C program: Present Future iel Derichs, Deputy Director Europe Water Prawn Forum, London, 23-11-2011
C created with a mission Global, Non-Profit, Public Education Charity, Contribute to reversing the decline in global fish stocks, nservation of marine ecosystems and all that depend on i
...by adding value to sustainable seafood
Policy Development Systems and Process Certification Body Fishery Assessment Application Client fishery Certification Fishery Chain of Custody Application Client processor Certification of a supply chain Logo Licensing Application Logo use Technical Oversight
rd of Trustees 15 members keholder Council 25-30 members Technical Advisory Board 15 members MSC Executive: 12 offices, 110 Staff Budget 10 million GBP 2011
MSC environmental standard for sustainable fishing The fish stock must ave full reproductive pacity and be able to give high long term yield. Ecosystem impacts must be tolerable, function maintained. There must be effective management. 31 Performance Indicators (PIs) are measured to determine sustainabilit
highest criteria in eco-labelling : t is ised? Standard setter Coordinates Global platform Principles/Criteria/Indicat ors for Sustainable Fishing MSC Chain of Custody Standards and criteria for Traceability ond: is it ified? Accreditation body ASI accredits Conformity Assessment Body Assesses MSC Certification Requirements Fishery Processor, retailer, restaurant
mber of products 14000 12000 12,154 10000 8000 6000 4000 2000 0
Rest of World 1752 Canada 378 Belgium 399 Japan 322 Germany 3494 Denmark 465 Austria 512 Switzerland 533 Sweden 624 Netherlands 1173 France 729 United States 739 United Kingdom 1034 nticipate strong growth for next 5 years, including in South-Europe, Japan, Americas.
products Media: Press releases Pre and post campaign tracking MSC and AH websites Internal: Editorial in digital version of internal bulletin fo employees AH Plaza Information in digital De Deze Week Article on poster De Deze Week MSC consumer folder in canteen of all AH sho Electronic Direct Mail dverts in: Allerhande Magazine 6 Woman s Magazines AH Bonus On-pack booklet Jpeg inplakken
10% Denmark (-%) Do you recognise this logo 2010 (2008) 52%* Germany (2011, 18% in 200 35% Netherlands 27% Sweden (15%) 23% USA (11%) 22% France (-) 22% Canada (-) 18% United Kingdom (12%) 16% Japan (10%)
re fisheries taking part ~ 500 Pre-asses fisheries. 268 fisheries in program. 133 certified 135 in full assessment 10% of global w capture 9 million MT/ann
jor part CWP fisheries in the program * on pink shrimps * * Norwegian Cold Water Prawns Skaggerak Prawns, FA Scotian Shelf Fogo Island Cooperative Gulf of St Laurence Esquiman Channel Canadian Northern Prawns, inshore. Canadian Offshore Greenland Prawns, FA 7 Certified components 3 Fisheries in Full Assessm Several Pre-Assessments > 350 CWP products with M label. *
SC entering mission territory nvironment Socio-Economic Reduced by-catch/discards. Reduced impacts on seabed. Stock rebuilding. Better research. Better CDS. Better market access Longer lasting contracts New business developm Price premiums Improved reputation Net Benefits: www.msc.org
ey themes in the years to come 1. What should eco-labelling be more? 2. Small-scale fisheries, Risk based approaches. 3. Adding value, marketing & communication 4. Cost efficiency, flexibility, while maintaining credibility. 5. Synchronising with best practice-science 6. Growth, MSC will build on success on N-Europe and N-America, expand South Europe and Far East.
It takes years to develop a solid organisation, systems, develop credibility All about credibility and adding value to deliver change on/in the water. Strong uptake in markets and fisheries, working towards MSC certification Starting to have impacts, but MSC is still young. Cold water prawns are well represented, and increasing!
Thank you! Questions? www.msc.org Camiel.Derichs@msc.org