malesuada nulla posuere eget. Ut sed odio accumsan gravida. Cum consequat lobortis lorem at dictum. sociis natoque penatibus et magnis Praesent vel turpis metus. Nunc dis parturient montes, nascetur purus arcu, rutrum at gravida sed, ridiculus mus. Nam at dolor vitae ullamcorper sed elit. Sed facilisis, mi ornare scelerisque nec a lorem. libero sit amet suscipit commodo, Proin mollis porttitor leo et mollis. nunc metus tincidunt quam, sed Pellentesque viverra neque nec ante vulputate felis elit at eros. Ut ut ornare varius sed euismod sem vehicula. erat. Integer congue magna quis sem Duis ut felis eget leo consectetur iaculis suscipit. Nunc at tortor nisi. pellentesque. Cras nec purus eget dui imperdiet tristique. Nullam faucibus nibh vitae est euismod et bibendum risus laoreet. Nunc venenatis venenatis urna, non dictum magna posuere tempor. Maecenas ipsum quam, iaculis sed dapibus ac, egestas quis libero. Praesent ligula lacus, consectetur pulvinar sodales non, volutpat in neque. Duis tempor lacus quis justo venenatis in tristique lacus interdum. Vestibulum consequat est a lorem adipiscing sed faucibus massa consectetur. Vestibulum Ullamcorper Lacinia vestibulum faucibus arcu, at malesuada nulla posuere eget. Ut consequat lobortis Lorem ipsum dolor sit amet, consectetur lorem at dictum. Praesent vel turpis metus. adipiscing elit. Quisque quis risus id Nunc purus arcu, rutrum at gravida sed, urna placerat faucibus. Morbi fringilla ullamcorper sed elit. Sed facilisis, libero gravida mauris, et fringilla mi accumsan sit amet suscipit commodo, nunc metus vel. Donec auctor venenatis mauris ac tincidunt quam, sed vulputate felis elit at venenatis. Sed urna eros, bibendum in eros. Ut ut ornare erat. Integer congue mollis sodales, commodo sed magna. magna quis sem iaculis suscipit. Nunc at Aliquam pellentesque elementum placerat. tortor nisi. Phasellus tellus nulla, mollis sed laoreet vel, varius eu massa. Vestibulum hendrerit Vestibulum ullamcorper lacinia elementum tempus. Maecenas imperdiet adipiscing. Suspendisse vel iaculis purus. quam quis ligula luctus ut rutrum lorem Pellentesque varius sapien sed odio accumsan. Ut scelerisque tellus augue. accumsan gravida. Cum sociis natoque Aliquam viverra vestibulum neque eget penatibus et magnis dis parturient tincidunt. Vestibulum accumsan imperdiet montes, nascetur ridiculus mus. Nam at orci id dignissim. Mauris sed malesuada dolor vitae mi ornare scelerisque nec a erat. lorem. Proin mollis porttitor leo et mollis. Pellentesque viverra neque nec ante varius Morbi faucibus, diam sit amet commodo sed euismod sem vehicula. Duis ut felis scelerisque, ligula lorem scelerisque diam, eget leo consectetur pellentesque. Cras eget bibendum ligula mauris quis tortor. nec purus eget dui imperdiet tristique. In in mauris metus, at vulputate risus. Nullam faucibus nibh vitae est euismod et Vestibulum et lobortis magna. Praesent bibendum risus laoreet. Nunc venenatis vel mattis lacus. Nulla facilisi. Ut viverra venenatis urna, non dictum magna posuere dignissim dolor eget tristique. Morbi sed tempor. Maecenas ipsum quam, iaculis sed lorem lorem. Fusce eget turpis metus, at dapibus ac, egestas quis libero. Praesent sodales tellus. Integer nibh dui, posuere ligula lacus, consectetur pulvinar sodales eu ultricies in, lacinia ut augue. Aliquam non, volutpat in neque. Duis tempor lacus rutrum quam quis elit vulputate a cursus quis justo venenatis in tristique lacus orci sodales. Ut mollis laoreet eros vel interdum. Vestibulum consequat est a blandit. Nulla sollicitudin lorem eget elit lorem adipiscing sed faucibus massa consectetur congue. Donec lectus libero, consectetur. ultricies in ultrices ac, porttitor et urna. Donec pellentesque imperdiet pulvinar. Duis vel enim vitae lacus aliquet volutpat. Donec eu orci sit amet tortor rhoncus Praesent a purus neque, non placerat pellentesque non vitae ipsum. Sed sodales erat. Praesent ut nisi ipsum. Aliquam est sit amet urna sodales suscipit ut id Lorem ipsum dolor sit amet, Morbi fringilla gravida mauris, et consectetur adipiscing elit. fringilla mi accumsan vel. Donec Quisque quis risus id urna placerat auctor venenatis mauris ac faucibus. venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Lorem ipsum dolor sit amet, Morbi fringilla gravida mauris, et consectetur adipiscing elit. fringilla mi accumsan vel. Donec Quisque quis risus id urna placerat auctor venenatis mauris ac faucibus. venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Lorem ipsum dolor sit amet, Morbi fringilla gravida mauris, et consectetur adipiscing elit. fringilla mi accumsan vel. Donec Quisque quis risus id urna placerat auctor venenatis mauris ac faucibus. venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. 0 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis risus id urna placerat faucibus. Morbi fringilla gravida mauris, et fringilla mi accumsan vel. Donec auctor venenatis mauris ac venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis risus id urna placerat faucibus. Morbi fringilla gravida mauris, et fringilla mi accumsan vel. Donec auctor venenatis mauris ac venenatis. Sed urna eros, bibendum in mollis sodales, commodo sed magna. Aliquam pellentesque elementum placerat. Phasellus tellus nulla, mollis sed laoreet vel, varius eu massa. Vestibulum hendrerit elementum tempus. Maecenas imperdiet quam quis ligula luctus ut rutrum lorem accumsan. Ut scelerisque tellus augue. Aliquam viverra vestibulum neque eget tincidunt. Vestibulum accumsan imperdiet orci id dignissim. Mauris sed malesuada erat. Morbi faucibus, diam sit amet commodo scelerisque, ligula lorem scelerisque diam, eget bibendum ligula mauris quis tortor. In in mauris metus, at vulputate risus. Vestibulum et lobortis magna. Praesent vel mattis lacus. Nulla facilisi. Ut viverra dignissim dolor eget tristique. Morbi sed lorem lorem. Fusce eget turpis metus, at sodales tellus. Integer nibh dui, posuere eu ultricies in, lacinia ut augue. Aliquam rutrum quam quis elit vulputate a cursus orci sodales. Ut mollis laoreet eros vel blandit. Nulla sollicitudin lorem eget elit consectetur congue. Donec lectus libero, ultricies in ultrices ac, porttitor et urna. Donec pellentesque imperdiet pulvinar. Praesent a purus neque, non placerat erat. Praesent ut nisi ipsum. Aliquam vestibulum faucibus arcu, Praesent a purus neque, non Vestibulum ullamcorper lacinia placerat erat. Praesent ut nisi ipsum. adipiscing. Suspendisse vel iaculis Aliquam vestibulum faucibus arcu, purus. Pellentesque varius sapien at malesuada nulla posuere eget. Ut sed odio accumsan gravida. Cum consequat lobortis lorem at dictum. sociis natoque penatibus et magnis Praesent vel turpis metus. Nunc dis parturient montes, nascetur purus arcu, rutrum at gravida sed, ridiculus mus. Nam at dolor vitae ullamcorper sed elit. Sed facilisis, mi ornare scelerisque nec a lorem. libero sit amet suscipit commodo, Proin mollis porttitor leo et mollis. nunc metus tincidunt quam, sed Pellentesque viverra neque nec ante vulputate felis elit at eros. Ut ut ornare varius sed euismod sem vehicula. erat. Integer congue magna quis sem Duis ut felis eget leo consectetur iaculis suscipit. Nunc at tortor nisi. pellentesque. Cras nec purus eget dui imperdiet tristique. Nullam faucibus nibh vitae est euismod et bibendum risus laoreet. Nunc venenatis venenatis urna, non dictum magna posuere tempor. Maecenas ipsum quam, iaculis sed dapibus ac, egestas quis libero. Praesent ligula lacus, consectetur pulvinar sodales non, volutpat in neque. Duis tempor lacus quis justo venenatis in tristique lacus interdum. Vestibulum consequat est a lorem adipiscing sed faucibus massa consectetur. Vestibulum Ullamcorper Lacinia vestibulum faucibus arcu, at malesuada nulla posuere eget. Ut consequat lobortis Lorem ipsum dolor sit amet, consectetur lorem at dictum. Praesent vel turpis metus. adipiscing elit. Quisque quis risus id Nunc purus arcu, rutrum at gravida sed, urna placerat faucibus. Morbi fringilla ullamcorper sed elit. Sed facilisis, libero gravida mauris, et fringilla mi accumsan sit amet suscipit commodo, nunc metus vel. Donec auctor venenatis mauris ac tincidunt quam, sed vulputate felis elit at venenatis. Sed urna eros, bibendum in eros. Ut ut ornare erat. 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The Urban Child Institute Brand Guidelines Applications 25 Applications

The Urban Child Institute Brand Guidelines Applications 26 Parent Guides 0 12 Months Lorem ipsum dolor sit amet, consectetur Parent s Guide Vol. 1 13 24 Months Lorem ipsum dolor sit amet, consectetur Parent s Guide Vol. 1 25 36 Months Lorem ipsum dolor sit amet, consectetur Parent s Guide Vol. 1 adipiscing elit. Curabitur ultrices nisi at massa faucibus a malesuada est mattis. Maecenas scelerisque, erat in porta mattis. 1 adipiscing elit. Curabitur ultrices nisi at massa faucibus a malesuada est mattis. Maecenas scelerisque, erat in porta mattis. 2 adipiscing elit. Curabitur ultrices nisi at massa faucibus a malesuada est mattis. Maecenas scelerisque, erat in porta mattis. 3 Parent s Guide Vol. 1 Pregnancy & Birth Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ultrices nisi at massa faucibus a malesuada est mattis. Maecenas scelerisque, erat in porta mattis. 0 Kindergarten Readiness The first years of life are among the most Parent s Guide Vol. 1 important for brain development, and there is much that you as a parent can do to give your child every advantage possible. Touch, Talk, Read, Play The first years of life are among the most Parent s Guide Vol. 1 important for brain development, and there is much that you as a parent can do to give your child every advantage possible.

The Urban Child Institute Brand Guidelines Applications 27 Web Graphics

The Urban Child Institute Brand Guidelines Appendix 28 Appendix

The Urban Child Institute Brand Guidelines Appendix 29 Contact Brand Management Visit urbanchildinstitute.org/brand for the most recent guidelines, tools, and approved artwork. Questions? brand@urbanchildinstitute.org