Swan Lake Stables - SPONSORSHIP OVERVIEW - SKIP BAILEY 561-315-0707 skip@swanlakestables.com 2018 MARY BAST 717-873-2080 mary@swanlakestables.com
THANK YOU I would like to thank all of you for your donations. Your sponsorship is very important to us here at Swan Lake. We can t wait to represent you and your brand. Your sponsorships will lead to not only lowering the cost for every exhibitor to show at Swan Lake, but also give us the opportunity to raise the prize money in the upcoming shows. The ability to give back will create more opportunities for all our valued customers to enjoy your products. - Mary Bast, Owner/Manager 2018 SHOW SCHEDULE USEF PREMIERE (AA) & NATIONAL (A) HUNTER/JUMPER January National (A) 1*...Jan 11-14, 2018 February National (A) 1*... Feb 15-18, 2018 Winter Finale (A) 1*... Mar 22-25, 2018 St. Christopher s Horse Show (Premiere AA 4*)...May 9-13, 2018 Blue Rock Classic (Premiere AA 4*)...May 16-20, 2018 Kick Off Classic (Premiere AA)...June 19-24, 2018 Mid Summer Stroller (Premiere AA)... July 18-22, 2018 Mason Dixon Classic (A)... July 25-29, 2018 Quentin Fall Classic (A)... Aug 30 -Sept 2, 2018 November Harvest Classic (A) 2*...Nov 8-11, 2018 Holiday Blast (A) 1*... Dec 26-30, 2018 USEF JUMPER ONLY Swan Lake Horse Shows is situated on 300+ acres in Littlestown, Pennsylvania. We are located at one of the largest horse show facilities on the East Coast. We have multiple Premiere and National shows featuring USHJA National Hunter Derbies and many $25,000 Grand Prix competitions during the summer. Swan Lake features seven outdoor competition rings with state of the art footing as well as a 350 x120 indoor arena. We currently have 240 premiere permanent stalls for rent at the Horse Shows. For our larger shows we also put up close to 400 additional tent stalls. The property and surrounding areas feature many amenities for you to enjoy during your off-time from the Horse Shows. Fall Jumper Spectacular 2*... Oct 6-7, 2018 Holiday Jumpers 2*... Dec 2, 2018 USEF REGIONAL I & II HUNTER/JUMPER Swan Lake March Regional (B)... Mar 11, 2018 Swan Lake April Regional (B)... Apr 14, 2018 Swan Lake July I (B)...July 14, 2018 Swan Lake July II (B)...July 15, 2018 Summer Swan Song I (B)...Aug 18, 2018 Summer Swan Song II (B)...Aug 19, 2018 Swan Lake Fall Regional/Stirrup Cup Finals...Sept 29-30, 2018 *For the entire Swan Lake Horse Shows schedule including USEF Jumper only, USEF Regional I and II Hunter/Jumper, and the Swan Lake Local Series please visit www.swanlakestables.com
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW DIAMOND PACKAGE: $25,000+ - Sponsor Jump (oxer) used at every show throughout the year - Feature Class Presentation with your logo on ribbon - VIP Table (8 Seats per Table) & framed picture of presentation - Class Sponsorships (Grand Prix) - Grand Prix Arena naming - Full Page Color Ad In Prizelist - Banners at each ring & throughout facility - Featured in Press Releases - Advertisements on Scoreboard (When available) PLATINUM PACKAGE: $10,000+ - Feature Class Branding - Sponsor Jump (Vertical) used at every show throughout the year - VIP Table (8 Seats per Table) - Hunter Derby Presentation with your logo on ribbon - Main Hunter Ring naming - Full Page Color Ad In Prizelist - Banners at each Ring - 2 or more Presentations & framed picture of presentation - Featured in Press Releases GOLD PACKAGE: $5,000+ - Bridge or Annex Ring naming - 4 VIP Wristbands - Open Welcome presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - Banners at each ring SILVER PACKAGE: $3,500+ - Bridge or Annex Ring naming - 4 VIP Wristbands - 1.30M Speed Derby presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - 4 Ringside Banners - Advertisements on Scoreboard (when available EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW BRONZE PACKAGE: $2,500+ - 2 VIP Wristbands - C Rated Division Sponsor - 1/4 Page ad in Prizelist - 4 Ringside Banner - 1 Presentations (Ring Presentation + Photo) SPONSOR: $1,000+ - 1 VIP Wristband - 1 C Rated Division Sponsor - 1 Presentation Opportunity - 4 Ringside Banner FRIENDS OF SWAN LAKE: $500+ - 1 VIP Wristband - C Rated Division Sponsor * YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS * ADDITIONAL SPONSORSHIP OPPORTUNITIES COMPETITION ARENA NAMING PRIVATE RECEPTION HOSPITALITY AWARD SPONSORSHIP WELCOME BAGS CLOTHING SPONSOR GIFT BAG SPONSOR IN KIND SPONSORSHIP For details contact: Mary Bast 717-873-2080/mary@swanlakestables.com Skip Bailey 561-315-0707/skip@swanlakestables.com
DEMOGRAPHICS WHY SPONSOR SWAN LAKE STABLES The average member spends $26,000 per year on equine-related purchases. This adds up to over $1.6 billion per year! US Equestrian members want to make sure their horses are happy, healthy and performing at the top of their game. PRODUCTS Horse Feed Trailers English Tack and Saddlery Fencing Stable Supplies Equine Medicines and Drugs Equestrian Apparel Vitamin and Mineral Supplements Blankets and Sheets Horse Health Care Products Grooming Products and Equipment Hoof Treatment Dewormers Fly Control Helmets Leather Care Products MEMBER PROFILE 85% Female 66% have a college degree Average Income of $285,000 Average net worth of $955,000 Own and everage of four horses Compete at least six times per year Average home value is $600,000 45% rent cars 60% own horse trailers 50% use transportation for horses 22% own two or more homes Own three vehicles 40% own a farm; 66% of those are 10 acres or more AVERAGE ANNUAL EXPENDITURE $371 million $337 million $145 million $144 million $132 million $115 million $73 million $47 million $36 million $36 million $30 million $26 million $20 million $15 million $10 million $7 million Swan Lake Stables provides unique sponsorship opportunities for companies to associate their brand with a luxury lifestyle event and to develop strong relationships with equestrians and show jumping enthusiasts, some of whom are from the most affluent families in the world. Gain exposure with an important market group: Swan Lake Stables attracts business leaders, socialites, equestrians and horse owners from all over the Eastern United States. Allow sponsors to reach an extremely targeted, niche market of affluent consumers, thereby producing a larger return on their sponsorship. Additionally, the affluent consumer is much more receptive to advertising while at play than while at work Unique opportunity to network and entertain clients in a luxurious setting with exceptional sporting competition, fine dining, shopping and entertainment Direct revenue and promotion: Sponsors are able to utilize Swan Lake Stables and its related events as a vehicle for promotional and advertising activity Relationship enhancement: On-site facilities for personal contact with clients, business associates, investors and employees Thousands of affluent equestrians and their families, as well as equine enthusiasts spend hours each day at Swan Lake Stables throughout the seven weeks of annual competitions Professional Sponsorship Team that understand the importance of your brand integrity and will adhere to your brand guidelines.
PRIZE LIST ADVERTISING FULL PAGE HALF PAGE 1/4 PAGE INSIDE COVER (IF AVAILABLE) SPECIALS Buy one ad get a second one of equal or lesser value at half price. Distribution: We post all of the individual show prize lists on our website, which gets thousands of downloads and views all year long, and we share them across social media prior to show registration and throughout each show. *Press releases sent during Premiere shows significantly increase overall prize list views from May to September.* VENDOR OPPORTUNITIES Set up a booth to promote your business or sell your product. Space rates are weekl unless otherwise noted - limited spaces available per event. 10x10 - $200/week 10x20 - $250/week 20x20 - $300/week Food Truck/Mobile units - TBD on a case-by-case basis Catering opportunities are available for daily VIP parties, welcome breakfasts, staff lunches, and other private engagements during events. Swan Lake Stables 381 Flatbush Road Littlestown, PA 17340 www.swanlakestables.com